What Daniela Tombini does

Daniela Tombini Indústria e Comércio de Confecções Ltda is a privately-held Brazilian apparel manufacturer and direct-to-consumer brand headquartered in Caçador, Santa Catarina. The company designs, produces, and sells premium sleepwear, loungewear, lingerie, beachwear, fitness apparel, slippers, and accessories for women, men, and children, organized into more than 15 product lines and sub-brands, including Pijamas de Luxo, Linha Heritage, Comfort, Plus Size, Linha Térmica, Noivas, Maternidade, Lyla and Friends, and the Emana smart-fabric fitness line, alongside a discount Outlet assortment and a sister brand called Vivame. The company emphasizes premium fabric technology (Suedine Egípcio, Fluity with UV 50+ protection and Oeko-Tex 100 Class I certification, Malha Pima, European Tricot, biodegradable nylon) and operates domestic manufacturing at its Caçador facility.

The company runs an omnichannel retail operation anchored on a VTEX-powered e-commerce site (danielatombini.com.br) that integrates factory and concept-store inventory, six owned "Lojas Conceito" stores in Balneário Camboriú, Blumenau, Curitiba (two locations), and Florianópolis, plus WhatsApp, phone, and a proprietary mobile app for direct-to-consumer sales. A B2B reseller program (b2b.tombini.ind.br) distributes the brand through independent multi-marca retailers across Brazil. Payment options include Apple Pay, SpinPay (PIX), installment plans up to 4x interest-free (minimum installment R$80), free shipping above R$299 in South/Southeast Brazil, and a 10% cashback loyalty program via CRM&Bônus, valid through December 2026.

The business model is one-time product sales at premium price points of R$259.50–R$1,399.00, with no subscription or recurring revenue streams disclosed. Go-to-market is a hybrid DTC-plus-wholesale model, with the brand reaching consumers through its own digital and physical channels and reaching independent retailers via the B2B portal. Customer segments are predominantly Brazilian women seeking premium sleepwear and comfort clothing, with secondary segments in beachwear, fitness, plus size, maternity, bridal, men, and children. No external funding, M&A activity, institutional investors, or public-company ambitions are disclosed; the entity operates as a founder/family-controlled limited liability company under Brazilian law.

Name

Daniela Tombini

Legal name

Daniela Tombini Indústria e Comércio de Confecções Ltda

Website

https://danielatombini.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Daniela Tombini is a privately-held Brazilian apparel manufacturer and DTC retailer specializing in premium sleepwear, loungewear, beachwear, fitness apparel, and lingerie, serving women, men, and children via a VTEX e-commerce site, six concept stores in Southern Brazil, WhatsApp, a mobile app, and a national B2B reseller network.

Ownership category

akta.pro rank

Product category

Women's Sleepwear & Comfort Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE), Loungewear (Home Comfort Basics) (CRAAAIAF), Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Sleepwear & Loungewear (Children) (CRAAAHAH)

Keywords

• Women's sleepwear
• Comfort loungewear
• Lingerie apparel
• Beachwear fashion
• Athletic fitness wear

Headquarters

HQ city

Caçador

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales through e-commerce, physical retail stores, WhatsApp, and phone channels. Revenue generated from睡衣, lingerie, beachwear, fitness clothing, and accessories for women, men, and children.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Daniela Tombini designs, manufactures, and sells premium sleepwear, lingerie, beachwear, fitness apparel, casual clothing, and slippers for women, men, and children. Products are sold directly through the company's e-commerce platform, six physical concept stores across Southern Brazil, WhatsApp and phone sales, plus a B2B wholesale reseller network serving independent multi-marca retailers throughout Brazil.

Product overview

Daniela Tombini is a Brazilian fashion e-commerce retailer and brand specializing in women's, men's, and children's apparel with a focus on comfort and loungewear. The core product portfolio spans multiple categories: Feminino (women's sleepwear, lingerie, beachwear, fitness, and everyday clothing), Masculino (men's pajamas, casual wear, and underwear), Infantil (children's clothing), Pantufas (slippers), Fitness (athletic wear), Moda Praia (beachwear), Roupas (general clothing), and an Outlet section. Key sub-brands include Pijamas de Luxo (luxury sleepwear), Comfort (comfort-focused line), Linha Heritage (heritage collection), Plus Size (extended sizing), Linha Térmica (thermal wear), Lyla and Friends (playful prints), Emana (smart fabric fitness technology), Noivas (bridal), and Maternidade (maternity). The company operates its own e-commerce platform and mobile app alongside physical retail stores in Santa Catarina and Paraná states.

Differentiator

Problem solved

Functional benefit

Brands

• Vivame: Sub-brand mentioned on website alongside main Daniela Tombini brand

Products and services

• Feminino (Women's Collection) Women's clothing line including pajamas (short, long, American, fisherman styles), chemises, robes, kaftans, body suits, underwear, tops, and slippers. Targeted at women seeking premium comfort and sleepwear with elegant designs.
• Masculino (Men's Collection) Men's clothing including pajamas (short and long), t-shirts, pants, robes, jackets, sweatshirts, underwear, and footwear. Targeted at men and family shoppers seeking coordinated household sleepwear and casual wear.
• Infantil (Children's Collection) Children's clothing for boys, girls, and babies including pajamas, slippers, and accessories. Targeted at family-oriented shoppers seeking children's sleepwear and casual wear.
• Fitness Collection Athletic and sportswear collection including tops, leggings, shorts, tank tops, jackets, dresses, bodysuits, and skirts, with sub-lines such as Emana (bioactive smart fabric), Essential, Contour, and Thermal. Targeted at women seeking functional fitness clothing.
• Moda Praia (Beachwear Collection) Beach fashion collection including bikinis, one-piece swimsuits, beach cover-ups, kaftans, and beach accessories. Targeted at women seeking stylish, UV-protective beachwear.
• Roupas (Women's Casual Clothing) General women's everyday clothing including tops, bodysuits, pants, shirts, t-shirts, jackets, sets, kaftans, jumpsuits, skirts, and dresses. Targeted at women seeking versatile casual apparel.
• Pijamas de Luxo (Luxury Pajamas) Luxury pajama line featuring premium fabrics (Suedine Egípcio, Pima cotton) and exclusive designs. Targeted at consumers seeking high-end sleepwear.
• Plus Size Line Extended size clothing line offering inclusive sizing across sleepwear, beachwear, and casual clothing categories. Targeted at plus-size consumers seeking stylish, quality apparel.
• Emana Fitness Line Fitness line featuring Emana smart fabric technology — an intelligent yarn with bioactive minerals that absorb body heat and reflect far-infrared rays. Targeted at consumers seeking performance fitness apparel with skin-benefiting properties.
• Maternidade (Maternity Line) Maternity-specific clothing including sleepwear and fitness wear designed for pregnant women, with nursing-friendly designs. Targeted at expecting and nursing mothers.
• Noivas (Bridal Collection) Bridal sleepwear and lingerie collection designed for wedding occasions. Targeted at brides seeking elegant wedding-night and honeymoon sleepwear and intimate apparel.
• Reseller Program (B2B Wholesale) B2B wholesale program allowing independent multi-marca retailers across Brazil to purchase Daniela Tombini products for resale through the dedicated B2B portal (b2b.tombini.ind.br). New resellers are actively recruited via the company website.

Quantifiable outcome

• Products certified Oeko-Tex 100 Class I for fabric safety

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• CRM&BônuscoreGTM or Marketing Partner · 14 March 2022Cashback loyalty program partnership with CRM&Bônus providing 10% bonus credit on purchases for future redemption. Program valid from March 2022 to December 2026, administered through SMS and online voucher system.
• VTEXcoreTechnology or IntegrationE-commerce platform provider powering the company's online store with product management, inventory, and checkout functionality.
• BrasPress TransportescoreOthersExpress shipping carrier for South and Southeast Brazil delivery operations, offering free shipping for purchases above R$299.

Scale indicators1 record

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Hering: Hering is one of the largest Brazilian apparel manufacturers and retailers with extensive intimates, sleepwear and basics categories; it competes with Daniela Tombini across the same product lines but at much greater scale and broader mass-market positioning.
• Renner: Renner is Brazil's largest apparel retail chain with extensive intimates, sleepwear and beachwear private-label and branded assortment across hundreds of stores nationwide — a broad incumbent competitor in every category where Daniela Tombini operates.

Direct peers

• Marisol: Marisol is a Brazilian children's apparel manufacturer and brand with strong domestic manufacturing and multi-channel retail — comparable to Daniela Tombini's Infantil (boys, girls and Bebê) line along with Plus Size kidswear.
• Salinas: Salinas is a heritage Brazilian beachwear brand selling bikinis, swimwear and beach apparel through e-commerce and concept stores — comparable to Daniela Tombini on beachwear product, premium Brazilian-made positioning and concept-store retail format.
• Lupo: Lupo is a leading Brazilian apparel manufacturer specializing in hosiery, underwear, sleepwear and activewear — the closest category-level peer to Daniela Tombini across women's, men's and children's intimates/comfort wear with similar own-manufacturing, multi-channel retail and Brazilian-made positioning.
• Valisère: Valisère is a Brazilian luxury lingerie and sleepwear brand (under Hering group) with premium positioning and DTC channel — directly comparable to Daniela Tombini's Noivas, lingerie and Pijamas de Luxo lines on premium intimates positioning.
• Hope Lingerie: Hope is a Brazilian lingerie brand with broad intimates and sleepwear assortment, omnichannel retail (own e-commerce + physical stores) and historically premium positioning — directly comparable to Daniela Tombini's lingerie, sleepwear and comfort-wear offering.
• Cia Maritima: Cia Maritima is a Brazilian beachwear/swimwear brand (bikinis, one-pieces, cover-ups) with Brazilian manufacturing and DTC retail — directly comparable to Daniela Tombini's Moda Praia line in target consumer, premium positioning and category.
• Viviane Lingerie: Viviane is a Brazilian lingerie and sleepwear manufacturer with omnichannel retail, premium positioning and a similar women's intimates focus — directly overlapping with Daniela Tombini's lingerie and sleepwear categories.
• Chiarelli: Chiarelli is a Brazilian/Italian-origin sleepwear and loungewear brand focused on pajamas for women, men and children — directly overlapping with Daniela Tombini's core pijamas, Pijamas de Luxo and Comfort sub-lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDnl3PjslboMNDsim9HDX0g
• Facebookpt-br.facebook.com/danielatombini
• LinkedInbr.linkedin.com/company/danielatombini
• Instagraminstagram.com/danielatombini
• Pinterestbr.pinterest.com/danielatombini
• Xx.com/danielatombini

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniela Tombini