YDreams Global
YDreams Global is a São Paulo-based design and technology studio that builds multisensory, phygital immersive experiences — combining projections, AR/VR, sensors and AI personalization — for shopping centers, museums, corporate clients (Nubank, Embraer) and government/institutional partners, including licensed IP circuits for Paramount, Hasbro, Mattel and Universal.
- Company typePrivate
- Founded2000
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What YDreams Global does
YDreams Global is a Brazilian company headquartered in São Paulo that designs and produces multisensory immersive experiences combining physical environments with digital interactivity. It has delivered more than 6,000 experiences across 1,600 projects in 30 countries since its founding, operating across four service lines: Experience Centers (custom branded immersive environments for corporate clients such as Nubank and Embraer), Immersive Exhibitions (museum and cultural projects including the 1,700 m² Rio Museu Olímpico inaugurated in August 2025), Cultural Consultancies (creative intelligence, project structuring and Lei Rouanet tax-incentive capture), and Licensed Circuits (itinerant branded experiences translating intellectual property from partners including Paramount, Hasbro, Mattel, Universal Studios, Mauricio de Sousa Produções and Sanrio into physical venues such as Bob Esponja — A Experiência and Peppa Pig Pelo Mundo).
The firm's underlying technology stack is what it terms 'phygital': a fusion of physical space design with interactive digital layers including immersive projections, 3D audio, motion sensors, augmented reality, virtual reality, AI-driven personalization and spatial design that engages sight, sound, touch, smell and proprioception. Methodologies branded 'Vivência Phygital' and 'Vivência Expansiva' codify the integration approach, while proprietary features include non-linear interactive storytelling that adapts to visitor behavior and gamification mechanics tied to cultural or educational outcomes.
Revenue is generated through a mix of licensing fees and production revenue from IP partners (Licensed Experience Circuits), professional services fees for bespoke corporate, government and cultural-institution projects, ticket sales and admission revenue at deployed exhibitions, and cultural consulting engagements structured via Brazilian cultural incentive legislation. Go-to-market combines direct enterprise sales to shopping-center operators, museums and cultural venues, corporate clients and government entities (including the Prefeitura do Rio de Janeiro on the Naves do Conhecimento program), with channel partnerships via licensors and an event-driven marketing presence at CCXP and SEGD 2025. Pricing is custom-quoted by project scope and is not publicly disclosed.
YDreams Global firmographics
Firmographics- Name
- YDreams Global
- Legal name
- YDreams Global
- Website
- https://ydreams.com.br
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YDreams Global is a São Paulo-based design and technology studio that builds multisensory, phygital immersive experiences — combining projections, AR/VR, sensors and AI personalization — for shopping centers, museums, corporate clients (Nubank, Embraer) and government/institutional partners, including licensed IP circuits for Paramount, Hasbro, Mattel and Universal.
- Ownership category
- akta.pro rank
YDreams Global industry classification
Industry- Product category
- Immersive Experience Design Services
- NAICS
- Graphic Design Services (541430), Industrial Design Services (54142), Motion Picture and Video Industries (5121)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where YDreams Global is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
YDreams Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Licensed Experience Circuits: Design and production of branded immersive experiences featuring licensed intellectual property (Bob Esponja, Tartarugas Ninja, Peppa Pig, etc.) sold to shopping centers, museums, and cultural venues. Revenue generated through licensing fees, production costs, and operational support.
- Custom Experience Projects: Bespoke immersive experiences designed for corporate clients, governments, and cultural institutions. Projects include corporate experience centers, museums, and themed exhibitions. Revenue from design, production, and sometimes ongoing operation.
- Ticket Sales and Admission: Revenue generated from exhibition tickets sold to visitors at shopping centers, museums, and cultural venues. Ticketing operates across multiple simultaneous exhibition locations throughout Brazil.
- Cultural Consulting: Strategic cultural consulting services including project conceptualization, sponsorship attraction, and cultural project structuring. Includes projects funded through Brazilian cultural incentive laws (Lei Rouanet).
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
YDreams Global product offering
Product offeringCore offering
YDreams Global designs, produces, and operates multisensory immersive experiences that combine technology, design, and storytelling. The company serves cultural institutions, corporate clients, governments, and shopping centers with four core offerings: custom Experience Centers for brands, sensory Immersive Exhibitions, Cultural Consultancies, and Licensed Circuits built around entertainment IP from partners such as Paramount, Hasbro, Mattel, and Universal Studios.
Product overview
YDreams Global is a Brazilian company specializing in multisensory experiences that unite technology, design, and storytelling. The company operates four core service lines: Experience Centers (custom immersive environments for brands), Immersive Exhibitions (sensory experiences for cultural/corporate audiences), Cultural Consultancies (creative intelligence and project structuring), and Licensed Circuits (intellectual property translated into physical experiences for malls and cultural spaces). Key licensed products include Bob Esponja – A Experiência, Tartarugas Ninja – The Experience, Peppa Pig Pelo Mundo, Caverna do Dragão, Festa Surpresa da Mônica, Barbie DreamHouse, Wicked Experience, and Mattel The Experience. The company also creates museum projects including Rio Museu Olímpico and MAC Campina Grande, and institutional experiences like Naves do Conhecimento. YDreams operates proprietary methodologies including Vivência Phygital (physical-digital fusion) and Vivência Expansiva (expansive experience methodology). With 6,000 experiences completed, 1,600 projects, and presence in 30 countries, the company creates experiences for clients including Paramount, Universal Studios, Mattel, Hasbro, Sanrio, Maurício de Sousa Produções, Embraer, and Nubank.
Differentiator
Problem solved
Functional benefit
Products and services
- Centros de Experiência (Experience Centers) Custom immersive environments installed for brands featuring interactive experiences tailored to brand identity and culture. These centers serve as relationship hubs that strengthen corporate culture, purpose, and brand connection for enterprise clients.
- Exposições Imersivas (Immersive Exhibitions) Sensory and technological experiences that generate connection and expand knowledge. Traveling or permanent exhibitions covering cultural, corporate, and entertainment themes with multisensory design.
- Consultorias Culturais (Cultural Consultancies) Creative and cultural intelligence services to format ideas, attract sponsorships, and bring projects to life. Includes cultural project structuring, governance, incentive capture via cultural laws such as Lei Rouanet, and financial sustainability advisory.
- Bob Esponja – A Experiência Licensed immersive circuit celebrating SpongeBob SquarePants' 25th anniversary. Multisensory experience translating the underwater Bikini Bottom universe into physical space with iconic scenarios including the Krusty Krab and Mrs. Puff's School. Partnership with Paramount.
- Tartarugas Ninja – The Experience Licensed circuit celebrating 40 years of Teenage Mutant Ninja Turtles. Combines nostalgia and adventure with technology, interactivity, immersive scenarios, and Instagramable spaces.
- Peppa Pig Pelo Mundo Licensed interactive circuit featuring Peppa Pig traveling the world. Light, educational, and affectionate experience designed at children's scale with colors, sounds, gestures, and interactions creating a safe and enchanting environment. Has run seven editions.
- Caverna do Dragão Experience Nostalgic and epic journey recreating the classic Dungeons & Dragons franchise with atmosphere, mystery, and multisensory elements that awaken memories in adults and adventures in children. Licensed from Hasbro.
- Festa Surpresa da Mônica Licensed circuit featuring Monica's Gang (Turma da Mônica). Children are invited to prepare a surprise party for Monica alongside her friends, participating in playful and creative activities in the beloved neighborhood recreated with colors, sounds, and interactions. Licensed from Mauricio de Sousa Produções.
- Barbie DreamHouse Licensed immersive Barbie experience featuring fully immersive, interactive, and Instagramable spaces including bedrooms, kitchen, balcony, and Barbie's trailer.
- Wicked Experience Licensed immersive experience for Universal Studios. Curated scenic and sensory journey through the magical world of Wicked with special lighting, projections, and visual effects.
- Mattel The Experience Licensed celebration of eight decades of Mattel imagination and creativity. Exhibition inviting audiences to revisit memories, rediscover childhood characters, and share experiences with new generations.
- Rio Museu Olímpico Museum inaugurated August 3, 2025, at the Velodrome of the Olympic Park in Rio de Janeiro. 1,700 m² with 13 themed areas and approximately 80 immersive experiences, over 160 videos, and hundreds of archive pieces from the Rio 2016 Games. Developed in partnership with IROF and Rio de Janeiro City Hall with International Olympic Committee endorsement.
- China Milenar: Lendas, Mitos e Festivais Immersive cultural exhibition at Instituto CPFL in Campinas. Transforms Chinese myths, festivals, and traditional symbols into an immersive, interactive, and multisensory experience featuring Festival of Lanterns, AI-powered traditional dress photos, and interactive panda space. Partnership with Instituto CPFL for the 9th CPFL Intercâmbio Brasil-China.
- BioOCAnomia Amazônica Interactive exhibition at SESI Lab Brasília. Partnership with SESI creating an invitation to see the Amazon as a cultural, economic, and symbolic powerhouse. Features interactive screens, digital games, sound, and videos.
- Senninha – Uma Aventura na Amazônia Children's circuit created with Senna Brands. Digital landscapes, games, and nature sounds taking the Senninha character on a journey in the forest, teaching sustainability in a playful way and creating emotional connection with the environment.
- As Fantásticas Fábulas de La Fontaine Immersive exhibition inspired by Jean de La Fontaine's fables. Features an 8-fable circuit including classics like 'The Tortoise and the Hare' and 'The Ant and the Grasshopper' with playful spaces, reading area, and universal accessibility. Launched at Farol Santander São Paulo and recreated for DiamondMall Belo Horizonte.
Quantifiable outcome
- Bob Esponja exhibition achieved 5,000+ tickets sold in first 5 days and 25,000+ visitors in first month at Shopping Iguatemi Bosque
- +3 more outcomes
Companies that use YDreams Global
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
YDreams Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
YDreams Global partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- ParamountcoreMajor licensing partner for Bob Esponja exhibitions. Paramount granted rights for YDreams to create immersive physical experiences celebrating the character's 25th anniversary. The partnership produced the largest Bob Esponja experience in the world, featured at MIS Experience São Paulo and multiple shopping centers.
- HasbrocoreLicensing partner for multiple brands including Dungeons & Dragons and Transformers. YDreams creates immersive circuits bringing these entertainment properties to life in shopping centers and cultural venues.
- MattelcoreLicensing partner for Peppa Pig and Play-Doh branded experiences. Created Peppa Pig Pelo Mundo (7th edition) and Play-Doh Universe of Imagination circuits featuring creative and interactive experiences for children.
- Mauricio de Sousa ProduçõescoreBrazilian licensing partner for Monica's Gang characters. YDreams created Festa Surpresa da Mônica immersive experience where children participate in preparing the birthday celebration alongside beloved characters.
- Universal StudioscoreLicensing partner for Wicked branded experience. YDreams created Wicked Experience immersive exhibition featuring curated scenic journey through the magical universe with special lighting, projections, and visual effects.
- SanriominorLicensing partner referenced in context of CCXP activation. YDreams created special activation featuring Sanrio characters for the major pop culture event.
- EmbraercoreCorporate partner for 50th anniversary experience center. YDreams transformed 50 years of aerospace innovation into an immersive corporate experience celebrating the company's pioneering legacy.
- NubankcoreCorporate partner for São Paulo headquarters experience center. YDreams transformed the digital bank's brand values and history into an immersive environment featuring interactive timeline and brand story experiences.
- IROF (Instituto de Referência em Olímpiadas)coreStrategic partner for Rio Museu Olímpico development. IROF collaborated with YDreams and Rio de Janeiro municipality to create the Olympic Museum featuring 1,700 m² of immersive experiences.
- Instituto CPFLcoreCultural institute partner for China Milenar exhibition. Instituto CPFL seeks to bring cultures together through cultural projects, and partnered with YDreams for the 9th CPFL Brazil-China Interchange featuring immersive Chinese cultural experiences.
- SESIcorePartnership with SESI for BioOCAnomia Amazônica exhibition at SESI Lab Brasília. Interactive experience connecting science, industry, and culture around Amazon biodiversity.
- Senna BrandsminorLicensing partner for Senninha character. YDreams created Senninha - Uma Aventura na Amazônia children's circuit featuring digital landscapes, games, and nature sounds teaching sustainability.
- SabespminorPartner for Chico Bento and Guardiões da Natureza exhibition at Oca Ibirapuera. Environmental education initiative using Mauricio de Sousa characters to teach about water preservation.
- MSP EstúdiosminorPartner for Chico Bento exhibition licensing the Mauricio de Sousa characters for the environmental education project.
- Pitá ArchitectureminorArchitecture firm partnership for Nubank São Paulo headquarters immersive environment transformation.
- Prefeitura do Rio de JaneirocoreMunicipal government partner for Naves do Conhecimento (Knowledge Centers) program. YDreams partnered with Rio city government to install 8 digital literacy and technology centers in underserved communities.
- Comitê Olímpico Internacional (COI)coreOfficial IOC sanction for Rio Museu Olímpico. The museum was created with International Olympic Committee endorsement featuring authentic Games memorabilia and experiences.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
YDreams Global competitors and assessment
Company assessmentDirect peers
- Leviathan: US-based creative agency and experiential studio producing immersive brand environments and large-format installations. Directly comparable in methodology (phygital, projection, interactive) and enterprise client focus.
- Moment Factory: Montreal-based multimedia studio creating immersive, multisensory experiences for museums, public spaces, airports, and brands. Closely comparable to YDreams in offering, methodology (mixing projections, sound, interactivity), and customer base across cultural institutions and global brands.
- Optimist: Creative studio combining design, technology, and content to produce immersive brand experiences. Comparable in delivering custom corporate experience centers and branded environments for global enterprises.
- teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital art installations. Overlaps directly with YDreams' multisensory phygital experiences and museum/cultural venue footprint, though teamLab operates at significantly larger global scale.
- Meow Wolf: US-based immersive art and entertainment company building permanent interactive exhibitions. Highly comparable as a competitor for licensed and original IP-based immersive experiences aimed at families and cultural audiences.
- Artechouse: US-based operator of immersive digital art installations in dedicated gallery spaces. Comparable to YDreams' venue-based immersive exhibition model and use of projection, sensor, and AR/VR technologies for cultural and entertainment experiences.
Broad incumbents
- Pico Group: Global experiential marketing and event agency with strong APAC presence. Comparable in serving brand experience center and large-scale event work for enterprise clients, though Pico's offering is broader and less specialized in museum-grade installations.
- Globo: Brazil's largest media conglomerate, a current YDreams client (Fantástico 50th anniversary exhibition). Comparable as a large adjacent Brazilian content/IP owner that could either partner more deeply or vertically integrate similar immersive capabilities.
- Framestore: UK-based Oscar-winning VFX and experiential studio with an expanding immersive experiences and brand activations practice. Overlaps with YDreams' multisensory installations and storytelling capabilities, but operates as a much larger, broader incumbent.
Others
- Fever: Global live-entertainment discovery and ticketing platform that distributes immersive and experiential events. Comparable as a downstream channel/commercial partner for licensed circuits like YDreams' touring exhibitions, rather than as a producer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
YDreams Global social profiles
Digital presenceYDreams Global compliance and trust
Trust signalCompliance1 record
YDreams Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
YDreams Global leadership team
Management profileNumber of profiles
Profiles8 records
YDreams Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YDreams Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YDreams Global
What does YDreams Global do?
YDreams Global designs, produces, and operates multisensory immersive experiences that combine technology, design, and storytelling. The company serves cultural institutions, corporate clients, governments, and shopping centers with four core offerings: custom Experience Centers for brands, sensory Immersive Exhibitions, Cultural Consultancies, and Licensed Circuits built around entertainment IP from partners such as Paramount, Hasbro, Mattel, and Universal Studios.
Is YDreams Global a public or private company?
YDreams Global is a private company. It is classified as unknown and is currently operating.
When was YDreams Global founded?
YDreams Global was founded in 2000. It employs 51 to 100 people.
Where is YDreams Global based?
YDreams Global is headquartered in São Paulo, Brazil, in the Latin America region.
How does YDreams Global make money?
Four revenue lines are on record. Licensed Experience Circuits are the primary driver. The others are custom Experience Projects, ticket Sales and Admission and cultural Consulting.
Who are YDreams Global's main competitors?
Direct peers on record are Leviathan, Moment Factory, Optimist, teamLab, Meow Wolf and Artechouse. Broad incumbents are Pico Group, Globo and Framestore. Fever is listed as an others.
Does YDreams Global have an API?
No public API is recorded for YDreams Global.
What industry is YDreams Global in?
YDreams Global's product category is Immersive Experience Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541430 and its SIC code is 7330.