Mobile Wallet Cards
Mobile Wallet Cards is a Philadelphia-based SaaS platform that lets businesses create and distribute digital loyalty, membership, ticket, and coupon passes directly to Apple Wallet, Google Wallet, and Samsung Wallet without requiring app downloads.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mobile Wallet Cards does
Mobile Wallet Cards is a Philadelphia-headquartered SaaS platform that enables businesses to create and distribute digital passes (loyalty cards, membership cards, coupons, event tickets, gift cards, access passes, and digital business cards) that live natively in Apple Wallet, Google Wallet, and Samsung Wallet. Founded in 2020 and operating under The Wallet Group, the platform eliminates the need for end-user app downloads by leveraging the pre-installed wallet applications on iOS and Android devices; customers deploy cards via QR code scan, hyperlink click, or NFC tap, and businesses can push real-time updates to existing passes without reissuing them.
The technology stack combines geo-fenced and beacon-triggered push messaging, multi-lingual and multi-currency localization, dashboard-level two-factor authentication, and a public API documented via Postman. 2025 product releases added timed geofence and beacon controls, full localization, and 2FA; the platform also publishes a Card Services status dashboard for real-time system health. A Developer Marketplace and Card Store marketplace extend the surface into a two-sided ecosystem, and a companion Mobile Wallet app (iOS/Android) is offered by The Wallet Group for end-user pass management.
Mobile Wallet Cards monetizes through subscription licensing priced by active card-holder volume across four tiers — Starter (0–750), Professional (0–2,000), Mid-Market (0–5,000), and Custom/Enterprise (annual) — supplemented by a multi-tier channel that combines product-led self-serve freemium signup (30-second onboarding, auto-design from website) with a partner network of 300+ Certified Support Partners, White Label Resellers, and Affiliates across 50+ countries. Customer reach spans SMB through global enterprise (logos include Walgreens, Marriott, Best Buy, Nike, Starbucks, Jeep, Ram, Claire's) across a horizontal set of more than 25 verticals including retail, automotive, hospitality, healthcare, education, entertainment, and nonprofit.
Mobile Wallet Cards firmographics
Firmographics- Name
- Mobile Wallet Cards
- Legal name
- Mobile Wallet Cards
- Website
- https://mobilewallet.cards
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobile Wallet Cards is a Philadelphia-based SaaS platform that lets businesses create and distribute digital loyalty, membership, ticket, and coupon passes directly to Apple Wallet, Google Wallet, and Samsung Wallet without requiring app downloads.
- Ownership category
- akta.pro rank
Mobile Wallet Cards industry classification
Industry- Product category
- Mobile Wallet Platform
- akta.pro primary industry
- Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)
- akta.pro secondary industries
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC), Embedded Wallets (Platforms & Marketplaces) (FSAMAEAM)
Keywords
Mobile Wallet Cards business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing by Card Holder Volume: Software licenses sold on subscription basis with pricing tiers based on total Active Card Holders. Three main tiers (Starter, Professional, Mid-Market) differentiated by features and card holder limits, plus custom Enterprise licensing for large deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter tier for small businesses: 0-750 card holders with basic features |
| Subscription | Monthly | Professional tier for growing businesses: 0-2,000 card holders with enhanced features |
| Subscription | Monthly | Mid-Market tier: 0-5,000 card holders with full feature access |
| Subscription | Annual | Custom/Enterprise licensing for large organizations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Mobile Wallet Cards product offering
Product offeringCore offering
Mobile Wallet Cards is a cloud-based SaaS platform that enables businesses to create, distribute, and manage digital wallet passes (loyalty cards, membership passes, discount coupons, event tickets, gift cards, access passes, and digital business cards) that live natively in Apple Wallet, Google Wallet, and Samsung Wallet on customers' smartphones without requiring any app download. The platform is sold via tiered subscriptions priced by active card holder volume and offers deployment via QR code, hyperlink, or NFC tap, with real-time updates, geo/beacon messaging, multi-lingual and multi-currency support, and a public API for custom integrations.
Product overview
Mobile Wallet Cards is a unified SaaS platform that enables businesses of any size — from SMBs to global enterprises — to create, distribute, and manage digital wallet cards (loyalty cards, membership passes, discount coupons, event tickets, gift cards, access passes, and digital business cards) that live natively in Apple Wallet, Google Wallet, and Samsung Wallet on customers' smartphones, with no app download required. The platform is built around the core Mobile Wallet Cards Platform and is organized into three solution groupings: (1) Acquisition solutions covering Digital Business Cards, Discount Cards, and Marketing Campaigns; (2) Retention solutions covering Loyalty Programs, Reward Programs, and Payment Programs; and (3) Operations solutions covering Digitization of Plastic/Paper, Memberships, and Ticketing. The platform is offered through four licensing tiers — Starter (0–750 holders), Professional (0–2,000 holders), Mid-Market (0–5,000 holders), and Custom/Enterprise — with ascending capabilities including QR/link deployment, geo/beacon messaging, API access, plugin marketplace, and 2FA. Complementary offerings include a Developer MarketPlace for third-party integrations, a Certified Support Partner Program, a White Label Reseller Program, and an Affiliate Referral Program. The platform also provides a companion Mobile Wallet App (iOS/Android) by The Wallet Group for end-user card management, and a real-time Card Services Dashboard for monitoring system health.
Differentiator
Problem solved
Functional benefit
Brands
- The Mobile Wallet: Mobile wallet app by The Wallet Group that stores digital cards including boarding passes, event tickets, loyalty cards, and business cards. Features include geo-enabled alerts, card folders (Pockets), and card search functionality.
Products and services
- Mobile Wallet Cards Platform A cloud-based SaaS platform enabling businesses to create and distribute digital wallet cards (loyalty cards, membership passes, coupons, tickets, gift cards, access cards) that live in Apple Wallet, Google Wallet, and Samsung Wallet on customers' smartphones, with no app download required.
- Digital Business Cards Digital business card solution allowing professionals and brands to share contact information via QR code scan, tap, or click directly into recipients' mobile wallets.
- Discount Cards Digital discount card solution enabling brands to create and distribute time-sensitive or location-based coupons and VIP passes straight to customers' mobile wallets.
- Marketing Campaigns Mobile wallet-based marketing campaign tool allowing brands to communicate with fans in real-time through push notifications, geo/beacon alerts, and hyper-focused messaging.
- Loyalty Programs Digital loyalty card solution replacing plastic punch cards with mobile wallet-based loyalty tracking, enabling points accumulation and automated reward updates in real-time.
- Reward Programs Digital reward program solution enabling businesses to automate loyalty rewards, milestone celebrations, and anniversary rewards delivered directly to customers' mobile wallets.
- Payment Programs Digital payment program solution for storing and managing payment-related passes and cards within mobile wallets.
- Digitization of Plastic and Paper Solution for converting physical cards, IDs, and paper-based credentials into secure digital wallet passes, replacing plastic membership cards, paper coupons, and physical tickets.
- Memberships Digital membership card solution for gyms, clubs, and service memberships, enabling digital access passes and member benefit management directly from mobile wallets.
- Ticketing Digital event ticketing solution for issuing event passes, RSVPs, and boarding passes that live in Apple Wallet and Google Wallet with real-time update capabilities.
Quantifiable outcome
- Location-based notifications achieve up to 3x higher engagement rates
- +4 more outcomes
Companies that use Mobile Wallet Cards
Customer profileNamed customers8 records
Segments11 records
Ideal customer profiles3 records
Mobile Wallet Cards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Mobile Wallet Cards partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wallet Partner NetworkcoreOver 300+ global partner groups across 50+ countries including tech firms, marketing & advertising agencies, and commercial printers. Partner ecosystem includes Certified Support Partners, White Label Resellers, and Affiliate Referrals.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mobile Wallet Cards competitors and assessment
Company assessmentEmerging players
- Punchh: Punchh is a digital loyalty platform purpose-built for restaurants and convenience stores, with mobile wallet pass delivery as a core channel. It overlaps with Mobile Wallet Cards' restaurant and retail loyalty use cases, though Punchh is more specialized in the food service vertical.
- Paytronix: Paytronix is a restaurant loyalty and customer engagement platform that includes mobile wallet card delivery among its channels. Both companies target digital loyalty for multi-unit restaurant and hospitality brands.
- Antavo: Antavo is a loyalty cloud platform that enables brands to build loyalty programs including mobile wallet pass-based interactions. Operates in the same customer engagement/loyalty space with a slightly broader enterprise focus.
- Thanx: Thanx is a customer engagement and loyalty platform for restaurants and merchants, with mobile wallet and digital pass integration. Comparable in target market and channel mechanics to Mobile Wallet Cards, though Thanx emphasizes payment-linked data.
- Codebroker: Codebroker provides mobile coupon, loyalty, and digital wallet pass solutions for retailers and CPG brands. Direct overlap in retail/CPG customer loyalty and coupon use cases served by Mobile Wallet Cards.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a large incumbent enterprise marketing platform that includes mobile wallet pass capabilities via its Marketing Cloud Engagement product. As a broad platform, it competes with Mobile Wallet Cards for enterprise loyalty/campaign budgets, especially at large global brands.
- Vibes: Vibes is a mobile engagement platform specializing in SMS, MMS, and mobile wallet marketing for enterprise brands. It is a broader incumbent in the mobile customer engagement space, with overlap in the wallet card channel used by Mobile Wallet Cards.
Direct peers
- Yoyo (Yoyo Wallet): Yoyo is a mobile wallet and loyalty platform that delivers digital stamp cards, loyalty passes, and payment-linked rewards inside retailer apps and mobile wallets. It targets the same enterprise retail/hospitality customer base as Mobile Wallet Cards.
- PassNinja: PassNinja provides a digital wallet pass platform for Apple Wallet, Google Wallet, and other mobile wallets, with similar enterprise and SMB use cases. Overlaps directly with Mobile Wallet Cards on loyalty, event, and membership card deployment.
- Passkit: Passkit is a direct competitor offering businesses a platform to create, manage, and distribute digital wallet passes for Apple Wallet and Google Wallet. It serves the same customer base (SMB to enterprise) with very similar loyalty, coupon, and ticketing use cases, making it a near-1:1 competitor to Mobile Wallet Cards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mobile Wallet Cards social profiles
Digital presenceMobile Wallet Cards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile Wallet Cards leadership team
Management profileNumber of profiles
Mobile Wallet Cards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile Wallet Cards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile Wallet Cards
What does Mobile Wallet Cards do?
Mobile Wallet Cards is a cloud-based SaaS platform that enables businesses to create, distribute, and manage digital wallet passes (loyalty cards, membership passes, discount coupons, event tickets, gift cards, access passes, and digital business cards) that live natively in Apple Wallet, Google Wallet, and Samsung Wallet on customers' smartphones without requiring any app download. The platform is sold via tiered subscriptions priced by active card holder volume and offers deployment via QR code, hyperlink, or NFC tap, with real-time updates, geo/beacon messaging, multi-lingual and multi-currency support, and a public API for custom integrations.
Is Mobile Wallet Cards a public or private company?
Mobile Wallet Cards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobile Wallet Cards founded?
Mobile Wallet Cards was founded in 2020. It employs 11 to 50 people.
How does Mobile Wallet Cards make money?
One revenue line is on record: subscription Licensing by Card Holder Volume.
Who are Mobile Wallet Cards's main competitors?
Emerging players on record are Punchh, Paytronix, Antavo, Thanx and Codebroker. Broad incumbents are Salesforce Marketing Cloud and Vibes. Direct peers are Yoyo (Yoyo Wallet), PassNinja and Passkit.
Does Mobile Wallet Cards have an API?
Yes. Mobile Wallet Cards provides a public API accessible via Postman. The API is available on the Mid-Market and higher licensing tiers, enabling developers to build card integrations and automate wallet card management. API & Documentation is listed in the platform support section. Developer documentation is at www.postman.com/the-wallet-group/mobile-wallet-api/collection/vt1w95r/mobile-wallet-apis.
What industry is Mobile Wallet Cards in?
Mobile Wallet Cards's product category is Mobile Wallet Platform. Its primary akta.pro industry code is FSAMAEAF, Merchant / Closed-Loop Wallets (Retail & Marketplace), with a secondary code of BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant).