Frend Digital
Frend Digital is a privately held Norwegian AI and digitalization consultancy founded in 2012, headquartered in Oslo. It delivers Microsoft 365, Power Platform, AI-agent and digital workplace consulting, plus managed IT services, to enterprise and mid-market clients across banking, legal, construction, retail, industrial and public sectors.
- Company typePrivate
- Founded2012
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Frend Digital does
Frend Digital AS is a privately held Norwegian AI and digitalization consultancy headquartered in Oslo, founded in 2012. The firm designs, builds, deploys, manages and improves digital solutions for enterprise and mid-market clients across Norway, with stated ambitions in the broader Nordic region. Its service portfolio spans AI and digitalization consulting, digital workplace transformation (Microsoft 365, SharePoint, Teams, Viva), application and automation development on Power Platform, security and compliance (Purview, Entra ID, Intune), CRM, data services, and managed IT operations and support.
The company's underlying technology stack is centred on the Microsoft ecosystem (Microsoft 365, Power Platform, SharePoint, Teams, Entra ID, Intune, Purview, Copilot), supplemented by Anthropic's Claude (including Claude Agent SDK), NetDocuments, Google Workspace, Asana, Odoo, PowerOffice Go and Appfarm. Its only proprietary product is Frend Meta, a Microsoft Power Platform application that standardises project creation, resource allocation and AI-ready file tagging for construction and railway clients including Baneservice, Anlegg Øst Entreprenør, POB Entreprenør and AxessGroup. In 2025 the firm achieved ISO/IEC 27001:2022 certification (DNV) covering information security management.
Frend Digital generates revenue through consulting engagements, implementation projects, advisory services and recurring managed IT operations. Pricing is quote-based and engagement-tied rather than published tiered; distribution is exclusively direct enterprise sales (workshops, seminars, referrals, content-led inbound) with no reseller or marketplace model. The customer base spans banking and finance (Pareto Bank, Gjensidige), legal and advisory (Simonsen Vogt Wiig, CLP, Hjort, Bryn Aarflot, Hydro), retail and consumer goods (Orkla, Wilfa, SG Armaturen), construction and infrastructure (Baneservice, POB, AxessGroup), industrial and media (Kongsberg Digital, Schibsted) and the public/civil-society sector (Tekna, Oslo-filharmonien, BI). The firm is founder-owned, has no disclosed institutional funding, and operates with 11-50 employees following a 2026 organisational restructuring that divested the legacy eCommerce unit.
Frend Digital firmographics
Firmographics- Name
- Frend Digital
- Legal name
- Frend Digital AS
- Website
- https://frend.no
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frend Digital is a privately held Norwegian AI and digitalization consultancy founded in 2012, headquartered in Oslo. It delivers Microsoft 365, Power Platform, AI-agent and digital workplace consulting, plus managed IT services, to enterprise and mid-market clients across banking, legal, construction, retail, industrial and public sectors.
- Ownership category
- akta.pro rank
Frend Digital industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)
- akta.pro secondary industries
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ), Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)
Keywords
Where Frend Digital is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Frend Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services / Consulting Engagements: Frend Digital generates revenue through consulting engagements, advisory services, implementation projects, and managed IT operations and support. They deliver services across AI and digitalization, strategy and change management, digital workplace, security, CRM, data, and IT operations. Revenue is project-based and recurring through ongoing IT support contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Frend Digital product offering
Product offeringCore offering
Frend Digital is a Norwegian AI and digitalization consultancy that designs, builds, deploys, manages, and improves digital solutions across the Microsoft 365 ecosystem, Power Platform, SharePoint, Teams, Claude AI, NetDocuments, Google Workspace, and Appfarm. They deliver consulting, advisory, implementation, and managed IT operations services to enterprise and mid-market clients, complemented by their proprietary Frend Meta Power Platform application for construction and railway companies.
Product overview
Frend Digital is a Nordic technology partner offering a portfolio of AI-powered solutions and professional services. The core product is Frend Meta, built on Microsoft Power Platform, which provides custom applications and automation tools. Supporting this, the company offers AI and digitalization consulting, digital workplace transformation services (Microsoft 365 ecosystem), security services, IT operations and support, and strategy services. The Frendly Workshop module provides hands-on training including agentic AI fundamentals. The offering functions as a unified services practice centered around AI integration, custom development, and enterprise system implementations rather than a single software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Frendly Workshop: A workshop offering that includes whiteboard, coffee and markers to explore goals, needs, challenges, technology, solutions, best practices and opportunities. Designed for ambitious businesses that need help succeeding with AI and digitalization.
Products and services
- AI and Digitalization Consulting
- Digital Workplace Services
Quantifiable outcome
- 30% time savings for Bryn Aarflot through custom AI solutions
- +3 more outcomes
Companies that use Frend Digital
Customer profileNamed customers22 records
Segments7 records
Ideal customer profiles4 records
Frend Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature1 record
Frend Digital partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Arkwright ConsultingcoreArkwright Consulting, a Nordic strategy and management consultancy, selected Intapp DealCloud as its deal and relationship management solution. The deployment is delivered in partnership with Frend Digital using DealCloud's advisory industry blueprint. Frend is responsible for implementation and configuration, replacing Arkwright's previous reliance on spreadsheets and email.
- CLPcoreCLP, a law firm with 60 employees in strong growth, selected NetDocuments as its new DMS (Document Management System) with Frend Digital as the implementing partner. Frend is helping CLP migrate from iManage to NetDocuments, establishing improved document structure, semantic search, metadata use, and security on the NetDocuments platform.
- NetDocumentscoreNetDocuments is the cloud-native document and email management platform that Frend Digital implements for legal and advisory clients. Frend is a certified/advisory implementation partner for NetDocuments in Norway, deploying it for law firms such as CLP and SANDS to replace legacy systems like iManage.
- Microsoft (Ecosystem)coreFrend Digital operates as a Microsoft-oriented consultancy with deep expertise across Microsoft 365, Power Platform, SharePoint, Teams, Viva, Entra ID, Intune, Purview, Copilot, and Azure. They hold ISO 27001 certification which covers their Microsoft-based security and compliance practices. They are an exponent of Microsoft's advisory and implementation ecosystem in Norway.
- Schibsted PartnerstudiominorSchibsted Partnerstudio collaborated with Frend Digital on an AI-agent and automated reporting project using Claude Agent SDK for Schibsted, streamlining reporting processes through custom AI development.
- EmergeminorEmerge partnered with Frend Digital on the AI assistant and integration project for SG Armaturen, where both companies contributed to building a solution that supports SG Armaturen's digital transformation and global growth.
- IntappcoreIntapp is the software vendor behind DealCloud (deal and relationship management) and Intapp Collaboration, which Frend Digital implements for advisory and legal clients. Frend acts as an implementation partner using Intapp's advisory industry blueprints.
- Claude (Anthropic)coreFrend Digital is an official expert on Claude (Anthropic) as evidenced by their website featuring Claude prominently in their technology stack and their seminars on Claude Cowork. They have developed Claude Agent SDK-based solutions for clients such as Schibsted.
- Barkas and Kult ByråminorBarkas designed the frend.no website and Kult Byrå coded it. Both are Norwegian digital agencies contracted for Frend Digital's web presence.
- Google WorkspacecoreFrend Digital implements Google Workspace for clients including Lillelam (for document storage, collaboration, and communication) and Oslo-filharmonien. Google Workspace is positioned as an alternative to Microsoft 365 for certain client needs.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Frend Digital competitors and assessment
Company assessmentBroad incumbents
- Accenture Norway: Global professional services giant with substantial Norwegian enterprise and public sector practice, including Microsoft, AI and digital transformation work. Competes with Frend on large enterprise transformation deals, but operates at vastly greater scale and breadth.
- Netcompany (Norway): Nordic digital transformation and IT services firm with a sizable Norwegian practice. Competes with Frend for Norwegian enterprise and public sector digital transformation work; broader service portfolio includes custom development and Microsoft implementations.
- Sopra Steria Scandinavia: Large Nordic IT services and digital transformation firm with deep Microsoft and enterprise consulting practices. Competes with Frend for the same Norwegian enterprise and public sector clients but operates at significantly greater scale across multiple service lines.
- Tietoevry Norway: Major Nordic IT services and software firm with Norwegian operations spanning digital workplace, cloud, data and managed services. Competes with Frend across Norwegian enterprise and public sector digital transformation engagements at much larger scale.
Direct peers
- Bouvet ASA: Norwegian-headquartered IT consultancy with strong Microsoft, digital workplace and custom application practices. Directly comparable to Frend in customer base (Norwegian enterprise), Microsoft 365/Power Platform focus, and consulting-led delivery model, though Bouvet is publicly listed and substantially larger.
- Crayon Group: Nordic-headquartered cloud economics and Microsoft services firm with practices in Microsoft 365, Azure and AI enablement. Comparable to Frend on Microsoft-centric delivery, Norwegian/Nordic enterprise customer base, and emphasis on cloud and AI adoption.
- Webstep Norway: Norwegian IT consultancy specializing in Microsoft and digital workplace consulting for enterprise clients. Directly comparable to Frend on Microsoft-centric delivery, Norwegian enterprise customers, and senior-consultant-led engagement model.
- Alv (Norway): Norwegian technology and management consultancy with digital transformation and Microsoft practice. Closely comparable to Frend in size, Norwegian enterprise customer base, and consulting-led model; mentioned among firms from which Frend has hired talent.
- Knowit AB (Norway/Sweden): Nordic digital consultancy offering Microsoft 365, Power Platform, AI and digital workplace services to enterprise clients. Closely comparable to Frend on Microsoft ecosystem depth, customer profile (Nordic enterprises), and consulting-led delivery with proprietary accelerators.
Regional players
- Atea Norway: Leading Nordic IT infrastructure and services provider with Norwegian operations spanning Microsoft deployments, managed services and digital workplace. Comparable in market and Microsoft ecosystem focus; larger and more infrastructure-oriented than Frend's consulting-led model.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Frend Digital social profiles
Digital presenceFrend Digital compliance and trust
Trust signalCompliance1 record
Frend Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frend Digital leadership team
Management profileNumber of profiles
Profiles8 records
Frend Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frend Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frend Digital
What does Frend Digital do?
Frend Digital is a Norwegian AI and digitalization consultancy that designs, builds, deploys, manages, and improves digital solutions across the Microsoft 365 ecosystem, Power Platform, SharePoint, Teams, Claude AI, NetDocuments, Google Workspace, and Appfarm. They deliver consulting, advisory, implementation, and managed IT operations services to enterprise and mid-market clients, complemented by their proprietary Frend Meta Power Platform application for construction and railway companies.
Is Frend Digital a public or private company?
Frend Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frend Digital founded?
Frend Digital was founded in 2012. It employs 11 to 50 people.
Where is Frend Digital based?
Frend Digital is headquartered in Oslo, Norway, in the Europe region.
How does Frend Digital make money?
One revenue line is on record: professional Services / Consulting Engagements.
Who are Frend Digital's main competitors?
Broad incumbents on record are Accenture Norway, Netcompany (Norway), Sopra Steria Scandinavia and Tietoevry Norway. Direct peers are Bouvet ASA, Crayon Group, Webstep Norway, Alv (Norway) and Knowit AB (Norway/Sweden). Atea Norway is listed as a regional player.
Does Frend Digital have an API?
No public API is recorded for Frend Digital.
What industry is Frend Digital in?
Frend Digital's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAHAEAL, Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting, with a secondary code of HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 541512 and its SIC code is 7370.