Assec Sim

What Assec Sim does

Assec Sim (legal entity Assec III - Sistemas de Informação e Multimédia Lda, NIF 504591088) is a Portuguese digital agency founded in 1999 and headquartered in Covilhã, operating as the web, design, and software division of Grupo ASSEC. The company delivers four core service lines: web solutions (websites, e-commerce, e-government, e-learning, intranet/extranet, mobile apps), design and communication (branding, editorial, packaging, multimedia), custom software (ERP/CRM and vertical packages SIM!pan, SIM!lact, SIM!alimentaria, SIM!rest, SIM!fact, SIM!tex, SIM!man), and social media management (strategy, ads, email/SMS marketing). Eight additional SIM.*plus packages — digitalplus, collaborativeplus, CRMgestplus, securityplus (Fortinet-based), ecommerceplus, industryplus, tourismplus, etrainingplus — are positioned for Portugal's PRR-funded Coaching 4.0 digital voucher program.

The business model is predominantly project-based, quote-driven professional services revenue, complemented by recurring software subscriptions for SIM!-branded vertical packages and recurring social media retainers. Distribution is direct sales via the website, three physical offices (Covilhã HQ, Lisbon, PARKURBIS Science & Technology Park), and the accredited PRR voucher channel which subsidizes client demand up to €10,000 per company. Customer base is concentrated in Portuguese SMEs and public-sector buyers, spanning healthcare (Hospital Lusíadas Lisboa, Hospital da Prelada, CHUCB), municipal governments (Câmara Municipal da Covilhã, ENA Arrábida), tourism operators (Estância de Ski Serra da Estrela, Turistrela), education (Universidade da Beira Interior), and SMBs in food/retail (Queijaria da Soalheira, Adega do Fundão, Benoli Confecções, PromoVida).

The company has reported 200+ clients served, 200+ websites developed, and 500+ briefs processed cumulatively across its 23+ year history. Operating geography is strictly Portugal. As a private subsidiary within Grupo ASSEC (alongside ASSEC Consultores and ASSEC Ambiente), Assec Sim benefits from intra-group cross-referrals but operates with no disclosed external funding, no M&A activity, and no published financial metrics. Headcount is reported at 1-10 employees, consistent with a sub-scale digital agency positioning.

Name

Assec Sim

Legal name

Assec III - Sistemas de Informação e Multimédia Lda

Website

https://assec.pt

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Assec Sim is a Portuguese digital agency within Grupo ASSEC, founded 1999 in Covilhã, providing web development, design, custom software (including SIM!-branded vertical SaaS for bakery, dairy, food, restaurant, textile, and maintenance), and social media services to SMEs, healthcare, government, tourism, and education clients across Portugal.

Ownership category

akta.pro rank

Headquarters

HQ city

Covilhã

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Solutions: Design and development of websites, e-commerce platforms, e-government solutions, e-learning platforms, media solutions, intranet and extranet solutions, web marketing, and mobile applications. Typically project-based with one-time fees.
2. Design and Communication Services: Branding, corporate identity, editorial design, environmental design, advertising, multimedia production, web design, signage, and packaging services. Project-based revenue.
3. Software Solutions: Custom software development including ERP/CRM systems, industry-specific solutions (SIM!pan, SIM!lact, SIM!alimentaria, SIM!rest, SIM!fact, SIM!tex, SIM!man), and technical assistance. May include subscription or licensing models.
4. Social Media Management: Social media strategy, campaign management, ad management (Google Ads, Facebook Ads, YouTube), contests/promotions, email marketing, and SMS marketing services.
5. Digital Transformation Vouchers (Coaching 4.0): Company is an accredited provider for the Portuguese PRR (Plano de Recuperação e Resiliência) digital transition program, offering services valued up to €10,000 per company through digital vouchers.
6. Digital Accelerator Services: Non-reimbursable support up to €2,000 for digital investment in services including internet page, email marketing, landing page, and customer reserved area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Assec Sim is a Portuguese digital agency that designs and develops web solutions (websites, e-commerce, e-government, e-learning, mobile apps), branding and communication materials, custom software (ERP/CRM and industry-specific packages such as SIM!pan for bakeries, SIM!lact for dairy, SIM!rest for restaurants, SIM!fact for invoicing), and social media management services for SMEs, public institutions and sector-specific clients across Portugal.

Product overview

Assec Sim is a digital agency offering four core service areas: Web Solutions, Design and Communication, Software, and Social Media. The company operates under the Grupo ASSEC umbrella and provides industry-specific software solutions including SIM!pan (bakery/pastry), SIM!lact (dairy), SIM!alimentaria (food industry), SIM!rest (restaurants), SIM!fact (invoicing), SIM!tex (textile), and SIM!man (maintenance). Additionally, Assec Sim participates in Portugal's PRR (Recovery and Resilience Plan) digital transition programs, offering eight Coaching 4.0 service packages under the Acelerar2030 initiative: Sim.digitalplus (customer relations), Sim.collaborativeplus (ERP/process automation), Sim.CRMgestplus (CRM), Sim.securityplus (cybersecurity with Fortinet), Sim.ecommerceplus (e-commerce), Sim.industryplus (Industry 4.0), Sim.tourismplus (tourism), and Sim.etrainingplus (e-learning).

Differentiator

Problem solved

Functional benefit

Products and services

• Soluções Web (Web Solutions) Design and development of websites, e-commerce platforms, e-government solutions, e-learning platforms, media solutions, intranet and extranet solutions, web marketing and mobile applications for SMEs and institutions.
• Design e Comunicação (Design and Communication) Branding, corporate identity, editorial design, environmental design, advertising, multimedia production, web design, signage and packaging services.
• Software Solutions Custom software development for micro, small and medium enterprises including ERP/CRM solutions and industry-specific software packages (SIM! line), with related technical assistance and possible subscription or licensing models.
• Social Media Services Social media management including strategy, campaign management, ad management (Google Ads, Facebook Ads, YouTube), contests and promotions, email marketing and SMS marketing.
• SIM!pan Industry-specific software solution for bread and pastry businesses (Indústria de Panificação e Pastelaria).
• SIM!lact Industry-specific software solution for dairy producers and derivatives manufacturers (Indústria de Lacticínios e Derivados).
• SIM!alimentaria Software solution for the food industry (Indústria Alimentar).
• SIM!rest Software solution for restaurant and cafeteria activities (Actividades de Restauração e Cafetaria).
• SIM!fact Invoicing and commercial management software (Facturação / Gestão Comercial) for SMEs.
• SIM!tex Software solution for the textile industry (Indústria Têxtil).
• SIM!man Maintenance management software (Gestão da Manutenção) for industrial and facilities operations.
• Sim.digitalplus Integrated business digitalization solution focused on customer and stakeholder relations, including website, online store, email marketing and B2B reserved area, delivered via Portugal's PRR Coaching 4.0 program.
• Sim.collaborativeplus ERP, processes and automation solution for companies seeking organizational quality and sustainability while digitizing processes; includes intranet, quality management software and environmental management.
• Sim.CRMgestplus Customer relationship management solution focused on client acquisition and sales through team management and customer segmentation; includes CRM, online store, email marketing and landing page.
• Sim.securityplus Business security solution built on Fortinet, including IPS, AI-based malware prevention, CASB, App Control, advanced malware protection, URL/DNS/video filtering, anti-spam, attack surface security, DLP and FortiCare support.
• Sim.ecommerceplus E-commerce solution enabling digital commerce across B2B and B2C channels; includes online store, email marketing, B2B reserved area, landing page and social media strategy.
• Sim.industryplus Industry 4.0 solution for digitizing industrial processes, including maintenance management and energy management with a collaborative intranet platform for employees.
• Sim.tourismplus Tourism sector solution automating sales and reservations for hospitality and restaurants; includes website, reservation center, email marketing, daily menu and restaurant bookings.
• Sim.etrainingplus Internal communication and collaborative activity management solution with tools for team training and competency development; includes intranet and e-learning solution.

Quantifiable outcome

• 23+ years of market presence since 1999
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Partnerships

One partnership is on record.

• Grupo ASSECcoreStrategic or Co-development PartnerAssec Sim is a subsidiary of Grupo ASSEC, a multidisciplinary consulting group. The group includes ASSEC Consultores (engineering and management consulting, accounting and tax advisory, investment projects, training and outsourcing) and ASSEC Ambiente (environmental consulting, food safety, energy, occupational health and safety, training, laboratory services). The group structure allows for comprehensive service offerings and cross-referrals between companies.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Capgemini Portugal: Global IT services and consulting firm with significant Portuguese operations offering digital, software, and consulting services. A broad incumbent in the same digital transformation space.
• Devoteam: European IT consultancy with a Portuguese presence offering digital transformation, cloud, and enterprise software services. A broader incumbent competing for the same digital transformation budgets as Assec Sim.
• Deloitte Digital: Global consulting firm's digital arm operating in Portugal, offering enterprise digital strategy, web platforms, and transformation services. Overlaps with Assec Sim's larger institutional and enterprise engagements.

Direct peers

• Loud Positive Media (LPM): Portuguese digital marketing and communication agency providing social media, branding, and digital campaigns. Comparable to Assec Sim's social media and design services targeting Portuguese SMBs.
• Reditus: Portuguese IT services and digital solutions provider offering software development, web platforms, and digital transformation to enterprise and government clients in Portugal. Directly comparable on the software/web solution side.
• Multitempo: Portuguese IT consulting and software development firm serving enterprise clients with custom solutions, ERP, and digital services. Comparable on the software/custom development side of Assec Sim's portfolio.
• Bornlogic: Portuguese digital agency offering web design, e-commerce, and digital marketing services. Comparable to Assec Sim in client profile (Portuguese SMEs) and service offering.
• Closer: Portuguese creative and digital agency offering branding, web design, and digital marketing for SMEs and brands in Portugal. Closely comparable to Assec Sim in service mix and target client base.
• YDreams Global: Portuguese-headquartered digital and immersive technology company offering web, software, and digital experience solutions. Comparable to Assec Sim's digital/web/software agency model.

Others

• Wix.com: Global self-serve website and e-commerce platform increasingly enabling Portuguese SMBs to build digital presence without agency support. Represents the platform-level competitive pressure on Assec Sim's core web agency offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SimAssec
• LinkedInlinkedin.com/company/assec
• Instagraminstagram.com/assecsim
• Xx.com/assecsim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assec Sim