Naficy Plastic Surgery & Rejuvenation Center

What Naficy Plastic Surgery & Rejuvenation Center does

Naficy Plastic Surgery & Rejuvenation Center is a privately held medical practice headquartered in Bellevue, Washington, providing cosmetic and reconstructive plastic surgery services to patients primarily in the Pacific Northwest and, via an explicit out-of-town program, across the United States and internationally. Founded and led by Dr. Sam Naficy, a fellowship-trained and double board-certified facial plastic surgeon who has been practicing surgery for 32 years, the practice operates alongside two additional board-certified plastic surgeons — Dr. Keith Hurvitz and Dr. Bryan Sires — supported by a multidisciplinary team of physician assistants, registered nurses, surgical technologists, laser specialists, rejuvenation consultants, and patient care liaisons. The practice is structured around three service lines: face and neck surgery (with rhinoplasty, revision rhinoplasty, Asian rhinoplasty, facelift, eyelid surgery, and facial rejuvenation as signature offerings), breast and body surgery (augmentation, lift, reduction, revision, gynecomastia, liposuction, tummy tuck), and non-surgical aesthetic treatments (Botox and fillers, laser resurfacing, CoolSculpting, Ultherapy, Thermage, CoolTone, MiraDry, Aveli, ThermiVA, thread lift, hair regeneration, and spa services). Dr. Naficy is reported to perform approximately 1,000 facial plastic surgery procedures per year.

The practice operates a Medicare-certified ambulatory surgery center on-site at its Bellevue headquarters and is equipped with advanced surgical instrumentation and an extensive portfolio of non-surgical and energy-based technologies including Fraxel laser, IPL, RF microneedling, CoolSculpting, Ultherapy, Thermage, and CoolTone. Supporting digital infrastructure includes the Zenoti online scheduling and appointment management platform, a photo-based virtual consultation system enabling remote preliminary assessments, a branded mobile app, and an extensive categorized before-and-after photo gallery covering every major procedure type. The revenue model combines one-time surgical fees for cosmetic and reconstructive procedures, recurring fees from non-surgical treatments and injectable maintenance, and retail revenue from medical-grade skincare product lines including Epionce, SkinMedica, and Obagi. Surgical pricing is quote-based following in-person or virtual consultation; financing options are available; the practice does not publicly disclose procedure prices.

Go-to-market is consultation-driven and direct-to-consumer, combining in-person and virtual consultations with a multi-channel digital presence spanning the seattleface.com website, blog, SEO, before-and-after galleries, patient testimonials, and social media on Facebook, YouTube, Instagram, and TikTok. Distribution is concentrated at the single Bellevue headquarters, supplemented by the out-of-town patient program that accommodates traveling and international patients. The practice's competitive position rests on its concentrated surgeon talent (60+ years of combined surgical experience, all three surgeons FACS-certified, multiple Seattle Magazine Top Doctor listings, Best Doctors in America recognition for Dr. Sires), an established 20+ year regional brand, and an integrated surgical-plus-nonsurgical service portfolio delivered within a single licensed facility. Ownership is founder/physician-controlled with no evidence of private equity, venture capital, or parent company involvement.

Name

Naficy Plastic Surgery & Rejuvenation Center

Legal name

Naficy Plastic Surgery & Rejuvenation Center

Website

https://seattleface.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Naficy Plastic Surgery & Rejuvenation Center is a Bellevue, Washington-based private medical practice offering facial, breast, and body cosmetic surgery and non-surgical aesthetics, serving Pacific Northwest and international patients through three board-certified surgeons and an in-house ambulatory surgery center.

Ownership category

akta.pro rank

Product category

Cosmetic Plastic Surgery Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Cosmetic plastic surgery
• Facial rejuvenation
• Rhinoplasty services
• Non-surgical aesthetics
• Breast body contouring

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical fees for cosmetic procedures including rhinoplasty, facelift, breast augmentation, body contouring, and reconstructive surgery. Includes in-house ambulatory surgery center for procedure delivery.
2. Non-Surgical Treatments: Recurring and one-time fees for injectables (Botox, fillers), laser treatments, body contouring (CoolSculpting), skin rejuvenation, and spa services.
3. Skincare Products: Retail revenue from medical-grade skincare product lines including Epionce, SkinMedica, and Obagi.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Naficy Plastic Surgery & Rejuvenation Center is a private medical aesthetics practice delivering cosmetic and reconstructive surgical procedures (rhinoplasty, facelift, neck lift, eyelid surgery, brow lift, otoplasty, breast augmentation/lift/reduction, gynecomastia surgery, body contouring, and tummy tuck) along with non-surgical aesthetic services (Botox, Juvederm, Restylane, Voluma, Radiesse, Sculptra, Bellafill, Kybella, Fraxel laser, CoolSculpting, Ultherapy, Thermage, CoolTone, MiraDry, Aveli, ThermiVA, RF microneedling, and spa services). Procedures are performed at its on-site Medicare-certified ambulatory surgery center in Bellevue, WA, with supporting skincare retail (Epionce, SkinMedica, Obagi).

Product overview

Naficy Plastic Surgery & Rejuvenation Center is a comprehensive cosmetic surgery and medical aesthetics practice offering a unified portfolio of surgical and non-surgical services. The practice operates three core service lines: Face & Neck Surgery (including rhinoplasty, facelifts, eyelid procedures, and facial reconstruction), Breast & Body Surgery (including augmentation, reduction, lifts, and body contouring), and Non-Surgical treatments (including injectables, laser treatments, body contouring, and skincare services). The practice also maintains extensive before-and-after photo galleries and offers virtual consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhinoplasty Nose reshaping surgery including primary rhinoplasty, revision rhinoplasty for secondary corrections, and specialized Asian rhinoplasty techniques; for patients seeking cosmetic or functional nasal improvement.
• Face & Neck Surgery Comprehensive facial surgery including face lift, neck lift, brow and forehead lift, upper and lower eyelid lift, eye bag surgery, forehead reduction, cheek and midface lift, buccal fat removal, otoplasty, chin implant, neck liposuction, and lip lift; for patients seeking facial rejuvenation and aesthetic balance.
• Breast & Body Surgery Body contouring and breast procedures including breast augmentation, breast lift, breast reduction, breast implant revision, gynecomastia surgery, arm lift, buttocks lift, liposuction, and tummy tuck; for patients seeking breast enhancement or body contouring.
• Injectable Treatments Non-surgical facial rejuvenation using Botox, Juvederm, Restylane, Voluma, Radiesse, Sculptra, Bellafill, Kybella, sclerotherapy, and fat injection; for patients seeking minimally invasive facial rejuvenation.
• Laser Treatments Advanced laser technologies including Fraxel laser resurfacing, Fotofacial IPL, intensive Fotofacial, laser resurfacing, laser hair removal, laser tattoo removal, face vein laser, leg vein laser, and freckles and spots treatment; for patients seeking skin resurfacing, hair removal, or pigmentation correction.
• Thermage Radiofrequency skin tightening treatment for the face, body, and cellulite reduction; for patients seeking non-invasive skin tightening.
• CoolSculpting Cryolipolysis fat reduction treatment for non-invasive body contouring; for patients seeking non-surgical fat reduction.
• Ultherapy Ultrasound-based skin lifting and tightening treatment for face and neck; for patients seeking non-surgical lifting.
• CoolTone Muscle strengthening treatment using magnetic muscle stimulation for body contouring; for patients seeking non-invasive muscle tone improvement.
• MiraDry Microwave-based treatment for excessive underarm sweating; for patients seeking a non-surgical solution for hyperhidrosis.
• Aveli for Cellulite Minimally invasive procedure for targeted cellulite reduction; for patients seeking treatment of structural cellulite.
• ThermiVA Radiofrequency treatment for vaginal rejuvenation; for patients seeking non-surgical feminine rejuvenation.
• Hair Regeneration Hair restoration and regeneration treatments; for patients experiencing hair loss seeking non-surgical options.
• Thread Lift Minimally invasive thread-based facial lifting procedure; for patients seeking modest facial lifting without full surgery.
• Spa Services Skincare treatments including RF microneedling, microneedling, VI peel, and microdermabrasion; for patients seeking skin rejuvenation and exfoliation services.
• Fat Grafting Autologous fat transfer procedure for facial volume restoration and body contouring; for patients seeking natural-volume facial rejuvenation.
• Before and After Photo Galleries Extensive photo gallery showcasing patient results across all surgical and non-surgical procedures; a patient resource for evaluating typical surgical outcomes.
• Virtual Consultation Remote consultation service allowing patients to submit photos and receive preliminary assessments and provider estimates; for prospective out-of-town and initial-evaluation patients.

Quantifiable outcome

• Dr. Naficy performs nearly 1,000 facial plastic surgery procedures per year

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ZenotisupportTechnology or IntegrationOnline scheduling and appointment booking platform used for patient appointment management and service reservations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ideal Image: Large national chain of medical spas offering Botox, fillers, laser hair removal, body contouring, and skin rejuvenation. Competes directly with Naficy's non-surgical and injectables practice and exerts pricing pressure on the recurring revenue base.
• SkinSpirit: Multi-location medical spa and aesthetic services brand offering injectables, lasers, and skin care across major U.S. metros. Overlaps with Naficy's non-surgical, injectable, and skin care revenue streams and competes for the same aesthetic patient, but does not perform surgery.

Direct peers

• Nazarian Plastic Surgery: Single-surgeon-led private cosmetic surgery practice in Beverly Hills offering surgical, injectable, and skin care services with strong social media and out-of-town patient marketing. Comparable on founder-led brand, premium positioning, and content-driven patient acquisition.
• New York Group for Plastic Surgery: Multi-surgeon private cosmetic and reconstructive practice with on-site surgical center in Tarrytown/Hudson Valley, NY, offering surgical, injectable, laser, and skin care services. Similar integrated ASC and full-service aesthetic model.
• Austin-Weston Center for Cosmetic Surgery: Established multi-surgeon private cosmetic surgery practice in Northern Virginia with on-site surgical center, full surgical and non-surgical menu, and strong digital/photo-gallery marketing. Comparable in scale, surgeon depth, and integrated ASC model.
• The Naderi Center: Facial plastic surgery specialist practice in the Washington DC metro offering rhinoplasty, facelift, and injectables with a similar fellowship-trained, single-specialty focus. Comparable on surgeon-led model, premium facial niche, and out-of-town patient draw.
• Bel-Red Center for Aesthetic Surgery: Multi-surgeon cosmetic and reconstructive surgery practice also based in Bellevue, WA, offering facial, breast, and body procedures plus non-surgical aesthetics in the same immediate geographic market. Direct local competitor for the same self-pay patient base as Naficy.
• La Jolla Cosmetic Surgery Centre: Multi-surgeon private cosmetic surgery practice with on-site accredited surgical suite offering surgical, non-surgical, and skin care services under one brand. Closely comparable business model, service breadth, and patient journey to Naficy.
• Quatela Center for Plastic Surgery: Multi-provider private cosmetic surgery practice in Rochester, NY with on-site surgical center and combined surgical/non-surgical offering. Similar founder-led, multi-surgeon model and premium brand positioning.
• Marina Plastic Surgery Associates: Multi-surgeon cosmetic surgery practice in Los Angeles offering surgical and non-surgical services including injectables, lasers, and body contouring under a single brand. Comparable service mix and surgeon-led operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC95E_JfYjGTdoYKDqpeYHDQ
• Facebookfacebook.com/NaficyCenter
• Instagraminstagram.com/naficycenter?igsh=MWEyMGRzd2x6c3UyOA==
• TikToktiktok.com/@drnaficy?_t=ZP-8xe3JuJDAnH&_r=1

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naficy Plastic Surgery & Rejuvenation Center