Citydrive

What Citydrive does

Citydrive is a Moscow-headquartered carsharing and vehicle subscription platform founded in 2015, operating under the legal entity OOO «Novye transportnye sistemy» (NTS). The company runs a fleet of 17,000+ vehicles across six Russian cities (Moscow, Saint Petersburg, Sochi, Yekaterinburg, Nizhny Novgorod, Krasnodar) and serves individual urban consumers, long-term subscribers, and corporate fleet clients. Its core offering combines minute-based carsharing (per-minute billing from 11 RUB/min plus 4 RUB/min for parking) with a multi-month subscription rental product (1 week to 36+ months, from 61,100 RUB/month economy to 298,100 RUB/month premium/electric), supplemented by B2B fleet services, an in-house auto service center via subsidiary OOO «SD STO», a certified pre-owned vehicle sales channel called Autotrade, and a multi-tier KASKO insurance offering.

The platform is built around a mobile-first architecture: iOS and Android apps handle registration, booking, vehicle unlock/lock, trip management, and payment, while embedded telematics in each vehicle enable remote control independent of the user's phone. Citydrive integrates with Moscow's mandatory Mos ID government identity verification (required from 1 September), the Sberbank Spasibo loyalty program (allowing up to 99% of trip costs to be paid in points), and SberInsurance for fleet insurance. Revenue is generated through a mix of usage-based carsharing fees, recurring subscription payments, insurance add-ons, B2B contracts, maintenance services for the fleet and external customers, and one-time vehicle sales. The company is privately held, with no disclosed institutional investors, funding rounds, or parent company identified in the available data.

Name

Citydrive

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu "Novye transportnye sistemy" (OOO «NTS» Общество с ограниченной ответственностью «Новые транспортные системы»)

Website

https://citydrive.ru

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Citydrive is a Moscow-based Russian carsharing and vehicle subscription platform operating a fleet of 17,000+ vehicles across six cities, offering per-minute carsharing, 1–36+ month subscriptions with buyout, corporate B2B fleet services, insurance add-ons, and a certified pre-owned vehicle sales channel to individual and business customers.

Ownership category

akta.pro rank

Product category

Carsharing / Vehicle Subscription

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Free-Floating Carsharing (One-Way) (TLAFAMAB)

akta.pro secondary industries

Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI)

Keywords

• Carsharing services
• Long-term car rental
• Vehicle subscription
• Corporate fleet rental
• Used car sales

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Minute-Based Car Sharing: Customers pay per minute of vehicle usage. Tariffs start from 11 rubles per minute for driving plus 4 rubles per minute for parking. Rates vary by vehicle class, time of day, booking time, and day of week.
2. Long-Term Rental / Subscription: Weekly and monthly rental subscriptions (1–36+ months) with fixed payments. Includes bundled services: maintenance, seasonal tire changes, mandatory insurance. Vehicles can be purchased after 36+ months via buyout option.
3. Insurance Options (KASKO Add-ons): Optional KASKO insurance tiers (Basic, Super-KASKO, Turbo-KASKO) add 15–20% to the rental cost and reduce or eliminate customer liability in case of at-fault accidents.
4. B2B / Corporate Fleet Rental: Corporate clients rent vehicles for employee use with no branding on vehicles, including fuel, parking, and insurance in the monthly rate.
5. Auto Service: Vehicle maintenance and repair services for both the Citydrive fleet and external customers. Services include full vehicle inspection, suspension, brakes, engine, electrical, and transmission work.
6. AutoTrade (Vehicle Sales): Sale of certified pre-owned vehicles from the car sharing fleet. Vehicles are inspected before sale with quality guarantee and no intermediary markups.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Citydrive is a carsharing platform that rents vehicles from its own fleet on a per-minute basis (starting at 11 RUB/min driving + 4 RUB/min parking) and on long-term subscription terms (1 week to 36+ months, with optional buyout). The company also provides corporate fleet rentals without vehicle branding, certified pre-owned vehicle sales from its own fleet (Autotrade), and an in-house auto service center.

Product overview

Citydrive operates as a multi-service car rental platform offering short-term carsharing (per-minute billing from 11 rubles), long-term subscriptions (1-36+ months with buyout option), corporate fleet services, vehicle sales (Autotrade), and auto service/repair. The core offering consists of carsharing for urban mobility and long-term rental as the primary growth product, supplemented by B2B services, insurance options (OSAGO, CASCO, Super CASCO, Turbo CASCO), and a loyalty program with Sberbank Spasibo integration. The company maintains a fleet of 17,000+ vehicles across six Russian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Carsharing (Каршеринг) Short-term car rental service with per-minute billing available in Moscow, St. Petersburg, Sochi, Yekaterinburg, Nizhny Novgorod, and Krasnodar. Users rent vehicles via a mobile app with automatic authorization through Mos ID, suitable for short urban trips, airport transfers, and point-to-point travel.
• Long-Term Rental / Subscription (Надолго) Long-term car rental service offering vehicles for 1 week to 36+ months with monthly or weekly payments. Includes subscription with buyout option, maintenance coverage, seasonal tire changes, mandatory insurance, and delivery to customer address. Targets individuals who need a vehicle for an extended period without buying one.
• Corporate Fleet Services (Для бизнеса)

Quantifiable outcome

• Up to 99% of trip cost can be paid with Spasibo loyalty points
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Sberbank / SberSpasibocoreGTM or Marketing PartnerCitydrive's loyalty program integrates with Sberbank's Spasibo program. Users earn Spasibo points (cashback) on rentals and can pay up to 99% of trip costs with accumulated points. SberAuto maintenance services are cross-promoted on the Citydrive platform. The service is advertised within the Sberbank ecosystem.
• Yandex (Yandex.Metrica, Yandex advertising)supportingTechnology or IntegrationYandex provides web analytics (Yandex.Metrica), ad serving, and ad optimization services for Citydrive's digital marketing operations. Personal data is shared with Yandex under a data processing agreement for website analytics and ad targeting purposes.
• Mos ID (mos.ru)coreTechnology or IntegrationMandatory government identity verification platform for all car sharing users in Moscow starting 1 September. Integrates Citydrive user accounts with Moscow city government identity infrastructure for regulatory compliance.
• AdLab (AdLabs)supportingGTM or Marketing PartnerRussian advertising technology provider engaged for digital ad serving and campaign management on behalf of Citydrive.
• AdServing (Edservis)supportingGTM or Marketing PartnerRussian ad tech company providing programmatic advertising services for Citydrive's digital marketing campaigns.
• InishiativaRUS (InitiativeRUS)supportingGTM or Marketing PartnerRussian digital advertising agency engaged for ad campaign management and media buying on behalf of Citydrive.
• Index 20 (Reklamnoye Agentstvo Index 20)supportingGTM or Marketing PartnerRussian advertising agency providing ad serving and campaign analytics services for Citydrive's online advertising.
• VBRMsupportingGTM or Marketing PartnerRussian digital marketing service provider engaged for advertising operations on behalf of Citydrive.
• 1C-BitrixsupportingTechnology or IntegrationRussian CMS and web platform provider. Citydrive uses 1C-Bitrix for website content management and web form data collection for the long-term rental service.
• SD Development (SD Razrabotka)supportingTechnology or IntegrationSoftware development company engaged for digital product development and technical support services for Citydrive's online platforms.
• SberInsurance (Sberbank Insurance)supportingOthersKASKO insurance products for the car sharing fleet are provided in partnership with SberInsurance. Insurance policies are underwritten by Sberbank's insurance arm, with promotional campaigns co-branded with Citydrive.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RentRide: Russian carsharing operator offering short-term and subscription car rental in Russian cities. Competes directly with Citydrive's minute-based and long-term rental offerings.
• Delimobil: Largest Russian carsharing operator (post-merger with YouDrive). Operates free-floating carsharing across multiple Russian cities with per-minute pricing, directly competing with Citydrive for urban consumers and corporate clients.
• Yandex Drive: Yandex's carsharing service operating in Moscow and other Russian cities. Direct competitor to Citydrive with minute-based pricing, mobile app access, and similar free-floating urban mobility positioning; benefits from Yandex's mapping, payments, and capital base.
• YouDrive: Russian carsharing service (now part of Delimobil) offering minute-based rentals in Moscow and Saint Petersburg. Overlaps directly with Citydrive's free-floating carsharing product and customer base.

Regional players

• Belkacar: Russian carsharing service operating primarily in the Moscow region with per-minute rentals. Comparable business model and Russian customer base but with narrower geographic focus than Citydrive.

Emerging players

• Getaround: Peer-to-peer carsharing platform connecting vehicle owners with renters via an in-car telematics device. Compares to Citydrive on telematics-driven self-service rental, though operating on a P2P rather than fleet-owned model.
• CarSmile (Avtocod/Frank): Russian car subscription service offering mid-term vehicle access with bundled services. Comparable to Citydrive's long-term subscription product and customer segment, though typically operates without owning the entire fleet.

Broad incumbents

• Sixt: European-headquartered global car rental and mobility provider offering short-term rentals, long-term leasing, and corporate fleet services. Comparable to Citydrive's subscription and B2B lines, though operates through traditional counter-based rentals rather than a free-floating model.
• Zipcar: Global carsharing incumbent now owned by Avis Budget Group. Operates station-based and free-floating carsharing in North America and Europe with a comparable app-driven self-service model and B2B/corporate offerings.

Others

• Sberbank Auto (SberAuto): Sberbank's auto-related services arm including SberAuto leasing, used-car marketplace, and maintenance. Cross-promoted with Citydrive via the Spasibo loyalty program and ecosystem, making it both an ecosystem partner and an adjacent peer in auto services and financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/citydrive.official
• LinkedInlinkedin.com/company/citydrive-llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citydrive