Amavi Cellars
- Company typePrivate
- Founded1999
- HeadquartersWalla Walla, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Amavi Cellars firmographics
Firmographics- Name
- Amavi Cellars
- Legal name
- Amavi Cellars
- Website
- https://amavicellars.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Amavi Cellars industry classification
Industry- Product category
- Premium Estate Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Amavi Cellars is headquartered
LocationHeadquarters
- HQ city
- Walla Walla
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Amavi Cellars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct-to-Consumer Wine Sales: Retail wine sales through three tasting rooms (Walla Walla, Woodinville, Vancouver), online shop, and wine club membership program. Includes seated tastings ($20 per person, refundable with 2+ bottle purchase), bottle sales, and large format bottles (1.5L, 3L, 5L, 6L).
- Wine Club Membership: Bi-annual wine club allocations (spring and fall) with three tiers: Amor (6 bottles), Vita (9 bottles), Vinum (12 bottles). Members receive club-exclusive wines, member savings on purchases, and exclusive benefits including lodging discounts and Arts Club access.
- Corporate Gifting: Corporate wine gifting program featuring curated gift sets (Signature Duo, Bold Collection, Estate Collection) in sustainable packaging with personalized messaging and direct shipping to recipients.
- Wholesale Distribution: Wholesale distribution through authorized distribution partners across 15+ US states and internationally to Canada, Germany, and Japan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per visit | Standard Tasting Flight |
| Unit Pricing | Per visit | Sensory Tasting Experience |
| Subscription | Multi-year contract | Amor Wine Club (6 bottles) |
| Subscription | Multi-year contract | Vita Wine Club (9 bottles) |
| Subscription | Multi-year contract | Vinum Wine Club (12 bottles) |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Amavi Cellars product offering
Product offeringCore offering
Amavi Cellars produces and sells 100% estate-grown wines from seven Walla Walla Valley vineyards, including Cabernet Sauvignon, Syrah, Sémillon, and seasonal Rosé, plus limited-release and club-exclusive bottlings. The winery distributes through three tasting rooms (Walla Walla, Woodinville, Vancouver), an online shop, a three-tier wine club subscription, corporate gifting, and wholesale partners across 15+ US states and internationally.
Product overview
Amavi Cellars is a Walla Walla Valley estate winery producing seven distinct wines across core, limited-release, and club-exclusive categories. Core offerings include Cabernet Sauvignon, Syrah, and Sémillon (year-round), plus seasonal Cabernet Franc Rosé. Single-vineyard and limited-production wines include Stone Valley Syrah and Les Collines Syrah. The portfolio is complemented by a three-tier wine club membership (AMOR/VITA/VINUM), hosted tasting experiences at three tasting room locations, and corporate gifting services. All wines are 100% estate-grown from Walla Walla Valley vineyards including Seven Hills, Pepper Bridge, Les Collines, Octave, Goff, Stone Valley, and Summit View.
Differentiator
Problem solved
Functional benefit
Products and services
- Cabernet Sauvignon Estate-grown Cabernet Sauvignon produced year-round from Walla Walla Valley vineyards, sold in 750ml, 1.5L, 3L, and 6L formats for wine enthusiasts and collectors.
- Syrah Estate-grown Syrah produced year-round, including single-vineyard expressions from Les Collines and Stone Valley vineyards, for wine enthusiasts seeking premium Washington State Syrah.
- Sémillon Estate-grown Sémillon produced year-round, including single-vineyard and reserve expressions, for white wine enthusiasts seeking premium Washington State Sémillon.
- Cabernet Franc Rosé Seasonal estate-grown Cabernet Franc Rosé released annually in spring for limited availability, targeted at consumers seeking a refreshing summer/spring wine.
- Ceres Club-exclusive red blend of Cabernet Franc and Malbec available only to Amavi Cellars wine club members, serving as a benefit of Amor/Vita/Vinum membership.
- Stone Valley Syrah 100% Syrah from Stone Valley Vineyard in The Rocks district of Walla Walla Valley, released in extremely limited quantities each late February for collectors and wine enthusiasts.
- Les Collines Syrah Single-vineyard Syrah from Les Collines Vineyard (Walla Walla Valley), released annually with multiple vintage options, for wine enthusiasts and collectors.
- Wine Club Membership (AMOR, VITA, VINUM) Three-tier recurring wine club membership program offering two annual allotments of 6 bottles (AMOR), 9 bottles (VITA), or 12 bottles (VINUM) per shipment, with member savings, club-exclusive wines, lodging discounts, and Arts Club access.
- Tasting Experiences Hosted wine tasting experiences at three Washington locations (Walla Walla, Woodinville, Vancouver) including seated tastings, sensory experiences, and food pairings, for individuals, tourists, and groups.
- Corporate Gifting Curated wine gift sets (Signature Duo, Bold Collection, Estate Collection) in sustainable packaging with personalized messaging and direct shipping to recipients, for businesses purchasing client and employee gifts.
Quantifiable outcome
- Over 120 wines scored 90+ since 2018
- +3 more outcomes
Companies that use Amavi Cellars
Customer profileSegments3 records
Ideal customer profiles3 records
Amavi Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Amavi Cellars partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- The SOMM Hotel & Spa, Autograph CollectioncoreWine club member benefit offering 20% off hotel stays at The SOMM Hotel & Spa in Woodinville. Part of the Amavi Cellars wine club member lodging perks program.
- Eleanor InnminorWine club member benefit offering 10% off stays at Eleanor Inn located on the southside of Walla Walla.
- The Wesley Walla WallaminorWine club member benefit offering 20% off when booking two or more nights at The Wesley Walla Walla, available through March 26, 2026.
- Plumberry CottageminorWine club member benefit offering 15% off stays when booking three or more nights at Plumberry Cottage.
- Pendleton HouseminorWine club member benefit offering $50 off stays when booking two or more nights at Pendleton House in Walla Walla.
- Historic Mansion (VRBO)minorWine club member benefit offering $250 off stays at the Historic Mansion on VRBO for group getaways.
- Gesa Power House TheatrecoreArts Club partnership between four Walla Walla wineries (including Amavi Cellars) and Gesa Power House Theatre. Club members receive exclusive $8 pours during theater performances.
- The Little Theatre of Walla WallacoreArts Club partnership between four Walla Walla wineries and The Little Theatre of Walla Walla. Club members receive exclusive $8 pours during theater performances.
- Elliott Bay DistributingcoreWashington State wholesale distribution partner for western Washington counties including Whatcom, Skagit, Snohomish, King, Pierce, Lewis, and more.
- Southern Glazer's Wine & SpiritscoreIdaho distribution partner covering the Panhandle region.
- Hayden BeveragecoreIdaho distribution partner covering Central and Southern Idaho regions.
- Breakthru BeveragecoreFlorida wholesale distribution partner.
- New World WinecoreInternational distribution partner for British Columbia, Canada.
- Rogers & CompanycoreInternational distribution partner for Ontario, Canada.
- Pacific WinecoreInternational distribution partner for Germany.
- Dept Planning Co.coreInternational distribution partner for Japan.
- Pepper Bridge WinerycoreRelated winery under same ownership/management. Shares tasting rooms in Woodinville and Vancouver with Amavi Cellars. Jean-François Pellet serves as winemaker for both. Both wineries share estate vineyards and are founding members of VINEA sustainable agriculture organization.
- VINEAcoreSustainable agriculture organization for Walla Walla Valley. Amavi Cellars and Pepper Bridge Winery are founding members. Jean-François Pellet serves as current vice-president.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Amavi Cellars competitors and assessment
Company assessmentDirect peers
- Spring Valley Vineyard: Single-vineyard Walla Walla Valley estate winery producing premium Cabernet Sauvignon and Bordeaux varietals from a family-owned estate. Directly comparable on estate production, family ownership, and DTC-led premium positioning.
- Cayuse Vineyards: Boutique Walla Walla Valley estate winery focused on Syrah and Rhône varietals from stones-and-clay-soil vineyards. Comparable on estate-only sourcing, premium positioning, and a cult reputation built on critical acclaim and limited production.
- L'Ecole No 41: Historic family-owned Walla Walla Valley estate winery producing premium Bordeaux- and Rhône-style wines from estate and grower vineyards. Directly comparable on geography, estate production, DTC emphasis, and family ownership structure.
- Pepper Bridge Winery: Sister winery operating in the Walla Walla Valley AVA from the same estate vineyard base, sharing winemaking leadership (Jean-François Pellet) and tasting-room locations in Woodinville and Vancouver. The closest direct operational and structural analog to Amavi.
- Woodward Canyon Winery: Family-owned Walla Walla Valley estate winery with a multi-decade track record, premium estate wines, on-site tasting room, and direct-to-consumer emphasis. Strong structural and operational analog to Amavi at similar scale.
- Seven Hills Winery: Walla Walla Valley winery with deep ties to the Seven Hills Vineyard that Amavi sources from; one of the founding producers of the Walla Walla Valley AVA. Comparable geographic base, vineyard pedigree, and DTC-led distribution model.
- Avennia Wine Estates: Boutique Walla Walla Valley winery focused on estate and single-vineyard Cabernet, Syrah, and Rhône blends. Comparable on premium DTC positioning, vineyard sourcing in Walla Walla, and critical-acclaim-led brand building.
Broad incumbents
- K Vintners / Charles Smith Wines: Major Washington State wine brand built around bold reds and Walla Walla-sourced fruit, with broad national DTC and retail reach. Overlaps with Amavi on varietal focus and Walla Walla sourcing but operates at much larger scale with a broader portfolio.
- Duckhorn Vineyards: Premium estate-driven California wine portfolio (with national DTC and wine-club infrastructure) used as a comparable structural model for estate-only production, DTC heavy mix, and three-tier allocation club. Differs in geography and scale but parallels the operating model Amavi is building toward.
- Château Ste. Michelle: Largest and most established Washington State winery, with broad national and international distribution and a wide varietal portfolio. Overlaps with Amavi on Washington wine production and DTC channels but operates at vastly larger scale and broader product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Amavi Cellars social profiles
Digital presenceAmavi Cellars compliance and trust
Trust signalCompliance4 records
Amavi Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amavi Cellars leadership team
Management profileNumber of profiles
Profiles7 records
Amavi Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amavi Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amavi Cellars
What does Amavi Cellars do?
Amavi Cellars produces and sells 100% estate-grown wines from seven Walla Walla Valley vineyards, including Cabernet Sauvignon, Syrah, Sémillon, and seasonal Rosé, plus limited-release and club-exclusive bottlings. The winery distributes through three tasting rooms (Walla Walla, Woodinville, Vancouver), an online shop, a three-tier wine club subscription, corporate gifting, and wholesale partners across 15+ US states and internationally.
Is Amavi Cellars a public or private company?
Amavi Cellars is a private company. It is classified as family owned and is currently operating.
When was Amavi Cellars founded?
Amavi Cellars was founded in 1999. It employs 11 to 50 people.
Where is Amavi Cellars based?
Amavi Cellars is headquartered in Walla Walla, United States, in the North America region.
How does Amavi Cellars make money?
Four revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are wine Club Membership, corporate Gifting and wholesale Distribution.
Who are Amavi Cellars's main competitors?
Direct peers on record are Spring Valley Vineyard, Cayuse Vineyards, L'Ecole No 41, Pepper Bridge Winery, Woodward Canyon Winery, Seven Hills Winery and Avennia Wine Estates. Broad incumbents are K Vintners / Charles Smith Wines, Duckhorn Vineyards and Château Ste. Michelle.
Does Amavi Cellars have an API?
No public API is recorded for Amavi Cellars.
What industry is Amavi Cellars in?
Amavi Cellars's product category is Premium Estate Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.