MBG

What MBG does

MBG International Premium Brands GmbH is a privately held German company founded in 1993 that develops, positions, and distributes a portfolio of premium alcoholic beverage brands. Its brand portfolio includes SCAVI & RAY (Italian Prosecco), 9 MILE VODKA (granite-filtered super-premium vodka with catering casks and ready-to-drink formats), SALITOS (beer mix), AMBER ROOM, and ninetythree. The company operates a B2B go-to-market built around nationwide German distribution partnerships with food retailers, beverage wholesalers, and cash-and-carry operators, alongside a dedicated gastronomy/hospitality vertical that provides creative marketing solutions and brand management services to catering establishments.

The company also runs two direct-to-consumer e-commerce storefronts—AMBER ROOM (mbg-amberroom.com) and ninetythree (ninetythree.shop)—which extend its reach beyond wholesale channels. Underlying technology consists of brand development, positioning, and marketing expertise rather than a software platform; there is no disclosed proprietary technology stack, API, SDK, or AI/ML capability. Revenue is generated through product sales, brand licensing, and brand management services to distribution and hospitality partners. The company maintains an active presence on Facebook, Instagram, YouTube, and LinkedIn for top-of-funnel brand awareness.

MBG is headquartered in Germany, structured as a GmbH (German private limited company), and operates without a disclosed parent company, institutional investors, or controlling shareholders. No revenue, headcount, funding history, M&A activity, or leadership team details are publicly disclosed in the available source material.

Name

MBG

Legal name

MBG International Premium Brands GmbH

Website

https://mbgglobal.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

MBG International Premium Brands GmbH is a privately held German company, founded in 1993, that develops and distributes a portfolio of premium beverage brands—SCAVI & RAY Prosecco, 9 MILE VODKA, SALITOS, AMBER ROOM, and ninetythree—through nationwide German food retail, wholesale, cash-and-carry, and gastronomy/hospitality channels, plus direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Premium Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAL

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

Keywords

• Premium beverage brands
• Brand management services
• Beverage distribution Germany
• Gastronomy marketing solutions
• Brand licensing and positioning

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Brand Development and Licensing: MBG develops, positions, and manages premium beverage brands, generating revenue through product sales, licensing, and brand management services to distribution partners.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

MBG develops, positions, and licenses a portfolio of premium alcoholic beverage brands — including SCAVI & RAY Prosecco, 9 MILE VODKA, and SALITOS beer mix — and sells them through B2B distribution partnerships with food retailers, beverage wholesalers, and cash-and-carry operators across Germany. The company additionally offers creative marketing solutions and brand management services to the gastronomy and hospitality industry, and operates direct-to-consumer e-commerce brand shops (AMBER ROOM, ninetythree) for selected brands.

Product overview

MBG (MBG International Premium Brands GmbH) is a brand development and positioning company with a portfolio of premium alcoholic beverage brands. The company operates a multi-brand portfolio including SCAVI & RAY (premium Italian prosecco), 9 MILE VODKA (super-premium vodka), and SALITOS (beer mix). MBG also operates two e-commerce platforms (AMBER ROOM and ninetythree) for direct consumer sales. On the B2B side, the company offers catering marketing solutions for the gastronomy industry and retail distribution services (POS expertise) through partnerships with food retailers, beverage wholesalers, and cash-and-carry operators across Germany. The company positions itself as specialists in brand management and creative marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• SCAVI & RAY: Finest Prosecco. Made in Italy. The SCAVI & RAY brand impresses with its top quality, unparalleled freshness and modern elegance
• 9 MILE VODKA
• SALITOS
• AMBER ROOM
• ninetythree

Products and services

• SCAVI & RAY Premium Prosecco brand made in Italy, positioned by MBG as top quality with unparalleled freshness and modern elegance, targeted at consumers through German retail, wholesale, and gastronomy channels.
• 9 MILE VODKA Super-premium vodka brand filtered through granite, offering catering casks and ready-to-drink products designed for the gastronomy and hospitality sector.
• SALITOS Beer mix brand featuring a diverse portfolio recognized for successful flavors and a unique visual identity that sets industry standards, distributed through German retail and hospitality channels.
• AMBER ROOM Consumer-facing online brand shop operated by MBG for direct retail of branded products, accessible globally via e-commerce.
• ninetythree Consumer-facing online brand shop operated by MBG for direct retail of branded products, accessible globally via e-commerce.
• Gastronomy Catering Solutions Creative marketing solutions and brand management services for catering and hospitality businesses, providing targeted brand positioning expertise for the gastronomy sector.
• Retail POS Distribution Expertise Distribution and POS expertise service that delivers MBG's premium beverage brands nationwide in Germany through partnerships with food retailers, beverage wholesalers, and cash-and-carry operators.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Food Retailers (Germany)coreChannel Partner/ Reseller/ DistributorFirst-class partnerships with food retailers ensuring nationwide distribution of premium beverage brands in Germany. These are key B2B distribution partners for MBG's brand portfolio including SCAVI & RAY, 9 MILE VODKA, and SALITOS.
• Beverage WholesalerscoreChannel Partner/ Reseller/ DistributorDistribution partnerships with beverage wholesalers enabling wide distribution of premium brands to hospitality and retail customers throughout Germany.
• Cash and Carry OperatorscoreChannel Partner/ Reseller/ DistributorPartnerships with cash and carry operators ensuring nationwide B2B distribution of MBG's premium beverage brands in Germany.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Mast-Jägermeister SE: German family-owned premium spirits company best known for Jägermeister but operating a multi-brand portfolio. Highly comparable to MBG as a privately-held German company that develops and distributes premium alcoholic beverage brands through nationwide B2B channels.
• Berentzen-Gruppe AG: German-listed multi-brand spirits company with a portfolio spanning liqueurs, vodka, and brand products sold through retail and wholesale channels. Closely comparable to MBG given its multi-category premium brand strategy and German market focus.
• Stock Spirits Group: Central European multi-brand spirits owner with strong presence in Czech, Slovak, Italian and adjacent markets. Comparable to MBG as a multi-category spirits brand operator with regional distribution focus.
• Rotkäppchen-Mumm Sektkellereien GmbH: Germany's largest sparkling wine producer (Rotkäppchen, Mumm, Geldermann). Comparable to MBG as a German premium sparkling-wine brand owner with national retail/wholesale distribution that competes directly with SCAVI & RAY.
• Lucas Bols: Dutch multi-brand spirits company with a portfolio across vodka, gin, liqueurs and cocktail brands distributed internationally. Comparable to MBG given its multi-category premium spirits brand ownership and European distribution model.

Broad incumbents

• Pernod Ricard: Global premium spirits and wine major (Absolut, Jameson, Beefeater, MUMM, etc.). Comparable to MBG as a multi-brand premium alcoholic beverage owner, though at massive scale and global breadth, with overlapping German distribution relationships.
• Campari Group: Global multi-brand spirits company (Aperol, Campari, Skyy Vodka, etc.) with active brand-acquisition strategy. Comparable to MBG as a multi-brand spirits portfolio operator, though at vastly greater scale and geographic reach.
• Diageo plc: World's largest premium spirits company (Smirnoff, Ketel One, Captain Morgan, etc.). Comparable as a multi-brand premium spirits owner distributing through German retail and on-premise channels, though operating at vastly greater scale.
• Henkell Freixenet: Germany-headquartered global sparkling wine group (Henkell, Freixenet, Mionetto). Comparable to MBG as a major Prosecco/sparkling wine brand owner distributing through German retail and wholesale channels, but at significantly larger scale and broader geographic scope.

Regional players

• Prosecco DOC Consortium / Italian Prosecco producers: Italy-based Prosecco producers and the DOC consortium that governs Prosecco production and branding. Directly comparable to MBG's SCAVI & RAY operations as the source-category peers for premium Prosecco positioning, though geographically Italian versus MBG's German marketing/distribution base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mbggroup1993
• Facebookfacebook.com/MBGGmbH
• LinkedInde.linkedin.com/company/mbg-international-premium-brands-gmbh
• Instagraminstagram.com/mbgglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBG