Forest Master

What Forest Master does

Forest Master is a UK-based private manufacturer and direct-to-consumer retailer of forestry and garden equipment, headquartered in Newcastle Upon Tyne (Company Number: 07402638). The company designs, sources, and sells equipment including log splitters (electric, petrol, manual, and kindling variants such as the FM10T-7 7-ton electric model), wood chippers and garden shredders (electric and petrol variants up to 14HP, notably the FM14DDES and FM6DD-MUL), stove fans (the patent-pending Viking Advanced), cordless pruning shears, and a broad accessory catalog (safety guards, log bags, saw horses, hand trucks, portable power stations, lawn mowers). Underlying technology is primarily mechanical and electromechanical: direct-drive systems, rotatable drum geometries, twin reversible blades, thermoelectric generators, and brushless DC motors. The company protects several of these as patents (GB2100107.8, PCT/IB2021/054494, 2315157.4) and a community registered design.

Forest Master operates as a bootstrapped, founder-controlled e-commerce business with no disclosed external investment, parent company, or subsidiaries. Revenue is generated through one-time hardware sales across price points ranging from £7.50 (entry tools) to £1,649.95 (professional chippers), supplemented by spare parts, accessories, and technical support services. The customer base is split between domestic homeowners/gardeners and trade professionals (landscapers, allotment holders), with a 10% trade discount and tiered product range from manual to professional. Distribution is primarily through the company's own website with free next-day UK mainland delivery and a worldwide shipping program where Forest Master handles customs, VAT, and duty. Marketing combines content (blog, YouTube product demonstrations), organic social media across Facebook/X/Instagram/LinkedIn, customer reviews on product pages, and an active presence at major UK agricultural shows (Great Yorkshire, Royal Welsh, Royal Highland, Devon County, Royal Cornwall, APF).

Headcount is 11–50 employees, and the company claims over three decades of engineering excellence despite a 2010 incorporation date. It is WEEE/EPR compliant (Producer Registration WEE/MM1124AA), self-describes as the '#1 UK Based Forestry Company,' and has begun extending into adjacent categories (robot lawn mowers, skid steers, cordless tools) and geographies via the international distributor program.

Name

Forest Master

Legal name

Forest Master Ltd

Website

https://forest-master.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Forest Master is a UK-based, privately held direct-to-consumer manufacturer of forestry and garden equipment — including log splitters, wood chippers, stove fans, and pruning shears — headquartered in Newcastle Upon Tyne with 11–50 employees and worldwide shipping.

Ownership category

akta.pro rank

Product category

Forestry and Garden Equipment

NAICS

Outdoor Power Equipment Retailers (44423)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Forestry & Logging Equipment (IMAHACAK)

Keywords

• Log splitters
• Wood chippers
• Garden shredders
• Forestry equipment
• Stove fans

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of physical forestry and gardening equipment including log splitters, wood chippers, garden shredders, stove fans, hand trucks, and accessories. Products sold at various price points from entry-level to professional grade.
2. Accessories and Spare Parts: Ongoing sales of replacement blades, oil, safety equipment, and accessories compatible with main product lines.
3. Professional Services: Technical support and log splitter repair services offered as add-on services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Forest Master manufactures and sells forestry and garden equipment direct to customers through its own e-commerce website, including electric, petrol, and manual log splitters, petrol and electric wood chippers and garden shredders, stove fans (notably the patent-pending Viking Advanced model), cordless pruning shears, lawn mowers, hand trucks, saw horses, log bags, lifting tools, portable power stations, and spare parts. The company offers free next-day delivery on UK mainland orders and worldwide shipping with company-handled customs, VAT, and duty.

Product overview

Forest Master is a UK-based manufacturer of forestry and garden equipment with over 30 years of engineering excellence. The product portfolio centers on log splitting equipment (including electric, petrol, manual, and kindling log splitters such as the FM10T-7 7-ton electric model) and wood processing machinery (wood chippers and garden shredders including the FM14DDES 14HP professional petrol chipper and FM6DD-MUL 3-in-1 compact mulcher). The company has expanded into complementary product lines including the innovative SF-V-A Viking stove fan featuring patent-pending heating technology, cordless electric pruning shears, safety accessories like the FM-SG splitting base guard, and various support equipment such as log bags, saw horses, and portable power stations. The products are primarily sold direct to consumers with free next-day UK delivery, and the company participates in agricultural trade shows across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Viking: The Viking Advanced Stove Fan - World's First Fully Heated Stove Fan with patent-pending technology (2315157.4) featuring heat distribution and ambient fragrance dispensing capabilities.
• DuoCut

Products and services

• Log Splitters Range of log splitting equipment available in electric, petrol, manual, and kindling variants for processing firewood for domestic and professional users.
• Wood Chippers & Garden Shredders Heavy-duty wood chippers and garden shredders available in electric and petrol variants, including professional 14HP petrol models capable of processing branches up to 100mm in diameter.
• FM10T-7 7 Ton Electric Log Splitter Heavy-duty electric log splitter with 7-ton splitting force, sold with work bench, guard, and stand; rated 4.77 out of 5 stars.
• FM14DDES Professional 14HP Petrol Wood Chipper & Garden Shredder Professional-grade petrol wood chipper with a 14HP LCT 460cc 4-stroke engine, electric start, and ability to chip branches up to 100mm (4 inches) in diameter; features twin reversible blades and patented drum rotation technology.
• FM6DD-MUL Compact 6HP Petrol Garden Shredder Mulcher Chipper Versatile 3-in-1 petrol garden shredder, mulcher, and chipper with a 6HP engine and patented adjustable drum technology that processes green waste including plants, leaves, and wood up to 50mm diameter.
• Stove Fans & Firelighters Stove fan product line including the Viking Advanced Stove Fan that distributes heat up to 20°C hotter than competitor stove fans and includes a built-in fragrance dispenser.
• SF-V-A Viking Advanced Stove Fan World's first fully heated stove fan featuring patent-pending technology (2315157.4) with thermoelectric generator, 4-blade design, built-in twin fragrance dispenser, and a cooker top plate for kitchen use; self-powered, no batteries required.
• Garden Pro Cordless Electric Pruning Shears 20V cordless electric pruning shears with brushless motor, capable of cutting branches up to 4.0cm in diameter; includes 3000mAh battery and charger, with optional telescopic extension pole and Makita battery compatibility.
• Saw Horses Log sawhorse products that support wood during cutting and processing.
• Log Bags UV-treated, rot-proof mesh log bags for storing and transporting firewood, fruit, vegetables and other materials.
• Zero Hand Trucks Heavy-duty manual hand trucks for moving logs, tools, compost and heavy garden materials with all-terrain wheels.
• Petrol Lawn Mowers Petrol-powered lawn mowers for garden maintenance, offered alongside robot lawn mowers accessible via the Lawn Mowers category.
• Portable Power Stations Portable power stations for outdoor power supply needs.
• Lifting Tools Lifting equipment for forestry and garden applications.
• Outdoor Power & Hand Tools Broader category of outdoor power and hand tools for forestry and gardening applications.
• Outdoor Covers & Netting Protective covers and netting for outdoor storage of equipment and materials.
• Woodworking Tools Woodworking tools and equipment for forestry applications.
• Spares, Parts and Accessories Replacement parts, blades, oil, and accessories for Forest Master equipment, including forged steel wood chipper blades and hydraulic fluid.
• FM-SG Splitting Base Guard - Safety Ring & Cover Heavy-duty 2.85kg steel ring safety guard compatible with USBB, USAB, and FM9LS manual log splitters that keeps logs upright and contained during splitting, reduces flyaway pieces, and keeps hands clear of blade.
• FM10 Splitter Work Bench and Safety Guard Log Catcher Work bench and safety guard accessory for FM10 log splitters that catches split logs and eliminates bending; supports maximum log diameter of 400mm.
• Log Splitter Repair Service Technical support and log splitter repair services offered as add-on services to product buyers.

Quantifiable outcome

• FM6DD weighs 38kg vs competitor Bosch AXT25 at 75kg for similar power - half the weight
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ryobi: Global DIY outdoor power tools brand offering cordless pruning shears, garden tools, and small chippers; overlaps with Forest Master's cordless pruning shears and broader garden tool range at the value-conscious consumer end.
• Husqvarna: Large Swedish manufacturer with overlapping forestry, wood chipping, and garden equipment lines; competes in similar end-uses but with far greater scale, dealer infrastructure, and product breadth than Forest Master.
• Stihl: Global leader in chainsaws, chippers, and professional forestry equipment; competes with Forest Master in wood processing and forestry applications but operates a much broader professional dealer network and brand portfolio.

Direct peers

• Einhell: German manufacturer of garden and power tools, including electric/petrol chippers and shredders, sold across the UK and EU through DIY and trade channels — directly comparable in product mix and target buyer to Forest Master.
• Cobra Garden: UK specialist garden machinery brand offering petrol/electric chippers, log splitters, and lawn equipment to homeowners and professionals; closely comparable to Forest Master in product range and UK distribution strategy.
• Mountfield: Established UK garden equipment specialist with lawn mowers, chippers, and outdoor power tools; competes in the same UK DIY/garden centre channels as Forest Master with overlapping product categories.
• Webb Garden: UK garden equipment brand with a similarly broad line of lawn mowers, chippers, and outdoor power tools sold through UK retailers; competes head-to-head with Forest Master in the domestic gardening segment.
• AL-KO Gardentech: German/Austrian garden equipment manufacturer with chippers, shredders, and lawn care products; directly comparable product portfolio and a similar mix of domestic and professional users across European markets.
• Bosch Home and Garden: Bosch's DIY garden range directly overlaps Forest Master in wood chippers/shredders (e.g., AXT25), electric log splitters, and cordless pruning tools, serving the same UK/EU homeowner and semi-professional segment with comparable DTC and retail distribution.

Emerging players

• EGO Power+: Fast-growing cordless outdoor power equipment brand pushing battery-electric chippers, mowers, and pruning tools; comparable to Forest Master's newer Garden Pro Cordless Pruning Shears and signals the direction of category disruption the company must respond to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/ForestMasterUK
• YouTubeyoutube.com/user/forestmastercom
• Facebookfacebook.com/ForestMasterLtd
• LinkedInlinkedin.com/company/forest-master-ltd
• Instagraminstagram.com/forestmaster_uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Master