CodeBroker
CodeBroker is a privately held U.S. company, founded in 2007 and headquartered in Belmont, that provides mobile customer acquisition and engagement solutions — email, SMS, and mobile app — exclusively to retail brands.
- Company typePrivate
- Founded2007
- HeadquartersBelmont, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CodeBroker does
CodeBroker is a privately held U.S. company founded in 2007 and headquartered in Belmont, operating exclusively in the retail vertical. Its stated purpose is to help retailers acquire and engage consumers across mobile channels, specifically email, SMS, and a mobile app. The firm has operated continuously for over 17 years under founder and CEO Dan Slavin, with current headcount reported in the 11-50 range, indicating a focused small/mid-sized team rather than a scaled enterprise platform. No public ticker, parent company, subsidiaries, or external investors are disclosed in the available record.
The company's product surface, per its own positioning, centers on three mobile engagement channels — email, SMS, and an owned mobile app — deployed for retailer customer acquisition and retention use cases. The input record does not surface underlying technology stack (no API/SDK details, integrations, certifications, or technical patents appear), and no product launches, product lines, or named features are documented beyond the channel-level description. This data thinness — partly because the company's website was inaccessible during data collection — limits technical due diligence; investors should treat the platform's actual architecture as unverified and request current technical and product collateral directly.
The business model appears to be B2B SaaS or managed services targeting retail brands, though no pricing models, publicly disclosed fees, customer segments, named customer logos, or contract structures were captured. The headquarters is a single U.S. location and there is no documented geographic footprint, channel partner program, or certification framework in the data. No funding rounds, M&A activity, or strategic partnerships have been disclosed, consistent with a bootstrapped or self-funded operator. Concentration on a single vertical (retail) and a small delivery team drive the key open questions: revenue scale, customer concentration, retention rates, and renewal cohort behavior.
CodeBroker firmographics
Firmographics- Name
- CodeBroker
- Website
- https://codebroker.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CodeBroker is a privately held U.S. company, founded in 2007 and headquartered in Belmont, that provides mobile customer acquisition and engagement solutions — email, SMS, and mobile app — exclusively to retail brands.
- Ownership category
- akta.pro rank
CodeBroker industry classification
Industry- Product category
- Mobile Marketing Software
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Consumer Messaging Apps (BPAMACAA)
Keywords
Where CodeBroker is headquartered
LocationHeadquarters
- HQ city
- Belmont
- HQ country
- United States
- HQ region
- North America
Markets served
CodeBroker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
CodeBroker product offering
Product offeringCore offering
CodeBroker provides a mobile marketing platform that helps retailers acquire and engage consumers across three mobile channels: email, SMS, and a branded mobile app. The offering combines consumer acquisition campaigns with ongoing engagement and retention messaging tailored to the retail vertical. The company works exclusively with retailer clients to drive mobile-based consumer interactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Marketing Platform
Companies that use CodeBroker
Customer profileIdeal customer profiles1 record
CodeBroker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CodeBroker partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
CodeBroker competitors and assessment
Company assessmentDirect peers
- Cordial: Cordial provides cross-channel marketing messaging including email, SMS, and mobile push for brands and retailers, closely matching CodeBroker's mobile engagement focus.
- Attentive: Attentive is a leading SMS marketing platform focused on retail and ecommerce brands, directly competing with CodeBroker's SMS-based consumer engagement capabilities.
- Klaviyo: Klaviyo is a leading email and SMS marketing automation platform purpose-built for ecommerce and retail brands, directly competing with CodeBroker's retail-focused mobile messaging offering.
- Yotpo: Yotpo provides ecommerce marketing and SMS marketing solutions for retail and DTC brands, an adjacent retail-marketing peer with overlapping channel capabilities.
- Postscript: Postscript is an SMS marketing platform focused on Shopify-based retailers and ecommerce brands, directly competing with CodeBroker in the retail SMS space.
- Sendlane: Sendlane is an email and SMS marketing platform focused on ecommerce and retail, comparable to CodeBroker's retail mobile engagement offering.
- Listrak: Listrak is a retail-focused digital marketing platform offering email, SMS, and personalization for retailers, directly comparable to CodeBroker's multi-channel mobile engagement offering.
- Sailthru (CM Group): Sailthru offers personalized email, mobile, and messaging for retail and ecommerce, comparable to CodeBroker's multi-channel mobile messaging offering for retailers.
Broad incumbents
- Emarsys (SAP): Emarsys, part of SAP, is a broad enterprise marketing platform with email, mobile, and personalization for retailers, serving as a larger incumbent peer to CodeBroker in retail marketing.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud offers email, mobile, and SMS marketing for large retailers as part of a broader enterprise platform, a broad incumbent peer to CodeBroker.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
CodeBroker social profiles
Digital presenceCodeBroker financial estimates
Financial estimateRevenue estimate
Valuation estimate
CodeBroker leadership team
Management profileNumber of profiles
Profiles1 record
CodeBroker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CodeBroker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CodeBroker
What does CodeBroker do?
CodeBroker provides a mobile marketing platform that helps retailers acquire and engage consumers across three mobile channels: email, SMS, and a branded mobile app. The offering combines consumer acquisition campaigns with ongoing engagement and retention messaging tailored to the retail vertical. The company works exclusively with retailer clients to drive mobile-based consumer interactions.
When was CodeBroker founded?
CodeBroker was founded in 2007. It employs 11 to 50 people.
Where is CodeBroker based?
CodeBroker is headquartered in Belmont, United States, in the North America region.
Who are CodeBroker's main competitors?
Direct peers on record are Cordial, Attentive, Klaviyo, Yotpo, Postscript, Sendlane, Listrak and Sailthru (CM Group). Broad incumbents are Emarsys (SAP) and Salesforce Marketing Cloud.
Does CodeBroker have an API?
No public API is recorded for CodeBroker.
What industry is CodeBroker in?
CodeBroker's product category is Mobile Marketing Software. Its primary akta.pro industry code is BPAMACAA, Consumer Messaging Apps. Its NAICS code is 54186 and its SIC code is 7310.