Castillo de Feliciana Vineyard & Winery
Castillo de Feliciana Vineyard & Winery is a family-owned Oregon LLC operating a boutique estate winery on a 66-acre, 6.5-acre-planted property in the Walla Walla Valley AVA, serving adult wine consumers and private event clients via an estate tasting room, OrderPort-hosted online store, tiered Wine Club subscriptions, and a calendar of ticketed cultural and charity events.
- Company typePrivate
- Founded2007
- HeadquartersMilton Freewater, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Castillo de Feliciana Vineyard & Winery does
Castillo de Feliciana Vineyard & Winery is a privately held, family-owned Oregon LLC that operates a boutique estate winery on a 66-acre property in the Walla Walla Valley AVA, at 85728 Telephone Pole Rd, Milton-Freewater, OR. Founded in 2007 by Sam and Deborah Castillo, with the estate vineyard planted in 2008, the company cultivates 6.5 acres of Vitis Vinifera at 900 feet elevation — one of the lowest-elevation sites in the valley — on wind-deposited Walla Walla Silt Loam (loess) soils with precision irrigation. Its varietal program is differentiated within the Walla Walla Valley by an emphasis on Spanish and Iberian grapes (Tempranillo Clone 1 Rioja and Clone 2 Portuguese, Albariño) alongside Malbec, Cabernet Sauvignon (Clone 6), and Merlot. The winery is housed in an Andalusian-inspired facility, and the brand narrative is built around the Castillo family's Spanish heritage and a namesake Aunt Feliciana.
The company's revenue model is fully direct-to-consumer: estate-bottled wines and seasonal sangrias (Red Sangria from May–September and a limited-edition Pink Sangria each October benefiting Providence St. Mary's Cancer Center) are sold through the on-site Walla Walla Valley Tasting Room, an OrderPort-hosted online storefront shipping via UPS to permitted U.S. states, and a tiered Wine Club subscription (Salsa/Bubbles and Tango/Flamenco tiers implied). A dense calendar of ticketed social occasions — paella dinners, jazz Sundays, Noche de Banda, Miami Night, End of Summer Bash, Pink Sangria Party, and Brady Goss performances — drives tasting-room foot traffic and incremental beverage and food sales, while private events such as weddings are booked via email inquiry.
The next generation is operationally embedded: son Christopher leads winemaking after completing Enology and Viticulture certificates at Walla Walla Community College, and daughter Kara manages sales and marketing while pursuing a Wine Marketing Certificate at the Northwest Wine Academy. Reservation management runs on ExploreTock, commerce and wine club operations on OrderPort, and shipping on UPS with adult-signature delivery. No external investors, acquisitions, funding rounds, or wholesale distribution are disclosed; the company presents as a multigenerational family venture with 11–50 employees and a deliberately boutique, hospitality-led footprint.
Castillo de Feliciana Vineyard & Winery firmographics
Firmographics- Name
- Castillo de Feliciana Vineyard & Winery
- Legal name
- Castillo de Feliciana Vineyard & Winery, LLC
- Website
- https://castillodefeliciana.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Castillo de Feliciana Vineyard & Winery is a family-owned Oregon LLC operating a boutique estate winery on a 66-acre, 6.5-acre-planted property in the Walla Walla Valley AVA, serving adult wine consumers and private event clients via an estate tasting room, OrderPort-hosted online store, tiered Wine Club subscriptions, and a calendar of ticketed cultural and charity events.
- Ownership category
- akta.pro rank
Castillo de Feliciana Vineyard & Winery industry classification
Industry- Product category
- Estate Winery Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wineries (31213)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Production & Winemaking (AFAFAAAB)
Keywords
Where Castillo de Feliciana Vineyard & Winery is headquartered
LocationHeadquarters
- HQ city
- Milton Freewater
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Castillo de Feliciana Vineyard & Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Winery-direct wine sales (tasting room and online): One-time and recurring purchases of estate wines through the on-site Walla Walla Valley tasting room and an OrderPort-hosted online storefront; bottles and tasting pours available with adult-signature shipping within permitted U.S. states.
- Wine Club subscriptions: Recurring wine club memberships with tiered benefits (Salsa/Bubbles and Tango/Flamenco tiers inferred from event pricing), exclusive offers, and scheduled shipments; cancellation requires at least two weeks' notice before the next shipment.
- Sangria by-the-glass and growler sales: Seasonal sangria sales (Red May–September, Pink in October) available by the glass for on-premise consumption and by ½-gallon growler to-go; October Pink Sangria proceeds go to the Providence St. Mary Foundation for breast cancer.
- Event ticketing and private event hosting: Ticketed social occasions (paella dinners, jazz Sundays, Banda/Miami Nights, End of Summer Bash, Pink Sangria Party) plus private events such as weddings hosted at the estate; revenue from cover charges, ticket sales, and event-day food/beverage purchases.
- Private event / wedding venue rental: Hosting of private events such as weddings and social occasions at the Walla Walla estate, booked via email inquiry with the winery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Paella Dinner (event) — three-course dinner with live music and first glass pour |
| Other | Pay-as-you-go | Brady Goss concert ticket |
| Other | Pay-as-you-go | Miami Night event (cover charge) |
| Other | Pay-as-you-go | Noche de Banda event (cover charge) |
| Subscription | Monthly | Wine Club membership (tiered, recurring shipments) |
| Other | Pay-as-you-go | Tasting room reservations (bookable via ExploreTock) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Castillo de Feliciana Vineyard & Winery product offering
Product offeringCore offering
Castillo de Feliciana is a family-owned estate winery that grows Vitis Vinifera on 6.5 acres of a 66-acre property in the Walla Walla Valley AVA at 900 feet elevation, producing boutique red and white wines from Spanish/Iberian varietals (Tempranillo Rioja and Portuguese clones, Cabernet Sauvignon, Malbec, Merlot, and Albariño) plus house-made seasonal sangrias. Wines are sold directly to adult consumers through an estate tasting room in Milton-Freewater, Oregon, an online store, and a tiered wine club, while the estate also hosts a calendar of ticketed cultural events and private functions such as weddings.
Product overview
Castillo de Feliciana Vineyard & Winery operates a single unified estate winery offering rather than a platform-plus-modules architecture. Its core offering consists of estate-grown wines (red and white varietals) produced from the 6.5-acre vineyard on its 66-acre Walla Walla Valley estate, complemented by two seasonal sangrias (Red Sangria in May–September and the limited-edition Pink Sangria in October) sold by the glass and by ½-gallon growler. These pours are experienced at the on-site Walla Walla Valley Tasting Room and through the Wine Club subscription, which ships wine directly to members via OrderPort. The tasting room also hosts the Tasting Room Event Series (jazz nights, banda nights, Miami Night, Paella Dinner, End of Summer Bash, Pink Sangria Party) and books Private Events & Social Occasions such as weddings. Ordering, wine club management, and reservations are technically enabled through integrations with OrderPort (commerce) and ExploreTock (reservations).
Differentiator
Problem solved
Functional benefit
Brands
- Castillo de Feliciana Sangria: House-made seasonal sangria program including Red Sangria (May–September) and limited-edition Pink Sangria (October), with proceeds of the Pink Sangria supporting Providence St. Mary's Cancer Center.
Products and services
- Estate-Grown Wines (Current Releases) Bottled wines produced from the estate vineyard in the Walla Walla Valley AVA, including red varietals (Tempranillo, Cabernet Sauvignon, Malbec, Merlot) and a white varietal (Albariño). Sold by the bottle through the on-site tasting room and the OrderPort online store.
- Red Sangria House-made sangria produced mid-May through September and sold by the glass for on-premise enjoyment and by ½-gallon growler to-go at the Walla Walla Valley Tasting Room.
- Pink Sangria (Limited Edition) Special limited-edition pink sangria released each October for Breast Cancer Awareness Month, with part of proceeds benefiting Providence St. Mary's Foundation for breast cancer research, prevention, and treatment.
- Wine Club Subscription Subscription wine club with membership tiers (Salsa/Bubbles, Tango/Flamenco) that delivers exclusive wine releases, member discounts, and event access to subscribers; requires two weeks' cancellation notice before the next scheduled shipment with no refunds once billing is processed.
- Walla Walla Valley Tasting Room Experience Reservation-based on-premise tasting experience at the estate (85728 Telephone Pole Rd, Milton-Freewater, OR) offering wine flights, glass pours, bottle purchases, and seasonal sangria by the glass or ½-gallon growler, with reservations managed through ExploreTock and strongly recommended during peak seasons.
- Private Events and Weddings Bookable private events and social occasions at the Andalusian-inspired estate, including weddings and corporate gatherings, coordinated through [email protected].
- Tasting Room Event Series Recurring and seasonal ticketed and cover-charge events hosted at the Walla Walla Valley Tasting Room, including Sunday on Jazz (Directors Jazz Quartet), Noche de Banda with Banda Perla Azteca, Miami Night, Paella Dinner, Brady Goss piano performance, the End of Summer Bash, and the Pink Sangria Party.
Quantifiable outcome
- 6.5 acres of estate vineyard yielding Tempranillo, Cabernet Sauvignon, Malbec, Merlot, and Albariño planted on Walla Walla Silt Loam soils.
- +2 more outcomes
Companies that use Castillo de Feliciana Vineyard & Winery
Customer profileSegments5 records
Ideal customer profiles5 records
Castillo de Feliciana Vineyard & Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Castillo de Feliciana Vineyard & Winery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major charitable / brand partnership, core operations and operational vendor.
- Providence St. Mary's Cancer Center / Providence St. Mary Foundationmajor charitable / brand partnershipCharitable partnership under which part of the proceeds from the limited-edition Pink Sangria (released annually in October) are donated to Providence St. Mary's Cancer Center in Walla Walla to help with mammograms and other breast cancer costs; co-branded via the annual Pink Sangria Party fundraiser.
- OrderPortcore operationsOrderPort powers the winery's online sales and wine-club infrastructure, hosting castillodefeliciana.orderport.net for current releases, wine club sign-up and member login, merchandise/ticket sales, and order management.
- ExploreTockcore operationsReservation platform used to manage tasting-room and event bookings at the Walla Walla Valley Tasting Room; 'Walla Walla Valley Tasting Room' reservations are taken via exploretock.com/castillodefelicianawallawallaestatewinery.
- UPSoperational vendorShipping carrier used for outbound wine orders; ships Monday through Friday, generally no weekend delivery, and may delay shipments in cases of extreme heat or cold to preserve wine quality.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Castillo de Feliciana Vineyard & Winery competitors and assessment
Company assessmentDirect peers
- Abeja: Family-rooted Walla Walla Valley estate winery with an on-property tasting room, inn, and estate-grown wines. Comparable as a hospitality-led estate producer combining tasting room, wine club, and on-site guest experience.
- Cayuse Vineyards: Biodynamic estate winery in the Walla Walla Valley AVA with a focused, allocation-driven portfolio and on-site hospitality. Comparable as a small-scale, terroir-driven Walla Walla estate producer with loyal mailing-list/wine-club demand.
- Leonetti Cellar: Pioneering family-owned Walla Walla Valley estate winery with a strong mailing list and limited DTC distribution. Comparable as a small, allocation-driven Walla Walla AVA producer with family ownership and premium positioning.
- Amavi Cellars: Walla Walla Valley estate winery with a focus on estate-grown Rhône- and Bordeaux-style wines and a tasting room. Comparable as a small AVA estate producer with DTC and wine-club distribution.
- Woodward Canyon Winery: Family-owned Walla Walla Valley estate winery founded in 1981 with estate vineyards and a tasting room in Lowden, WA. Comparable as a long-tenured, family-operated Walla Walla estate winery with estate-grown wines and DTC tasting-room sales.
- Sleight of Hand Cellars: Small Walla Walla Valley winery with a tasting room and wine-club-driven DTC model. Comparable in scale and go-to-market as a boutique estate producer selling primarily through tasting room and allocations.
- Walla Walla Vintners: Family-owned Walla Walla Valley winery with estate vineyards, a tasting room, and DTC focus. Directly comparable as a small, family-run Walla Walla AVA producer with estate-grown wines and tasting-room sales.
- L'Ecole No. 41: Historic family-rooted Walla Walla Valley estate winery with a tasting room in Lowden, WA, focused on estate and Columbia Valley wines. Directly comparable as a multigenerational Walla Walla AVA producer with tasting room DTC and wine club distribution.
- Saviah Cellars: Family-owned Walla Walla Valley winery with estate vineyards and a tasting room in Walla Walla. Comparable as a small, family-operated AVA estate producer competing on terroir differentiation and DTC.
- Forgeron Cellars: Boutique Walla Walla Valley winery with a downtown Walla Walla tasting room and DTC-focused distribution. Comparable as a small Walla Walla AVA producer leaning on tasting-room experience and wine-club sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Castillo de Feliciana Vineyard & Winery social profiles
Digital presenceCastillo de Feliciana Vineyard & Winery compliance and trust
Trust signalCompliance1 record
Castillo de Feliciana Vineyard & Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Castillo de Feliciana Vineyard & Winery leadership team
Management profileNumber of profiles
Profiles4 records
Castillo de Feliciana Vineyard & Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Castillo de Feliciana Vineyard & Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Castillo de Feliciana Vineyard & Winery
What does Castillo de Feliciana Vineyard & Winery do?
Castillo de Feliciana is a family-owned estate winery that grows Vitis Vinifera on 6.5 acres of a 66-acre property in the Walla Walla Valley AVA at 900 feet elevation, producing boutique red and white wines from Spanish/Iberian varietals (Tempranillo Rioja and Portuguese clones, Cabernet Sauvignon, Malbec, Merlot, and Albariño) plus house-made seasonal sangrias. Wines are sold directly to adult consumers through an estate tasting room in Milton-Freewater, Oregon, an online store, and a tiered wine club, while the estate also hosts a calendar of ticketed cultural events and private functions such as weddings.
Is Castillo de Feliciana Vineyard & Winery a public or private company?
Castillo de Feliciana Vineyard & Winery is a private company. It is classified as family owned and is currently operating.
When was Castillo de Feliciana Vineyard & Winery founded?
Castillo de Feliciana Vineyard & Winery was founded in 2007. It employs 11 to 50 people.
Where is Castillo de Feliciana Vineyard & Winery based?
Castillo de Feliciana Vineyard & Winery is headquartered in Milton Freewater, United States, in the North America region.
How does Castillo de Feliciana Vineyard & Winery make money?
Five revenue lines are on record. Winery-direct wine sales (tasting room and online) is the primary driver. The others are wine Club subscriptions, sangria by-the-glass and growler sales, event ticketing and private event hosting and private event / wedding venue rental.
Who are Castillo de Feliciana Vineyard & Winery's main competitors?
Direct peers on record are Abeja, Cayuse Vineyards, Leonetti Cellar, Amavi Cellars, Woodward Canyon Winery, Sleight of Hand Cellars, Walla Walla Vintners, L'Ecole No. 41, Saviah Cellars and Forgeron Cellars.
Does Castillo de Feliciana Vineyard & Winery have an API?
No public API is recorded for Castillo de Feliciana Vineyard & Winery.
What industry is Castillo de Feliciana Vineyard & Winery in?
Castillo de Feliciana Vineyard & Winery's product category is Estate Winery Wines. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.