HZ Eventos

What HZ Eventos does

HZ Eventos is a São Paulo-headquartered casting and event staffing agency that has operated under the legal entity AHAZA EVENTOS LTDA since 2006. The company specializes in selecting, negotiating, and coordinating models, actors, promoters, and receptionists for corporate events (congresses, trade shows, conventions, exhibitions) and advertising campaigns (brand activations, promotional actions, figure work). HZ Eventos maintains a proprietary casting management platform backed by a talent database of more than 22,000 registered professionals with detailed profiles covering physical measurements, skills, and availability.

The company's product portfolio is anchored by its talent database and combines Casting para Eventos and Casting para Publicidade with a wholly-owned Closet subsidiary that designs, produces, and rents custom uniforms aligned to client brand positioning. Adjacent offerings include professional training workshops covering personal presentation, posture, customer service, and dress code. This vertical integration allows HZ to deliver a single-point solution that combines staffing, training, and apparel for events ranging from intimate corporate meetings to multi-city national campaigns.

HZ Eventos operates a sales-led, event-driven go-to-market targeting corporate event organizers, advertising agencies, and brand marketing departments, with documented reach across more than 50 Brazilian cities simultaneously. Revenue is generated through quote-based professional services fees tied to event scope, number of professionals deployed, event duration, and customization requirements. The client base spans blue-chip Brazilian and multinational brands including Volkswagen, Honda, Fiat, Ford, Chevrolet, Toyota, Mercedes-Benz, Renault, Ambev, C&A, Renner, Nestlé, Samsung, Rede Globo, Lollapalooza, CASACOR, FENATRAN, APAS Show, Pfizer, Vivo, and Ypê. The company has received Prêmio Caio Gold (2017) and Bronze (2018) awards, AMPRO membership, and a Revista Exame PME cover feature.

Name

HZ Eventos

Legal name

AHAZA EVENTOS LTDA

Website

https://hzeventos.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

HZ Eventos is a São Paulo-based casting agency founded in 2006 that selects, trains, and coordinates more than 22,000 registered models, promoters, and receptionists for corporate events, trade shows, and advertising campaigns across Brazil.

Ownership category

akta.pro rank

Product category

Event Staffing and Casting Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Staffing & Brand Ambassadors (BPAFAGAC)

akta.pro secondary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event casting services
• Talent management agency
• Promotional staffing services
• Uniform design rental
• Advertising casting agency

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Casting Services for Events: Selection, negotiation, and coordination of models, actors, promoters, and receptionists for corporate events, trade shows, conventions, and exhibitions. Revenue generated through service fees based on number of professionals, event duration, and complexity.
2. Advertising Casting Services: Expertise in selecting and training models and actors for advertising campaigns, promotional actions, and figure work. Services include casting coordination and on-site management.
3. Uniform Design and Rental (Closet): Design, production, and rental of uniforms and event costumes. Includes custom development based on client briefings, fittings, and event-day coordination with stylists.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HZ Eventos is a São Paulo-based casting agency that selects, negotiates, and coordinates models, actors, promoters, and receptionists for corporate events, trade shows, conventions, advertising campaigns, and promotional activations. The company maintains a proprietary database of more than 22,000 registered professionals and supplements its staffing services with custom uniform design, production, and rental through its Closet subsidiary, as well as professional training workshops to align staff with client brand positioning.

Product overview

HZ Eventos operates as a casting and advertising agency offering a unified portfolio of talent services. The core offerings include Casting para Eventos (event casting for corporate events) and Casting para Publicidade (advertising casting for campaigns), supported by the Closet subsidiary for uniform design and rental. The company maintains a talent database of over 22,000 registered professionals and provides workshops for professional development. The services work together to deliver personalized solutions aligned with brand positioning for corporate events, campaign activations, and advertising actions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 22,000+ registered professionals in talent database
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TruckvancoreStrategic or Co-development Partner · 1 January 2017Strategic partnership with Truckvan (Brazilian leader in mobile solutions with approximately 50,000 aluminum boxes produced and 800 mobile units delivered across segments) to develop the 'Beauty Truck – Service Express'. This mobile beauty and wellness space was created for Fenatran 2017 to provide makeup, aesthetics, food, and logistical support to models, exhibitors, and visitors at the trade show.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IMG Models: Major global talent management firm representing models for advertising, fashion, and brand campaigns. Comparable to HZ's advertising casting line of business for global and regional brand clients.
• Way Model Management: Brazilian model and talent agency operating in São Paulo. Direct competitor providing model and promotional talent to advertising agencies and corporate clients across Brazil.
• Elite Model Management: International modeling and talent agency with Brazilian operations. Comparable in providing brand-aligned talent booking for advertising campaigns, fashion shows, and corporate activations.
• Ford Models: Global model and talent management agency with operations in Brazil. Directly comparable because both represent and place models and brand-ambassador talent for advertising campaigns, trade shows, and corporate events.
• Premium Promoções: Brazilian promotional and event staffing agency. Comparable as a direct competitor supplying promoters, receptionists, and brand ambassadors for trade shows, conventions, and retail activations.
• Actionline Group: Latin American promotional marketing and event staffing agency. Comparable in providing brand ambassador, promotional staffing, and event activation services across the region.
• Bossa Nova Models: Brazilian modeling and casting agency based in São Paulo. Comparable casting services for advertising campaigns, fashion shows, and corporate events in the same geographic market.

Broad incumbents

• Jack Morton Worldwide: Global experiential marketing agency. Comparable as a broader incumbent offering event staffing, brand activation, and experiential campaign execution at scale, with HZ operating as the localized Brazilian specialist counterpart.
• MKG (Experiential Marketing): Experiential marketing agency serving major brands with live event staffing and brand activation. Comparable at the brand-activation layer where HZ supplies the staffing talent that experiential agencies depend on.

Emerging players

• Central Casting: Background and casting agency serving film, television, and advertising productions. Comparable in core casting function for advertising and entertainment, though HZ is more event-promotion focused while Central Casting is production-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eventos_hz
• Facebookfacebook.com/hz.eventos
• LinkedInlinkedin.com/company/hz-eventos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HZ Eventos