What Rodeo Show does

Rodeo Show Inc. is a private, Venice, California-based content development and production company that operates as a dual-function creative studio: a commercial representation house pairing a roster of eight directors with advertising agencies and brands, and an in-house experiential production division (Rodeo Show Experiential, hosted at experience.rodeoshow.us) that designs and executes brand activations, immersive experiences, event production, conferences, festivals, exhibitions, and interactive technology installations. The studio combines traditional commercial production with emerging-format capabilities including virtual reality, augmented reality, video mapping, robotics, and interactive app/web platforms, supporting clients across entertainment, technology, telecom, food & beverage, retail, automotive, and consumer goods verticals. Notable technical capabilities include immersive experience design and a Talent Incubation Program ("TheIncubator") that mentors and develops emerging directors under a senior creative umbrella.

Rodeo Show generates revenue through two project-based professional services streams: commercial and film production services (commercials, brand films, music videos) and experiential event production services (brand activations, immersive experiences, corporate events). Pricing is project-specific and quote-based with no publicly disclosed rates or recurring/SaaS components. The go-to-market is sales-led, relying on a network of regional sales representatives covering six US markets — West, South East + Texas, East Coast, Midwest, and the Hispanic Market — supplemented by in-house client relations and a managing director/EP team. Customer logos disclosed span Fortune 500 enterprises including Nike, Disney, Amazon, AT&T/Apple, Samsung, BMW, McDonald's, Coca-Cola, Verizon, Target, Red Bull, MGM Resorts, PwC, and the United Nations, alongside consumer brands like Subway, Heinz, Hellmann's, Garmin, American Express, Abercrombie & Fitch, OnePlus, ASUS, and Aldi, plus entertainment engagements such as Harry Styles' "Harry's House" album pop-ups and Red Bull's 30 Days in LA festival.

The business is small-scale (11–50 employees per the firmographic data) and bootstrapped, with no disclosed institutional funding, parent company, or M&A activity. Creative credibility is anchored by Emmy, Cannes Lions, Effie, MTV OMA, Telly, and ABBY award recognitions attributed to directors on the roster. Key leadership includes EP/Managing Director Katie Walker, Head of Sales Roxanne Artesona, Head of Production J.B. Smith, Executive Producer Martell Rose, and Executive Creative Director Uri Schutzer.

Name

Rodeo Show

Legal name

Rodeo Show Inc.

Website

https://rodeoshow.us

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodeo Show is a Venice, California-based content studio and director representation house that produces commercials, brand films, and immersive experiential activations for Fortune 500 brands and agencies across multiple US regions.

Ownership category

akta.pro rank

Product category

Content Production and Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Commercial production services
• Experiential marketing agency
• Brand activation production
• Director talent representation
• Immersive experience design

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial and Film Production Services: Full-service content production including commercials, brand films, music videos, and experiential activations for agencies and brands. Revenue generated through project-based fees for creative services.
2. Experiential Events Production: Design and execution of brand activations, events, conferences, festivals, exhibitions, and immersive installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rodeo Show is a scalable content studio that represents a roster of eight commercial directors and produces commercials, brand films, music videos, and branded content for agencies and brands. The company also operates an experiential division delivering brand activations, immersive experiences, event production, and interactive technology installations, supported by a talent incubation program that develops emerging directors.

Product overview

Rodeo Show is a scalable content studio operating at the intersection of traditional and new media. The company offers a unified portfolio of services comprising experiential marketing offerings (Brand Activations, Immersive Experiences, Event Production, Innovation & Interactive, Conferences & Festivals, and Exhibitions & Museums), Talent Incubation for developing directors, and access to a roster of eight directors for commercial and experiential projects. These offerings are designed to help brands craft distinctive messages through creative, production, immersive technology, and design capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• TheIncubator: Talent incubation program for developing directors at Rodeo Show

Products and services

• Brand Activations End-to-end design and execution of brand activations that foster a connection between brands and their audiences, immersing consumers in the brand's story and values from concept to execution.
• Immersive Experiences Multi-sensory settings and interactions combining high-end technology, storytelling, and physical design to engage audiences on multiple levels, creating emotional connections and stronger brand engagement.
• Event Production Meticulous planning and coordination from concept development to on-site management, spanning space design, food, music, games, interactive elements, shows, and entertainment.
• Innovation and Interactive Interactive campaigns leveraging cutting-edge technology and creative strategies involving audiences through mobile apps, websites, social media, virtual reality, and robotics.
• Conferences and Festivals Captivating pop-up spaces for festivals and conferences with bold and unique displays, booths, and stages that help clients stand out.
• Exhibitions and Museums Collaboration with museums and exhibitions to bring big ideas to life from ideation to execution, working with creatives, designers, tech directors, and constructors.
• Talent Incubation Program (TheIncubator) Program for discovering, mentoring, and developing new directors with creative freedom backed by resources for collaboration with clients across media and marketing.
• Commercial and Branded Content Production Full-service production of commercials, brand films, music videos, and branded content through a roster of eight commercial directors for advertising agencies and brands.

Named customers37 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• The-ArteryminorStrategic or Co-development PartnerCollaboration with The-Artery director Uri Schutzer on the SodaStream Rainbow Story campaign featuring Laverne Cox for Pride Month, combining live-action and 2D animation.
• Jiminy CreativeminorStrategic or Co-development PartnerJoint partnership on SodaStream Pride Month Rainbow Story campaign with The-Artery, Jiminy Creative, and director Uri Schutzer.
• SodaStreamminorStrategic or Co-development PartnerUri Schutzer directed brand film Rainbow Story for SodaStream International, visualizing moments from Laverne Cox's life through live-action and 2D animation.
• PwCcoreStrategic or Co-development PartnerUri Schutzer created immersive experience 'The SDG Dome' and 'VR Experience' for PwC and the United Nations featuring cutting-edge elements like video mapping, virtual reality, and interactive devices.
• United NationscoreStrategic or Co-development PartnerLocation-based experience 'The SDG Dome' and 'VR Experience' created for PwC and the United Nations featuring VR, video mapping, and interactive devices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Radical Media: Globally recognized production company producing commercials, branded content, documentaries, and experiential work for major brands — direct overlap with Rodeo Show's commercial and experiential production offerings.
• Gentleman Scholar: Independent creative studio producing commercial and branded content with a focus on craft and design — comparable boutique production peer serving similar agency/brand clients.
• MJZ: Globally recognized commercial production company and director roster — directly comparable boutique talent management and commercial production business serving major advertising agencies and brands.
• Anonymous Content: Boutique production company and talent management firm representing a roster of commercial and film directors for advertising agencies and brands — directly comparable business model to Rodeo Show's director representation and content production.
• Prettybird: Production company and talent management shop representing directors, creators, and makers for commercial content — competes in the same director-representation and commercial production space as Rodeo Show.
• B-Reel: Creative production company producing commercials, branded content, and digital/interactive experiences for major brands — comparable in commercial production plus immersive/digital capabilities.
• Unit9: Production studio combining film, interactive, and immersive (VR/AR) experiences for brands — overlaps Rodeo Show's experiential and innovation/interactive capabilities.
• Smuggler: Bicoastal production company and director representation firm serving agencies and brands across commercials, branded content, and long-form — operates in the same commercial production talent roster category.
• Observatory: Production company and creative studio producing commercials, branded content, and entertainment for brands and agencies — operates in the same boutique commercial production category.
• Tool of North America: Boutique production company and director roster specializing in commercial and branded content for agencies and brands — direct peer in commercial director representation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rodeoshowprodu1
• Facebookfacebook.com/941633669234697
• LinkedInlinkedin.com/company/rodeo-show-inc-
• Instagraminstagram.com/rodeoshowproductions/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodeo Show