Imobiliária São Paulo

What Imobiliária São Paulo does

Imobiliária São Paulo is a privately held Brazilian real estate brokerage founded in 1993, operating a Creci-registered agency (J14.455) out of Araraquara with a branch in Américo Brasiliense, both in São Paulo state. The firm brokers residential (houses, apartments, gated-condominium units), commercial (shops, offices, warehouses), and rural (chácaras, farms, leisure estates) property transactions, and provides rental administration and property-management services to landlords. Pricing spans a broad range — from ~R$55,000 for standard lots to over R$9.9M for large rural properties — with revenue primarily earned through sales commissions (transaction fees), recurring rental management fees, and listing/advertising fees for owners registering properties.

The company runs its digital presence on the MSys property management platform, developed and maintained by third-party vendor Mold Systems. The website (imobsaopaulo.com.br) provides self-serve property search and filtering, a free Simulador de Financiamento (mortgage simulator connected to major Brazilian banks), a Lançamentos (new developments) section, gated-community listings (Damha, Village Damha, Quinta das Laranjeiras, Portal dos Oitis, Salto Grande), and a client portal (Área do Cliente) where users manage saved and favorite listings. Complementary channels include WhatsApp, phone, email, social media, and physical office walk-ins.

The go-to-market is direct-to-consumer and local: target customers are individual buyers, sellers, tenants, and landlords in the Araraquara microregion, including real estate investors focused on premium gated communities and new launches. Distribution combines inside sales (WhatsApp/phone), self-serve website browse, and field sales through the two physical offices. There is no disclosed parent company, external funding, or management team bios in the source data, and ownership structure (likely founder/family-controlled) is not explicitly documented.

Name

Imobiliária São Paulo

Legal name

Imobiliária São Paulo

Website

https://imobsaopaulo.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Imobiliária São Paulo is a privately held Brazilian real estate brokerage founded in 1993, serving individual buyers, sellers, tenants, and landlords of residential, commercial, and rural properties across Araraquara and Américo Brasiliense in São Paulo state.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Property sales
• Property rentals
• Property management
• Commercial real estate

Headquarters

HQ city

Centro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: The company earns commissions on the sale of residential, commercial, and rural properties including houses, apartments, land, and chácaras. The commission is typically a percentage of the property transaction value.
2. Property Rental Management: Revenue generated from managing rental properties including apartments, houses, and commercial spaces. The company handles property administration for landlords and facilitates tenant placement.
3. Property Listings and Advertising: The company offers property listing services for sellers and landlords, including featured listings on their website and promotional materials. They also provide 'Cadastre seu imóvel' (Register your property) service for property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Imobiliária São Paulo is a Creci-registered real estate brokerage that intermediates the purchase, sale, rental, and administration of residential, commercial, rural, and gated-community properties in Araraquara and Américo Brasiliense, São Paulo state. The company pairs in-person service at two physical offices with an online property search portal, a client self-service portal, a financing simulator, and WhatsApp-based customer engagement to support transactions and ongoing property administration.

Product overview

Imobiliária São Paulo operates as a real estate agency platform offering comprehensive property buying, selling, and rental services in Araraquara and Américo Brasiliense, São Paulo. The platform consists of multiple integrated services including a property search portal for purchase (Comprar), a rental portal (Alugar), new property launches (Lançamentos), closed condominiums listings, a financing simulator tool, a customer self-service portal, property registration service, and a favorites/bookmarking feature. The company has operated since 1993 serving the region with residential, commercial, rural, and land properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Purchase Brokerage (Portal de Imóveis para Compra) Real estate brokerage service intermediating the purchase of houses, apartments, land, commercial properties, rural properties, and gated-community units in Araraquara and Américo Brasiliense, supported by an online property search portal.
• Property Rental Brokerage (Portal de Imóveis para Locação) Brokerage service for renting residential properties including houses, apartments, and condomínio units in Araraquara and Américo Brasiliense, with a dedicated online rental portal.
• New Property Launches (Lançamentos Imobiliários) Sale and pre-sale of new real estate developments and pre-launch projects in the Araraquara region, featured on a dedicated launches page on the company website.
• Property Listing Service (Cadastre seu Imóvel) Service through which property owners register their property for sale or rent with the agency, including featured listings and promotional placement on the company website.
• Financing Simulator (Simulador de Financiamento) Free online mortgage financing simulator that connects to major Brazilian banks to calculate payment plans and conditions, used as a lead-generation tool for buyers.
• Client Portal (Área do Cliente) Self-service customer portal on the MSys platform that allows registered users to manage their property searches, save favorite listings, and track search history.
• Property Administration and Rental Management Recurring property administration service for landlords, including tenant placement, property management, and rental administration for apartments, houses, and commercial spaces.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mold SystemsminorOthersMold Systems developed and maintains the Imobiliária São Paulo website platform (imobsaopaulo.com.br). The website is identified as 'Desenvolvido por Mold Systems' (Developed by Mold Systems) in the footer. Mold Systems provides the technical infrastructure and property management system (MSys) powering the agency's online presence.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Loft: Brazilian proptech digitizing residential buying and selling with brokerage and financing services. Comparable as a technology-enabled brokerage alternative that competes for the same buyer-seller flow in major Brazilian cities.
• Viva Real: Brazilian real estate marketplace operator (QuintoAndar group) focused on connecting buyers, sellers, and renters. Comparable as a digital channel that competes for the same local buyer and renter audience Imobiliária São Paulo serves.
• QuintoAndar: Brazilian proptech focused on rental and sales with a vertically integrated model. Comparable as a structural disruptor of traditional rental management and brokerage services, particularly relevant since Imobiliária São Paulo runs a recurring rental management business.
• Zap Imóveis: Leading Brazilian online real estate listing portal aggregating listings from thousands of brokerages. Directly comparable as a competing channel for buyer attention in the same residential market, and a partial substitute for traditional brokerage in Imobiliária São Paulo's territory.
• ImovelWeb: Brazilian real estate classifieds platform listing properties for sale and rent. Comparable as a competing discovery channel for the same buyer and renter pool in São Paulo state markets.

Broad incumbents

• ERA Imóveis: Brazilian real estate franchise network with offices across multiple states. Comparable as a regional-franchise brokerage model serving local buyers and sellers, with combined physical and digital presence.
• Lopes: One of Brazil's largest traditional real estate brokerages, operating a broad portfolio of residential and commercial brokerage services across multiple states. Comparable to Imobiliária São Paulo as a Brazilian brokerage with both physical and digital presence, though at vastly greater national scale.
• Century 21 Brasil: Global franchise operating a large Brazilian network of real estate brokerage offices. Comparable as a franchise-driven brokerage model serving residential buyers and sellers in regional markets, offering Imobiliária São Paulo a potential franchise-level alternative.

Others

• OLX Brasil: Brazilian general classifieds platform with a substantial real estate vertical. Comparable as a parallel listing channel for property owners and a partial substitute for traditional brokerage listing services in regional markets.

Regional players

• Coldwell Banker Brasil: International luxury real estate franchise with presence in Brazil focused on higher-end residential markets. Comparable to Imobiliária São Paulo's gated-community and high-end property activity, particularly in premium segments like Damha and Village Damha.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imobSP
• LinkedInlinkedin.com/company/imobiliaria-sao-paulo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imobiliária São Paulo