Hope Counseling

What Hope Counseling does

Hope Counseling is a private, for-profit outpatient mental health counseling practice headquartered in Lakeland, Florida, founded in 1994 and operating across Central and Southern Florida. The firm delivers a comprehensive suite of clinical services — individual therapy, group counseling, marriage and family therapy, child and adolescent counseling, substance abuse counseling, Christian counseling, and specialized forensic evaluations for civil, criminal, family, and juvenile courts — using evidence-based techniques delivered by a multi-disciplinary team of psychologists, Licensed Mental Health Counselors (LMHC), and Licensed Clinical Social Workers (LCSW). It also administers a broad psychological assessment practice covering intelligence, achievement, neuropsychological, ADHD, personality, and clinical instruments (e.g., WAIS-IV, WISC-IV, WIAT-III, MMPI-II, MCMI-III), plus a Management & Business Consulting line that includes Drug-Free Workplace programs and Employee Assistance Programs (EAPs).

The business operates through primary offices in Lakeland, Winter Haven, Tampa, and Daytona Beach, with satellite offices in Davenport and Frostproof. Revenue is generated on a fee-for-service basis via accepted insurance plans, direct client payment, and a sliding-scale financial aid program for uninsured or lower-income clients. Customer acquisition relies on direct phone and website inquiries, insurance and provider referrals, court and forensic referrals, and an SEO-oriented content marketing blog maintained since 2012. No specialized proprietary technology platform, API, mobile application, or AI tooling is in use; the practice is a traditional, human-delivered clinical services business with no disclosed external funding, acquisitions, or institutional ownership.

The primary customer segments are horizontal: individuals and families, couples, children and adolescents, addiction and behavioral health clients, assessment seekers, and court-referred forensic cases. The core operational differentiator is the breadth of services delivered under one regional brand by an in-house multidisciplinary clinical team.

Name

Hope Counseling

Legal name

Hope Counseling

Website

https://hopecounselingeap.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Hope Counseling is a private outpatient mental health counseling practice founded in 1994 in Lakeland, Florida, delivering individual, family, group, child, substance abuse, Christian, forensic, and psychological assessment services across multiple Central and Southern Florida offices to individuals, families, and courts.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

School Psychology Services & Psychoeducational Support (EDAKAMAC), School Counseling Services (EDAJAIAA), School Counseling Services (Individual & Group) (EDAKAMAB), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Outpatient mental health counseling
• Psychological assessment services
• Employee assistance programs
• Drug-free workplace services
• Family and play therapy

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Clinical Counseling Services: Fee-for-service revenue generated from individual therapy, family therapy, and group counseling sessions. Services are billed directly to clients or submitted to insurance providers. The practice accepts select insurance plans and offers a sliding scale fee structure for clients without insurance or those experiencing financial hardship.
2. Psychological Assessment Services: Revenue generated from comprehensive psychological testing including ADHD evaluations, intelligence testing, personality testing, achievement testing, and neuropsychological assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hope Counseling is an outpatient mental health counseling practice in Lakeland, Florida, founded in 1994. It delivers individual, couples, family, and play therapy along with psychological assessments to individuals, children, adolescents, and local businesses, and operates supporting programs including Employee Assistance Programs, Critical Incident Stress Management, Drug-Free Workplace services, and Equine-Assisted Psychotherapy.

Product overview

Hope Counseling is an outpatient mental health counseling center operating since 1994 that offers a comprehensive suite of therapeutic services across multiple Florida locations (Lakeland, Winter Haven, Tampa, Daytona Beach, Davenport, Frostproof, Port Charlotte, St. Augustine). The core service portfolio includes Individual Counseling, Group Counseling, Marriage & Family Counseling, Child & Adolescent Counseling, Substance Abuse Counseling, Christian Counseling, and Management & Business Consulting. Supporting these are Psychological Assessment & Testing services (covering intelligence, achievement, neuropsychological, ADHD, personality, and clinical evaluations) and Forensic Services for court proceedings. The company also provides a Sliding Scale Financial Aid Program to improve accessibility. Services are delivered by psychologists, Licensed Mental Health Counselors (LMHC), and Licensed Clinical Social Workers (LCSW) using evidence-based therapeutic techniques including Cognitive Behavioral Therapy (CBT).

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one outpatient psychotherapy for adults dealing with depression, anxiety, trauma, grief, and other mental health concerns; delivered by licensed clinicians in office settings.
• Marital & Couples Therapy Outpatient therapy focused on couples and marital relationships to address conflict, communication issues, and relationship distress.
• Family Therapy Therapy for families to address conflict, transitions, and interpersonal dynamics within the family system.
• Play Therapy Therapeutic modality tailored for children, using play-based techniques to address behavioral, emotional, and developmental concerns.
• Psychological Assessment & Testing Formal psychological assessments and testing for diagnostic, educational, and treatment-planning purposes, available to clients across age groups.
• Equine-Assisted Psychotherapy Experiential psychotherapy incorporating horses to address emotional, behavioral, and relational issues in clients.
• Employee Assistance Program (EAP) Employer-funded program providing employees and their households with confidential counseling, referral, and support resources; sold to local Central Florida employers.
• Critical Incident Stress Management (CISM) Structured debriefing and crisis-response services provided to organizations following critical incidents affecting employees, delivered by trained clinical staff.
• Drug-Free Workplace Program Employer-purchased program supporting drug-free workplace compliance, including assessment and support services aligned with SAMHSA-aligned guidelines.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Regional players

• BayCare Behavioral Health: Florida-based behavioral-health provider affiliated with BayCare Health System, offering outpatient counseling and psychiatric services across the Tampa Bay and Central Florida region. Directly comparable outpatient mental-health delivery in Hope's primary service geography.
• Chrysalis Health: Florida outpatient mental-health, substance-use, and case-management provider serving children and adults. Comparable on multi-site Florida delivery model, court-linked services, and acceptance of Medicaid/insurance — directly overlapping Hope's service mix.
• Centerstone Florida: Florida-licensed outpatient mental-health and substance-use provider offering therapy, case management, and court-related services. Comparable on multi-disciplinary clinician mix, insurance/sliding-scale billing, and presence in Florida communities adjacent to Hope's footprint.

Emerging players

• Talkiatry: Tech-enabled outpatient psychiatry platform staffed by employed psychiatrists across multiple states. Comparable as a direct outpatient mental-health competitor for Hope's assessment/medication-management services, with digital scale advantage.
• Talkspace: Online therapy and psychiatry platform with B2B payer partnerships. Comparable on therapy service delivery model and insurance billing; represents a digital-native alternative that competes with Hope for self-pay and employer-sponsored clients.

Direct peers

• Two Chairs: Outpatient therapy practice with multiple physical clinics plus hybrid in-person/telehealth delivery model. Comparable on multi-site clinician-led therapy practice economics and premium positioning, though with technology-enabled client matching that Hope lacks.

Others

• Lyra Health: Mental-health benefits platform for employers, combining EAP, in-person therapy referrals, and virtual care. Comparable on the EAP and corporate-channel revenue line Hope offers; relevant as a partner or competitor for employer-sponsored volumes.
• Spring Health: Employer-sponsored mental-health benefits platform with in-person and virtual care navigation. Comparable as a buyer/partner for Hope's EAP and corporate-counseling revenue line, and as a competitor for employer-relationship economics.

Broad incumbents

• BetterHelp: Largest online therapy network (a Teladoc subsidiary), offering individual, couples, and teen therapy. Comparable on therapy service categories Hope offers; represents a low-friction, lower-priced substitute for non-acuity self-pay clients.
• LifeStance Health: Large national outpatient mental-health network offering therapy, psychiatry, and assessment across 30+ states. Directly comparable service model (in-person outpatient counseling by licensed clinicians) but at vastly greater scale; relevant as both a competitor and a likely roll-up acquirer of Florida independents like Hope Counseling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hope Counseling