What Connectify HR does

Connectify HR is a Professional Employer Organization (PEO) headquartered in Clive, Iowa, that delivers co-employment HR outsourcing services to small and mid-sized businesses primarily in the Des Moines metropolitan area. The company provides a bundled service suite spanning payroll processing and payroll tax administration, employee benefits (health insurance plus voluntary/supplemental offerings), retirement planning, workers' compensation, risk management, and HR technology access, positioning itself as a turnkey HR department substitute for SMB owners.

Underlying service delivery runs on the third-party PrismHR platform, evidenced by Connectify HR's client and employee login portals at auth.prismhr.com; the company does not disclose proprietary technology beyond this. A free health insurance cost comparison tool serves as a consultative lead-generation entry point, after which pricing is quote-based and not publicly disclosed. Revenue is generated through recurring service fees typical of PEO arrangements, structured as a percentage of payroll or per-employee pricing on an annual billing cadence.

The go-to-market is direct-to-SMB within Iowa, supported by an HR blog, newsletter signup via industrynewsletters.com, and organic Facebook and LinkedIn presence. The leadership team of seven named individuals collectively brings over 120 years of HR and PEO industry experience. Publicly named customers include DSM Industrial (manufacturing), Greater Des Moines Botanical Garden (nonprofit), and Sticks (retail), illustrating a horizontal SMB segment approach across multiple verticals. No funding rounds, acquisitions, or geographic expansion beyond Iowa are evidenced.

Name

Connectify HR

Legal name

Connectify HR

Website

https://ConnectifyHR.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Connectify HR is a Clive, Iowa-based Professional Employer Organization (PEO) that outsources payroll, benefits, workers' comp, retirement, and HR technology to small and mid-sized businesses in the Des Moines metropolitan area.

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) Services

NAICS

Professional Employer Organizations (56133), Payroll Services (541214)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• PEO services
• HR outsourcing
• Payroll processing
• Employee benefits administration
• Workers compensation management

Headquarters

HQ city

Clive

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. PEO Co-Employment Services: Connectify HR operates as a Professional Employer Organization (PEO), providing co-employment services where they become the employer of record for their clients' workforce. The company handles payroll processing, employee benefits administration, payroll tax management, retirement planning, and workers' compensation coverage. Revenue is generated through service fees typically structured as a percentage of payroll or per-employee pricing, as is standard for PEO arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Connectify HR operates as a Professional Employer Organization (PEO) providing co-employment services to small and mid-sized businesses in Iowa. The company delivers payroll processing, employee benefits administration, payroll tax management, retirement planning, workers' compensation coverage, risk management, and HR technology support through the PrismHR platform. As a co-employer, Connectify HR becomes the employer of record for clients' workforce, assuming administrative and compliance responsibilities.

Product overview

Connectify HR is a Professional Employer Organization (PEO) that provides a unified platform of HR services to small and mid-sized businesses. The offering integrates multiple service modules including HR Services & Technology, Employee Benefits, Payroll & Payroll Taxes, Retirement, Workers' Comp, and Risk Management. The company leverages an HR Technology platform to deliver these services, with voluntary and supplemental employee benefits available as add-on options. The core value proposition is that Connectify HR handles HR administration responsibilities so client businesses can focus on their core operations.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Services & Technology

Quantifiable outcome

• Free up internal resources and get time back for small business owners

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Oasis Outsourcing: PEO delivering HR, payroll, benefits, and risk management services to small and mid-sized employers. Direct PEO peer with overlapping client profile and service suite.
• Insperity: One of the largest publicly-traded PEOs in the US, offering co-employment HR, payroll, and benefits services to SMBs and mid-market companies. Direct competitor offering the same core PEO product as Connectify HR but at a national scale.
• ADP TotalSource: ADP's PEO arm offers full-service HR, payroll, benefits administration, and compliance solutions as a co-employer to SMBs. Competes head-to-head with Connectify HR in the SMB PEO segment, with substantially broader geographic reach.
• Justworks: Tech-enabled PEO serving small businesses with payroll, benefits, HR compliance, and co-employment services through a self-serve platform. Competes with Connectify HR for the same SMB client base, differentiated by software-led delivery.
• Paychex PEO: Paychex's PEO division provides co-employment HR outsourcing, payroll, benefits, and retirement services to small and mid-sized businesses nationwide. Directly competes with Connectify HR on the same PEO value proposition.
• G&A Partners: Mid-sized PEO with a multi-region presence offering co-employment, payroll, benefits, and HR services to SMBs. Closely comparable regional PEO peer with similar SMB focus.
• TriNet: TriNet provides full-service PEO/HR outsourcing, payroll, benefits, and compliance to small and mid-sized businesses, with a similar SMB-first orientation to Connectify HR. Direct peer with overlapping product offering.
• Vensure Employer Services: PEO and HR outsourcing provider offering payroll, benefits administration, workers' comp, and compliance services to SMBs across multiple US regions. Directly comparable in service mix and target market.
• Sequoia One: PEO providing payroll, benefits, and HR outsourcing to small and mid-sized businesses across multiple US regions. Direct competitor in the SMB PEO market.

Emerging players

• Bambee: Emerging HR services platform providing small businesses with dedicated HR managers, policy toolkits, and compliance support. Competes with Connectify HR for the same SMB segment but with a tech-forward, lighter PEO model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/connectifyhumanresources
• LinkedInlinkedin.com/company/connectifyhr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connectify HR