What EasyGrass does

EasyGrass (legal entity Easy Grass Distributing LLC) is a Miami-headquartered supplier and installer of artificial grass and synthetic turf products, founded in 2008 by three lifelong friends — Raúl Martínez, Manuel Modroño, and Jorge Sanz — and operated as a privately held family business. The company sells and installs proprietary product lines branded EasyGrass®, EasyIvy® (artificial ivy and vertical foliage, launched 2012), EasyMulch® (recycled rubber mulch, launched 2014), and EasyGrass Block™ (hybrid turf-concrete paver system, launched 2016), alongside distributed brands including VistaFolia™ artificial living walls (exclusive Southeast US/Caribbean/South America rights from UK partner Vista Green), VersaCourt tile systems, and Swisstrax™ modular flooring. Installations are performed by STC- and ASGI-certified crews and backed by a 15-year manufacturer product warranty and an 8-year labor warranty.

The business serves six identifiable customer segments — residential, luxury hospitality, government/municipal, educational institutions, country clubs and recreation, and commercial/retail — with a named-customer portfolio spanning Versace Mansion, Fontainebleau Miami Beach, Cadillac Miami Beach (Marriott), Sagamore Hotel, Kennedy Space Center (NASA), City of Miami parks, Village of Key Biscayne, Margaret Pace Dog Park, Ocean Reef Club, St. Patrick Catholic School, Villa Woodbine, Palmetto Mini Golf, The Harbour (Moss and Associates), and Suze Orman's Bahamas residence. Go-to-market is quote-based direct sales through the Miami showroom and field representatives serving all of Florida plus the Caribbean and Latin America; a Central Florida location was added in April 2019.

Revenue mechanics combine one-time product sales (unit pricing ~$5+ per sq ft for artificial grass, $1,895 per 3x5 ft VistaFolia panel, promotional pricing as low as $0.95/sq ft) with professional installation services and post-install maintenance and repair. Distribution is direct-to-customer with no online ordering; channels include the website, Instagram and Facebook organic social, influencer collaborations, showroom visits, and PR-driven testimonial marketing. Certifications include STC Certified Turf Installer (Landscape), IPEMA and ASTM playground mulch certifications, ASGI membership, and Miami-Dade County Public Schools Small Business and Minority Enterprise status, with the company having received the 2019 STC Landscape Installation of the Year Award and a 2015 City of Miami Proclamation.

Name

EasyGrass

Legal name

Easy Grass Distributing LLC

Website

https://easygrass.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

EasyGrass is a privately held Miami-based artificial grass and synthetic turf supplier and installer, founded in 2008, that sells and installs proprietary EasyGrass®, EasyIvy®, EasyMulch®, and EasyGrass Block™ products alongside distributed brands to residential, hospitality, government, educational, and commercial customers across Florida, the Caribbean, and Latin America.

Ownership category

akta.pro rank

Product category

Artificial Turf Installation Services

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

Keywords

• Synthetic turf installation
• Artificial grass landscaping
• Rubber mulch surfacing
• Sports field turf
• Living wall systems

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Artificial Grass/Turf Product Sales: Sale of synthetic grass products including EasyGrass® artificial turf for various applications (lawns, playgrounds, sports fields, commercial properties). Products include 15-year manufacturer warranty on artificial turf product.
2. Professional Installation Services: Expert installation services by certified installers including site planning, preparation, design, and installation. Labor warranty of 8 years provided.
3. Related Enviroscaping Products: Sales of complementary products including EasyIvy® artificial ivy, EasyMulch® rubber mulch, EasyGrass Block™, VistaFolia™ living walls, VersaCourt court tiles, and Swisstrax modular flooring.
4. Maintenance and Repair Services: Maintenance services for existing artificial grass installations including repairs, upkeep, and updating installations. Includes routine maintenance guidance and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

EasyGrass supplies and installs proprietary artificial grass and synthetic turf products (EasyGrass®, EasyIvy®, EasyMulch®, EasyGrass Block™, VistaFolia™) along with distributed complementary brands such as VersaCourt and Swisstrax, delivered through certified turnkey installation services. Pricing is quote-based, with a 15-year manufacturer warranty on turf products and an 8-year labor warranty, primarily serving residential, hospitality, government, and educational customers across Florida, the Caribbean, and Latin America. The core revenue stream is the combined product-plus-installation package sold via direct showroom visits, field sales, and phone/website inquiries.

Product overview

EasyGrass is a supplier and installer of artificial grass and synthetic turf products, established in 2008 and headquartered in Miami, Florida. The core offering is EasyGrass® artificial grass for residential, commercial, and institutional landscaping applications. The product portfolio has expanded to include EasyIvy® (artificial ivy/living walls, launched 2012), EasyMulch® (rubber mulch, launched 2014), and EasyGrass Block™ (turf + concrete paver system, launched 2016). EasyGrass also distributes complementary products including VistaFolia™ (artificial living walls from UK partner Vista Green), VersaCourt (court tile systems), and Swisstrax™ (modular flooring). Specialized variants include pet turf, sports field turf, and playground surfaces. All products are installed by certified technicians and backed by manufacturer warranties.

Differentiator

Problem solved

Functional benefit

Brands

• EasyIvy: Artificial ivy and living wall product line for vertical/horizontal surfaces, weather-resistant, UV-resistant, and flame-retardant artificial foliage.
• EasyMulch
• EasyGrass Block
• VistaFolia

Products and services

• EasyGrass® Artificial Grass / Synthetic Turf Proprietary 100% recyclable synthetic grass with 15-year manufacturer warranty, designed for residential lawns, commercial properties, playgrounds, sports fields, and decorative applications; conserves water and reduces maintenance costs.
• EasyIvy® Artificial Ivy Weather-, UV-, and flame-retardant artificial foliage for vertical and horizontal surfaces, sold as 3 ft × 5 ft living wall panels at $1,895 per panel and serving as an anti-graffiti solution adopted by cities.
• EasyMulch® Rubber Mulch IPEMA- and ASTM-certified playground mulch made from 100% recycled rubber, serving as an environmentally friendly, insect-, pest-, fungus-, and mold-resistant alternative to wood chips that lasts up to 10x longer than wood products.
• EasyGrass Block™ Artificial Turf + Concrete Paver System Combined artificial turf and concrete paver system for highly attractive, resilient surfaces in driveways, swales, walkways, and heavy-duty outdoor applications.
• VistaFolia™ Artificial Living Wall Panels Ultra-realistic customizable foliage panels with seamless panel-to-panel connections and UV-tested options for outdoor living walls and vertical gardens, distributed under partnership with UK-based Vista Green (over 25 years of experience).
• VersaCourt Court Tile Systems Distributed outdoor and indoor court tile systems distributed and installed by EasyGrass, providing safe, colorful, low-maintenance alternatives to asphalt and concrete for sports and recreational courts.
• Swisstrax™ Modular Flooring Distributed interlocking floor tiles in a variety of styles, materials, and colors marketed as "The World's Finest Modular Flooring," for garage floors, trade shows, and event flooring.
• Professional Artificial Turf & Landscaping Installation Services Turnkey installation of EasyGrass, EasyIvy, EasyMulch, EasyGrass Block, VistaFolia, VersaCourt, and Swisstrax products, including free site evaluation and design consultation, professional project development, site planning and preparation, project design, and installation by certified installers with an 8-year labor warranty.
• Maintenance and Repair Services for Artificial Grass Installations Ongoing maintenance services for existing artificial grass installations including repairs, upkeep, and updating installations, complemented by routine maintenance guidance and customer support.

Quantifiable outcome

• Saves 8 million gallons of water per year (Fontainebleau case)
• +6 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Vista Green (VistaFolia)coreOEM/ Whitelabel/ Licensing PartnerEasyGrass is the first in the South East region of the United States, Caribbean, and South America to offer VistaFolia™ artificial living walls. Vista Green, based in London, has been perfecting artificial living wall design for over 25 years. EasyGrass markets and installs their products in South Florida.
• VersaCourtminorOEM/ Whitelabel/ Licensing PartnerVersaCourt is a leading manufacturer and designer of court tile systems for outdoor and indoor courts. EasyGrass distributes and installs VersaCourt products offering safe, colorful, and low maintenance court alternatives.
• Swisstrax™minorOEM/ Whitelabel/ Licensing PartnerSwisstrax is known as 'The World's Finest Modular Flooring' for over 20 years. EasyGrass distributes their interlocking floor tiles for garage floors, trade shows, and event flooring.
• Association of Synthetic Grass Installers (ASGI)coreOthersEasyGrass is a member of ASGI with certified installers providing professional project development, site planning and preparation, project design, and installation services.
• Synthetic Turf Council (STC)coreOthersEasyGrass is a STC Certified Turf Installer in Landscape category. The Synthetic Turf Council is the trade association for the synthetic turf industry.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Synthetic Grass Warehouse: California-based distributor of artificial turf and installation services across the western US. Comparable as a regional synthetic turf retailer/installer with similar product mix and project-based business model.
• SYNLawn: Largest US manufacturer and installer of artificial grass with a national franchise network. Directly comparable to EasyGrass as a synthetic turf installer with proprietary branded product lines serving residential, commercial, and sports markets.
• Global Syn-Turf: Major US artificial turf manufacturer and distributor with broad product catalog. Directly comparable as a national synthetic grass supplier serving both residential and commercial landscaping customers.
• ForeverLawn: Artificial grass franchise with proprietary product lines (including K9Grass for pets) and a network of dealers/installers. Directly comparable in product mix and franchise-driven regional installer model.
• Artificial Turf Supply: US distributor and installer of synthetic turf products with both DIY and professional installation services. Comparable as a multi-channel turf supplier with installation capabilities serving residential and commercial segments.

Others

• VersaCourt: Court tile manufacturer that is also a partner/distributed brand of EasyGrass. Comparable as an adjacent outdoor surface product line; relevant because EasyGrass distributes and installs VersaCourt alongside its turf offerings.

Broad incumbents

• TigerTurf: Global synthetic turf manufacturer (parent: Sport Group) with broad sports and landscaping product lines. Comparable as a broader incumbent in synthetic turf with diversified applications beyond landscaping.
• FieldTurf: Major synthetic turf manufacturer focused on sports fields and athletic facilities. Comparable in turf category but primarily sports-oriented, similar to EasyGrass's sports field installations at schools and municipal parks.
• AstroTurf (SRI Sports): Historic brand in synthetic sports surfaces now operated by SRI Sports. Comparable in the synthetic turf category but with a heavier emphasis on sports fields rather than residential/commercial landscaping.

Regional players

• NexGen Lawns: Regional artificial grass installer serving select US markets. Comparable as a regional turf installer with similar product and installation offering, though operating in a different geographic territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EasyGrassNet-113159445372544
• Instagraminstagram.com/easygrass
• LinkedInlinkedin.com/company/easygrass

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyGrass