Sarokas

What Sarokas does

Sarokas is a privately-held Finnish building materials and home improvement retailer headquartered in Turku and operating continuously since 1936. Its customer base is structured horizontally across two segments: construction professionals and contractors (primary) plus homeowners and DIY enthusiasts (secondary), all served through a single physical retail store on-site Mon-Fri 7-18, a domestic Finnish e-commerce storefront, and phone-based sales at 02 275 2050. Geographic focus is Western Finland, with no international footprint or expansion claimed.

The company's product assortment is organized into ten core categories with associated Finnish-language labels: Rakentaminen (construction materials — cements, mortars, insulation, roofing, tiling and waterproofing, sealants, fasteners); Puutavara (timber — planed, sawn, glulam, terrace boards, exterior cladding); Ovet ja ikkunat (doors and windows, including interior, exterior, fire, sauna, and garage doors); Työkalut (tools, featuring Bosch EXPERT and Bosch Pro power tools, hand tools, compressors, ladders, and protective equipment); Lattiat (floors — laminate, vinyl, cork, parquet, hybrid); Pintamateriaalit (surface materials — paints, panels, moldings); Kylpyhuone (bathroom — tiles, showers, faucets, fixtures); Piha (yard/outdoor — fencing, grills, garden buildings, hot tubs, surveillance); Sauna (Finnish sauna supplies — heaters from Harvia, Narvi, Iki, Juup, Misa, Mondex, plus benches, panels, doors, stones, lighting); and Takat (fireplaces and chimneys). Underlying technology is a WordPress-based e-commerce site with no proprietary platform, no API/SDK, no mobile app, no disclosed integrations, and no AI components.

Revenue is generated through one-time retail transactions on building materials and related goods, both in-store and online; pricing is not publicly disclosed, and no enterprise contracts, named accounts, or recurring revenue streams are reported. The company does not publish revenue, has no investment rounds, M&A, or partnership activity on record, no disclosed management team, and no observable headcount trend. The current operational posture is a regional, family-style specialty retailer marked by a 2026 website/storefront renewal and a 90-year anniversary brand refresh, with structurally limited disclosure surrounding scale and forward performance.

Name

Sarokas

Legal name

Sarokas

Website

https://sarokas.fi

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Sarokas is a privately-held Finnish building materials retailer founded in 1936 and based in Turku. It sells construction materials, tools, timber, doors, flooring, sauna products, and outdoor supplies through a single physical store and an e-commerce platform serving builders, contractors, and DIY homeowners in Western Finland.

Ownership category

akta.pro rank

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Retail: Retail sale of building materials, tools, construction supplies, and home improvement products through physical store and online channels. Products include cements, insulations, roofing, timber, doors, windows, tools, floors, paints, bathrooms, saunas, and outdoor equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sarokas is a traditional building materials retailer (Rakennustarvikkeet) based in Turku, Finland that sells construction materials, timber, doors, windows, tools, flooring, paints, bathroom products, sauna supplies, fireplaces, and outdoor/yard equipment through a physical store and an online e-commerce storefront. The company also offers value-add services such as cutting, measurement, delivery, and trailer rental.

Product overview

Sarokas is a building materials and hardware retailer (Rakennustarvikkeet) based in Turku, Finland, operating as an e-commerce store alongside a physical location. The product portfolio is organized as a broad multi-category building materials assortment rather than a unified software platform. The core offerings include: Rakentaminen (construction materials such as concrete, cement, insulation, roofing, tiling, adhesives, earthworks, building boards, hardware and fasteners), Puutavara (timber and wood products including planed timber, glulam, and terrace boards), Ovet ja ikkunat (doors and windows including interior, exterior, fire, and sauna doors), Työkalut (tools featuring Bosch EXPERT and Bosch Pro power tools, hand tools, compressors, garden tools), Lattiat (flooring including laminate, vinyl, cork, parquet, and hybrid floors), Pintamateriaalit (surface materials including paints, panels, and moldings), Kylpyhuone (bathroom products including tiles, showers, fixtures), Piha (outdoor products including fencing, grills, garden buildings, hot tubs), Sauna (complete sauna supplies including heaters from Harvia, Narvi, Iki, benches, doors, and accessories), and Takat (fireplaces and chimneys). The store also features periodic Kampanjat (campaigns/promotions).

Differentiator

Problem solved

Functional benefit

Products and services

• Rakentaminen (Construction Materials)
• Puutavara (Timber)
• Ovet ja ikkunat (Doors and Windows)
• Työkalut (Tools)
• Lattiat (Floors)
• Pintamateriaalit (Surface Materials)
• Kylpyhuone (Bathroom)
• Piha (Yard/Outdoor)
• Sauna
• Takat (Fireplaces)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Clas Ohlson: Nordic retail chain focused on hardware, tools, home improvement, and DIY. Comparable target customer and overlap in tools, fasteners, paints, and small building supplies; less depth in heavy construction materials and saunas than Sarokas.
• Würth: Global trade-focused supplier of tools, fasteners, hardware, and consumables with Finnish operations. Comparable in the tools/fasteners/fixings category and trade customer orientation, but does not compete in heavy construction materials or saunas.
• Bauhaus: Pan-European DIY and building materials hypermarket with Finnish stores. Overlaps heavily in construction materials, tools, bathrooms, saunas, and garden categories, and competes for both DIY and trade customers; broader assortment and stronger buying power than a regional player.
• Hornbach: European DIY and trade building materials retailer with Finnish presence. Highly comparable pros/DIY assortment (timber, construction materials, tools, garden, saunas) and similar omnichannel approach, but operates at materially larger scale with deeper specialist trade expertise.

Direct peers

• K-Rauta: Finnish big-box home improvement and building materials chain under Kesko. Directly comparable to Sarokas in product categories (construction materials, timber, tools, bathrooms, saunas, garden), target customer (DIY + pros), and omnichannel model (physical stores + e-commerce), but operates at national scale.
• Puumerkki: Finnish wholesale and retail supplier of timber, boards, and building materials. Highly comparable in lumber, panels, and construction supplies for both professionals and DIY; stronger B2B/wholesale orientation than Sarokas.
• Byggmax: Swedish-Northern European building materials and DIY retailer with Finnish operations. Comparable assortment (lumber, construction materials, tools, outdoor) and similar pros + DIY customer base, with a stronger digital-led cost model that competes head-on in regional catchment areas.
• Stark Suomi: Finnish trade-focused building materials distributor and retailer owned by DT Group. Direct overlap in timber, construction materials, and tools for professional builders; relevant peer for the B2B/builder segment Sarokas serves.
• Jem & Fix: Nordic low-price DIY and building materials retailer with stores in Finland. Competes with a similar broad assortment of basic construction materials, tools, and outdoor products aimed at value-oriented DIY and small contractors, often at lower price points than traditional retailers.

Others

• Harvia: Finnish sauna heater and sauna equipment manufacturer, also sold through Sarokas. Listed as an ecosystem participant/supplier rather than a direct competitor; relevant because the sauna category is a key specialty for both companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sarokasoy
• Facebookfacebook.com/SarokasSuomi
• LinkedInlinkedin.com/company/rakentajan-sarokas-oy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarokas