What GPS Maroc does

GPS Maroc is a Moroccan geospatial technology company headquartered in Rabat that develops, owns and operates a stack of location-based software and services. Its flagship is FINTRACK, a proprietary fleet management and vehicle tracking solution used by distribution and transport operators across petroleum, construction, agro-food, courier, fund transport, vehicle rental and goods transport verticals. The company also publishes GPS Maroc's FINTRACK, POS DIRECT, GPSMAP and GPSDATA products, alongside service modules for digital field data collection (Data Collect), distribution circuit optimization, real-time brand-to-retailer communication (POS DIRECT), custom .NET and Android application development (GPS DEV), GIS/BIG DATA through Pitney Bowes MapInfo, cartographic database publishing, and large-chain retail audits (Audit GMS).

The underlying technology combines GIS, real-time GPS tracking, .NET and Android development and digital cartography. The most distinctive technical asset is a proprietary Moroccan cartographic database covering 270+ cities and villages, hundreds of thousands of Points of Interest, administrative boundaries, statistical sectorization data, and over 100,000 georeferenced Points of Sale, accumulated through more than 700,000 field visits. Through a 20+ year strategic partnership with Pitney Bowes (formerly MapInfo), GPS Maroc resells and integrates MapInfo Professional and related geocoding and postal-optimization tools for cadastral, land-registry, geomarketing and government-adjacent clients, with Google Maps integrated into GPS DEV deployments. Enterprise customers named publicly include Orange, Danone, Unilever, Total Maroc and Mondelez.

GPS Maroc monetizes through three complementary streams: recurring subscriptions for FINTRACK fleet management and POS DIRECT brand-retailer connectivity sold on monthly billing; project-based professional services covering field surveys, distribution optimization and custom application development; and licensing or sale of proprietary cartographic data and Pitney Bowes GIS software. Go-to-market combines direct enterprise field sales in Morocco with an authorized partner network that distributes and supports FINTRACK across Africa, giving the company a low-capital route to multi-country expansion.

Name

GPS Maroc

Legal name

GPS Maroc

Website

https://gpsmaroc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

GPS Maroc is a Moroccan geospatial technology firm that develops the FINTRACK fleet management platform and related GIS, cartographic and field-data products, serving enterprise distribution, consumer goods and transport operators in Morocco and Africa.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Support Activities for Transportation (488), Geophysical Surveying and Mapping Services (541360)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• Fleet management software
• GPS vehicle tracking
• GIS solutions
• Field data collection
• Distribution optimization

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. FINTRACK Software Licensing and Services: GPS Maroc develops and commercializes the FINTRACK fleet management software solution for distribution and road transport operators, along with associated services including equipment, training, and support.
2. Field Data Collection Services: Real-time georeferenced field surveys and data collection for market research, retail audits, mystery shopping, and Point of Interest collection.
3. Distribution Optimization Consulting: Analysis of current distribution circuits, creation of optimized distribution schemas, new sectorization, and route optimization services for sales representatives and delivery personnel.
4. Cartographic Database Sales: Sale of proprietary digital cartographic data including Points of Interest, city maps for 270+ cities, national road networks, and administrative boundaries.
5. GIS / BIG DATA Solutions: Strategic partnership with Pitney Bowes providing GIS software licensing, implementation support, and geographic data analysis services using MapInfo Professional.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

GPS Maroc develops and commercializes its FINTRACK™ fleet management and vehicle tracking software for distribution and road transport operators, offering real-time GPS monitoring, productivity improvement, fuel cost reduction, and driver behavior surveillance. The company complements FINTRACK with a suite of GIS-based service modules including real-time field data collection, distribution circuit optimization, a retail brand-to-Point-of-Sale communication platform (POS DIRECT), custom .NET/Android application development, MapInfo-based GIS/Big Data analytics, a proprietary digital cartographic database of Morocco, and field audit services for retail chains.

Product overview

GPS Maroc offers a unified platform built around its core FINTRACK™ fleet management solution, complemented by a suite of specialized service modules covering the entire data value chain. The portfolio includes Data Collect (real-time field data collection), Distribution (circuit optimization), POS DIRECT/Retail (brand-to-retailer connectivity), Géolocalisation (vehicle tracking), GPS DEV (custom application development), SIG/BIG DATA (geospatial analytics powered by Pitney Bowes MapInfo), Cartographie (digital mapping databases), and Audit GMS (retail audit services). GPSMAP/GPSDATA serves as the cartographic visualization sub-service. These modules share common technology foundations in GIS, GPS, real-time tracking, and .NET/Android development, allowing clients to combine field data collection, spatial analysis, and operational management in an integrated ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• FINTRACK: Fleet management software solution developed and commercialized by GPS Maroc for distribution and road transport operators. Includes real-time vehicle tracking, productivity improvement, fuel cost reduction, operational process optimization, and customer service enhancement.
• POS DIRECT
• GPSMAP
• GPSDATA

Products and services

• FINTRACK™ Real-time fleet management and vehicle tracking software solution for distribution and road transport operators, featuring live GPS monitoring, alerts for management rule violations, fuel cost reduction, productivity improvement, and driver behavior surveillance. Targets petroleum distribution, construction, agro-food distribution, courier services, fund transport, vehicle rental, and goods transport sectors.
• Data Collect 100% digital field data collection service enabling real-time georeferenced data gathering via GPS-equipped tablets, including Point of Sale visits, market surveys, household questionnaires, and socio-economic entity positioning. Designed for consumer goods manufacturers and market research firms.
• Distribution Distribution circuit analysis and optimization service including mapping of current distribution schemas, critical analysis of existing coverage, creation of optimized distribution plans, and generation of optimized daily routes for sales representatives and delivery personnel.
• POS DIRECT Real-time platform connecting brands directly with retail Points of Sale, enabling retailers to send requests to subscribed brands and brands to distribute questionnaires to retailers via mobile application. Creates a direct communication channel between consumer goods manufacturers and their retail network.
• Géolocalisation Vehicle tracking and fleet management services powered by FINTRACK, providing real-time vehicle monitoring across Morocco and Africa through a network of authorized partners.
• GPS DEV Custom .NET and Android application development service including GPS positioning, Google Maps and Google Suite integration, and real-time cartographic management dashboards. Project-based development with prototyping and module-by-module delivery.
• SIG / BIG DATA GIS and Big Data services leveraging Pitney Bowes MapInfo technology for geocoding databases, geospatial data analysis, land registry and cadastral management, geomarketing, and postal mail optimization. Enabled by a 20+ year strategic partnership with Pitney Bowes.
• Cartographie Digital cartographic database publishing service with hundreds of thousands of Points of Interest, city plans for 270+ cities, national road networks, administrative boundaries, and statistical sectorization data for Morocco. Includes GPSMAP and GPSDATA sub-services for data visualization and integration.
• Audit GMS Field audit service for large retail chains including reliable field data collection, georeferenced database creation, KPI analysis, Point of Interest collection, stock analysis, retail panel, market audits, mystery shopping, and geographic planning.

Quantifiable outcome

• More than 700,000 Point of Sale visits conducted in Morocco
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Pitney Bowes (formerly MapInfo Corporation)coreTechnology or IntegrationGPS Maroc is a strategic partner of Pitney Bowes, the global leader in Location Intelligence solutions. This partnership spans over 20 years, originally with MapInfo Corporation in the USA before Pitney Bowes acquired MapInfo. GPS Maroc represents and implements Pitney Bowes technologies including MapInfo Professional for GIS and cartographic applications, geocoding solutions, and postal/mailing optimization software. This partnership enables GPS Maroc to provide enterprise-grade GIS/BIG DATA solutions for cadastral management, land registry, geomarketing, and postal optimization applications.
• Authorized Partners in AfricasupportingChannel Partner/ Reseller/ DistributorGPS Maroc expands FINTRACK fleet management solution across Africa through a network of authorized partners. Partners receive geolocation training, marketing and commercial support, software maintenance, embedded equipment consulting, and access to FINTRACK customization capabilities. Contact is encouraged for parties interested in distributing FINTRACK in Africa.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Verizon Connect: Large incumbent fleet management platform (originating from Fleetmatics) offering GPS tracking, route optimization, and integrated telematics — competes with FINTRACK for multinational fleet accounts and brings substantially broader R&D and integration capabilities.
• Trimble Transportation: Established transportation technology provider with fleet management, telematics, and mapping capabilities — a broader incumbent with overlapping distribution and logistics customer base that GPS Maroc serves in Morocco.
• HERE Technologies: Global mapping and location platform providing location data, GIS, and geospatial analytics to enterprises — comparable to GPS Maroc's GPSMAP/GPSDATA and SIG/BIG DATA offerings, though at much greater scale and with its own enterprise channel.

Regional players

• Ctrack: Africa-focused vehicle tracking and fleet management solutions provider with operations across the continent — comparable product offering (real-time GPS tracking, fleet analytics) targeting similar enterprise distribution customers in Africa.
• MiX Telematics: Africa-originated fleet and asset management SaaS provider serving enterprise fleets globally — overlaps with GPS Maroc on fleet telematics for distribution and transport operators and competes for the same African enterprise accounts.
• Cartrack: South Africa-headquartered fleet management and telematics provider with deep presence across Africa — directly comparable in geographic focus and product (GPS fleet tracking, driver management) but operating at a much larger scale.

Direct peers

• Gurtam (Wialon): GPS tracking and fleet management platform with a global partner network — directly comparable business model to GPS Maroc's FINTRACK offering and partner-based distribution approach, particularly in emerging markets.
• Samsara: Cloud-based fleet telematics and IoT platform offering real-time vehicle tracking, route optimization, and driver analytics — overlapping directly with FINTRACK's core feature set for distribution and road transport customers.
• Geotab: Global GPS fleet tracking and telematics platform serving enterprise distribution and transport fleets — directly comparable to GPS Maroc's FINTRACK solution in product and customer use case, though operating at much larger scale.
• Webfleet (TomTom Telematics): TomTom's fleet management SaaS offering GPS tracking, route optimization, and compliance reporting — a direct functional competitor to FINTRACK in the European and African enterprise fleet market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gpsmaroc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPS Maroc