Fixe CRM

What Fixe CRM does

Fixe CRM is a Brazilian SaaS company founded in 2016 by co-founders Rodrigo Martins (CBO) and Fabio Martins (COO), headquartered in São Paulo with additional offices in Portugal and Spain. The company provides an omnichannel customer loyalty platform targeted primarily at small and medium-sized businesses in food & beverage, services, and general retail verticals across Latin America and Southern Europe. Its platform, developed entirely in-house, centers on a fully customizable Motor de Pontos (Points Engine) that supports every major loyalty model in the market — stamps, points, cashback, giftback, coupons, and giftcards — and enables customers to engage through the channel of their choice (Apple/Google Wallet, WhatsApp via Meta's Official API, website, or proprietary mobile APP).

The business operates on a subscription model with plans starting at R$89.00 per month, supplemented by usage-based credits for email and SMS marketing. The platform integrates with 15+ ecosystem partners including TOTVS and iFood at the core tier, plus POS, ERP, and ecommerce systems such as Stoq Magalu, Varejonline, Nextsoft, Cloudfy, Goomer, and 3S Checkout. Supporting features include unlimited push notifications, NPS surveys with customizable question types and scales (NPS, GAD-7, PHQ-9), white-label customization, multi-level franchise management, and BI data analytics. The platform maintains both LGPD and GDPR compliance. Notable customers include food and beverage brands such as Netão, Mr Cheney, Smoov, Tradicional, Nathan's, Tea Shop, Dr Shape, and Bubble Mix.

Name

Fixe CRM

Legal name

Fixe CRM

Website

https://passbook.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fixe CRM is a Brazilian SaaS company founded in 2016 that provides an omnichannel customer loyalty platform supporting stamps, points, cashback, coupons, and giftcards for SMBs primarily in food & beverage, services, and retail across Brazil, Portugal, and Spain.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Customer Success & Account Management CRM (HDAEAFAD), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Customer loyalty software
• Omnichannel loyalty platform
• Loyalty program management
• Customer retention platform
• Marketing automation software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Monthly subscription plans starting at R$89.00 with unlimited campaigns. The platform offers a loyalty and CRM solution with various features including unlimited registrations, push messages, and marketing automation capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fixe CRM is an omnichannel customer loyalty SaaS platform that enables businesses to launch and manage customized loyalty programs. It supports all major loyalty models (stamps, points, cashback, giftback, coupons, giftcards) through a fully configurable points engine, with customer-facing touchpoints across Wallet, WhatsApp, Website, and a proprietary mobile app. The platform integrates with ERP, POS, and e-commerce systems and includes marketing automation, NPS surveys, and BI analytics.

Product overview

Fixe CRM is a unified omnichannel loyalty platform with modular architecture. The core platform (Fixe CRM) powers the entire ecosystem, supported by the customizable Motor de Pontos (Points Engine) for loyalty rule management. The platform supports multiple loyalty models including Selos (Stamps), Pontuação (Points), Cashback, Giftback, and Cupons (Coupons). Complementary features include Giftcard (prepaid cards for physical/online use), Wallet (native digital wallet), Pesquisa NPS (survey tool), and Marketing Digital (push, WhatsApp, email, SMS). Businesses can also deploy the White Label System for full brand customization, use the APP Próprio (proprietary mobile app), access BI analytics, and manage multi-level franchise networks. The platform serves food service, retail, and service sectors with starting plans from R$89.00.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixe CRM Loyalty Platform SaaS omnichannel loyalty platform for businesses (food & beverage, retail, services) enabling launch of customizable loyalty programs across stamps, points, cashback, giftback, coupons, and giftcard models, with customer engagement channels spanning Wallet, WhatsApp, Website, and a proprietary mobile app, plus marketing automation, NPS surveys, white-label branding, and BI analytics.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• TOTVScoreTechnology or IntegrationIntegration partnership with TOTVS, one of Brazil's largest enterprise software providers, enabling loyalty program data synchronization with ERP systems.
• iFoodcoreTechnology or IntegrationIntegration with iFood, Brazil's leading food delivery platform, enabling loyalty program connectivity for restaurant and delivery businesses.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Global CRM, marketing automation, and customer engagement platform with growing SMB presence in Brazil. Comparable as a broad incumbent whose CRM and marketing automation suite overlaps with Fixe CRM's marketing digital and CRM capabilities.
• Salesforce: Global CRM leader with Salesforce Loyalty Management (formerly CrowdTwist). Comparable as a broad incumbent offering an enterprise-grade loyalty product and competing for multi-location retail/F&B customers with deeper pocketed procurement cycles.
• Oracle CrowdTwist / Oracle Loyalty: Oracle's loyalty and customer engagement solutions within its marketing cloud. Comparable as a broad incumbent with a configurable loyalty engine and omnichannel capabilities aimed at enterprise retail and consumer brands.

Regional players

• RD Station: Brazil's leading marketing automation and CRM platform for SMBs, part of Resultados Digitais. Comparable as the dominant Brazilian marketing/CRM SaaS that competes for the same SMB customer base Fixe CRM serves in food service and retail.
• Locaweb: Brazilian cloud and digital services company offering email marketing, SMS, and commerce-related tools to SMBs. Comparable as a regional incumbent providing adjacent digital marketing/communications capabilities that compete with Fixe CRM's email/SMS modules.

Direct peers

• Smile.io: Loyalty and rewards platform primarily for Shopify-based SMB merchants, with points, referrals, and VIP programs. Directly comparable in the SMB loyalty SaaS segment and similar pricing-tier approach to Fixe CRM's R$89 starting plan.
• Antavo: Enterprise loyalty cloud platform for retail and FMCG, offering a no-code loyalty engine, API-first architecture, and omnichannel engagement. Comparable in product architecture (API-first, customizable engine, omnichannel messaging) and customer segment overlap.
• LoyaltyLion: Loyalty platform for ecommerce brands, providing points, rewards, and customer insights integrated with Shopify, BigCommerce, etc. Comparable as a vertical loyalty SaaS targeting smaller merchants with API-driven integrations.
• Yotpo: Global loyalty, reviews, and SMS marketing platform serving ecommerce and retail brands. Directly comparable as a SaaS loyalty engine with customizable points/stamps, similar to Fixe CRM's Motor de Pontos, but operating globally at much larger scale.
• Annex Cloud (Loyalty Key): Enterprise loyalty and customer engagement platform with omnichannel capabilities including points, referrals, and social communities. Comparable to Fixe CRM's omnichannel 360 approach but skewed toward larger enterprise customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fixe CRM