What Jiminy does

Jiminy is a privately held web design and development agency headquartered in Auckland, New Zealand, founded in 2009 with a small team of 1–10 employees. The firm delivers end-to-end digital services for New Zealand corporates, SMEs, startups, and design/advertising agencies, including web design, creative strategy, front-end and back-end web development, Drupal CMS implementation, e-commerce builds, email marketing, blog development, web hosting, and analytics. Its core technology stack is the open-source Drupal CMS, which it positions as an enterprise-grade, secure, and scalable content platform for content-rich and complex web applications.

The agency's business model combines two revenue streams: project-based web design and development billed per engagement, and a smaller commission-based 'web partner' retainer model for select long-term clients. Go-to-market is sales-led and direct, supplemented by subcontractor partnerships with design and advertising agencies (notably Marque for design and Switch for co-delivery) and a backend Drupal development partnership with Communica to scale larger projects. All operations and named customers are domestic to New Zealand; there is no disclosed overseas footprint, investor base, or parent company.

Customer evidence is concentrated in a small number of public case studies — Asona (manufacturing, 2015 W3 Silver Award), LendMe (financial services/peer-to-peer lending), Freshinfo/Switch (information/content), and Marque (advertising/marketing). The agency does not disclose revenue, pricing, or headcount beyond a 1–10 band, and there are no signals of recent funding, acquisitions, AI capability development, or aggressive expansion. Co-founder and technical lead Che Mearns (14 years of web development experience, Computer Science from the University of Auckland) is the identifiable senior figure.

Name

Jiminy

Legal name

Jiminy

Website

https://jiminy.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Jiminy is a privately held, Auckland-based web design and development agency founded in 2009. It builds Drupal-based CMS, e-commerce, and marketing websites for New Zealand corporates, SMEs, startups, and agencies on a project or commission-based retainer basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based Web Development: Web design and development services billed on a per-project basis for businesses and agencies.
2. Web Partner Commission Structure: Long-term partnership arrangement with select clients using a commission-based payment structure for ongoing web services.
3. Web Hosting Services: Temporary or permanent hosting services for client websites.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jiminy is a New Zealand-based web strategy, design and development agency that builds websites, e-commerce platforms, blogs, e-newsletters and integrated Drupal CMS solutions for businesses and agencies. Services are delivered either as one-off projects or as ongoing commission-based web partner engagements, and supplemented by web hosting and analytics services.

Product overview

Jiminy is a web strategy design and development agency offering a comprehensive suite of digital services rather than a single product or modular platform. Their core offerings include web design, creative strategy, web development, content management (Drupal CMS), e-commerce solutions, email marketing, blog development, web hosting, and analytics. Services are delivered project-by-project or through ongoing web partnership arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Services Strategic web design services combining brand design and brand strategy to produce elegant, clean websites that deliver measurable user experience and business results. Target customers are businesses seeking brand-led design.
• Web Development Services Full-spectrum web development from e-newsletters, banner ads and simple sites to complex information-rich web applications, with both front-end and back-end coding expertise. Targeted at businesses and agencies.
• Drupal Content Management Solutions Enterprise-level open source CMS implementations on Drupal, providing secure, easy-to-use content management for client websites. Targeted at organizations needing robust, scalable CMS.
• E-commerce Solutions Fully integrated e-commerce websites with easy-to-use backends, designed to deliver positive shopping experiences from entry through checkout. Targeted at businesses selling products or services online.
• Email Marketing Services Design, build, and delivery of e-newsletters aimed at driving click-through rates and traffic to client websites. Targeted at businesses running email marketing campaigns.
• Blog Development Design and build of blogs with recommendations for ongoing content strategy, used to boost SEO and act as a social media hub. Targeted at businesses seeking content-driven traffic.
• Web Hosting Services Temporary or permanent website hosting provided at competitive rates with quick issue resolution. Targeted at clients of Jiminy's web build services.
• Creative Strategy Services Identification of competitive advantages and development of creative strategies, campaign ideas and brand concepts around them. Targeted at businesses needing strategic positioning.
• Analytics Services Website analytics services to track and measure web performance metrics. Targeted at businesses that need data-driven insight into their website performance.

Quantifiable outcome

• Vast improvement in web metrics for Asona project
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• MarquecoreStrategic or Co-development PartnerMarque is a leading NZ brand agency that Jiminy partners with for design work. Marque designs user interfaces that are beautiful and persuasive, balancing form and function online. They collaborate on content strategy, information architecture, and user experience design.
• CommunicacoreTechnology or IntegrationCommunica provides backend Drupal development for all larger Jiminy projects. They develop on robust infrastructure enabling continuous integration, automated testing and validation, ensuring quality workmanship on every project.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Springload: Wellington-based NZ digital agency providing web design, development and UX services. Comparable in size, geography, and full-service digital offering to Jiminy.
• Salt: Christchurch-based NZ digital agency offering web design, development and digital marketing. Comparable in geography, size, and full-service digital scope to Jiminy.
• Lullabot: US-based Drupal-focused design and development agency. Directly comparable on Drupal specialization and enterprise CMS project delivery, though operating at a larger scale and broader geography.
• SilverStripe: New Zealand-based open source CMS company and digital agency with strong PHP/Drupal-adjacent heritage. Most directly comparable given shared NZ base, similar boutique scale, and CMS-platform development focus.
• Chrometoaster: Auckland-based NZ web design and development studio operating in the same boutique segment serving NZ SMB and mid-market clients with custom web builds.

Others

• Webflow: No-code website building platform. Not a direct services competitor but represents the structural shift toward low-code tools that could pressure bespoke CMS development agencies over time.

Broad incumbents

• WPP: Global advertising and communications holding company with extensive digital agency networks. Represents the largest end of the market Jiminy could partner with or compete against on enterprise briefs.
• Deloitte Digital: Global digital agency arm of Deloitte serving enterprise clients with full-service web, design and digital transformation. Competes for larger enterprise mandates in the same category as Jiminy.
• Acquia: Largest commercial Drupal platform provider and ecosystem. Represents the broader incumbent in the Drupal services and tooling market Jiminy operates within.

Regional players

• Humaan: Australian digital design and development agency with similar full-service capabilities but a larger team and broader APAC client base; competing in adjacent regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/JiminyAkl
• LinkedInlinkedin.com/company/jiminy-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiminy