BINARY one

What BINARY one does

BINARY one GmbH is a privately held Swiss software and web company founded in 2016 and headquartered at Marktgasse 4 in Altdorf, Uri. The firm delivers custom web applications, mobile apps, e-commerce, automation and process tooling, AI/LLM/RAG integrations, VR/AR applications, and specialized scientific and engineering software for Swiss small and medium enterprises, regional tourism organizations, industrial clients, and research institutions. All development is conducted in-house by a core team of roughly 14 people spanning developers, engineers, mathematicians and designers, with extended delivery executed through a ten-partner network across Switzerland and Munich (covering SAP, Odoo/ERP, VR, enterprise search, backend architecture, and tourism data). The firm operates as general contractor for complex multi-stack engagements.

The product portfolio has two proprietary assets beyond custom services: TPUS, a multi-tenant subscription-based SaaS tourism portal that aggregates content from the discover.swiss, Guidle, and Outdooractive networks for Swiss tourism regions (live at Uri Tourismus, Schwyz Tourismus, Erlebnisregion Mythen and additional regions); and BINARY cms, a schema-first, Node.js+SQLite in-house content management system in public beta that now also powers the firm's own website. The technology stack spans Craft CMS (Certified Partner), Vue.js, Python, TypeScript, Flutter, Node.js, Three.js, Unity, and Azure Storage Queue, with application surfaces spanning web, mobile (Flutter, gyroscope-sensor fusion), VR/AR (Unity, WebXR), document automation (docxtpl, Google Drive), and enterprise search integrations (IntraFind).

The business combines professional-services revenue (workshops, fixed-price, time-and-material, and retainer engagements) with subscription revenue from TPUS and BINARY cms. Go-to-market is consultative direct sales emphasizing honest fit assessment over sales pitch, layered on event-led thought leadership through the quarterly BINARY talks series and content-driven marketing (technology glossary, project case studies, LinkedIn). Notable enterprise and institutional engagements include Pilatus Flugzeugwerke AG (multi-module web platform with SLA support since 2025), CSEM (Focus Stack App for stabilized microscopy photography), SSBL Stiftung Uri (Zeugnisgenerator document automation), and the partner-integrated IntraFind enterprise-search deployments. The company is independently owned, led by founder Thomas Tresch with no disclosed external investors, parent entity, or M&A activity.

Name

BINARY one

Legal name

BINARY one GmbH

Website

https://binaryone.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BINARY one GmbH is a Swiss software and web company in Altdorf, Uri, delivering custom web applications, AI/RAG integrations, automation and SaaS products — including the TPUS tourism portal and BINARY cms — for Swiss SMEs, tourism regions, industrial and research clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Altdorf

HQ country

Switzerland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Custom Software Development: Full-stack web and mobile application development for clients ranging from SMBs to industrial enterprises. Projects span web applications, apps, automations, shops, interfaces, and AI integrations. Pricing models include workshop, fixed price, time & material, and retainer arrangements.
2. TPUS SaaS Subscription: Subscription-based multi-tenant tourism portal (SaaS) with discover.swiss network integration. Regions subscribe for content aggregation, central maintenance, and shared content syndication. Recurring revenue from multiple Swiss tourism regions.
3. BINARY cms (proprietary CMS): Internal CMS product offered to clients seeking a fast, self-hosted, data-sovereign content management solution without vendor lock-in. Can be licensed or included as part of broader web development projects.
4. Training, Workshops & Presentations: Presentations, workshops and training on AI, automation and digitization — tailored to client teams, from impulse presentations to internal hands-on workshops.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

BINARY one is a Swiss software and web company that designs, develops, and operates custom digital solutions for Swiss SMEs, industrial enterprises, tourism regions, and research institutions. Their core offerings include custom web applications (Craft CMS, Vue.js, Python), AI/LLM and RAG integrations, process automation, VR/AR applications, and scientific computing services. They also sell two proprietary products: TPUS, a multi-tenant SaaS tourism portal aggregating content from the discover.swiss network, and BINARY cms, their in-house schema-first CMS built on Node.js and SQLite.

Product overview

BINARY one is a Swiss software and web company offering a combination of proprietary products and service offerings. Their core products are TPUS (a multi-tenant SaaS tourism portal) and BINARY cms (their in-house schema-first CMS, in beta). Alongside these, they provide a full range of digital services including custom web applications, AI (LLMs, RAG pipelines), automation & process optimization, science & engineering (mathematical modeling, image processing), prototyping & UX, VR/AR, concept & design, and training/workshops. The company operates from Altdorf, Uri, founded in 2016.

Differentiator

Problem solved

Functional benefit

Brands

• BINARY cms: The company's proprietary schema-first CMS - a lightweight, fast content management system built in-house.
• TPUS

Products and services

• TPUS — Tourismusportal SaaS multi-tenant platform for Swiss tourism regions that aggregates tourist content (routes, events, attractions) automatically from discover.swiss, Guidle, and Outdooractive via API. Regional tourism organizations maintain their own presence while sharing a single codebase; new regions go live in days rather than months.
• BINARY cms Beta Proprietary schema-first CMS built with Node.js and SQLite in a single process. Delivered as a lightweight, fast, Swiss-hosted content management solution with full data sovereignty, available in public beta for clients seeking self-hosted CMS without vendor lock-in.
• Custom Web Application Development Bespoke web application development tailored to client business needs, built with Craft CMS, Vue.js, and Webflow. Includes critical-thinking engagement rather than template-based solutions, spanning SMB to industrial-scale engagements.
• Artificial Intelligence Integration Services Services integrating LLMs, RAG pipelines, classification, agents, and autonomous systems into real client applications. Swiss-hosted AI deployment available through partners for GDPR and revDSG compliance.
• Process Automation & Integration Services Workflow automation, system interfaces, and self-service tools that reduce manual work and return time to clients. Document automation example (SSBL Zeugnisgenerator) generates consistent legally compliant PDF certificates via docxtpl and Google Drive.
• Training, Workshops & Presentations Presentations, workshops, and training on AI, automation, and digitalization tailored to client teams — from impulse presentations to internal hands-on workshops.

Quantifiable outcome

• 350+ projects completed since 2016
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• HI Schweiz AGminorStrategic or Co-development PartnerHI Schweiz AG from Luzern is the partner for brand leadership, positioning, and graphic design. Strong brand and strong technology together create a coherent whole. Located in Altdorf.
• DataUnit AGcoreTechnology or IntegrationDataUnit AG from Sursee is the SAP integration specialist partner. While BINARY one builds shop and frontend, DataUnit delivers the reliable bridge to SAP — jointly deployed in numerous web shops.
• TriskelA GmbHcoreTechnology or IntegrationTriskelA from Appenzell brings deep experience in complex architectures, microservices and security. For demanding backend and cloud projects, a reliable partner with extensive track record.
• Hanhart Consulting GmbHminorImplementation/ SI/ Consulting PartnerHanhart Consulting brings experience in ERP, project management and cross-functional coordination — the calm overview that holds complex projects together.
• AtlasVR AGcoreStrategic or Co-development PartnerAtlasVR is an ETH Zurich spin-off based in Flüelen developing VR training solutions for industry — particularly for mechanical, electrical and metal (MEM) industries and building technology. AtlasVR delivers VR training platform and headsets; BINARY one handles integration with web, data and existing systems plus complementary AR applications.
• Tincan AGminorStrategic or Co-development PartnerCollaboration with Tincan AG on digital projects. (Description refined in CMS.)
• mint system GmbHcoreTechnology or Integrationmint system is the Odoo and ERP partner for BINARY one. Where BINARY one builds the frontend and user experience, mint system ensures a clean, integrated backend — a division from which joint customers benefit directly.
• discover.swisscoreTechnology or Integrationdiscover.swiss is the national tourism data platform. Through discover.swiss, current tourism content flows automatically into the TPUS tourism portal. Partnership provides automated content imports from Guidle, Outdooractive and other sources into the TPUS platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Adnovum: Swiss software firm with strong identity, security, and custom application development practices. Comparable to BINARY one for Swiss enterprise custom development, security-conscious delivery, and regulated-sector clients.
• Ergon: Swiss software company specializing in secure, custom-built enterprise software with strong Swiss roots. Comparable to BINARY one for custom software delivery to demanding, security-sensitive clients in Switzerland.
• Bitforge: Swiss software house providing custom web and mobile application development. Comparable to BINARY one for small-team Swiss custom software delivery for SMB and mid-market clients.
• Liip: Swiss digital agency offering custom web and application development with a focus on open-source technologies. Directly comparable to BINARY one as a Switzerland-based custom software shop serving similar SMB-to-enterprise clients.
• Puzzle ITC: Swiss open-source IT services company delivering custom software, managed services, and consulting. Comparable to BINARY one in custom development model, Swiss focus, and partner-driven delivery.
• BBV Software Services: Swiss software services firm delivering custom software, embedded systems, and digitalization projects. Comparable to BINARY one for in-house Swiss software delivery across industrial and SMB clients.
• Apps with love: Swiss digital agency focused on web, app, and product development with an in-house team. Directly comparable to BINARY one in scale, Swiss market focus, and full-service custom development offerings.
• Zühlke: Swiss engineering services firm delivering custom software, digital products, and technology consulting across industries. Comparable to BINARY one as a Switzerland-rooted custom software services provider serving regulated and industrial enterprises.

Emerging players

• mint system GmbH: Swiss Odoo and ERP specialist partner co-located with BINARY one in Altdorf. Comparable as a Switzerland-based software partner with adjacent capabilities (ERP/backend) that overlaps with BINARY one's web/frontend delivery scope.

Broad incumbents

• Unic: Established Swiss digital agency offering a broad portfolio of digital product, engineering, and marketing services. Comparable to BINARY one in Swiss custom software delivery but at significantly larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/binaryone_
• LinkedInlinkedin.com/company/binaryone

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BINARY one