Garb Athletics

What Garb Athletics does

Garb Athletics is a privately-held, US-based custom team uniform manufacturer headquartered in Spanish Fork, Utah. The company produces custom-made uniforms across at least nine sport categories — baseball, football, basketball, softball, hockey, lacrosse, cheerleading, volleyball, and wrestling — alongside athletic accessories such as socks, team apparel, and a sports cleaner. All garments are manufactured in company-owned factories that Garb states are purpose-built for premium uniform production rather than resold stock or sublimated blanks, with a stated 4–6 week delivery window.

The commercial model is a hybrid of direct e-commerce and a nationwide local-dealer channel. Customers use Garb's proprietary online Uniform Builder to generate instant mock-ups incorporating team logos, colors, and personalization (tackle twill lettering, embroidery, player names); submissions are then routed to a local team dealer in the customer's hometown for order finalization, in-person fitting, and budget negotiation against the manufacturer-suggested retail price displayed on the website. Pricing is built around an all-inclusive single-set-price structure with no upcharges for unlimited lettering, embroidery, or player names — a deliberate contrast to incumbent custom uniform companies that Garb positions itself against on cost transparency.

Garb's primary end customers are K-12 schools and youth sports programs, served both directly and through a US-wide network of team dealers and sporting-goods stores that act as channel partners. Revenue mechanics are transactional one-time purchases of custom uniforms with no recurring or subscription component. The company operates with separate functional departments (sales, billing, technical support, shipping, quality control, and careers) and maintains a toll-free customer service line, supporting an active nationwide fulfillment operation. Third-party data additionally lists Canada, the United Kingdom, and Australia among served markets, though Garb's own primary material emphasizes a US national footprint.

Name

Garb Athletics

Legal name

Garb Athletics

Website

https://garbathletics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Garb Athletics is a privately-held custom team uniform manufacturer based in Spanish Fork, Utah, serving K-12 schools, youth sports programs, and a nationwide US dealer network through its online Uniform Builder tool and an all-inclusive single-set pricing model.

Ownership category

akta.pro rank

Product category

Custom Team Athletic Uniforms

NAICS

Sporting and Athletic Goods Manufacturing (339920), Apparel Manufacturing (315), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Custom team uniforms
• Athletic apparel
• Team sportswear
• Custom jerseys
• Tackle twill lettering

Headquarters

HQ city

Westford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Uniform Sales: One-time purchase of custom team uniforms. All-inclusive pricing model where customers pay a single set price that includes unlimited decorations (tackle twill lettering, embroidery), player names, and any style/fabric/color choice. No recurring revenue; each order is a discrete transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Garb Athletics manufactures and sells custom team uniforms for baseball, football, basketball, softball, hockey, lacrosse, cheerleading, volleyball, and wrestling, along with associated athletic socks, team gear, and a specialty uniform cleaner. Production is done in the company's own factories, and customers design their uniforms online via a proprietary Uniform Builder tool that produces instant mockups with the team's logo and colors. Orders are finalized through a nationwide network of local team dealers, with a single all-inclusive set price covering unlimited tackle twill lettering, embroidery, and player names.

Product overview

Garb Athletics is a custom team uniform manufacturer offering a comprehensive portfolio of sports apparel and uniforms. The company operates a unified platform centered on its Uniform Builder Tool, which enables teams to create custom mockups with logos and colors. Their core products span multiple sports including baseball, football, basketball, softball, hockey, lacrosse, cheerleading, volleyball, and wrestling, along with associated apparel like socks and team gear (hoodies, jackets, T-shirts). The company differentiates through its All-Inclusive Uniforms pricing model, offering unlimited tackle twill lettering, embroidery, and player names at a single set price. All uniforms are custom-manufactured in company-owned factories and delivered in 4-6 weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseball Uniforms Custom baseball uniforms including jerseys, pants, and full uniform sets tailored to team specifications with unlimited tackle twill lettering and embroidery, offered under the all-inclusive pricing model for K-12 schools, youth leagues, and competitive baseball programs.
• Football Uniforms
• Basketball Uniforms
• Softball Uniforms
• Women's Basketball Uniforms
• Hockey Uniforms
• Lacrosse Uniforms
• Cheerleading Uniforms
• Volleyball Uniforms
• Wrestling Uniforms
• Athletic Socks
• Team Gear
• Sports Cleaner

Quantifiable outcome

• 100% raving fan guarantee offered to customers

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Local Team Dealers NetworkcoreChannel Partner/ Reseller/ DistributorNationwide network of local team dealers and sporting goods stores who serve as the final point of contact for customers. After customers design uniforms online, they are matched with a team dealer in their hometown to finalize orders. This hybrid model provides online convenience with local customer service and safety.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Boombah: Direct-to-consumer sports apparel and custom uniform company with strong online brand. Overlap in custom team sport apparel and youth/school market, but more vertically integrated D2C than Garb's dealer-hybrid model.
• Phenom Sportswear: Custom team apparel and uniform manufacturer serving schools, leagues, and travel teams. Smaller scale but highly comparable custom-decoration, multi-sport, and youth sports positioning.

Direct peers

• Holloway Sportswear: Custom team apparel and uniforms manufacturer serving schools, teams, and dealers. Similar product breadth (multiple sports, custom decoration) and comparable wholesale dealer distribution model.
• Champion Teamwear: Champion's custom team uniform platform offering decorated apparel for schools, leagues, and teams. Direct competitor in the same custom team uniform category serving K-12 and youth sports with similar target customers.
• Alleson Athletic: Longstanding US manufacturer of custom team uniforms and athletic apparel for baseball, basketball, football, softball, and more. Highly comparable custom manufacturing, wholesale distribution, and youth/school customer base.
• Russell Athletic: Heritage American athletic apparel brand producing custom team uniforms and activewear. Comparable product portfolio across multiple sports and similar K-12/youth sports customer base.
• Augusta Sportswear: Manufacturer of custom-decorated team apparel, uniforms, and fan gear sold through team dealers and distributors. Overlapping product categories, decoration capabilities, and channel structure.

Broad incumbents

• Adidas Team Sports: Global sports brand with custom team uniform offerings for baseball, basketball, soccer, and other sports. Comparable target markets (school and youth sports) and broader geographic reach.
• Under Armour: Global athletic apparel brand with custom uniform programs for high school and youth teams. Much broader portfolio and significantly larger scale, but a direct competitor in premium custom team uniforms.
• Nike Team Sports: Global athletic apparel giant with custom team uniform programs (e.g., Nike Team Sports) for schools, clubs, and federations. An incumbent threat through brand recognition and custom-design infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/garb-athletics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garb Athletics