Bushby Property Group

What Bushby Property Group does

Bushby Property Group is a private real estate agency founded in 1914 and headquartered in Launceston, Tasmania, Australia. The firm operates as the Northern Tasmania regional office of The Agency, a multi-state Australian real estate network spanning New South Wales, Queensland, Victoria, Western Australia, Tasmania, and the Australian Capital Territory. Bushby serves residential property buyers and sellers, landlords and tenants, commercial property counterparties, and property developers in the Northern Tasmania region, with a southern Tasmania extension in Hobart via licensee Katrina Garwood.

The company's core service offering comprises five product lines: Property Sales (residential and commercial buying, selling, and appraisal), Property Leasing (rental transactions and tenant placement), Property Management (tenant screening, rent collection, maintenance coordination, and trust account administration), Commercial Property Services (sale and lease of offices, retail, and industrial spaces), and Project Developments (off-the-plan sales and developer marketing). The firm maintains AML/CTF compliance and a workforce of licensed property partners, portfolio managers, leasing specialists, and operational support staff led by State Manager Tasmania Jason Crerar and General Manager of Property Management Crystal Blazely.

Revenue is generated through traditional real estate commissions on sales transactions, leasing fees, and recurring property management fees, none of which are publicly disclosed. Go-to-market is delivered through a physical office at 117 Cimitiere Street, Launceston, supported by the theagency.com.au listings platform providing property search, market appraisal tools, and agent profiles. Marketing relies on website presence and listings aggregation rather than disclosed digital advertising or technology-led channels. No proprietary technology, AI capabilities, or technology integrations are disclosed in source material.

Name

Bushby Property Group

Legal name

The Agency

Website

https://bushby.com.au

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

Bushby Property Group is a Tasmanian real estate agency, founded 1914, operating as the Northern Tasmania regional office of The Agency network, delivering residential sales, leasing, property management, commercial, and project development services across Launceston and Hobart.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate agency
• Property sales
• Property management
• Residential real estate
• Commercial real estate

Headquarters

HQ city

Launceston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels1 record

Core offering

Bushby Property Group operates as the Northern Tasmania office of The Agency real estate network, providing residential and commercial property sales, property leasing, full property management (including tenant placement, rent collection, maintenance coordination, and trust account administration), commercial property transactions, and new project development marketing and sales services across Northern Tasmania and the broader Australian market.

Product overview

The Agency is a real estate services company offering a unified platform of property services. The core offering includes Property Sales (residential and commercial buying/selling), Property Leasing (rental transactions), Property Management (ongoing management and administration), Commercial Property Services, and Project Developments. These services are delivered through a network of property partners, agents, and support staff across multiple Australian states.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Others

• REA Group: REA Group operates realestate.com.au, Australia's dominant property portal. While not a direct brokerage competitor, its platform is a critical distribution channel for Bushby's listings and represents the principal digital industry disruptor shaping agency economics.

Broad incumbents

• McGrath Estate Agents: McGrath is a large Australian residential real estate agency with growing regional presence. Although Sydney-headquartered, its expansion into regional markets creates indirect competition for Bushby's project marketing and residential sales offerings.
• Elders Real Estate Tasmania: Elders is a diversified Australian agribusiness and services group with a national real estate division. Its Tasmania offices offer residential sales and property management services, competing for rural-residential and lifestyle property clients in Bushby's catchment.
• The Agency Australia: The Agency is the parent national real estate network referenced throughout Bushby Property Group's operations. It offers the same multi-service platform (sales, leasing, property management, project marketing) across multiple Australian states, making Bushby effectively a regional licensee of this broader brand.

Direct peers

• LJ Hooker Tasmania: LJ Hooker is a long-established Australian real estate network with offices throughout Tasmania. The firms compete head-to-head in residential sales, rental property management, and commercial transactions across the Launceston and broader Northern Tasmania market.
• Ray White Tasmania: Ray White is Australia's largest real estate group with a significant Tasmania presence. Both firms operate residential sales, property management, and commercial services across the Tasmanian market, directly competing for the same buyer, seller, and landlord clients.
• Raine & Horne Tasmania: Raine & Horne operates a long-standing franchise network in Tasmania offering residential and commercial sales, leasing, and property management. Competes directly with Bushby for the same Northern Tasmania client base.
• Petrusma Property: Petrusma Property is a Tasmania-focused independent real estate agency based in Hobart with northern presence. Both firms target residential sales, property management, and commercial clients in the Tasmanian market with similar service models.
• Belle Property Tasmania: Belle Property is an upscale Australian real estate network with offices in select Tasmania locations. Competes for premium residential listings, project marketing mandates, and property management clients in shared Tasmanian catchments.
• Harcourts Tasmania: Harcourts is a major Australian and New Zealand real estate network with multiple Tasmania offices. It offers the same integrated sales, leasing, and property management services to residential and commercial clients in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bushby Property Group