Rita bringt's
Rita bringt's is a Vienna-based vegetarian and vegan food delivery service founded in 2014, offering daily lunch delivery, office snack boxes, and certified-organic catering via cargo bikes to consumers and corporate customers across Vienna.
- Company typePrivate
- Founded2014
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rita bringt's does
Rita bringt's (legal entity Rita kocht gesund GmbH) is a Vienna-based vegetarian and vegan food delivery service founded in 2014 by Rita Huber and Gerald Költringer. The company operates three core product lines: Mittagessen (daily fresh lunch meals), Pausensnacks (pre-packaged office snack boxes for meetings), and full-service BIO Catering for events ranging from 10 to 1,000 guests. All meals are cooked daily in the company's kitchen in Vienna's 6th district (Mollardgasse 70) using 100% BIO-certified ingredients sourced primarily from regional organic farmers within the BIO-Austria network.
The business is built around a website-based ordering platform (www.ritabringts.at) with order-by-4-PM logistics, next-day delivery windows between 9:30 and 12:00, and last-mile fulfillment executed exclusively by cargo bicycles (Lastenrad). Packaging is custom-designed using biodegradable materials — recycled cardboard, bioplastics derived from potato or corn starch, and rPET lids — which is presented as a core differentiator. The company holds multiple sustainability credentials, including the Austrian Umweltzeichen (environmental label), BIO Austria membership, OekoEvent partnership, and BioWirtInnen certification.
Revenue is generated through per-meal transaction fees across the lunch and snack-box lines, plus professional services fees for catering. Pricing carries a €12 minimum daily order with a €2 surcharge below threshold. The go-to-market is hybrid: product-led growth for individual and SMB customers through self-serve website ordering, complemented by direct sales for enterprise corporate catering contracts. The company is family-run, headquartered at Schleifmühlgasse 9/10 in Vienna, employs between 11 and 50 people, and operates exclusively within Vienna — no geographic expansion beyond the city has been disclosed.
Rita bringt's firmographics
Firmographics- Name
- Rita bringt's
- Legal name
- Rita kocht gesund GmbH
- Website
- https://ritabringts.at
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rita bringt's is a Vienna-based vegetarian and vegan food delivery service founded in 2014, offering daily lunch delivery, office snack boxes, and certified-organic catering via cargo bikes to consumers and corporate customers across Vienna.
- Ownership category
- akta.pro rank
Rita bringt's industry classification
Industry- Product category
- Organic Vegetarian Meal Delivery and Catering
- NAICS
- Caterers (722320), Food Service Contractors (72231)
- akta.pro primary industry
- Meal Kits & Prepared Meal Delivery (TLAAAHAE)
Keywords
Where Rita bringt's is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Rita bringt's business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Lunch Delivery: Daily vegetarian/vegan lunch meals delivered by cargo bike. Customers order by 4 PM previous day for next-day delivery between 9:30-12:00. Minimum order value of €12 with €2 surcharge below threshold.
- Office Snack Boxes: Pre-packaged snack boxes for meetings and office events, ordered 2 days in advance
- Catering Services: Environmental label-certified BIO catering for events from 10-1000 guests, including consulting, planning, and service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard daily lunch delivery with minimum order threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rita bringt's product offering
Product offeringCore offering
Rita bringt's is a Vienna-based vegetarian and vegan food service that prepares 100% organic (BIO) meals daily in its central kitchen and delivers them throughout Vienna by cargo bike. Its offerings span three core lines: daily fresh lunch delivery (Mittagessen) ordered by 4 PM for next-day delivery, pre-packaged office snack boxes (Pausensnacks) for meetings, and Umweltzeichen-certified BIO catering for events ranging from 10 to 1,000 guests.
Product overview
Rita bringt's is a vegetarian/vegan food delivery service operating in Vienna, Austria. The company offers three core services: Mittagessen (daily fresh lunch delivery with 100% organic ingredients ordered via their website), Pausensnacks (office snack boxes for meetings delivered in carton packaging), and BIO Catering (full-service organic catering for events of 10-1000 guests). All deliveries are made by cargo bicycle.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100% organic ingredients guaranteed and controlled
- +1 more outcomes
Companies that use Rita bringt's
Customer profileSegments2 records
Ideal customer profiles2 records
Rita bringt's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rita bringt's partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Regional BIO Farmers (BIO-Austria Network)coreLong-term partnerships with regional organic farmers supplying 100% BIO ingredients. The company values stable, sustainable collaboration and good exchange to learn and grow together. Act as important interface between agriculture and consumers.
- BIO AustriacoreMember of BIO-Austria association representing organic farmers and businesses in Austria
- OekoEventminorPartner for environmentally friendly event certification
- Female Chefs NetworkminorPartnership with female chef network organization
- BioWirtInnenminorCertification and network for organic restaurants in Austria
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Rita bringt's competitors and assessment
Company assessmentBroad incumbents
- Marley Spoon: Global meal kit subscription company operating in Europe including Austria. Comparable to Rita bringt's as another prepared-meal/meal-kit player targeting consumers seeking convenient food, though Marley Spoon ships portioned ingredients rather than ready-to-eat organic vegan lunches.
- HelloFresh: Global leader in meal kit subscription services with operations across Europe including Austria. Relevant broader incumbent for Rita bringt's given its meal-kit/prepared-meal positioning, though HelloFresh delivers ingredients for home cooking rather than fully cooked organic lunches.
- Bofrost: Europe's leading frozen food home-delivery company with operations in Austria and Germany. Comparable to Rita bringt's through its direct-to-home frozen meal delivery model and Austrian market presence, though Bofrost delivers frozen convenience foods rather than fresh daily-prepared organic vegetarian meals.
Direct peers
- Wolt: International food delivery platform (now part of DoorDash) operating across major Austrian cities including Vienna. Highly relevant peer to Rita bringt's given its established Vienna delivery operations and online prepared-meal ordering infrastructure.
- Uber Eats (Austria): Global food delivery platform operating in Vienna and other major Austrian cities. Comparable to Rita bringt's as another major food delivery channel in Vienna, although Uber Eats functions as an aggregator marketplace rather than a direct food producer.
- Lieferando.at: Austrian food delivery marketplace operated by Just Eat Takeaway covering Vienna. Directly comparable to Rita bringt's as a major Vienna food delivery channel via online/app ordering, though Lieferando acts as an aggregator marketplace rather than owning meal production.
- Mjam: Austrian online food delivery marketplace operating across Vienna and other Austrian cities, connecting consumers to restaurants for delivery. Rita bringt's is directly comparable as a Vienna-based food delivery business using online ordering and last-mile logistics, though Mjam is a third-party aggregator while Rita bringt's produces its meals in-house.
Emerging players
- Kochzauber: German organic ready-meal delivery service focused on prepared refrigerated meals for home consumption. One of the closest direct parallels to Rita bringt's in the German-speaking market with similar positioning around organic ingredients and home delivery of fully prepared meals, though it operates in Germany rather than Austria.
Others
- Markta: Austrian online marketplace connecting consumers directly with regional organic farmers and food producers across Austria. Comparable to Rita bringt's through shared Austrian organic food positioning and regional sourcing narrative, though operating as a marketplace rather than as a direct producer of prepared meals.
- Gurkerl: Austrian online supermarket specializing in regional and organic groceries with home delivery across Vienna and other Austrian cities. Relevant adjacent peer to Rita bringt's given its Austrian eco/regional focus and online grocery delivery, though Gurkerl sells groceries rather than producing and delivering prepared meals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rita bringt's social profiles
Digital presenceRita bringt's compliance and trust
Trust signalCompliance7 records
Rita bringt's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rita bringt's leadership team
Management profileNumber of profiles
Profiles2 records
Rita bringt's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rita bringt's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rita bringt's
What does Rita bringt's do?
Rita bringt's is a Vienna-based vegetarian and vegan food service that prepares 100% organic (BIO) meals daily in its central kitchen and delivers them throughout Vienna by cargo bike. Its offerings span three core lines: daily fresh lunch delivery (Mittagessen) ordered by 4 PM for next-day delivery, pre-packaged office snack boxes (Pausensnacks) for meetings, and Umweltzeichen-certified BIO catering for events ranging from 10 to 1,000 guests.
Is Rita bringt's a public or private company?
Rita bringt's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rita bringt's founded?
Rita bringt's was founded in 2014. It employs 11 to 50 people.
Where is Rita bringt's based?
Rita bringt's is headquartered in Vienna, Austria, in the Europe region.
How does Rita bringt's make money?
Three revenue lines are on record. Lunch Delivery is the primary driver. The others are office Snack Boxes and catering Services.
Who are Rita bringt's's main competitors?
Broad incumbents on record are Marley Spoon, HelloFresh and Bofrost. Direct peers are Wolt, Uber Eats (Austria), Lieferando.at and Mjam. Kochzauber is listed as an emerging player. Others are Markta and Gurkerl.
Does Rita bringt's have an API?
No public API is recorded for Rita bringt's.
What industry is Rita bringt's in?
Rita bringt's's product category is Organic Vegetarian Meal Delivery and Catering. Its primary akta.pro industry code is TLAAAHAE, Meal Kits & Prepared Meal Delivery. Its NAICS code is 722320.