What Adrastea does

Adrastea S.r.l. is an Italian limited company headquartered in Rome that operates as a Xerox Gold Partner, distributing Xerox hardware, software, and managed print services to businesses and public-sector organizations across Italy. Founded in November 2001 and operating with approximately 14 employees, the company serves a documented base of 930 clients as of 2024, spanning SMB through enterprise accounts as well as public administration, healthcare, and legal verticals. Its offering centers on the Xerox ConnectKey ecosystem and includes the AltaLink, VersaLink, and PrimeLink multifunction and production printer families, certified pre-owned equipment, compatible toner cartridges for over 750 non-Xerox printer models, the Ysoft SafeQ print management platform, and a suite of Xerox cloud and workflow applications (Workflow Central, Note Converter, Easy Translator Service, DocuShare, FreeFlow, and the Connect cloud-storage apps for Google Drive, Dropbox, Box, Office 365, and OneDrive).

The business model combines one-time hardware sales, recurring PagePack service contracts with per-page all-inclusive billing, monthly equipment rental/operating leases (28-500 EUR/month tiered by device class), managed print services engagements, software subscriptions, and consumables. Go-to-market is hybrid: direct field sales handle enterprise accounts with technical pre-sales support, a telematic sales team covers mid-market and consumables, and an e-commerce shop (XSELL) on adrastea.it supports self-service transactions for smaller accounts. Adrastea also leverages the Xerox channel partner network for distribution across Italy and holds complementary technology partnerships with Microsoft, Dell, Efi, Preton, and Ysoft to broaden its solution portfolio.

The company is privately held and appears to be founder-owned, with no disclosed external funding, parent company, or M&A activity. Its competitive position is anchored on the Xerox Gold Partner relationship (held since 2014), XPPS managed print certification (since 2017), and over two decades of operating history in the Italian document-management market. The December 2024 Xerox acquisition of Lexmark is the most significant upstream event affecting the addressable product catalog Adrastea can distribute.

Name

Adrastea

Legal name

ADRASTEA S.R.L.

Website

https://adrastea.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Adrastea S.r.l. is a Rome-based Xerox Gold Partner that distributes Xerox printers, multifunction devices, managed print services, and document management software to approximately 930 Italian business and public-sector clients, supported by a 14-person team and a hybrid direct-sales and e-commerce model.

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of Xerox printers, multifunction devices, and scanners. Products range from small office printers (Xerox C230 at 348 EUR) to high-end production devices (Xerox PrimeLink C9070 at 50,081 EUR). Includes new and certified used equipment.
2. Consumables: Sale of toner cartridges, maintenance kits, and other consumables. Xerox toner cartridges for Xerox and non-Xerox printers (HP, Brother, Lexmark, Canon, Kyocera, Oki, Epson, Panasonic, IBM). Offers 25-40% savings compared to OEM cartridges.
3. PagePack Service Contracts: All-inclusive service contracts covering maintenance, consumables, and support. Provides predictable per-page billing with no hidden costs. Includes 12-language helpdesk and Customer Online Tool for ordering supplies.
4. Managed Print Services (MPS): Comprehensive print environment assessment, optimization, and ongoing management. Includes evaluation tools (Asset DB, CompleteView Pro), TCO analysis, environmental sustainability assessment, workflow automation, and continuous improvement.
5. Software Subscriptions: Subscription-based software including Xerox Workflow Central (Starter/Advanced), Xerox Note Converter (monthly/annual/triennial), and Xerox Easy Translator Service. Offers free initial pages for translation service.
6. Equipment Rental/Leasing: Operating lease arrangements for Xerox equipment starting from 28 EUR/month for basic multifunction devices up to 500 EUR/month for production-level equipment. Includes specified monthly page allowances.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Adrastea is an Italian Xerox Gold Partner that sells, distributes, and services Xerox printing hardware (multifunction devices, production printers, scanners) along with document management software (DocuShare, Workflow Central, FreeFlow, Easy Translator) and managed print services for businesses. The company provides hardware, consumables (toner, ink), software, and rental/PagePack all-inclusive service contracts across Italy.

Product overview

Adrastea is a Xerox Gold Partner offering a comprehensive portfolio of document management and printing solutions centered on the Xerox ecosystem. The portfolio is organized around three pillars: (1) Hardware including Xerox AltaLink and VersaLink color multifunction devices, PrimeLink production printers, ColorQube solid ink printers, and scanners; (2) Software including the ConnectKey platform ecosystem with specialized apps for cloud integration (Google Drive, Dropbox, Box, Office 365, OneDrive), workflow automation (Workflow Central, Easy Translator Service, Note Converter), and document management (DocuShare, FreeFlow); and (3) Services including Managed Print Services, PagePack all-inclusive contracts, and Ysoft SafeQ print management. Adrastea also offers certified pre-owned equipment, consumables including compatible toners for non-Xerox printers, and operates an e-commerce shop.

Differentiator

Problem solved

Functional benefit

Brands

• XSELL: Internal e-commerce platform for Xerox products and accessories

Products and services

• Xerox AltaLink Multifunction Printers
• Xerox VersaLink Multifunction Printers
• Xerox PrimeLink Production Printers
• Xerox ColorQube Solid Ink Printers
• Xerox Scanners
• Xerox Workflow Central
• Xerox Easy Translator Service
• Xerox Note Converter App
• Xerox DocuShare
• Xerox FreeFlow Software
• YSoft SafeQ
• XMPie PersonalEffect
• Managed Print Services (MPS)
• Xerox PagePack Service Contract
• Xerox Toner and Consumables
• Printer Rental and Leasing

Quantifiable outcome

• Up to 90% less waste compared to color laser printers with Solid Ink technology
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered primary and secondary.

• XeroxprimaryChannel Partner/ Reseller/ Distributor · 1 January 2014Adrastea has been a Xerox partner since 2001, starting as exclusive dealer, then Premier Partner, Silver Partner (2007), and Gold Partner since 2014. The Gold Partner status is reserved for reference dealers in the national and international landscape. Adrastea offers the complete Xerox portfolio including printers, multifunction devices, software solutions, and managed print services.
• MicrosoftsecondaryTechnology or IntegrationPartnership established to complete service offerings. Microsoft integrations include Connect for Microsoft Office 365, Connect for Microsoft OneDrive, and Microsoft SharePoint compatibility through various solutions.
• Ysoft (SafeQ)secondaryTechnology or IntegrationSafeQ print management solution partnership offering authentication, rule-based printing, print roaming, mobile print, workflow automation, billing/reporting, and reporting modules for print cost reduction and security.
• XMPiesecondaryTechnology or IntegrationXerox Connect for XMPie application provides personalized printing capabilities on ConnectKey devices with over 50 ready-to-use templates for postcards, greetings, calendars, and more.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brother Italia: Brother is a direct competitor in office printers and multifunction devices for SMB and home office customers in Italy, also selling consumables and competing for the same transactional customers that Adrastea serves through its e-commerce shop.
• Epson Italia: Epson competes in office printing and multifunction devices in Italy, particularly through its inkjet-based EcoTank line that directly challenges traditional laser/cartridge economics for the SMB segment Adrastea targets.
• Ricoh Italia: Ricoh's Italian subsidiary offers a directly comparable portfolio of multifunction printers, managed print services, and document workflow solutions targeting the same Italian enterprise and SMB customers as Adrastea, but with Ricoh-branded hardware rather than Xerox-branded.
• Sharp Electronics Italia: Sharp offers multifunction printers and document solutions in Italy, directly competing with Adrastea in enterprise and SMB segments, with overlapping managed services and document workflow capabilities.
• Konica Minolta Italia: Konica Minolta Italy is a major managed print services and document management competitor, particularly in enterprise and public administration segments in Italy that overlap directly with Adrastea's customer verticals.
• Kyocera Document Solutions Italia: Kyocera is a direct competitor in ECOSYS laser printers, multifunction devices, and managed print services in Italy, with particular strength in cost-efficient printing solutions that overlap with Adrastea's consumables value proposition.
• Canon Italia: Canon Italy competes head-to-head with Adrastea in office printers, multifunction devices, and production printing, also offering managed services and document solutions through direct and partner channels across the same Italian customer base.

Emerging players

• Ysoft (SafeQ): Ysoft is both an Adrastea technology partner and a competitor in the print management software layer (SafeQ). Its solutions overlap with Adrastea's managed print services offering and it sells to enterprise customers globally.

Broad incumbents

• HP Italy: HP is a global incumbent offering printers, multifunction devices, and managed print services in Italy through direct sales and partners. While broader than Adrastea, HP competes in the same Italian SMB and enterprise segments, including through the PageWide and LaserJet lines that overlap with Adrastea's consumables business.
• Lexmark (now part of Xerox): Lexmark, recently acquired by Xerox, is a global incumbent in office printing and managed print services. Its Italian business overlaps with Adrastea's enterprise and channel footprint and its consolidation into Xerox could affect channel economics for Gold Partners like Adrastea.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adrasteasrl
• LinkedInlinkedin.com/company/adrastea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrastea