Graves Motorsports

What Graves Motorsports does

Graves Motorsports is a privately held specialty e-commerce retailer operating through gravesport.com, selling performance parts and accessories for sport bikes, side-by-side UTVs, and adventure / dual-sport motorcycles. The product mix combines proprietary Graves-branded hardware — full titanium exhaust systems, velocity stacks, frame sliders, suspension links, and engine covers — with authorized resale of third-party brands including Ohlins steering dampers, Bitubo suspension, TaylorMade Racing bodywork, Suter clutches, DNA Filters, FTEcu flash tune and ABS delete modules, and Galespeed braking components. Fitment is the central merchandising principle: the storefront is organized first by vehicle make/model/year across nine OEMs (Yamaha, Kawasaki, Honda, Suzuki, Ducati, BMW, KTM, Triumph, Aprilia, plus CFMOTO, Beta, Gas Gas, Husqvarna, and Suzuki in adventure), and second by part category.

The company's brand authority is tied directly to the Graves Racing Team, which has accumulated 25 Professional AMA National Championships including 9 Superbike titles and 3 Side x Side Pro Titles, and the marketing narrative positions Graves parts as race-developed and validated through professional competition. Pricing spans approximately $4.35 for small hardware (exhaust springs) to $3,699+ for full titanium exhaust systems, with free US shipping on orders over $150. Distribution is direct-to-consumer e-commerce supplemented by a phone sales channel (1-800-867-6480), email support, and a dealer signup program for resellers. The e-commerce platform itself runs on BigCommerce (per cdn11.bigcommerce.com asset host).

Revenue mechanics are straightforward transactional retail: one-time unit purchases of parts and accessories by enthusiast consumers and competition riders in the United States. The company is privately held with no disclosed institutional investors, no funding rounds, no M&A, and a small employee footprint. Founded in 2010 per company history and the website copyright range (2010-2025), with one firmographic data point listing 1990 likely reflecting the earlier origin of the Graves racing program; both dates should be reconciled during diligence.

Name

Graves Motorsports

Legal name

Graves Motorsports

Website

https://gravesport.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Graves Motorsports is a Van Nuys-based e-commerce retailer selling proprietary and third-party performance parts for sport bikes, side-by-side UTVs, and adventure motorcycles directly to enthusiasts, with brand authority anchored by the championship-winning Graves Racing Team.

Ownership category

akta.pro rank

Product category

Motorcycle & UTV Performance Parts

NAICS

Automotive Parts and Accessories Retailers (441330), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

akta.pro secondary industry

Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC)

Keywords

• Motorcycle performance parts
• Aftermarket exhaust systems
• UTV side-by-side parts
• Sport bike accessories
• Racing suspension components

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of performance motorcycle parts and accessories including exhaust systems, suspension components, bodywork, brakes, and other performance parts through their e-commerce platform gravesport.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Graves Motorsports is a direct-to-consumer e-commerce retailer that designs, brands, and sells performance motorcycle and UTV parts—including proprietary titanium exhaust systems, velocity stack kits, suspension components, frame sliders, and flash tuning modules—alongside curated third-party brand products for sport bikes, side-by-sides, and adventure/dual-sport motorcycles. The offering is organized by vehicle make/model fitment and by part category, serving track riders, racers, and street performance enthusiasts in the United States.

Product overview

Graves Motorsports operates an e-commerce platform selling a comprehensive portfolio of motorcycle performance parts and accessories for sport bikes, side-by-side UTVs, and adventure/dual-sport motorcycles. The offering is structured as a multi-brand retail platform centered on proprietary Graves Motorsports branded products (including exhausts, suspension components, velocity stacks, and protection gear), supplemented by curated third-party brands. Key third-party brands include TaylorMade Racing (bodywork), FTEcu (flash tuning and ABS delete), Suter (clutches), DNA Filters (air filtration), Ohlins and Bitubo (steering dampers and suspension), and Galespeed (hand controls and brake components). Products are organized by vehicle make/model/year and by part category, with vehicle-specific fitment being a core navigation and merchandising principle.

Differentiator

Problem solved

Functional benefit

Products and services

• Graves Motorsports Branded Performance Parts Proprietary line of performance parts and accessories including exhausts, suspension components, frame sliders, velocity stacks, smog block off plates, and engine covers designed for sport bikes, side-by-side vehicles, and adventure motorcycles.
• Exhaust Systems Full titanium exhaust systems, slip-on exhausts, LINK cat-back systems, headers, repacking springs, and sound inserts for sport bikes, priced $649-$3,699+.
• Velocity Stack Kits Precision-engineered velocity stack kits (VE2, VE3 versions) designed to straighten power curves and improve torque and horsepower across all RPM ranges with plug-and-play installation requiring no cutting, altering, or bonding.
• Frame Sliders and Crash Protection Diamond-shaped frame sliders designed to protect motorcycles from crash or tip-over damage.
• Suspension Components Race top triple clamps, steering damper mounts, rear shock suspension links (A Spec and B Spec kits), and replacement springs from Bitubo and Graves-branded components.
• Steering Dampers Ohlins and Bitubo branded 70mm steering dampers with adjustable damping via 18 clicks and nitrogen-pressurized compensation chamber.
• Flash Tune / ABS Delete Modules FTEcu branded flash tuning modules and ABS delete solutions for competition use, enabling removal of factory ABS systems without triggering error codes.
• SuterClutch Systems BTL (Back Torque Limiter) SuterClutch systems designed to improve lap times while reducing physical effort required by the rider.
• Air Filters Performance-enhancing air filters including DNA brand filters with advanced FCd (Full Contour design) technology for various motorcycle applications.
• Bodywork Race bodywork sets, seat pans, and closeout products from TaylorMade Racing for sport bike applications.
• Hand Controls and Brake Components Galespeed branded fluid reservoirs, brake hoses, and Active DOT5.1 brake fluid for high-performance braking systems.

Quantifiable outcome

• Products powered Graves Racing Team to 25 Professional AMA National Championships including 9 Superbike Championship titles
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• OhlinscoreChannel Partner/ Reseller/ DistributorGraves Motorsports is an authorized reseller of Ohlins products including steering dampers and suspension components.
• BitubocoreChannel Partner/ Reseller/ DistributorReseller of Bitubo suspension products including steering dampers and shock components.
• TaylorMade RacingcoreChannel Partner/ Reseller/ DistributorReseller of TaylorMade Racing bodywork products for sport bikes including Yamaha R6, Kawasaki ZX-10R, ZX-6R, ZX-4RR.
• SutercoreChannel Partner/ Reseller/ DistributorReseller of SuterClutch products for various motorcycle brands including KTM, Husqvarna, GasGas, BMW, Honda, Yamaha.
• DNA FilterscoreChannel Partner/ Reseller/ DistributorReseller of DNA high-performance air filters for sport bikes and motorcycles.
• FTEcucoreChannel Partner/ Reseller/ DistributorReseller of FTEcu products including ABS delete modules and flash tune components.
• GalespeedcoreChannel Partner/ Reseller/ DistributorReseller of Galespeed brake components including fluid reservoirs, hoses, and master cylinders.
• ABS DeletecoreChannel Partner/ Reseller/ DistributorReseller of ABS Delete products for Yamaha, Kawasaki, and Suzuki motorcycles for closed-course competition use.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Brembo: Global premium braking systems manufacturer whose products overlap with the Galespeed/Brembo-branded hand controls and brake components that Graves resells. An adjacent supplier/enabler in the performance parts ecosystem rather than a direct retail competitor.

Direct peers

• Woodcraft Technologies: Manufacturer and seller of frame sliders, bodywork, and rearsets for sport bikes with a racing-driven engineering reputation. Competes head-on with Graves' frame sliders, bodywork (via TaylorMade), and rearset categories for the same enthusiast buyers.
• Vance & Hines: US-based performance exhaust and fuel management manufacturer with a deep legacy in motorcycle racing (V-twin and sport applications). Overlaps with Graves in performance exhausts, tuning components, and a heritage-driven specialty brand proposition.
• M4 Exhaust (M4 Motorsports): US sport bike exhaust and performance parts manufacturer with race-driven R&D, focused on Yamaha, Suzuki, Honda, and Kawasaki sport applications. Closely aligned with Graves in core product, target buyer, and DTC-to-dealer distribution approach.
• Yoshimura: Long-established Japanese-American manufacturer of race-developed exhausts and performance parts for sport bikes and UTVs, with its own championship-winning R&D heritage. Directly comparable to Graves in product category (titanium/stainless exhausts), customer base (sport bike and UTV racers), and brand positioning (race pedigree as proof of technology).
• Race Tech: Specialist in motorcycle suspension valving and components with strong ties to championship racing teams. Directly comparable to Graves' suspension/velocity stack value proposition focused on sport bike handling and performance gains.
• Two Brothers Racing: Manufacturer of aftermarket exhausts, fuel management, and related sport bike / UTV performance products. Operates in the same product categories as Graves with a comparable race-driven engineering story and US specialty retailer presence.
• SportBikeTrackGear.com: US DTC specialty retailer focused narrowly on sport bike gear, parts, and accessories with fitment-led navigation. Closely aligned with Graves in product mix, target customer, and e-commerce-first operating model.

Broad incumbents

• Akrapovic: Slovenia-based global premium exhaust and performance parts manufacturer, present in MotoGP and many OEM partnerships. A broader incumbent with deeper distribution and OEM relationships but overlapping product technology and high-end sport bike customer base.
• RevZilla (Comoto Holdings): Largest US online motorcycle gear, parts, and accessories retailer with a far broader catalog including helmets, apparel, and tires. Shares the DTC e-commerce vehicle-fitment merchandising model with Graves and competes for the same sport bike and UTV enthusiast buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Gravesport
• YouTubeyoutube.com/user/GravesMotorsports
• Facebookfacebook.com/GravesMotorsports
• Instagraminstagram.com/gravesport
• TikToktiktok.com/@gravesport
• LinkedInlinkedin.com/company/graves-motors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graves Motorsports