Level Up Games
Level Up Games is a São Paulo-based game publisher, marketer, and distributor that provides end-to-end publishing, marketing, and distribution services to international game publishers seeking to enter the Latin American market, operating the Hype Games platform reaching 300M+ users.
- Company typePrivate
- Founded2004
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
What Level Up Games does
Level Up Games, legally Level Up Interactive Ltda., is a privately held Brazilian company headquartered in São Paulo that operates as an end-to-end game publishing, marketing, and distribution platform focused on the Latin American market. Founded in 2002 (with operations active since 2004), the company serves international game publishers and developers seeking to enter, expand, or succeed in Latin America by providing localized publishing services including product management, customer care, market intelligence, server infrastructure, security systems, localization, and quality assurance, alongside comprehensive marketing solutions spanning strategy, media and user acquisition, community management, esports, influencer marketing, content production, public relations, and live marketing. The company has accumulated 18 years of operating history and partnerships with more than 30 international publishers including Tencent, Sony, Microsoft, Garena, ZeniMax/Bethesda, NCSoft, and Perfect World, with flagship live operations anchored on titles such as Perfect World and Free Fire.
Level Up Games firmographics
Firmographics- Name
- Level Up Games
- Legal name
- Level Up Interactive Ltda.
- Website
- https://levelupgames.com.br
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Level Up Games is a São Paulo-based game publisher, marketer, and distributor that provides end-to-end publishing, marketing, and distribution services to international game publishers seeking to enter the Latin American market, operating the Hype Games platform reaching 300M+ users.
- Ownership category
- akta.pro rank
Level Up Games industry classification
Industry- Product category
- Game Publishing and Distribution Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Software Publishers (51321)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)
- akta.pro secondary industries
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)
Keywords
Where Level Up Games is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Level Up Games business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Game Publishing Services: Revenue generated from publishing international games in Latin America, including product management, customer care, market intelligence, server infrastructure, localization, and quality assurance services.
- Hype Games Distribution Platform: Distribution platform connecting games to gamers with e-commerce capabilities and hundreds of distribution partners, serving both publishers/developers and B2B partners including banks and retailers who offer games to their customer bases.
- Marketing Services: Comprehensive marketing solutions including strategy and creative, media and user acquisition, community management, esports, influencer marketing, content production, public relations, and live marketing.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Level Up Games product offering
Product offeringCore offering
Level Up Games publishes, markets, and distributes international video games across Latin America through its Hype Games distribution platform. It provides end-to-end game publishing services including product management, customer care, server infrastructure, localization, and quality assurance, plus full marketing solutions spanning media buying, community management, esports, influencer marketing, content production, and PR. The company serves as a bridge between global publishers (Tencent, Sony, Microsoft, Garena, Bethesda, NCSoft, etc.) and Latin American gamers, operating in Brazil and Mexico.
Product overview
Level Up Games operates as an ALL IN ONE game publishing and marketing platform for Latin America. The company offers two main product lines: Hype Games, a distribution platform connecting games to gamers with over 300 million users reach via an e-commerce platform and hundreds of distribution partners; and Publication Services encompassing product management, customer care, market intelligence, server infrastructure, localization, and quality assurance. Alongside publishing, the company provides Marketing Solutions including strategy and creative, media and UA, community management, esports, influencer marketing, and content production. Level Up has 18 years of experience publishing games in Latin America since 2004, and partners with major international publishers including Tencent, Sony, Microsoft, Garena, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Hype Games: Distribution platform operated by Level Up that connects games to gamers with e-commerce capabilities and a network of hundreds of distribution partners across Brazil and Latin America, reaching over 300 million users.
Products and services
- Hype Games Distribution platform with over 300 million user reach that connects game publishers/developers to gamers through an e-commerce storefront and a network of hundreds of distribution partners across Brazil and Latin America.
- Perfect World MMORPG game published by Level Up in Latin America, available to play for free, served as one of Level Up's flagship titles.
- Publication Services End-to-end game publishing services for international publishers, including product management, customer care, market intelligence, server infrastructure, business development, security systems, localization, and quality assurance.
- Marketing Solutions Comprehensive marketing services including strategy and creative, media and user acquisition, community management, esports, influencer marketing, content production, public relations, and live marketing events.
Companies that use Level Up Games
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Level Up Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Level Up Games partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- TencentcoreMajor publishing and distribution partnership with Tencent for their games portfolio in Latin America. Tencent is one of the world's largest gaming companies.
- Sony Interactive EntertainmentcorePartnership for publishing and distributing PlayStation-related content and games in Latin America through the Hype Games platform.
- MicrosoftcorePartnership for distributing Xbox content and games in the Latin American market through Hype Games.
- GarenacoreLong-standing publishing partnership for Garena games including Free Fire in Latin America.
- ZeniMax Media (Bethesda)corePublishing partnership for Bethesda games including Doom, The Elder Scrolls, and Fallout series in Latin America.
- NC SoftcorePartnership for publishing NC Soft games including Guild Wars, Lineage, Aion, Blade & Soul, and other titles in Latin America.
- Perfect WorldcorePublishing partnership for Perfect World MMORPG in Brazil, one of the flagship titles managed by Level Up.
- 2K GamescoreHype Games distribution partnership for 2K Games titles including NBA 2K, WWE 2K, Borderlands, and other franchises.
- Bethesda SoftworkscoreHype Games distribution partnership for Bethesda titles in Latin America.
- Electronic ArtscoreHype Games distribution partnership for EA games including FIFA, Battlefield, and other EA franchises in Latin America.
- Rockstar GamescoreHype Games distribution partnership for Rockstar titles including Grand Theft Auto, Red Dead Redemption in Latin America.
- Banco InterminorB2B partnership allowing Banco Inter to offer games to their customer base through Hype Games platform.
- NubankminorB2B partnership allowing Nubank to offer games and credits to their customer base through Hype Games.
- VivominorTelecom partnership allowing Vivo to offer games to their subscriber base through the Hype Games platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Level Up Games competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Level Up Games social profiles
Digital presenceLevel Up Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Up Games leadership team
Management profileNumber of profiles
Level Up Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Up Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Up Games
What does Level Up Games do?
Level Up Games publishes, markets, and distributes international video games across Latin America through its Hype Games distribution platform. It provides end-to-end game publishing services including product management, customer care, server infrastructure, localization, and quality assurance, plus full marketing solutions spanning media buying, community management, esports, influencer marketing, content production, and PR. The company serves as a bridge between global publishers (Tencent, Sony, Microsoft, Garena, Bethesda, NCSoft, etc.) and Latin American gamers, operating in Brazil and Mexico.
Is Level Up Games a public or private company?
Level Up Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Level Up Games founded?
Level Up Games was founded in 2004.
Where is Level Up Games based?
Level Up Games is headquartered in São Paulo, Brazil, in the Latin America region.
How does Level Up Games make money?
Three revenue lines are on record. Game Publishing Services are the primary driver. The others are hype Games Distribution Platform and marketing Services.
Does Level Up Games have an API?
No public API is recorded for Level Up Games.
What industry is Level Up Games in?
Level Up Games's product category is Game Publishing and Distribution Services. Its primary akta.pro industry code is MPAFABAH, Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing), with a secondary code of MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console). Its NAICS code is 516210 and its SIC code is 7990.