E Productive
Eproductive provides cloud-based, sector-specialised software for UK hospitality (EPS people management) and charity retail (EPR Touch Gift Aid EPOS), serving over 100 charities across 3,000 shops plus enterprise hotel groups including Radisson and Valor Hospitality.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What E Productive does
Eproductive Limited is a UK-based, founder-owned software company founded in 2000 by brothers Nick and Chris Cowls, operating two distinct sector-specialised cloud product lines from its headquarters in Camden, London. The company serves two narrow verticals with dedicated systems: charity retail (under the EPR Touch brand, including Stockroom Hub hardware, the My Charity Shop donor app, and a CO2/Landfill Savings Calculator) and hospitality (under the EPS brand, a people management system covering HR database, cloud-based time and attendance with biometric integration via Synel, scheduling, payroll integration, compliance modules covering NMW/NLW, tips legislation, and young workers, plus the MyEPS employee app). Underlying architecture is cloud-based and mobile-first, with a documented RESTful API for third-party payroll, accounting, ATS, appraisal, and training integrations, and ISO 27001:2022 plus Cyber Essentials certifications.
The business model combines SaaS subscriptions, hardware sales (proprietary touch-screen EPOS tills and Stockroom Hubs), implementation and professional services, and a low-cost training subscription (Gift Aid Training at £20 per shop per year). Go-to-market is direct enterprise sales supported by sector-specific industry positioning: HOSPA Platinum sponsorship, Charity Retail Association Supplier of the Year in 2009, 2019, 2023, 2024, and 2025, and CEO Chris Cowls MBE's appointment as Chair of HOSPA (2025-2028). The customer base includes over 100 UK charities spanning approximately 3,000 shops — including Age UK, Cancer Research UK, Mind, Mencap, and multiple hospice networks — alongside enterprise hospitality operators such as Radisson Hotel Group, Valor Hospitality Partners (15-year relationship), Kew Green Hotels (8+ years), Sopwell House, and The Biltmore Mayfair. The company reports a 90% client retention rate, has trained more than 50,000 charity staff and volunteers in HMRC-compliant Gift Aid procedures, and has invested over £2 million in product development over the past four years.
E Productive firmographics
Firmographics- Name
- E Productive
- Legal name
- Eproductive Limited
- Website
- https://eproductive.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eproductive provides cloud-based, sector-specialised software for UK hospitality (EPS people management) and charity retail (EPR Touch Gift Aid EPOS), serving over 100 charities across 3,000 shops plus enterprise hotel groups including Radisson and Valor Hospitality.
- Ownership category
- akta.pro rank
E Productive industry classification
Industry- Product category
- Specialty Vertical Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)
Keywords
Where E Productive is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
E Productive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- SaaS Subscription (EPS People Management): The EPS system is a subscription-based people management system sold to hospitality businesses. The pricing model includes per-seat/employee pricing integrated with payroll processing, scheduling, T&A, and HR management.
- EPOS Hardware and Software Licensing: Sale of proprietary touch-screen EPOS tills and related hardware (customer display units, scanners, label printers) to charity retail organisations, along with associated software licensing.
- Gift Aid Processing (Charity Retail): Eproductive processes Gift Aid for charity retail clients through their EPOS system, charging on a per-transaction or subscription basis integrated with the charity's retail operations.
- Gift Aid Training Platform: Online Gift Aid training modules sold to charity retail organisations at £20 per shop per year. Includes Introduction to Gift Aid, Processing Stock and Sales, and advanced donor sign-up training modules.
- Implementation and Professional Services: On-site installation, training, account management, and ongoing support services bundled with the software and hardware sales, including dedicated UK-based helpdesk support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Gift Aid Training - per shop per year |
| Subscription | Annual | EPOS Software with hardware |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
E Productive product offering
Product offeringCore offering
Eproductive develops and sells two specialist cloud-based software systems. EPS (by Eproductive) is a people management system exclusively for hospitality covering HR, time and attendance, scheduling, productivity benchmarking, payroll integration, and compliance. For charity retail, EPR Touch is a cloud-based EPOS till system with integrated Gift Aid sign-up, donor dashboard, and the Stockroom Hub for barcode-driven stock processing. The company also sells proprietary EPOS hardware, mobile apps (MyEPS and My Charity Shop), and an HMRC-compliant Gift Aid Training Platform.
Product overview
Eproductive provides two specialist cloud-based product lines: EPS (by Eproductive) is a comprehensive people management system exclusively for the hospitality sector, encompassing HR database, cloud-based T&A, scheduling, productivity benchmarking, payroll integration, compliance management, and the MyEPS employee app. The charity retail division (eProductive) offers the EPR Touch EPOS till system as its core product, supplemented by the Stockroom Hub for Gift Aid stock processing, the My Charity Shop donor app, a Management Dashboard & Reports suite, the Gift Aid Training Platform and App, a CO2 & Landfill Savings Calculator feature, and the Weekly Flash Sales Email benchmarking service. Both divisions are underpinned by a RESTful API for third-party integrations.
Differentiator
Problem solved
Functional benefit
Brands
- EPS: People management system designed exclusively for hospitality businesses, including HR database, time & attendance, scheduling, payroll integration, compliance, and reporting suite
- EPR Touch
- My Charity Shop App
- MyEPS App
- Eproductive Hub
- Gift Aid Training
Products and services
- EPS (by Eproductive) Cloud-based people management system designed exclusively for hospitality businesses. Provides HR database, time and attendance with biometric and GPS verification, staff scheduling, productivity benchmarking, payroll integration, compliance management (NMW/NLW, tips, young workers), a reporting suite, and the MyEPS employee mobile app.
- EPR Touch Cloud-based EPOS till system built specifically for UK charity retailers. Includes integrated digital Gift Aid sign-up at the till or tablet, real-time sales and Gift Aid dashboard reporting, CO2 and landfill savings display on customer-facing screens, loyalty scheme support, and integration with the Stockroom Hub and My Charity Shop app.
- Stockroom Hub Standalone specialist labelling and stock processing device for charity retail. Users scan donated bag barcodes and the Hub prints Gift Aid barcode labels for price tags. Also supports searching for new goods by name or category. Integrates with the EPR Touch EPOS system.
- Gift Aid Training Platform Online HMRC-compliant Gift Aid training platform for charity retail staff and volunteers. Includes three training modules (Introduction to Gift Aid, Processing Stock and Sales, and advanced donor sign-up), animated videos, quizzes, certificates, and manager reporting. Available on PC, laptop, tablet, and smartphone.
- My Charity Shop App Free mobile app for charity shoppers to store their Gift Aid donor card on their phone and scan it at the till when donating. Includes a Green tile showing CO2 and landfill savings, an Awards tile showing donor achievements, and a 'What's in Store?' feature.
- Weekly Flash Sales Email Free weekly benchmarking email service for charity retailers comparing individual shop sales against the market average across more than 3,000 charity shops. Used by customers including Cancer Research UK across over 3,000 shops.
- EPOS Hardware (Touch-screen Tills, Scanners, Label Printers, Customer Displays) Proprietary industrial-grade touch-screen EPOS tills and supporting hardware (Epson USB receipt printers, Zebra label and barcode scanners, cash drawers, colour customer display units) sold bundled with the EPR Touch EPOS software to charity retailers. Supplied in partnership with Box Technologies.
Quantifiable outcome
- Gift Aid sales conversion increased from 12% to 30% at Valley CiDS, adding over £100,000 in annual revenue.
- +11 more outcomes
Companies that use E Productive
Customer profileNamed customers36 records
Segments2 records
Ideal customer profiles2 records
E Productive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
E Productive partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Box TechnologiescoreBox Technologies supplies EPOS till hardware to Eproductive, providing touch-screen tills, cash drawers, and other point-of-sale equipment. Box Technologies serves clients ranging from Harrods to Poundland, demonstrating its credibility as a hardware supplier.
- EpsoncoreEpson USB receipt printers are included in the EPOS till configuration, with customised messages and images printed on receipts.
- ZebracoreZebra label printers (for Gift Aid barcode labelling) and QR code/linear barcode scanners are integrated into the charity retail EPOS system.
- SynelcoreSynel provides biometric T&A devices (facial recognition and fingerprint) that integrate with the EPS scheduling screen and reports for hospitality clients.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
E Productive competitors and assessment
Company assessmentBroad incumbents
- UKG (Ultimate Kronos Group): UKG is a global enterprise workforce management, HCM, and payroll vendor serving hospitality among other industries. It is a broad incumbent that competes with EPS in enterprise hospitality scheduling, T&A, and compliance.
- SumUp: SumUp provides card readers and POS software to small and mid-sized retailers and hospitality operators across Europe. It is a broad incumbent adjacent to Eproductive's POS offering, particularly relevant for the smaller end of Eproductive's charity and hospitality customer base.
- Toast: Toast is a US-headquartered restaurant POS and management platform actively expanding into the UK. It is a broad incumbent competitor to EPS in hospitality, offering scheduling, POS, payroll, and team management functionality.
- Lightspeed Commerce: Lightspeed provides multi-vertical POS and commerce platforms for retail and hospitality. It is a broader incumbent that overlaps with Eproductive's EPR Touch on charity/retail EPOS and gift processing, though it is not vertically specialised to charity retail.
- Reflexis (Zebra Technologies): Reflexis, now part of Zebra Technologies, provides workforce management and task execution solutions for retail and hospitality. It is a broad incumbent that competes with EPS on scheduling, time & attendance, and store operations in retail/hospitality.
- Square (Block): Square, part of Block, provides payments and POS software for retailers and hospitality operators worldwide. It is a broad incumbent that competes with Eproductive's EPOS and payments-adjacent functionality, particularly for SMB and mid-market hospitality and retail.
Direct peers
- Planday: Planday (owned by Xero) is a cloud-based shift scheduling, time & attendance, and workforce management SaaS serving hospitality and retail. It overlaps directly with EPS on rota, T&A, and employee self-service functionality.
- Deputy: Deputy is a workforce management SaaS for shift-based industries including hospitality and retail, offering scheduling, T&A, and compliance tools. It competes head-to-head with EPS on hospitality scheduling and labour cost control.
- Fourth Hospitality: Fourth is a UK-originated, hospitality-focused workforce management, inventory, and payroll platform serving restaurants and hotel groups. It is a direct competitor to Eproductive's EPS in the same vertical and target customer base.
- Quinyx: Quinyx is a workforce management platform with strong hospitality and retail deployments, offering scheduling, demand forecasting, and compliance. It is a direct competitor to EPS in enterprise hospitality workforce management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
E Productive social profiles
Digital presenceE Productive compliance and trust
Trust signalCompliance2 records
E Productive financial estimates
Financial estimateRevenue estimate
Valuation estimate
E Productive leadership team
Management profileNumber of profiles
Profiles2 records
E Productive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E Productive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E Productive
What does E Productive do?
Eproductive develops and sells two specialist cloud-based software systems. EPS (by Eproductive) is a people management system exclusively for hospitality covering HR, time and attendance, scheduling, productivity benchmarking, payroll integration, and compliance. For charity retail, EPR Touch is a cloud-based EPOS till system with integrated Gift Aid sign-up, donor dashboard, and the Stockroom Hub for barcode-driven stock processing. The company also sells proprietary EPOS hardware, mobile apps (MyEPS and My Charity Shop), and an HMRC-compliant Gift Aid Training Platform.
Is E Productive a public or private company?
E Productive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E Productive founded?
E Productive was founded in 2000. It employs 11 to 50 people.
Where is E Productive based?
E Productive is headquartered in London, United Kingdom, in the Europe region.
How does E Productive make money?
Five revenue lines are on record. SaaS Subscription (EPS People Management) is the primary driver. The others are EPOS Hardware and Software Licensing, gift Aid Processing (Charity Retail), gift Aid Training Platform and implementation and Professional Services.
Who are E Productive's main competitors?
Broad incumbents on record are UKG (Ultimate Kronos Group), SumUp, Toast, Lightspeed Commerce, Reflexis (Zebra Technologies) and Square (Block). Direct peers are Planday, Deputy, Fourth Hospitality and Quinyx.
Does E Productive have an API?
Yes. An industry standard RESTful API removes the need for double keying of data, ensuring timely transfer of information and accuracy of input between systems. EPS can provide the API or set up integration through a variety of technical routes. Experience integrating to 3rd party systems for Payroll, Accounting, ATS, Appraisals and Training systems.
What industry is E Productive in?
E Productive's product category is Specialty Vertical Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAK, Enterprise Performance Management (EPM) & FP&A Platforms. Its NAICS code is 51821.