Tickettool

What Tickettool does

TicketTool is a white-label event ticketing SaaS platform founded in 2012 and operated as a sole proprietorship by Viacheslav Kremeshnyi from Kempten, Germany. The platform serves professional event organizers — theatres, concert halls, circuses, festivals, nightclubs, dinner shows, and restaurants — by providing a unified system that combines an online ticket shop, box office sales, interactive SVG seating charts, QR-code entrance control, partner sales management, and real-time reporting. The technology is built around a shared real-time inventory engine that synchronizes online, box-office, partner, and entrance channels to prevent overbooking, with white-label branding on the organizer's own domain, multilingual and RTL-ready templates (including Arabic), PDF and mobile wallet ticket delivery, and AWS SES-based email delivery with campaign-to-revenue attribution.

The product portfolio spans the core platform plus specialized modules — White-Label Ticketing, Event Newsletter Marketing, Event Website Builder, Table Plan / Dinner Show Ticketing, Multilingual and RTL Ticketing, and a multi-organizer Marketplace Platform. TicketTool monetizes primarily through a 2.5% service fee per sold ticket with no monthly platform subscription, and through individually negotiated conditions for high-volume and specialized organizers. Distribution is direct-to-organizer via the company website with a sales-assisted motion centered on a 30-minute demo booking, supplemented by an extensive SEO-driven knowledge base targeting vertical-specific queries and paid acquisition through Google Ads and Meta. The platform is based in the DACH region and has expanded commercial messaging into the UAE and GCC, supported by RTL-ready Arabic templates, multilingual content, and international payment integration.

Name

Tickettool

Legal name

TicketTool.net (Viacheslav Kremeshnyi)

Website

https://tickettool.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

TicketTool is a German white-label event ticketing SaaS founded in 2012 that serves event organizers — theatres, concert halls, circuses, festivals, clubs, and dinner shows — with branded online ticket shops, box office, interactive seating, QR-code entrance control, and reporting on a 2.5% per-ticket fee model.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAJAA

Primary Ticketing Platforms & Box Office Systems

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYMPAIAFAD

Ticketing Platforms & Primary Ticketing

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

SECONDARYHSACALAA

Live Event Ticketing (Concerts, Festivals, Comedy)

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

SECONDARYMPAGAJAH

Pricing, Yield Management & Anti-Fraud Services

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

Keywords

• Event ticketing software
• White-label ticketing
• Online ticket sales
• Box office management
• Venue seating charts

Headquarters

HQ city

Kempten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction fee per sold ticket (Standard model): The primary revenue model is a straightforward 2.5% service fee charged per ticket sold. There is no monthly platform subscription fee. The fee applies only after the first ticket is sold. This aligns the platform's revenue with the organizer's success.
2. Individual conditions for large/specialized organizers: High-volume organizers, those with specialized operations, complex payment flows, local infrastructure requirements, or long-term partnerships may receive custom pricing negotiated individually. Individual conditions can include server resources, support, staff training, and seasonal considerations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

TicketTool provides a white-label event ticketing SaaS platform that unifies online ticket shop, box office sales, interactive SVG seating charts, QR-code entrance control, partner sales, and real-time reporting under the organizer's own brand and domain. The platform charges a 2.5% service fee per sold ticket with no monthly platform fee in the standard model, with individually negotiated conditions for high-volume or specialized organizers. It serves theatres, concert halls, circuses, festivals, nightclubs, dinner shows, and restaurants across Germany, the UAE, and the broader GCC region.

Product overview

TicketTool is a white-label event ticketing software platform for professional organizers, venues, theatres, clubs, circuses, festivals, and restaurants. The core platform unifies online ticket shop, box office sales, interactive seating charts, QR-code entrance control, partner sales, and real-time reporting. The product portfolio spans the core TicketTool platform plus specialized modules: White-Label Ticketing System (branded checkout under own domain), Event Newsletter Marketing (AWS SES-based campaign and revenue tracking), Event Website Builder (integrated branded website), Table Plan / Dinner Show Ticketing (restaurant and hospitality formats), Multilingual and RTL Ticketing (Arabic and international markets), and Marketplace Platform (multi-organizer ticketing marketplace). The platform operates on a 2.5% service fee per ticket with no monthly platform fee in the standard model.

Differentiator

Problem solved

Functional benefit

Products and services

• TicketTool Core Platform White-label event ticketing SaaS platform that unifies online ticket shop, box office sales, interactive seating plans, QR-code entrance control, partner sales, and real-time reporting for event organizers across theatres, concert halls, circuses, festivals, nightclubs, and dinner shows.
• Online Ticket Shop

Quantifiable outcome

• Email newsletter cost as low as ~6 EUR per 100,000 emails sent via AWS SES integration
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Billetto: Billetto is a European ticketing marketplace and white-label tool serving independent events, festivals, and venues across the UK, Scandinavia, and Germany. It overlaps with TicketTool's organizer-facing ticketing functionality and competes in similar German and Northern European customer segments.
• Eventix: Eventix is a Netherlands-based ticketing platform serving festivals, clubs, and venues with branded checkout, seating, and entrance tools. It is comparable to TicketTool because it focuses on Dutch and European live-event organizers with a similar white-label, organizer-first model.
• TryBooking: TryBooking is an Australia/UK-based ticketing platform serving community organizations, theatres, and festivals with low-fee pricing and white-label tools. Comparable to TicketTool because it focuses on small and mid-sized organizations running recurring events and supports similar seating, booking, and reporting features.

Direct peers

• Universe (by Live Nation): Universe is Live Nation's self-serve ticketing platform focused on independent organizers with branded ticketing and venue tools. It overlaps with TicketTool's offering for small and mid-sized venues, music clubs, and festivals, and competes for the same white-label-friendly organizer segment.
• Tito: Tito is a Dublin-based white-label ticketing SaaS targeting events, festivals, and venues with branded checkout, fee-per-ticket pricing, and organizer-controlled branding. It is the closest direct competitor to TicketTool because it shares the white-label positioning, pay-per-ticket model, and focus on independent organizers rather than a consumer marketplace.

Broad incumbents

• See Tickets: See Tickets is a large European ticketing provider serving festivals, theatres, and venues across the UK and continental Europe. It overlaps with TicketTool's primary theatre/concert-hall/festival segments but typically operates at a larger scale and with a broader feature set, including white-label and box-office capabilities.
• Tessitura Network: Tessitura is the dominant CRM/ticketing platform for performing arts organizations, theaters, and concert halls worldwide. It overlaps with TicketTool's primary theatre/concert-hall segment but targets larger enterprise arts organizations with deep CRM, fundraising, and subscription modules that TicketTool does not offer.
• Cvent: Cvent is a large enterprise event-management platform with ticketing, registration, and attendee-management tools. It is broader than TicketTool (covering corporate events, conferences, and trade shows rather than live performance), but its registration and event-marketing modules are an upper-end alternative in adjacent verticals.
• Eventbrite: Eventbrite is the largest consumer-facing event ticketing marketplace and is increasingly competing with white-label SaaS via its premium organizer tiers. It overlaps TicketTool's target customers (independent event organizers, festivals, venues) but operates a marketplace rather than a white-label model, so positioning differs.

Emerging players

• Yabadoo: Yabadoo is a German/DACH-region ticketing platform positioning itself for small and mid-sized event organizers with white-label checkout and per-ticket pricing. It is comparable to TicketTool because it targets the same German-speaking organizer market and overlapping theatre/club/festival use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tickettool
• LinkedInlinkedin.com/company/tickettool-net

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tickettool