Diemar Jung Zapfe

What Diemar Jung Zapfe does

Diemar Jung Zapfe is a privately-held, integrated marketing, communications, and media agency group headquartered in Erfurt, Germany, founded in 1988 by Frank Diemar, Frank Jung, and Michael Zapfe. The firm employs approximately 30 staff across five branch offices (Erfurt, Leipzig, Dresden, Hamburg, and Fürth) and operates two service lines: Diemar Jung Zapfe, which delivers brand strategy, creative development, and campaign management, and Diemar Jung Zapfe Media, which provides media planning, SEO/SEA, social media advertising, and digital marketing. The agency is organized into five Competence Centers spanning Healthcare & Pharma, Utility & Energy, Public & Government, Technology, and Finance, with anchor clients including Jenapharm/Bayer AG, Sparkasse Mittelthüringen, Leipziger Stadtwerke, LVB, AOK Plus, LAKT Thüringen, Solarwatt, SCHOTT, and Rotary (Germany/Austria).

The business runs as a professional services firm generating revenue through project fees, retainer arrangements, and media commissions, executed via a sales-led go-to-market in which founding partners and senior account leads personally drive new business and key-account retention. Thought leadership is reinforced through the self-organized Mitteldeutsches Marketingforum, an annual regional industry conference. Recognized work includes the 2024 Comprix Award win for the Jenapharm 'MeinLiebesLeben' campaign and ongoing engagements such as the Rotary magazine (65,000 monthly circulation) and the LVB 'Leipzschini' gamification campaign. The firm is wholly owned by its three founding partners with no external investors or parent company involvement, and operates without proprietary technology or AI/ML platforms — its underlying capability is human creative and strategic talent combined with multi-location client proximity across Central Germany.

Name

Diemar Jung Zapfe

Legal name

Diemar Jung Zapfe

Website

https://diemar-jung-zapfe.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Diemar Jung Zapfe is a privately-held, full-service German marketing, communications, and media agency founded in 1988 in Erfurt, employing ~30 staff across five offices. It serves Mittelstand and public-sector clients in Healthcare, Utility, Public, Technology, and Finance with integrated brand strategy, creative, and media services.

Ownership category

akta.pro rank

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketing & Communications Services: Diemar Jung Zapfe generates revenue through fees for integrated marketing communications services, including brand strategy, creative development, media planning and buying, digital marketing, and event management. The agency operates on project fees, retainer arrangements, and media commissions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Diemar Jung Zapfe is an independent, full-service marketing, communications, and media agency that delivers integrated 360-Grad-Kommunikation for mid-sized German enterprises. Its core deliverables span brand strategy and development, multi-channel campaign management (digital and traditional), content production (animation, video, print, copywriting), media planning and buying via its Diemar Jung Zapfe Media subsidiary, and graphic design. Services are organized into five vertical Competence Centers: Healthcare, Utility, Public, Technology, and Finance.

Product overview

Diemar Jung Zapfe is an independent marketing, communications, and media agency headquartered in Erfurt, Germany, with additional offices in Hamburg, Leipzig, Dresden, and Fürth. The company operates as a full-service agency offering integrated marketing solutions under one roof. Their core offerings include strategic brand development, campaign management across digital and traditional channels, and content production. The agency combines strategic consulting, creative development, and media planning capabilities to serve clients primarily in the Mittelstand (mid-sized enterprise) sector across industries including Healthcare, Utility, Public, Technology, and Finance.

Differentiator

Problem solved

Functional benefit

Brands

• Diemar Jung Zapfe Media: Media planning and online marketing division specializing in SEO, SEA, social media campaigns, and digital marketing.

Products and services

• Brand Strategy and Development Strategic brand development services including initial brand building, positioning, and ongoing brand management for mid-sized German enterprises across healthcare, utility, public sector, technology, and finance verticals.
• Campaign Management Full-service campaign execution across multiple channels including recruitment campaigns, product launches, image campaigns, and social media campaigns for enterprise clients.
• Digital Marketing Services Digital marketing services including SEO (search engine optimization), SEA (search engine advertising), Social Media Marketing, and online campaign management, delivered via the Diemar Jung Zapfe Media division.

Quantifiable outcome

• Jenapharm campaign 'MeinLiebesLeben' won the Comprix Award 2024
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gangart (Agentur Gangart)minorStrategic or Co-development PartnerDiemar Jung Zapfe collaborated with Gangart on a pro bono civic engagement campaign for the 2019 European and municipal elections. Gangart handled the distribution of free postcards in leisure facilities and gastronomy venues, while Diemar Jung Zapfe provided the creative concept and design.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Grey Germany: German operation of the global Grey advertising network (WPP), offering integrated brand and creative services. Comparable in integrated offering and German enterprise client base, with materially larger scale and global reach.
• Scholz & Friends: Hamburg-headquartered creative agency group owned by WPP, offering integrated brand strategy and campaign work for enterprise clients. Directly comparable in terms of integrated marketing communications offering and German Mittelstand / enterprise client base, but operates as part of a global holding company network.
• Serviceplan Group: Germany's largest independent agency group, offering fully integrated strategy, creative, and media services. Comparable in integrated 'house of communication' model and German Mittelstand focus, though Serviceplan operates at substantially greater scale and international footprint.
• DDB Germany: German arm of the global DDB creative network (Omnicom), providing brand strategy and integrated campaigns. Comparable in offering but operates as part of a global holding-company network, giving it scale advantages over independent regional agencies like DJZ.
• Jung von Matt: One of Germany's largest independent creative agency groups with offices across multiple cities and a comparable integrated brand, campaign, and digital offering. Comparable because both are full-service German agencies serving enterprise clients with strategy + creative + media, though Jung von Matt operates at materially larger scale.

Direct peers

• Thjnk: Independent German creative agency with offices in Hamburg, Berlin, Munich, Düsseldorf, and Stuttgart. Closely comparable in size, integrated strategy/creative offering, and enterprise client base; both compete for major German brand accounts.
• Kolle Rebbe: Hamburg-based creative agency part of the Ströer Group, offering integrated brand, campaign, and digital services. Comparable in scope of integrated offering and focus on German enterprise clients, though slightly larger scale and backed by a public parent.
• Antoni: Berlin-based creative agency known for bold campaigns and integrated brand work, part of the Omnicom network. Comparable in integrated creative/strategy services and enterprise client base; both compete for major German brand accounts.
• Grabarz & Partner: Hamburg-headquartered creative agency specializing in integrated brand communication and campaigns. Comparable in integrated agency model and German enterprise/Mittelstand client focus, with similar scale to DJZ.
• Kemper Trautmann: Hamburg-based independent creative agency offering integrated brand, campaign, and digital services. Comparable in integrated agency model, German enterprise client focus, and similar mid-sized scale to DJZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diemar-jung-zapfe

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diemar Jung Zapfe