MER
MER (Midwest Electronic Recovery) is a privately held Iowa-based electronic waste recycling company operating facilities in Walford and Clive that provides recycling, mobile shredding, data destruction, transportation, and processing services to communities, agencies, businesses, schools, institutions, and individuals.
- Company typePrivate
- Founded2014
- HeadquartersWalford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MER does
Midwest Electronic Recovery (MER) is a privately held electronic waste recycling company headquartered in Walford, Iowa, that describes itself as the largest computer and electronics recycling center in the state. It operates two physical sites — the Walford headquarters at 100 Third Street North and a second facility at 7420 University Ave, Suite A in Clive — and serves a diversified client base including communities, solid waste agencies, businesses, school districts, institutions, and individuals across Iowa. The website displays co-branded credentials for Microsoft, the Iowa Department of Natural Resources (DNR), and the U.S. Environmental Protection Agency (EPA), suggesting alignment with regulated e-waste compliance frameworks.
The company's service portfolio is organized around two core offerings (basic recycling and processing) supplemented by three add-on modules: mobile electronic shredding (on-site secure destruction), data security (handling and destruction of electronic data), and transportation/logistics (collection and delivery of equipment to its facilities). Underlying technology is operational and physical rather than software-driven; the company emphasizes "state-of-the-art electronic recycling practices" and secure handling of end-of-life equipment but discloses no proprietary software, AI, or platform layer. The website is a basic WordPress-based marketing site.
MER operates as a for-profit private company with 11–50 employees and no public financials, funding history, or outside investors disclosed in the available sources. Pricing is not publicly disclosed and the company appears to combine a B2G/B2B institutional book (school districts, solid waste agencies, institutions, businesses) with a long-tail B2C drop-off channel at the Walford outlet store. No revenue, growth rates, or contract values are available, and the data does not support any inference of products beyond physical recycling services.
MER firmographics
Firmographics- Name
- MER
- Legal name
- Midwest Electronic Recovery
- Website
- https://ewasterecycle.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MER (Midwest Electronic Recovery) is a privately held Iowa-based electronic waste recycling company operating facilities in Walford and Clive that provides recycling, mobile shredding, data destruction, transportation, and processing services to communities, agencies, businesses, schools, institutions, and individuals.
- Ownership category
- akta.pro rank
MER industry classification
Industry- Product category
- Electronic Waste Recycling Services
- NAICS
- Materials Recovery Facilities (562920), Waste Collection (56211), Hazardous Waste Collection (562112), Hazardous Waste Treatment and Disposal (562211)
- SIC
- Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)
- akta.pro primary industry
- Electronics Recycling & Material Recovery (Dismantling/Separation) (BPALAIAE)
- akta.pro secondary industries
- Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD), Consumer Electronics Recycling (TVs, AV, Small Electronics) (BPALAIAH), E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH), Recycling & E-Waste Collection/Hauling (HSAKALAJ)
Keywords
Where MER is headquartered
LocationHeadquarters
- HQ city
- Walford
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
MER business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Distribution channels2 records
MER product offering
Product offeringCore offering
Midwest Electronic Recovery (MER) operates the largest computer and electronics recycling center in Iowa, providing end-to-end electronic recycling solutions including electronic equipment recycling, mobile on-site electronic shredding, secure data destruction, transportation/logistics for equipment pickup, and processing to recover valuable materials. Services are offered to communities, solid waste agencies, businesses, school districts, institutions, and individuals.
Product overview
Midwest Electronic Recovery (MER) operates as a single unified electronic recycling service offering, providing comprehensive solutions through its core services (basic recycling and processing) supplemented by add-on modules (mobile electronic shredding, data security, and transportation). The company serves as the largest computer and electronics recycling center in Iowa, offering end-to-end electronic waste management for communities, businesses, institutions, and individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Basic Electronic Recycling Services Core electronic recycling services providing customers with a process for responsibly disposing of computers and electronics. Offered to communities, solid waste agencies, businesses, school districts, institutions, and individuals.
- Mobile Electronic Shredding On-site mobile electronic shredding service that brings secure physical destruction of electronics directly to the customer's location, eliminating the need to transport devices with sensitive data. Targeted at businesses and institutional clients.
- Data Security / Secure Data Destruction Secure handling and destruction of electronic data on devices being recycled, protecting sensitive information for businesses, institutions, and individuals throughout the recycling process.
- Transportation Services Logistics and transportation solutions for collecting electronic equipment from customer sites and delivering it to MER's recycling facilities, simplifying end-of-life equipment disposal for businesses and institutions.
- Processing Services State-of-the-art electronic recovery and recycling processing at MER's Iowa facilities to extract valuable materials from end-of-life electronics and ensure proper disposal, supporting resource preservation and reduced emissions.
Companies that use MER
Customer profileSegments2 records
Ideal customer profiles4 records
MER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MER partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Milepost ABcoreMilepost AB acquired Mer's Swedish network of AC charging stations, comprising approximately 250 charge points spanning from Åre in the north to Malmö in the south. The acquisition increases Milepost's network from roughly 750 to over 1,000 charge points and expands its presence to over 70 municipalities across Sweden.
- Be.EVcoreBe.EV, the UK's second top-rated rapid and ultra-rapid EV charging network, acquired Mer's UK public charging network. The acquisition more than tripled Be.EV's network size with over 450 additional charging locations, bringing total to over 2,500 bays. Be.EV is majority owned by Octopus Energy Generation.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
MER competitors and assessment
Company assessmentBroad incumbents
- Veolia Environmental Services (North America): Global environmental services operator with electronics and hazardous waste recycling lines serving municipalities and large enterprises — overlaps with MER in collection, processing, and regulated waste handling.
- Iron Mountain (ITAD / Data Destruction): Diversified records and information management company that also runs large-scale ITAD and secure shredding; competes with MER for enterprise data-destruction and electronics recycling contracts as part of a broader services portfolio.
Direct peers
- GEEP (Global Electric Electronic Processing): Operates electronics recycling and ITAD facilities across North America, processing computers, IT equipment, and consumer electronics — a direct functional peer to MER's recycling and processing operations.
- Cascade Asset Management: ITAD provider focused on enterprise and institutional electronics recycling, with certified data destruction and refurbishment; comparable to MER in serving schools, businesses, and government accounts with secure end-of-life processing.
- ECS Refining: Specialty e-waste and printed circuit board recycler providing collection, processing, and precious-metal recovery; comparable to MER on the materials-recovery side of electronics recycling.
- Sims Lifecycle Services: Global IT asset disposition and electronics recycler offering collection, processing, data destruction, and refurbishment/remarketing for enterprise and institutional clients — a close functional match to MER's end-to-end service stack.
- Quantum Lifecycle Partners: Canada-based ITAD and electronics recycler offering certified processing, data destruction, and remarketing; structurally similar to MER in serving institutional and enterprise customers with end-to-end electronics recovery.
- Electronic Recyclers International (ERI): One of the largest e-waste recyclers in the U.S., operating certified ITAD and electronics recycling facilities nationwide with shredding and data destruction services — directly comparable to MER's full-stack recycling, shredding, and data security offering.
Emerging players
- Wisetek Solutions: ITAD and electronics recycling provider offering data destruction, refurbishment, and resale services, with a focus on enterprise and institutional clients — comparable to MER's bundled offering at a similar scale.
Regional players
- R2v3 / e-Stewards Certified Regional Recyclers (e.g., Sunnking, Tech Recyclers): Certified regional e-waste recyclers operating within the Midwest/Northeast U.S. with similar collection, shredding, and processing services — directly comparable to MER's regional recycling footprint and customer mix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
MER social profiles
Digital presenceMER financial estimates
Financial estimateRevenue estimate
Valuation estimate
MER leadership team
Management profileNumber of profiles
MER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MER
What does MER do?
Midwest Electronic Recovery (MER) operates the largest computer and electronics recycling center in Iowa, providing end-to-end electronic recycling solutions including electronic equipment recycling, mobile on-site electronic shredding, secure data destruction, transportation/logistics for equipment pickup, and processing to recover valuable materials. Services are offered to communities, solid waste agencies, businesses, school districts, institutions, and individuals.
Is MER a public or private company?
MER is a private company. It is classified as unknown and is currently operating.
When was MER founded?
MER was founded in 2014. It employs 11 to 50 people.
Where is MER based?
MER is headquartered in Walford, United States, in the North America region.
Who are MER's main competitors?
Broad incumbents on record are Veolia Environmental Services (North America) and Iron Mountain (ITAD / Data Destruction). Direct peers are GEEP (Global Electric Electronic Processing), Cascade Asset Management, ECS Refining, Sims Lifecycle Services, Quantum Lifecycle Partners and Electronic Recyclers International (ERI). Wisetek Solutions is listed as an emerging player. R2v3 / e-Stewards Certified Regional Recyclers (e.g., Sunnking, Tech Recyclers) is listed as a regional player.
Does MER have an API?
No public API is recorded for MER.
What industry is MER in?
MER's product category is Electronic Waste Recycling Services. Its primary akta.pro industry code is BPALAIAE, Electronics Recycling & Material Recovery (Dismantling/Separation), with a secondary code of BPALAIAD, Electronics Refurbishment, Repair & Reuse (Remarketing/Resale). Its NAICS code is 562920 and its SIC code is 4953.