Luv Collective

What Luv Collective does

Luv Collective is a private, bootstrapped wellness experiences marketplace founded in 2018 by Lilia Karimi and headquartered in Seattle, with operational roots in the New York City wellness community. The company curates and delivers private group wellness services, including yoga, pilates, sound bath, tarot, astrology, and psychic readings, through a network of vetted practitioners who travel to the customer's home, hotel, Airbnb, office, or venue. Coverage spans 50+ cities in the United States, Mexico, and Canada, with international activations in markets such as Bodrum, Turkey; virtual experiences are delivered globally via Zoom.

The product surface includes six individual experiences (priced from $305 virtual to $525 for in-person astrology) and two bundled packages (Yoga + Sound Bath at $670, Ultimate Wellness Journey at $1,100). Distribution runs through two parallel channels: a self-serve path via a Peek.com booking integration for groups of 4-20, and an enterprise sales motion for corporate events, brand activations, and recurring residential building residencies. Named customers include YouTube, Netflix, Aesop, Alo Yoga, Norwegian Cruise Line, Synchrony Financial, Apartment Therapy, Lincoln Auto, Pendry Washington D.C., Bala, Kobu at Scorpios, and Onni.

The company operates as a founder-owned, services-led business with 1-10 employees, no disclosed external funding, no proprietary technology platform, and no patents or certifications on file. Revenue is generated through one-time event fees for private parties and corporate events, plus subscription-like recurring contracts for residential building amenity programming. The primary moat is a curated practitioner network combined with a mobile, on-demand distribution model and luxury brand association; the primary constraint is small scale and absence of recurring subscription revenue at the consumer level.

Name

Luv Collective

Legal name

Luv Collective, Inc.

Website

https://luvcollective.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Luv Collective is a private, bootstrapped wellness marketplace that curates and delivers mobile group experiences, including yoga, sound bath, tarot, and astrology, through vetted practitioners across 50+ cities, serving private parties, corporate teams, brand activations, and luxury residential buildings.

Ownership category

akta.pro rank

Product category

Group Wellness Experiences

NAICS

Other Personal Services (8129)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industries

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

Keywords

• Mobile wellness services
• Group wellness experiences
• Private event wellness
• Corporate wellness events
• Wellness practitioner booking

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Private Group Wellness Experiences: One-time service fees for individual wellness sessions including yoga, pilates, sound bath, tarot, astrology, and psychic readings. Pricing scales with group size, experience type, duration, and location. Customers can book individual experiences or bundled packages.
2. Corporate & Brand Events: Custom-priced corporate wellness events, team retreats, and brand activations. Requires 50% non-refundable deposit to secure date, with remaining balance due two weeks before event.
3. Residential Building Residencies: Ongoing wellness programming partnerships with residential buildings and luxury communities. Custom pricing built around frequency, group size, and experiences included. Can include weekly, bi-weekly, or monthly recurring sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Luv Collective curates and delivers mobile, private group wellness experiences by matching customers with a vetted network of practitioners across yoga, pilates, sound bath, tarot, astrology, and psychic readings. The company books and coordinates the practitioner, logistics, and setup for the customer's chosen location (home, Airbnb, hotel, office, venue) or virtually via Zoom, serving private parties, corporate events, residential building residencies, and remote groups in 50+ cities.

Product overview

Luv Collective is a wellness experiences marketplace that curates and delivers private group wellness services through a network of vetted practitioners. The platform operates as a booking and coordination service offering individual experiences (Yoga, Pilates, Sound Bath, Astrology, Tarot Party, Psychic Readings) that can be purchased separately or bundled into combo packages (Yoga + Sound Bath, Ultimate Wellness Journey). The company serves three primary client segments: Private Parties (bachelorettes, birthdays, celebrations), Teams & Companies (corporate wellness, retreats, brand activations), and Buildings & Residences (recurring residential amenity programming). Experiences are available in-person across 50+ cities in the US, Mexico, and Canada, as well as virtually via Zoom.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Group Yoga A 60-minute grounding group yoga session led by vetted local instructors, tailored to all skill levels. Includes personalized music, concierge planning, and setup coordination. Available for groups of 4–100+ guests at the customer's location or virtually; starting from $349.
• Private Group Pilates A 60-minute energizing mat pilates session designed for groups, customized to experience levels from beginners to seasoned movers with personalized playlists. Can extend to 75 or 90 minutes on request; starting from $349.
• Private Group Sound Bath A 60-minute restorative sound bath experience using crystal or Tibetan singing bowls and calming sound tools, designed to help groups unwind and reset. Extended sessions up to 90 minutes available on request; starting from $439.
• Private Group Astrology A 2-hour guided birth chart experience led by vetted astrologers, offering personalized readings exploring sun, moon, and rising signs with individual natal chart analysis. Starting from $525, including group intro plus 10 minutes per guest for natal chart readings.
• Private Group Tarot Party A 2-hour guided tarot reading experience tailored for groups, offering 1:1 or group-style readings led by vetted tarot readers suitable for all comfort levels. Starting from $485, including 10 minutes per guest for individual readings.
• Private Group Psychic Readings A 60-minute intuitive reading experience where a psychic works 1:1 with each guest, providing energy-based mini-readings tailored for group settings.
• Yoga + Sound Bath Combo A 2-hour combined experience featuring a 1-hour gentle yoga flow followed by a 45-minute sound bath, offering a seamless transition from movement to deep relaxation. Bundled package with built-in discount versus booking separately; starting from $670.
• Ultimate Wellness Journey A comprehensive 4-hour wellness package combining yoga, sound bath, and a choice of tarot, astrology, or psychic readings, designed as an all-in-one wellness weekend experience. Starting from $1,100.
• Private Parties A curated service category bundling wellness experiences (yoga, sound bath, tarot, astrology, psychic readings) for private celebrations including bachelorettes, birthdays, bridal showers, girls trips, weddings, intention gatherings, and holiday parties. Typically hosted for groups of 4–20 guests.
• Teams & Companies A service category offering corporate wellness programming including in-office events, offsite retreats, full retreat planning, and custom experiences for team-building, brand activations, and company gatherings. Accommodates 4 to 500+ attendees with COI provision, W-9, and vendor onboarding.
• Buildings & Residences A service category offering recurring amenity programming and wellness experiences for residential communities, including weekly yoga/pilates classes, monthly wellness evenings, and quarterly signature resident events. Custom pricing built around frequency, group size, and experiences included.
• Virtual Experiences A service delivery mode offering remote wellness experiences delivered via Zoom, including virtual tarot parties, sound baths, astrology workshops, and psychic readings for distributed teams and remote gatherings. Virtual tarot from $305, virtual sound bath from $305, virtual psychic readings from $365.

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• AesopflagshipGTM or Marketing PartnerMulti-city brand partnership for the launch of Aesop's Above Us Steorra fragrance. Luv Collective provided personalized astrology readings across 5 cities in the US and Canada, integrating cosmic guidance with fragrance discovery. The partnership aligned Aesop's celestial brand energy with Luv Collective's astrology expertise.
• Alo YogaflagshipGTM or Marketing PartnerPartnership at Art Basel Miami where Luv Collective provided tarot readings at Alo's in-store activation. The experience offered guests an intuitive pause for grounding and reflection amid the energetic Art Basel atmosphere.
• Norwegian Cruise LineflagshipGTM or Marketing PartnerAstrology activations for the Norwegian Luna ship launch in Miami. Luv Collective provided personalized birth chart readings for VIP guests and influencers from 11am to 10pm, centered on 9th house themes of travel, growth, and expansion aligned with the cruise experience.
• Synchrony FinancialcoreGTM or Marketing PartnerBespoke tarot and archetype experience at Women In Retail Leadership Summit in Miami. Luv Collective provided 4 tarot readers over 3 conference days, guiding 600+ attendees through personalized readings exploring leadership, intuition, and professional identity archetypes.
• NetflixcoreGTM or Marketing PartnerPrivate sound healing session for Netflix team offsite. 13 guests experienced a 90-minute custom sound healing session including breathwork and nervous system regulation, followed by reflection and connection time.
• Apartment TherapyminorGTM or Marketing PartnerAstrology readings for Apartment Therapy's event celebrating Becky G's home decor collection launch in Venice, California. Luv Collective provided birth chart readings connecting guests' cosmic blueprints to their home design choices.
• Lincoln AutominorGTM or Marketing PartnerSound bath experiential activation for Lincoln Auto's car launch event in California.
• Pendry Washington D.C.flagshipStrategic or Co-development PartnerRecurring monthly Full Moon astrology nights at Pendry's Moonraker rooftop bar. Luv Collective provides vetted astrologers for personalized birth chart readings, working alongside live DJs and local astronomers for ticketed monthly events.
• Kobu at ScorpiosflagshipStrategic or Co-development Partner5-night wellness retreat curation in Bodrum, Turkey. Luv Collective curated high-touch wellness programming for global founders, creatives, and industry leaders, including yoga, sound healing, and intuitive offerings in partnership with Scorpios venue.
• Onni (South Lake Union)coreStrategic or Co-development PartnerLong-running wellness program for Onni South Lake Union luxury building in Seattle. Weekly yoga and pilates classes became a meaningful part of resident life, functioning as a recurring building amenity.
• BalaminorGTM or Marketing PartnerPrivate sound bath at Soho House Austin for Bala team retreat. Experience set the tone for a productive, creatively energizing day.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Thumbtack: Local services marketplace connecting consumers to professionals across many categories including wellness, events, and personal services. Comparable marketplace/vetted-pro structure but broader, less curated, and without group-event specialization.

Broad incumbents

• Eventbrite: Self-service event ticketing and registration platform used for wellness events, retreats, and group experiences. Overlaps on the discovery and booking layer for group wellness experiences, though does not curate or vet practitioners.
• GetYourGuide: Global tours, attractions, and experiences marketplace with significant wellness and retreat inventory. Comparable booking model and international scale, though serves primarily tourism-driven rather than private-group bookings.
• Zola: Wedding registry and planning platform serving brides and grooms, with vendor marketplace and honeymoon/experiential booking components. Adjacent customer (wedding journey) and growing experiential booking offerings overlap with Luv's wedding-bachelorette positioning.
• Airbnb Experiences: Global online experiences marketplace hosted by local experts. Overlaps on the curated experiential booking model and includes wellness categories (yoga, meditation). Broader portfolio dilutes focus on private group wellness events but offers massive distribution.
• The Knot Worldwide: Wedding planning marketplace connecting couples with vendors including wellness and bridal services. Comparable customer base (engaged couples, bachelorette parties) and could expand deeper into wellness verticals to compete directly with Luv.

Direct peers

• ClassPass: Wellness and fitness class booking platform connecting consumers to studios and instructors. Most direct peer: both curate and distribute wellness experiences via a vetted provider network, though ClassPass focuses on individual class subscriptions rather than private group events.
• Glamsquad: On-demand mobile beauty services (hair, makeup, skincare) dispatched to clients' locations for events and individual bookings. Comparable mobile marketplace model for event-driven group bookings and B2B brand activations.
• Peek.com: Experiences booking platform and software provider used by Luv Collective for online reservations. Direct peer in the experiences booking space; also a technology vendor to Luv, creating both competitive and partnership overlap.
• Soothe: On-demand mobile wellness services marketplace sending vetted practitioners (massage, skincare) to homes, hotels, and offices. Closely comparable model — vetted practitioner network, mobile delivery, premium pricing, and B2B partnerships with hotels and corporate clients.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/luvcollective
• LinkedInlinkedin.com/company/luvcollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luv Collective