What Bornlogic does

Bornlogic is a Brazilian SaaS AdTech platform founded in 2013 that enables large retail brands, agencies, franchise networks, and store operators to produce and distribute geolocated social media advertising at scale across Latin America. Its core product, the Plataforma Omnichannel, combines a mobile application used by sales associates to create and publish short-form video ads on Meta, Google, TikTok, and YouTube in under a minute, with an administrative panel for centralized campaign governance, brand-approval workflows, budget distribution, and performance reporting. The company generates revenue through enterprise SaaS subscriptions priced on the number of stores, users, and modules adopted, sold primarily via direct enterprise sales with annual billing.

The firm operates a dual-engine value proposition. The first engine unlocks the physical sales force as a distributed content-production layer, supported by generative-AI content assistance, predictive recommendations, gamification, and integrations with major social ad platforms. The second engine, Retail Media Local launched in 2023, enables retailers to attract cooperative advertising budgets from consumer goods manufacturers by exposing granular, store-level sales-intent data — effectively turning the platform into a retail-media marketplace. The technology stack processes text, image, video, and structured-data modalities through AI-assisted workflows anchored on native APIs to the major social media ad ecosystems.

Bornlogic primarily serves large Latin American retail chains — including Magalu, Lojas Americanas, Carrefour, Havan, RaiaDrogasil, C&A, Grupo Soma, Casas Bahia, Renner, Arezzo, Polishop, and Grupo Pão de Açúcar — across department store, supermarket, pharmacy, fashion, electronics, and real-estate verticals. The company cites a footprint of 16,000+ store units, 30+ million videos created, and roughly R$1B (~USD $200M) in client media funds managed. Co-founded by André Fonseca (CEO) and Daniel Belintani (CTO), with Nikolas Peripolli as CPO and Pedro Ribas as CFO, Bornlogic has raised approximately USD $12.1M across a 2021 seed and a May 2022 Series A led by Astella Investimentos and operates privately from São Paulo, Brazil.

Name

Bornlogic

Legal name

Bornlogic

Website

https://bornlogic.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Bornlogic is a Brazilian SaaS AdTech platform that helps large retail chains, franchises, and brands create and distribute geolocated social media advertising via sales-force content creation, AI-assisted workflows, and cooperative retail media budgets.

Ownership category

akta.pro rank

Product category

Retail Marketing Software

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), Developer Portals, SDKs & Documentation Platforms (BPAMADAG)

Keywords

• Local marketing platform
• Retail media software
• Omnichannel marketing
• Social commerce software
• Retail advertising technology

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Bornlogic operates as a SaaS platform (Software as a Service) offering subscription-based access to its Omnichannel Platform and Retail Media Local solutions. Pricing is quote-based and tailored to the customer's number of stores, users, and feature modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

Bornlogic offers a cloud-based SaaS platform for omnichannel local marketing on social media, enabling retail brands, agencies, franchises, and stores to create and publish geolocated video content and advertisements. The platform consists of a Mobile App that empowers sales forces to produce content in under one minute and an Admin Panel for centralized campaign governance, brand approval workflows, budget distribution, and performance reporting. A Retail Media Local add-on connects retailers with consumer goods manufacturers to co-fund local advertising campaigns.

Product overview

Bornlogic is a Brazilian retailtech AdTech platform offering a unified SaaS solution for local social media marketing. The core product is the Plataforma Omnichannel, which consists of two main modules: the Aplicativo Mobile (for sales teams to create geolocated ads) and the Painel Administrativo (for brand headquarters to manage governance and campaigns). An add-on module, Retail Media Local, enables retailers to secure co-op advertising funds from industry partners. The platform enables brands, agencies, franchises, and stores to create geolocated content and campaigns on social media, speaking to local consumers about their brands and products.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma Omnichannel A SaaS platform enabling sales teams of brands, agencies, franchises, and stores to create and publish geolocated content and advertisements on social media, with centralized management and brand governance for retail clients in Latin America.
• Retail Media Local A retail media platform enabling retailers to secure co-op advertising funds from industry partners (consumer goods manufacturers) for local advertising campaigns, while providing industry access to regional sales data for intelligent ad investment at point-of-sale locations.

Quantifiable outcome

• 10x more engagement on social media ads created through the platform
• +12 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Meta (Facebook, Instagram)coreTechnology or IntegrationBornlogic has native API integrations with Meta's advertising platforms (Facebook and Instagram). The partnership enables the sales force to create and publish ads on Meta's networks directly from Bornlogic's platform. In some cases, ad creation and publication can be completed in under 40 seconds. Meta is referenced as a platform partner with logo display on Bornlogic's website.
• GooglecoreTechnology or IntegrationBornlogic integrates with Google's advertising platforms and YouTube (via Google). The Google Partner logo is displayed on Bornlogic's website, indicating a certified integration partnership.
• TikTokcoreTechnology or IntegrationBornlogic has API integrations with TikTok for ad distribution and content publishing. Referenced in the platform's API integrations section and used in client campaigns (e.g., Magalu + TikTok + Bornlogic campaign that won Anunciante do Ano 2024).
• YouTubecoreTechnology or IntegrationBornlogic integrates with YouTube (and YouTube Shorts) as part of its social media distribution ecosystem. Used for local video content distribution in client campaigns.
• Opinion BoxminorGTM or Marketing PartnerBornlogic partnered with Opinion Box to conduct and publish the 'Omnicanalidade no Brasil' (Omnichannel in Brazil) research study — a joint marketing content initiative generating proprietary market research data for thought leadership and lead generation.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sprout Social: Mid-market and enterprise social media management platform with publishing, analytics, and engagement tools. Overlaps with Bornlogic's admin panel functionality for multi-location brand governance, though lacks Bornlogic's local sales-force mobile-first workflow.
• CitrusAd (Publicis): Retail media platform enabling retailers and brands to run on-site and off-site sponsored campaigns. Most directly comparable to Bornlogic's Retail Media Local module, with overlapping value proposition of connecting retailer inventory with manufacturer co-op spend.
• Smartly.io: Creative automation and paid social campaign management platform used by major brands and agencies. Comparable to Bornlogic in automating paid social creative production and distribution, though Smartly.io focuses on agency/brand-side workflows rather than decentralized sales-force content creation.
• Falcon.io (Brandwatch): Social media marketing and customer experience platform (part of Brandwatch). Comparable in providing multi-location brand social publishing, content calendars, and engagement analytics for enterprise customers.
• Khoros: Enterprise customer engagement platform combining social media marketing, care, and community tools. Comparable in serving large brands with multi-location digital marketing orchestration, with similar brand-governance and publishing capabilities.
• Sprinklr: Enterprise social media management and customer experience platform. Sprinklr competes directly with Bornlogic in helping large brands orchestrate social media campaigns across channels, though it is broader in scope and more enterprise-focused globally.

Broad incumbents

• Hootsuite: Long-established social media management platform serving a wide range of customers. Hootsuite is a broader incumbent in the social media tooling category rather than a focused local-marketing competitor, but its enterprise footprint overlaps with Bornlogic's buyer base.
• Criteo: Global performance marketing and retail media platform. Adjacent rather than direct — Criteo operates in the broader retail-media and retargeting space where Bornlogic's Retail Media Local module also plays, but does not address decentralized local sales-force content creation.

Emerging players

• Sociamonials: Social media marketing platform with strong positioning in franchise and multi-location brand use cases. Comparable to Bornlogic's franchise-network focus, though smaller and primarily serving North American customers rather than LatAm retail.

Regional players

• Yalo: Conversational commerce and AI platform targeting large retailers in Latin America. Comparable in serving the same LatAm enterprise retail customer base as Bornlogic, with overlapping buyer personas at Magalu, Coppel, and similar chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Bornlogic
• Facebookfacebook.com/bornlogic
• LinkedInlinkedin.com/company/bornlogic
• Instagraminstagram.com/somosbornlogic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bornlogic