Secretariado Online

What Secretariado Online does

Secretariado Online is a Spanish B2B virtual secretary and call center services firm founded in 2010 and headquartered in Carbajosa de la Sagrada, Salamanca. The company provides outsourced telephony, appointment management, and customer service operations to small and medium businesses, professionals, and freelancers in Spain. Its service portfolio is organized around vertical-specific sub-brands — TelFincas for property management, Clinitel for healthcare practices, Legatel for legal firms, and a dedicated eCommerce offering — alongside a generic virtual secretary service and Agenda Online as a standalone scheduling product. CEO José Ramón Cruz Martín leads the firm, which is privately held and bootstrapped with no external funding disclosed.

The firm operates a proprietary cloud-based platform accessible at call.secretariado-online.com, featuring client dashboards, real-time call notifications, calendar integrations, and protocol-driven call handling. Services are delivered by trained virtual assistants under subscription contracts with 24/7 coverage. Customer acquisition relies on a free initial consultancy and free trial as the funnel entry point, with pricing positioned at a substantial discount versus hiring in-house secretarial staff (claimed ~80% cost saving). The company markets a turnkey model where it absorbs the cost and complexity of recruitment, training, and telephony infrastructure on behalf of clients.

The revenue model is subscription-based, with contracts structured around call volume, hours, or sector-specific packages. The customer base is distributed across multiple verticals and skews toward SMBs, with no disclosed anchor enterprise logos. The firm operates under GDPR (RGPD) compliance, holds ISO-aligned operational safeguards, and reports a company size in the 11–50 employee range, consistent with a small, regionally focused services operation.

Name

Secretariado Online

Legal name

SECRETARIADO ONLINE

Website

https://secretariado-online.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Secretariado Online is a Spanish B2B virtual secretary and call center services firm founded in 2010, providing outsourced telephony, scheduling, and vertical-specific support to SMBs, professionals, and freelancers across property management, healthcare, legal, and eCommerce.

Ownership category

akta.pro rank

Product category

Virtual Secretary and Call Center Services

NAICS

Business Service Centers (56143), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

akta.pro secondary industry

WebRTC & In-Browser Voice/Video (HDAIAHAH)

Keywords

• Virtual secretary services
• Call center outsourcing
• Telephone reception services
• Appointment management
• Business communications outsourcing

Headquarters

HQ city

Carbajosa De La Sagrada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Virtual Secretary / Call Center Outsourcing Services: Ongoing outsourced virtual secretary and call center services billed on a recurring subscription basis, providing 24/7 telephone reception, call transfer, agenda management, incident/reclamation handling, and post-sale support. Clients include property managers, medical clinics, law firms, online stores, and general businesses.
2. Specialized Exclusive Services: Vertical-specific outsourcing services for property administrators (TelFincas), healthcare providers (Clinitel), legal professionals (Legatel), and eCommerce businesses, billed as recurring managed service contracts.
3. 24-Hour / Extended Hours Call Coverage: Optional 24-hour/365-day telephone coverage services, offering extended operating hours beyond standard business hours for clients requiring round-the-clock availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Secretariado Online is a Spain-based call center that delivers outsourced virtual secretary and telephone reception services to businesses, professionals, and freelancers. Its core service provides 24/7/365 professional call answering, call transfer, message taking, incident and claims handling, and shared agenda management, accessed through a proprietary cloud-based collaborative platform. Vertical-specific modules extend the core offering with exclusive methodologies tailored for property administrators (TelFincas), medical clinics (Clinitel), legal firms (Legatel), and eCommerce stores.

Product overview

Secretariado Online is a call center providing virtual secretary and specialized services. The core offering consists of the Secretaria Virtual (Virtual Secretary) service and Centro de Llamadas (Call Center) platform, supplemented by sector-specific specialized modules: TelFincas for property administrators, Clinitel for medical clinics, Legatel for legal professionals, and eCommerce support for online stores. The company also offers an Agenda Online tool for shared appointment management. All services operate on a cloud-based application with real-time notifications, providing up to 80% cost savings for clients through outsourcing telephone reception and administrative tasks.

Differentiator

Problem solved

Functional benefit

Brands

• TelFincas: Exclusive services for property administrators (Administradores de Fincas), managing incident reports and neighbor communications.
• Clinitel
• Legatel
• eCommerce

Products and services

• Secretaria Virtual (Virtual Secretary Service) Core outsourced virtual secretary service providing professional telephone reception, call management, call transfer, message taking, agenda management, and 24/7 availability options for businesses, entrepreneurs, and professionals.
• Centro de Llamadas (Call Center) Cloud-based call center service that handles inbound calls, providing a professional company image with integrated management tools, real-time notifications, and post-sale support to convert each call into a business opportunity.
• TelFincas Exclusive service for property administrators (Administradores de Fincas) providing 24/7 telephone reception, incident management, claims handling, neighbor communications, and support for compliance with Article 20 of the Horizontal Property Law (LPH).
• Clinitel Exclusive telephone reception and appointment management service for medical clinics, consultations, and healthcare professionals including podiatry, psychology, psychiatry, physiotherapy, osteopathy, and dentistry, covering patient intake, appointment scheduling, and call transfers.
• Legatel Exclusive reception, organization, and call management service designed for lawyers, notary offices, consultancies, and business advisors, offering agenda management and extended business hours coverage.
• eCommerce Support Service Online store support service handling order reception, customer inquiries, incident management, returns, and coordination with all business departments through an exclusive methodology tailored for online retail.

Quantifiable outcome

• Cost reduction of up to 80% compared to in-house telephone reception staff
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Teleperformance: Global leader in outsourced customer experience management and call center services. Comparable as both provide outsourced call handling and customer communication services to businesses, though Teleperformance operates at massive global scale with large enterprise clients.
• Concentrix: Major global BPO and customer experience company. Comparable as both deliver outsourced call center and customer management services to businesses, though Concentrix focuses on large enterprise clients worldwide rather than Spanish SMB verticals.
• Atento: Multinational BPO and customer experience company headquartered in Spain with strong Latin American presence. Directly comparable in core call center and customer management service delivery, though Atento is far larger and targets enterprise clients across multiple markets rather than Spanish SMBs.
• Foundever: Global customer experience BPO formed from the merger of Sitel and SYKES. Comparable as both provide outsourced call center services to businesses, though Foundever operates at much larger enterprise scale across multiple geographies.
• Konecta: Major Spanish-headquartered BPO and customer experience operator with global reach. Comparable as both deliver outsourced call center and customer communications services for businesses, though Konecta operates at significantly larger scale and serves enterprise clients across multiple geographies rather than Spanish SMBs.

Direct peers

• Smith.ai: US-based virtual receptionist and AI-powered call answering service. Directly comparable as both deliver outsourced phone answering, appointment scheduling, and customer communication services to SMBs and professionals, though Smith.ai has more explicit AI/tech integration in its product mix.
• Moneypenny: UK-based answering service and virtual receptionist provider. Directly comparable as both provide outsourced call answering, switchboard, and customer communication services to businesses and professionals, though Moneypenny operates primarily in the UK and US rather than Spain.
• Ruby Receptionists: US-based virtual receptionist and live answering service for small businesses and professionals. Directly comparable as both provide outsourced call answering, message-taking, and customer communication services for SMBs and independent professionals, though Ruby focuses on the US market.
• AnswerConnect: US-based live answering and virtual receptionist service. Comparable as both provide outsourced phone answering, message-taking, and customer communication services for SMBs and professionals, though AnswerConnect primarily serves the US and Canadian markets.
• PATLive: US-based virtual receptionist and answering service. Directly comparable as both provide outsourced call answering, appointment scheduling, and message-taking for SMBs across multiple verticals, though PATLive serves the US market with English-language operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/secretaria24hrs
• Facebookfacebook.com/secretariadoonline.es
• LinkedInlinkedin.com/company/secretariadoonline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secretariado Online