Fancy Apple

What Fancy Apple does

Fancy Apple is a New York City-based bike and electric scooter rental and guided tour company operating from two retail storefronts at 870 7th Avenue adjacent to Central Park and 125 Church Street near the Brooklyn Bridge. The company serves primarily tourists and visitors to NYC seeking self-service mobility and sightseeing experiences, with a secondary segment of local residents using rentals for recreational cycling and family outings. The product portfolio spans standard bicycles (Trek, Classic, Mountain, Road), electric bikes (multiple frame sizes), e-scooters (Segway Max and kids' models), tandem bikes, and a comprehensive family-accessory line including baby seats, trailers, and tag-alongs. Guided offerings include Central Park and Brooklyn Bridge bike tours in English and Spanish, pedicab tours with licensed rickshaw drivers, and electric bike/scooter tours. Bundled packages such as Bike + Picnic (with catering partner Perfect Picnic NYC) and gift cards extend the offering beyond pure rentals.

The business operates on a pure transaction-fee revenue model. Pricing is structured across hourly, daily, and multi-day rental tiers with online bookings receiving up to 20% discounts versus walk-in rates; guided tours are priced per person at $39-$95 depending on modality, language, and private/public format. Every rental includes a free helmet, lock, and map. The technology stack is non-proprietary: FareHarbor handles online booking and payments, Twilio provides transactional and promotional SMS, and Google Maps is embedded for location services. Customer acquisition is driven by walk-in traffic at the two prime tourist locations, organic search, blog content marketing covering NYC cycling and destinations, and earned media via TripAdvisor and Google reviews. No third-party resellers, distribution partners, or institutional investors are disclosed; the company is bootstrapped and founder-owned.

Fancy Apple claims 100,000+ cumulative customers served, a 4.8/5.0 Google rating from 3,500+ reviews, and a decade-long track record of TripAdvisor Certificate of Excellence awards (2016-2025). The company is privately held and led by founder and CEO Faridun Shahriyori, who has been involved in NYC tourism for over ten years. Geographic reach is intentionally narrow — Manhattan only — with no disclosed plans for additional cities or international expansion.

Name

Fancy Apple

Legal name

Fancy Apple Inc.

Website

https://fancyapple.com

Company type

Private

Operating status

Operating

Short description

Fancy Apple operates two Manhattan retail storefronts (Central Park and Brooklyn Bridge) renting bicycles, e-bikes, e-scooters, and tandems and selling guided tours, primarily serving tourists and visitors to New York City on a transactional, pay-per-use basis.

Ownership category

akta.pro rank

Product category

Bike and Scooter Rental Services

NAICS

Recreational Goods Rental (532284), Sporting Goods Retailers (45911)

akta.pro industry

PRIMARYTHADAGAE

E-Bike Rentals

Travel & Hospitality/Car Rental & Mobility Services/Micromobility (Scooters, Bikes, Mopeds) Rentals

SECONDARYCRAMABAH

Cycling & Bike Retail (Sales, Service & Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Bike rental services
• Guided bike tours
• Electric scooter rentals
• Pedicab tours
• Sightseeing mobility

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Bike and Scooter Rentals: One-time rental fees for bicycles, electric bikes, e-scooters, and tandem bikes with hourly, daily, and multi-day pricing tiers. Revenue generated through walk-in and pre-booked online reservations.
2. Guided Tours: Fee-based guided bike and scooter tours of Central Park and Brooklyn Bridge, including public group tours and private tours with professional guides.
3. Package Deals: Combined offerings such as bike + picnic packages bundling equipment rental with food service from partner vendors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fancy Apple rents bicycles, electric bikes, electric scooters, tandem bikes, and child accessories, and sells guided bike, e-bike/e-scooter, pedicab, and Spanish-language tours in New York City. Customers transact via walk-in at two Manhattan storefronts (Central Park and Brooklyn Bridge) or online reservations, with equipment bundled with free helmets, locks, and maps.

Product overview

Fancy Apple is a bike and scooter rental and tour company operating in New York City with two prime locations near Central Park (870 7th Avenue) and Brooklyn Bridge (125 Church Street). The product portfolio centers on mobility-as-a-service for tourists and locals, combining self-service rentals with guided tour experiences. Core offerings include Electric Scooter Rentals (Segway Max, Kids E-Scooters), Electric Bike Rentals (various sizes), and Standard Bike Rentals (Trek, Classic, Kids, Mountain, Road bikes). Family-friendly options include tandem bikes, child bike seats, trailers, and tag-alongs. Guided tour products span Central Park Bike Tours, Brooklyn Bridge Bike Tours, Pedicab Guided Tours, Electric Bike & Scooter Tours, and Spanish-language tours. Add-on services include Bike and Picnic packages with partnered caterers. All rentals include complimentary helmets, locks, and maps. The company operates on a unified booking platform with FareHarbor for online reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Scooter Rentals Hourly, daily, and multi-day rental of electric scooters (Segway Max for ages 12+ and Kids E-Scooters for ages 7+) to tourists and locals for sightseeing and short-distance NYC travel.
• Electric Bike Rentals Hourly, daily, and multi-day rental of electric bikes in three frame sizes to tourists and locals for effortless sightseeing across NYC terrain.
• Standard Bike Rentals Hourly, daily, and multi-day rental of traditional bicycles including Trek hybrids, Classic city bikes, kids bikes, and mountain/road bikes for adult and child riders.
• Tandem Bike Rentals Hourly, daily, and multi-day rental of tandem and electric tandem bicycles for two riders to explore NYC together.
• Central Park Bike Tours Two-hour guided bike tours of Central Park with professional local guides, helmet, and bike included, offered as standard or private tours for individuals, families, and groups.
• Brooklyn Bridge Bike Tours Guided bike tour covering Downtown Manhattan, the Brooklyn Bridge crossing, and the DUMBO neighborhood in Brooklyn, including bike, helmet, and professional guide.
• Pedicab Guided Tours Rickshaw-style pedicab tours of Central Park with licensed professional drivers as guides, covering main highlights and hidden spots for visitors who do not want to ride a bike.
• Electric Bike & Scooter Tours Guided tours using electric bikes and electric scooters, including Private Central Park, Central Park group, and Brooklyn Bridge variants, with equipment, helmet, and guide included.
• Spanish Bike Tour in Central Park Two-hour guided bike tour of Central Park conducted entirely in Spanish with a local guide, serving Spanish-speaking tourists and groups.
• Bike and Picnic Package Combined rental and dining package pairing a five-hour two-bike rental with a Classic Picnic for two curated by partner Perfect Picnic NYC, targeting couples and visitors wanting an integrated Central Park outing.

Quantifiable outcome

• 100,000+ satisfied customers served
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lime: Global micromobility operator offering shared e-bikes and e-scooters in NYC. Competes with Fancy Apple's e-scooter and e-bike offerings as an alternative short-term mobility option.
• Citi Bike: Lyft-operated NYC bike-share system with thousands of stations across Manhattan and Brooklyn. Competes for short-duration urban cycling use cases, particularly price-conscious tourists and locals.
• TopView Sightseeing: NYC sightseeing tour operator offering hop-on-hop-off buses, helicopter tours, and guided experiences. Competes for tourist discretionary spending on NYC sightseeing experiences, including bike-adjacent tours.
• Revel Transit: NYC e-mobility operator offering shared e-mopeds. Competes in the broader e-micromobility rental segment for tourist and local short-trip transportation.

Direct peers

• Blazing Saddles Bike Rentals: Long-tenured NYC bike rental and tour company operating in Manhattan with Central Park and Brooklyn Bridge locations. Direct competitor offering similar bike rentals and guided tours to tourists.
• Central Park Bike Rental: NYC bike rental shop located near Central Park offering hourly and daily rentals. Direct competitor targeting the same tourist customer segment.
• Bike Rent NYC: NYC-based bike rental service catering to tourists in Manhattan. Competes directly on Central Park bike rentals and similar product lineup.
• Unlimited Biking (formerly Bike and Roll NYC): Major NYC bike rental and tour operator with multiple Manhattan locations including Central Park and Brooklyn Bridge. Closest direct competitor offering identical bike rentals, e-bikes, and guided tours to tourists.

Others

• Edge NYC / Tour Operators: NYC observation deck and tourism experience operator. Represents adjacent tourist experience spending that competes for the same tourist entertainment wallet.
• Perfect Picnic NYC: NYC picnic catering partner that bundles food experiences with Fancy Apple's bike rentals. Adjacent service provider already integrated into the Bike + Picnic package.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/faridun-shakhriyori-64966b68

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fancy Apple