What Loyals Groep does

Loyals Groep (legal entity: Loyals Holding BV) is a privately held Dutch full-service digital agency founded in 2001 and headquartered in Mijdrecht, Netherlands. The group operates 120 specialists distributed across five wholly-owned subsidiary brands — Stimmt, Nextly, Gravity, Huray, and Smart Ranking — collectively delivering brand, marketing, digital product development, and data/automation services to Dutch SMB ("MKB Nederland") and select mid-market customers. Its three core service lines are: (1) Merk & Marketing (brand strategy and conversion-focused marketing), (2) Digitale Producten & Diensten (digital product and service development from product vision through UX and ongoing development, delivered on a project basis or via dedicated teams), and (3) Data & Automatisering (system integration, backoffice process automation, and custom dashboards converting data into management information). The company operates a sales-led, direct-engagement GTM with no publicly disclosed pricing and no public revenue figure.

The group's differentiator is the integration of AI capabilities across all five bureaus — including AI-powered WhatsApp chatbots, AI voice agents, AI-driven request processing, ID-check automation, and predictive dashboards — packaged under the positioning "AI-powered growth capabilities for Dutch SMB." Underlying modalities span text, audio, and structured data, with documented case studies including 145% user-engagement improvement for a digital health platform (Voeding Leeft), voice-controlled restaurant reservations (La Nostra Gigi), real-time customer chat via WhatsApp (NL Stables), UX/SEO optimization for healthcare (Bergman Clinics), and a 100x scale-up in identity verification capacity (Datachecker). The firm holds a multi-platform partner-certification stack (Google Premier, HubSpot, Mailchimp, ActiveCampaign, BigCommerce, WordPress) and ISO 27001 security certification. Recognition includes FD Gazelle 2023 and Emerce100 2023. Ownership is founder/management-controlled with no disclosed institutional investors, no funding rounds, and no M&A activity in the source material.

The business model is professional services revenue across three streams, sold direct to Dutch SMBs with a project-based and dedicated-team engagement model. Marketing channels include the "Ondernemersbloed" podcast, LinkedIn, Instagram, monthly themed webinars, newsletter, and website blog content. Operations are concentrated in the Netherlands, with opportunistic international engagements (e.g., Payt international SEO).

Name

Loyals Groep

Legal name

Loyals Holding BV

Website

https://loyals.group

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Loyals Groep is a privately held Dutch full-service digital agency employing 120 specialists across five subsidiary brands, delivering brand strategy, digital product development, and data/automation services to Dutch SMBs and select mid-market customers, with AI capabilities integrated across all service lines.

Ownership category

akta.pro rank

Product category

Digital Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

akta.pro secondary industries

Loyalty, Rewards & Retention Platforms (BPAFAFAH), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Digital marketing services
• Brand strategy consulting
• Digital product development
• Data automation services
• AI-powered agency

Headquarters

HQ city

Mijdrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Brand & Marketing: Brand strategy and marketing services including translation of business essence into strong brand identity and recognizable house style, with conversion-focused marketing approach to reach target audiences and achieve growth
2. Digital Product Development: Development of digital products and services from product vision and UX through implementation and further development, offered both on project basis and with fixed teams
3. Data & Automation Services: System integration, improving quality and efficiency of business processes and backoffice, custom dashboards to convert data into actionable management information

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Loyals Groep is a Dutch full-service agency operating through five specialized bureaus (Stimmt, Nextly, Gravity, Huray, and Smart Ranking) with 120 specialists delivering brand strategy, conversion-focused marketing, digital product development, and data and automation services to Dutch entrepreneurs and SMBs. AI capabilities are integrated across all specializations to deliver growth-focused solutions including AI chatbots, voice agents, automated request processing, custom dashboards, and data platforms.

Product overview

Loyals Groep is a full-service agency for Dutch entrepreneurs, consisting of 120 specialists distributed across five bureaus focused on brand, marketing, digital & AI. The company operates three core service lines: Merk & Marketing (brand strategy and conversion-focused marketing), Digitale Producten & Diensten (digital product development from vision through implementation), and Data & Automatisering (system integration and custom dashboards). Within these specialisms, the company offers AI-powered modules including WhatsApp chatbots, AI voice agents, UX/SEO optimization, customer portal digitalization, data platforms, ID check automation, and international SEO services. The company has demonstrated AI capabilities through client case studies including AI-powered request processing for the GWW sector, AI chatbots for real-time customer information, digital health platforms with 145% user engagement improvement, and voice-controlled restaurant reservation systems.

Differentiator

Problem solved

Functional benefit

Brands

• Stimmt: Digital agency brand operating under Loyals Groep.
• Nextly
• Gravity
• Huray
• Smart Ranking

Products and services

• Merk & Marketing Brand strategy and conversion-focused marketing service that translates the essence of a business into a strong brand identity and recognizable house style, then uses a smart marketing approach to reach target audiences and achieve growth. Targeted at Dutch entrepreneurs and SMBs.
• Digitale Producten & Diensten Development of digital products and services from product vision and UX design through implementation and ongoing development, delivered both on a project basis and with dedicated teams. Targeted at Dutch organizations needing digital product execution.
• Data & Automatisering System integration and improvement of business process and backoffice quality and efficiency, with custom dashboards that convert data into actionable management information. Targeted at Dutch SMBs and enterprises seeking operational efficiency and data-driven management.

Quantifiable outcome

• User engagement increase of 145% for digital health platform (Voeding Leeft)
• +2 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• StimmtcoreOthersSubsidiary brand within Loyals Groep, listed as part of the group of agencies under the Loyals banner. Stigt.digital - digital expertise subsidiary.
• NextlycoreOthersSubsidiary brand within Loyals Groep. Nextly.nl - part of the group of agencies under the Loyals banner.
• GravitycoreOthersSubsidiary brand within Loyals Groep. Gravity.nl - part of the group of agencies under the Loyals banner.
• HuraycoreOthersSubsidiary brand within Loyals Groep. Huray.nl - part of the group of agencies under the Loyals banner.
• SmartRankingcoreOthersSubsidiary brand within Loyals Groep. SmartRanking.nl - part of the group of agencies under the Loyals banner.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Springtime: Amsterdam-based digital agency specializing in brand, content, digital product and marketing strategy for ambitious Dutch and European brands; closely comparable on integrated creative-tech offering and Dutch market footprint.
• Dept Agency: Large Dutch-headquartered full-service digital agency offering brand, creative, marketing, data/AI and technology services to enterprise and SMB clients across Europe — a directly comparable full-service peer operating out of the Netherlands with multi-specialty bureau model.
• WEARELUKA: Dutch digital agency focused on brand, marketing, websites and digital products for ambitious mid-market and SMB clients; similar integrated agency model, similar Dutch SMB orientation, similar headcount bracket.
• Greenwolf: Amsterdam-based digital agency offering branding, web development and online marketing services for SMB and mid-market Dutch clients; directly comparable on the brand/marketing/web trifecta targeting the same MKB segment.
• Hike One: Dutch digital agency focused on UX design, digital product development and brand experience; comparable on the digital product development and UX/brand specialization that overlaps with Loyals' Digitale Producten & Diensten line.
• Emakina Group: Benelux-rooted digital agency group offering marketing, technology, data and AI services across multiple countries; comparable multi-specialty digital agency with similar service lines (digital products, data, marketing) and European mid-market focus.
• Tomato Valley: Dutch digital agency providing strategy, design, marketing and technology services to mid-market clients; comparable on integrated digital services, Dutch SMB focus, and project-based professional services delivery.
• Mirum (WPP): Global digital agency network within WPP offering experience design, commerce, marketing and data services; comparable digital agency offering with overlapping services but operating at significantly larger scale and with network resources.

Broad incumbents

• WPP: World's largest advertising and marketing services holding company with portfolio of agencies (including Mirum, VMLY&R, AKQA) covering advertising, media, branding, data and digital product work; broad incumbent competing for the same Dutch enterprise and SMB budgets.
• Dentsu: Global advertising and marketing services group with significant Dutch presence (Dentsu Creative, Merkle) offering integrated marketing, CX, technology and data services; broad incumbent overlapping Loyals' brand, marketing and digital product capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/company/loyals-groep
• YouTubeopen.spotify.com/show/56OuBvdkMcfp81OnWp4of6
• LinkedInlinkedin.com/company/loyals-group
• Instagraminstagram.com/loyalsgroep/?ref=hackernoon&hl=af

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyals Groep