What Altea Software does

Altea Software SRL is a privately held, full-service web agency headquartered in Bolzano, South Tyrol, Italy, operating continuously since 1995. The company designs and delivers websites, digital marketing campaigns, SEO, social media management, email marketing, e-commerce, photography, and video production for tourism entities, luxury hotels, gourmet restaurants, small and large enterprises, and public institutions, with a trilingual German/Italian/English team serving a regional base and select international accounts. Approximately 14 staff operate under CEO Stefano Tosolini and COO Marco Sartor, with services sold primarily through direct sales and portfolio referrals, complemented by a Certified Google Partner program offering €400 in advertising credits to new clients.

The business model is predominantly project-based professional services priced per engagement, supplemented by a recurring Local SEO subscription tier (Basic €480/year, Plus €680/year, Custom) and ongoing digital marketing retainers. Notable proprietary technology includes GooUx, an internally developed AI-assisted website monitoring system, and an AI Chatbot product that crawls client content to deliver 24/7 multilingual responses aligned with official brand messaging; both rely on third-party foundation models rather than in-house training infrastructure. The firm also owns and operates regional tourism portals sudtirol.com and altabadia.it, which double as client references and inbound-marketing assets. Recognition includes two Awwwards Honorable Mentions (Dimora Palanca, Hotel Palace Merano), Certified Google Partner status, and partner designations with Preferred Hotels & Resorts and Small Luxury Hotels of the World. No external investors, parent company, subsidiaries, or acquisitions are disclosed; the firm has received modest public grants including €56,879.72 in FSE-ESF funding for a 2025 training project.

Name

Altea Software

Legal name

Altea Software SRL

Website

https://altea.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Altea Software is a Bolzano-based web agency founded in 1995 that designs websites, SEO, digital marketing, and AI monitoring tools primarily for luxury hotels, gourmet restaurants, tourism boards, and SMEs in South Tyrol and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Bolzano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Development Services: Project-based professional services including website creation, web design, programming, and e-commerce development. Revenue is generated through one-time project fees based on scope and complexity of each engagement.
2. Digital Marketing Services: Ongoing marketing services including SEO optimization, social media management, Google Ads campaigns, email marketing, and local SEO. Revenue generated through retainer agreements and campaign management fees.
3. Design Services: Corporate identity, graphic design, photography, and video production services. Revenue through project-based fees and ongoing retainer arrangements.
4. Local SEO Plans: Subscription-based local SEO services with annual billing tiers: Basic (€480/year), Plus (€680/year), and Custom plans. Includes Google Business Profile management, monitoring, and reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Altea Software is a full-service web agency based in Bolzano, South Tyrol, Italy, providing website development, web design, SEO, e-commerce, social media management, email marketing, Google Ads, and design/photography services since 1995. The company specializes in serving luxury hotels, gourmet restaurants, tourism organizations, and public institutions with end-to-end digital communication solutions, supplemented by proprietary tools including the GooUX AI-powered website monitoring system and an AI chatbot for 24/7 multilingual visitor support.

Product overview

Altea Software is a web agency offering a comprehensive suite of digital services for tourism businesses, luxury hotels, gourmet restaurants, and corporate clients. The portfolio includes core web development and design services (Website Development, Web Design, E-commerce), digital marketing (SEO & Copywriting, Social Media Marketing, Email Marketing via ContactLab partnership, Google Ads management), and specialized offerings (AI Chatbot for 24/7 multilingual support, GooUX proprietary monitoring software). Creative services encompass Graphic Design, Corporate Design, Photo Shooting, and Video Production. The company operates from Bolzano, South Tyrol, and has been serving clients since 1995.

Differentiator

Problem solved

Functional benefit

Brands

• sudtirol.com: Tourism portal for South Tyrol, one of the oldest and most well-known tourism portals in the region, connecting travelers, accommodations, and local service providers.
• altabadia.it
• Visit Limone sul Garda
• GooUx

Products and services

• Website Development Professional website creation and development services for businesses ranging from small to large enterprises. Includes domain registration, hosting, and complete web development tailored to client needs.
• Web Design

Quantifiable outcome

• €400 Google Ads credit available for new clients through certified Google Partner status
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• ContactLabcoreTechnology or IntegrationContactLab partnership enables Altea to offer professional email marketing and newsletter services. The partnership provides tools for creating, managing, and monitoring email campaigns, contact management, and personalized messaging capabilities. Altea leverages ContactLab's platform for client email marketing campaigns.
• GooglecoreGTM or Marketing PartnerCertified Google Partner status enables Altea to access Google Ads tools, receive €400 advertising credits for new clients, and demonstrate verified advertising expertise. This partnership is central to the company's digital marketing service offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept: Large global digital agency offering web development, marketing, design, and AI services. Comparable to Altea in core capabilities (web, SEO, paid media, creative) but as a much larger incumbent operating across all verticals rather than hospitality-focused.
• Wpromote: Large US digital marketing agency specializing in SEO, paid media, and CRO. Comparable to Altea in service offerings (SEO, Google Ads, content marketing) and mid-market client focus, but at significantly greater scale and cross-vertical.
• Huge: Global digital experience agency providing web design, brand, and technology services. Comparable to Altea in web/design/deliverable mix, but operates as a large incumbent with cross-industry enterprise clients rather than a hospitality-niche boutique.

Direct peers

• AQuest: Italian digital marketing agency offering SEO, web design, content marketing, and paid-media services to SMB and enterprise clients. Comparable to Altea in geographic market (Italy), service portfolio (full-stack digital), and project-based engagement model.
• Travel Appeal: Italian hospitality-focused platform combining online reputation management, competitor benchmarking, and digital marketing for hotels and tourism destinations. Comparable to Altea in geography (Italy-based) and vertical (hotel reputation/digital marketing services).
• Leonardo: Hospitality technology and digital marketing platform serving hotels with visual content management, media solutions, and digital advertising. Comparable to Altea as a hospitality-vertical digital specialist selling to hotels across Europe and globally.
• Tambourine: Digital marketing agency specializing in hotels, resorts, and tourism with services spanning web design, SEO, paid media, and CRO. Closely comparable vertical specialist to Altea in the luxury-hotel digital marketing niche.
• WIHP (Web International Hospitality Partners): Hospitality-specialist digital agency offering website design, SEO, Google Ads, and digital marketing for hotels. Directly comparable to Altea in vertical focus (luxury/boutique hotels), service mix (web + SEO + paid media), and Mediterranean/European customer base.

Regional players

• Inarea: Italy-based brand and design agency offering corporate identity, web design, and integrated communication. Comparable to Altea in Italian market and creative/design-led offering, but does not specialize in hospitality or tourism verticals.

Others

• NetStrategies: Italy-based digital agency offering web development, SEO, and online marketing to Italian SMBs. Comparable to Altea as a Southern European regional web agency operating in the same service stack, though less hospitality-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlteaSoftware
• LinkedInlinkedin.com/company/altea-software-srl
• Instagraminstagram.com/alteawebagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altea Software