Era Imoveis
- Company typePrivate
- Founded1979
- HeadquartersBelo Horizonte, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Era Imoveis does
Era Imoveis (legal name Era Imóveis) is a privately held Brazilian real estate brokerage headquartered at Avenida do Contorno, 8000, Sala 1901, in the Santo Agostinho neighborhood of Belo Horizonte, Minas Gerais. The firm, founded in 1979, operates under CRECI registration PJ 460 and focuses on intermediating residential and commercial property sales and rentals in the Belo Horizonte metropolitan area, with additional coverage in Contagem and São João Del Rei.
The company's core product is a property listing portal (eraimoveis.com.br) where owners and the brokerage post available apartments, houses, commercial spaces, warehouses, land, and parking units. The platform supports filtering by property type, location, and price, and integrates WhatsApp and direct phone lines for buyer/renter inquiries. Adjacent products include a self-service listing intake ('Anuncie seu Imóvel') and a client portal ('Área de Clientes') that provides post-transaction services such as boleto reprinting through an integration with secovicredmg.
Era Imoveis monetizes primarily through transaction-based commissions on property sales and fees on rental placements and management. Pricing is fully market-driven and varies widely by deal (rents from approximately R$250/month for parking to R$20,000/month for commercial buildings; sale prices from R$85,000 for small commercial units to R$4.5M for high-end historic homes). Customer acquisition is direct-to-consumer via the website, organic search, WhatsApp, phone, and walk-in traffic at the single headquarters office, with no third-party distribution or franchise network visible. The company is independently owned with no disclosed funding, parent entity, or executive team bios on its website.
Era Imoveis firmographics
Firmographics- Name
- Era Imoveis
- Legal name
- Era Imóveis
- Website
- https://eraimoveis.com.br
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Era Imoveis is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Era Imoveis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Property Sales Commission: Commission earned on successful property sales transactions. Brokerage fee structure typically a percentage of transaction value.
- Property Rental Services: Monthly rental income from property management and rental placement services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Residential and commercial properties for sale and rent with market-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Era Imoveis product offering
Product offeringCore offering
Era Imóveis is a Brazilian real estate brokerage based in Belo Horizonte, Minas Gerais, operating under the ERA international real estate brand. The company offers properties for sale and rent and provides a client portal system for property management and customer interactions.
Product overview
Era Imoveis is a real estate brokerage platform operating in Belo Horizonte and surrounding regions of Minas Gerais, Brazil. The company offers a unified portal for property transactions, combining residential and commercial listings for both sale and rental. The core platform consists of property listing search capabilities, a property advertising service for sellers, and a client portal for existing customers to manage their accounts. The platform covers various property types including apartments, houses, duplex units, triplex units, land lots, commercial spaces, warehouses, office rooms, and parking spots, serving both individual property seekers and investors in the Belo Horizonte metropolitan area.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Listings
Companies that use Era Imoveis
Customer profileSegments4 records
Ideal customer profiles2 records
Era Imoveis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Era Imoveis partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Era Imoveis competitors and assessment
Company assessmentEmerging players
- QuintoAndar: Brazilian proptech leader offering a digital-first rental and sales platform with property management services. Comparable to Era Imóveis as a residential real estate intermediary, but with a technology-driven model that competes for the same renter/buyer segments in major Brazilian metros.
- Loft: Brazilian proptech focused on residential property transactions, with technology-enabled brokerage, data analytics, and pricing tools. Comparable to Era Imóveis in the residential transaction intermediary role, though differentiated by tech stack and institutional backing.
Broad incumbents
- Viva Real: Major Brazilian property portal (now part of OLX Group) listing residential and commercial properties for sale and rent nationwide. Directly comparable to Era Imóveis in serving the same end-customer use cases of property search and brokerage connection, though at a national digital scale.
- OLX Brasil: Major Brazilian classifieds platform with a dedicated real estate vertical (formerly Viva Real). Competes for the same buyer/renter traffic seeking property listings, especially in Minas Gerais, and represents the digital alternative to traditional brokerages like Era Imóveis.
- Chaves na Mão: Established Brazilian property listings portal connecting buyers, sellers, and renters with brokerages nationwide. Directly comparable to Era Imóveis as a real estate listings intermediary, with overlapping use cases around residential and commercial property search.
- ZAP Imóveis: Brazil's largest property listing portal, aggregating inventory from thousands of brokerages including local firms like Era Imóveis. Comparable as a real estate marketplace serving Brazilian buyers, sellers, and renters across both residential and commercial segments.
Regional players
- Lopes Imóveis: Traditional Brazilian real estate brokerage serving São Paulo and other major metros with residential and commercial listings. Comparable to Era Imóveis in the traditional brokerage model and target customer base, though primarily concentrated in São Paulo rather than Minas Gerais.
Direct peers
- Imobiliária Brasil Brokers: Brazilian franchise-based real estate brokerage network with local offices serving buyers, sellers, and renters. Closely comparable to Era Imóveis as a traditional, locally-rooted brokerage operating under a recognized brand, sharing the same commission-based revenue model and customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Era Imoveis social profiles
Digital presenceEra Imoveis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Era Imoveis leadership team
Management profileNumber of profiles
Profiles1 record
Era Imoveis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Era Imoveis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Era Imoveis
What does Era Imoveis do?
Era Imóveis is a Brazilian real estate brokerage based in Belo Horizonte, Minas Gerais, operating under the ERA international real estate brand. The company offers properties for sale and rent and provides a client portal system for property management and customer interactions.
Is Era Imoveis a public or private company?
Era Imoveis is a private company. It is classified as corporate owned and is currently operating.
When was Era Imoveis founded?
Era Imoveis was founded in 1979. It employs 1 to 10 people.
Where is Era Imoveis based?
Era Imoveis is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Era Imoveis make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Services.
Who are Era Imoveis's main competitors?
Emerging players on record are QuintoAndar and Loft. Broad incumbents are Viva Real, OLX Brasil, Chaves na Mão and ZAP Imóveis. Lopes Imóveis is listed as a regional player. Imobiliária Brasil Brokers is listed as a direct peer.
Does Era Imoveis have an API?
No public API is recorded for Era Imoveis.