Disrupt
Disrupt is a Seoul-based global marketing agency that helps Korean brands expand internationally through Amazon operations, performance advertising, AI optimization, social media, influencer marketing, Shopify development, and in-house content production.
- Company typePrivate
- Founded-
- HeadquartersYongsan, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Disrupt does
Disrupt (디스럽트) is a Seoul-headquartered, e-commerce-focused global marketing agency that helps Korean brands expand into international markets, with particular depth in the US, Japan, and Southeast Asia. The agency delivers an integrated portfolio of services spanning Amazon account operations (PPC, listing creation, SEO, and Rufus AI optimization), performance advertising on Meta, Google, TikTok, YouTube, and Snapchat, social media management on Instagram/TikTok/Reddit/YouTube, influencer marketing with whitelisting and UGC, Shopify development, automated email and SMS marketing, in-house content production (video, photography, AI imagery, motion graphics), Reddit reputation management, and a newer AI Optimization (GEO) service for ChatGPT, Gemini, Perplexity, and Copilot, plus dedicated ChatGPT Ads.
The company's core technical surface is a multi-platform e-commerce marketing stack orchestrated around the major ad and commerce ecosystems, augmented by in-house creative production and structured-data work for AI-driven discovery. Its business model is professional services revenue tied to client advertising budgets, with monthly engagements spanning from approximately $10K to over $300K and an average of four or more services per partner over a 2.5+ year average tenure. Notable client engagements include LG, COSRX, Biodance, InBody, Voice Caddie, Amore Mall, Torriden, Balaan, Beplain, SKINRxLAB, Doctor By, JungKwanJang, Grafen, KM Motors, Kawasakiseiki, Mayk, and Vakuen, with documented outcomes such as Biodance achieving Amazon Beauty #1 Best Seller status and 139x first-year revenue growth, COSRX delivering a 94% conversion increase on Performance Max, and InBody posting 22% overall ROAS improvement. The agency is led by CEO Jinny Kim and CMO Matt Gojkosek, is privately held with no disclosed institutional funding, and operates alongside a separate English-language brand, Disrupt Global.
Disrupt firmographics
Firmographics- Name
- Disrupt
- Legal name
- Disrupt (디스럽트)
- Website
- https://disrupt.co.kr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Disrupt is a Seoul-based global marketing agency that helps Korean brands expand internationally through Amazon operations, performance advertising, AI optimization, social media, influencer marketing, Shopify development, and in-house content production.
- Ownership category
- akta.pro rank
Disrupt industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
- akta.pro secondary industries
- Influencer Campaign Operations & Managed Services (BPAFAHAF), Social Commerce & Creator Storefronts (Shoppable Links) (MPACAGAI)
Keywords
Where Disrupt is headquartered
LocationHeadquarters
- HQ city
- Yongsan
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Disrupt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Marketing Agency Services: Disrupt generates revenue through providing comprehensive marketing services to Korean brands seeking global expansion. Services include Amazon marketing, performance marketing, AI optimization, social media management, influencer marketing, Shopify development, email marketing, content creation, Reddit reputation management, and ChatGPT advertising. The company works with clients across various advertising budget ranges, with typical engagements involving multiple service categories per partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom agency services based on client needs and advertising budget |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Disrupt product offering
Product offeringCore offering
Disrupt is a Seoul-based global marketing agency that helps Korean brands achieve international #1 rankings through a comprehensive suite of e-commerce marketing services. Its offerings span full-cycle Amazon account operations, performance advertising across Meta, Google, TikTok and YouTube, AI/GEO optimization, social media management, influencer campaigns, Shopify store development, email marketing, content creation, and Reddit reputation management. Services are delivered via dedicated account teams with monthly client budgets typically ranging from $10,000 to over $300,000.
Product overview
Disrupt is an e-commerce focused global marketing agency offering a comprehensive suite of marketing services designed to help Korean brands achieve global No.1 rankings. The agency provides an integrated service portfolio centered around Amazon marketing, performance advertising, AI optimization (GEO), social media management, influencer marketing, Shopify development, email marketing, content creation, Reddit reputation management, and ChatGPT advertising. These services are offered as interconnected marketing solutions rather than standalone products, enabling brands to execute full-funnel marketing strategies across major global e-commerce and social platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Amazon Marketing (아마존 마케팅) Full-cycle Amazon account management covering PPC advertising, account operations, listing page creation, SEO, and Rufus AI optimization for Korean brands seeking #1 category rankings on Amazon.
- Performance Marketing (퍼포먼스 마케팅) Performance advertising management across Meta Ads (Instagram and Facebook), TikTok, Google, and YouTube platforms, structured for scalable growth and operational efficiency.
- AI Optimization / GEO (AI 최적화) AI-era brand optimization for visibility in ChatGPT, Gemini, Perplexity, and Copilot through generative engine optimization techniques, including product schema design for AI visibility.
- Social Media Management (소셜미디어 운영) Social media operations on Instagram, TikTok, Reddit, and YouTube that transform social platforms into brand growth engines through consistent messaging, community management, and paid amplification.
- Influencer Marketing (인플루언서 마케팅) Creator-driven marketing campaigns including campaign planning, whitelisting, UGC and product reviews, with secondary utilization of creator content across paid channels.
- Shopify Development (쇼피파이 구축) Shopify store development and conversion optimization with AI optimization (AIO/GEO), email and SMS marketing integration, and mobile-centric UX design.
- Email Marketing (이메일 마케팅) Automated email marketing services including welcome series, post-purchase sequences, abandoned cart recovery, and promotional campaigns.
- Content Creation (콘텐츠 제작) Marketing content production including video production, product and model image creation, AI content generation, and motion graphics/animation, delivered by an in-house creative team.
- Reddit Reputation Management (레딧 평판 관리) Reddit reputation management services for brand presence and community engagement on the Reddit platform.
- ChatGPT Ads (ChatGPT 광고) Advertising services optimized for ChatGPT and AI search engine environments for brand visibility in generative AI platforms.
Quantifiable outcome
- 6+ brands achieved Amazon #1 rankings under Disrupt's management
- +5 more outcomes
Companies that use Disrupt
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Disrupt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Disrupt partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Disrupt competitors and assessment
Company assessmentDirect peers
- Disruptive Advertising: Performance marketing agency specializing in paid media, SEO, and lifecycle for mid-market and enterprise e-commerce clients. Overlaps directly with Disrupt's paid social, Google, and Amazon advertising offerings and similar retainer-based delivery model.
- Wpromote: Performance and digital marketing agency serving enterprise and mid-market e-commerce brands across paid search, paid social, and Amazon. Comparable full-service positioning and enterprise sales motion.
- Channel Bakers: Amazon-specialist agency offering PPC, DSP, and full Amazon account management. Closest direct peer for Disrupt's Amazon marketing service line, particularly relevant for K-beauty and consumer brands scaling on Amazon.
- AMP Agency: Performance-driven creative and media agency with Amazon and TikTok Shop practices. Comparable mix of performance media and content production serving e-commerce brands.
- Tinuiti: US-based performance marketing agency combining paid media, Amazon, and commerce creative for e-commerce brands across channels. Directly comparable multi-platform e-commerce growth playbook to Disrupt, just operating at much larger scale and focused on US/European brands.
Emerging players
- Yanolja Cloud / Gooday Partners (Korea influencer marketing): Korean influencer and creator-marketing specialists serving Korean brands expanding internationally. Comparable influencer-campaign operations layer of Disrupt's offering, focused on the same Korea-to-global creator flow.
- Sellerspace: Amazon-focused marketing partner offering PPC, SEO, and content optimization. Direct overlap with Disrupt's Amazon marketing service line but narrower channel breadth.
Regional players
- Sidhar (사이다마케팅): Korean digital marketing agency serving domestic and global brands with paid media and e-commerce support. Closest domestic Korean peer for talent pool, cultural positioning, and Korean-brand client base.
Broad incumbents
- NextRoll (AdRoll): Established performance marketing platform offering programmatic, Meta/Google media buying, and AI-driven creative tools to SMBs and mid-market brands. Adjacent to Disrupt's paid media services but platform-led rather than agency-led.
- CJ OliveNetworks (CJ ENM digital): Large Korean digital marketing and commerce services arm with global brand partnerships. Comparable end-to-end e-commerce marketing capability but at much larger scale and with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Disrupt social profiles
Digital presenceDisrupt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Disrupt leadership team
Management profileNumber of profiles
Profiles2 records
Disrupt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Disrupt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Disrupt
What does Disrupt do?
Disrupt is a Seoul-based global marketing agency that helps Korean brands achieve international #1 rankings through a comprehensive suite of e-commerce marketing services. Its offerings span full-cycle Amazon account operations, performance advertising across Meta, Google, TikTok and YouTube, AI/GEO optimization, social media management, influencer campaigns, Shopify store development, email marketing, content creation, and Reddit reputation management. Services are delivered via dedicated account teams with monthly client budgets typically ranging from $10,000 to over $300,000.
Is Disrupt a public or private company?
Disrupt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Disrupt founded?
Disrupt was founded in -1. It employs 11 to 50 people.
Where is Disrupt based?
Disrupt is headquartered in Yongsan, South Korea, in the Asia region.
How does Disrupt make money?
One revenue line is on record: marketing Agency Services.
Who are Disrupt's main competitors?
Direct peers on record are Disruptive Advertising, Wpromote, Channel Bakers, AMP Agency and Tinuiti. Emerging players are Yanolja Cloud / Gooday Partners (Korea influencer marketing) and Sellerspace. Sidhar (사이다마케팅) is listed as a regional player. Broad incumbents are NextRoll (AdRoll) and CJ OliveNetworks (CJ ENM digital).
Does Disrupt have an API?
No public API is recorded for Disrupt.
What industry is Disrupt in?
Disrupt's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAK, Lead Generation & Performance Media (B2B/B2C), with a secondary code of BPAFAHAF, Influencer Campaign Operations & Managed Services. Its NAICS code is 54181 and its SIC code is 7311.