Connexion Insurance Solutions
Connexion Insurance Solutions is a Pacific Northwest insurance general agency distributing group medical, ancillary, Medicare, and individual health plans from 20+ carriers through a network of 1,000+ licensed producers serving Washington and Alaska employers, individuals, and Medicare beneficiaries.
- Company typePrivate
- Founded1989
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Connexion Insurance Solutions does
Connexion Insurance Solutions is a privately held insurance general agency founded in 1989 and headquartered in Seattle, Washington. The company distributes group medical, dental, vision, life, disability, and ancillary insurance products from more than 20 carrier partners — including Premera Blue Cross, MetLife, The Hartford, Guardian, Transamerica, Nationwide, Delta Dental of Washington, VSP, Humana, and Molina Healthcare — through a network of more than 1,000 licensed insurance producers serving small and mid-sized employers primarily in Washington and Alaska. Its core proprietary technology is OnePlatform, a cloud-based quoting and enrollment system for Premera Blue Cross small group medical and dental plans, supplemented by an Agency Bloc-based Commissions Portal and a WiredQuote tool for producer workflow.
Connexion earns revenue through insurance commissions and carrier overrides on placed group medical, dental, vision, life, disability, and ancillary coverage, with revenue varying by carrier, product line, and group size; pricing is quote-based and not publicly disclosed. The company operates a sister company, American Senior Resources (ASR), and a subsidiary HealthPlan Connexion, which handle Medicare Advantage/Supplement, individual/family exchange plans, and financial security products, including direct-to-consumer Medicare education and enrollment through the asrconnect.com platform and the Connexion Advantage Medicare Alliance program. End customers include small group employers (2–50+ employees), Medicare beneficiaries reached via clinic partnerships (Providence, Swedish, Pacific Medical Center, Overlake Clinics), individuals and families on and off Washington Healthplanfinder, and wealth management firms participating in the Wealth Management Partnership Program.
The go-to-market model is channel-led: Connexion serves insurance producers as its primary customers, providing carrier appointments, quoting technology, training, and back-office support, while producers source and service employer and individual end clients. The company is closely held with no disclosed institutional or venture capital backing, employs 11–50 people, and reports being one of the largest general agencies in Washington State with more than 35 years of Pacific Northwest operating history.
Connexion Insurance Solutions firmographics
Firmographics- Name
- Connexion Insurance Solutions
- Legal name
- Connexion Insurance Solutions, Inc.
- Website
- https://connexioninsurance.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Connexion Insurance Solutions is a Pacific Northwest insurance general agency distributing group medical, ancillary, Medicare, and individual health plans from 20+ carriers through a network of 1,000+ licensed producers serving Washington and Alaska employers, individuals, and Medicare beneficiaries.
- Ownership category
- akta.pro rank
Connexion Insurance Solutions industry classification
Industry- Product category
- Insurance Brokerage and General Agency Services
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE)
- akta.pro secondary industries
- Medicare Member Engagement & Care Management (Utilization, Case/Disease Mgmt) (FSAIAGAL), Medicare Part D Prescription Drug Plans (PDP) (FSAIAGAC)
Keywords
Where Connexion Insurance Solutions is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Connexion Insurance Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: Connexion earns commissions and overrides from insurance carriers (Premera, MetLife, Hartford, Guardian, Transamerica, Nationwide, etc.) for placing group medical, dental, vision, life, disability, and ancillary insurance coverage. Revenue is recurring per premium payment and varies by carrier, product line, and group size.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Connexion Insurance Solutions product offering
Product offeringCore offering
Connexion Insurance Solutions is a Pacific Northwest insurance general agency that distributes group medical, dental, vision, life, disability, and ancillary insurance products from 20+ carriers through a network of over 1,000 licensed producers. The company operates OnePlatform, a quoting and enrollment system, and supports producers with carrier appointments, training, and back-office workflow tools. Through its sister company American Senior Resources (ASR), Connexion also delivers Medicare and individual/family plan education, enrollment assistance, and healthcare-provider-partnered Medicare outreach in Washington and Alaska.
Product overview
Connexion Insurance Solutions operates as a general insurance agency in the Pacific Northwest (primarily Washington State and Alaska), offering a broad portfolio of insurance products organized around group medical coverage as the core offering, supplemented by ancillary products (dental, vision, life, disability, accident, hospital indemnity, critical illness) and individual/family and Medicare plans. The company's product ecosystem centers on its OnePlatform producer portal for quoting and managing Premera Blue Cross and other carrier plans, while its sister company American Senior Resources (ASR) handles Medicare and individual plan sales. Group medical products span traditional carrier-backed plans (Premera Blue Cross, Nationwide, Fundamental Care/Fenyx Health MSA) and ancillary coverage from carriers including MetLife, Guardian, The Hartford, Transamerica, Delta Dental, VSP, and others. The company primarily serves insurance producers/brokers rather than end consumers directly.
Differentiator
Problem solved
Functional benefit
Brands
- Producer's Hub: Internal portal and resource center for Connexion's network of over 1,000 insurance producers
- Connexion Advantage
- ASR Referral Program
- Wealth Management Partnership Program
Products and services
- Small Group Medical Coverage
Companies that use Connexion Insurance Solutions
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles5 records
Connexion Insurance Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Connexion Insurance Solutions partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core and minor.
- Premera Blue CrosscorePremera Blue Cross is Connexion's primary medical insurance carrier partner for small group and individual plans in Washington and Alaska. Connexion is among select agencies appointed to offer Premera Blue Cross small group medical plans. Premera is an independent licensee of the Blue Cross Blue Shield Association.
- MetLifecoreMetLife is a carrier partner offering dental, life, disability, and vision insurance through Connexion's producer network.
- The HartfordcoreThe Hartford is a carrier partner for life and disability insurance as well as accident coverage sold through Connexion producers.
- GuardiancoreGuardian offers dental, life, disability, and vision insurance through Connexion's carrier network.
- TransamericacoreTransamerica products include critical illness, accident, cancer, hospital indemnity, and universal life insurance, available through Connexion producers.
- NationwideNationwide group benefit plans are offered through Connexion producers, including reference-based pricing plans, PPO/EPO networks, and HSA/HRA options.
- Molina HealthcarecoreMolina Healthcare's individual and small group medical plans are represented by Connexion agents in Washington, known for lower premium options.
- AmbetterminorAmbetter individual medical insurance plans are offered through Connexion/ASR producers in Washington.
- Community Health Plan of Washington (CHPW)minorCHPW individual medical plans are available through Connexion/ASR's carrier appointments.
- LifeWise Health Plan of WashingtoncoreLifeWise medical and dental plans are offered through Connexion's producer network in Washington.
- HumanaminorHumana Medicare and pharmacy plans are represented by Connexion producers.
- EquitablecoreEquitable life and disability insurance products are available through Connexion producers.
- PrincipalcorePrincipal Life insurance and disability products are offered through Connexion's carrier network.
- Reliance StandardcoreReliance Standard life and disability insurance products are available through Connexion producers.
- SymetraminorSymetra offers insurance products for groups with 51+ employees, available through Connexion.
- Delta Dental of WashingtoncoreDelta Dental of Washington group dental plans are offered through Connexion producers.
- VSP VisioncoreVSP vision insurance plans (group and individual) are available through Connexion.
- LifeSecurecoreLifeSecure offers personal accident, hospital recovery, and critical illness insurance through Connexion.
- American Senior Resources (ASR)coreASR is Connexion's sister company providing Medicare, Individual/Family, and financial security product sales. Connexion refers Medicare and Individual business to ASR; ASR provides licensed Medicare specialists, workshops, consultations, and a dedicated Medicare platform (asrconnect.com).
- Fenyx HealthminorFenyx Health MSA (Medical Savings Account) group plans with $0 member premiums and Medicare-aligned options are offered through Connexion producers.
- Fundamental CareminorFundamental Care offers cost-effective group medical plans ideal for small to mid-sized employers and hourly workers, with level-funded options.
- Combined InsuranceminorCombined Insurance gap plans are available through Connexion's ancillary product offerings.
- Willamette DentalminorWillamette Dental group dental plans are available through Connexion's carrier network.
- Best LifeminorBest Life insurance products are listed among Connexion's carrier partners.
- Colonial LifeminorColonial Life insurance products are listed among Connexion's carrier partners.
- TriNetminorTriNet PEO/co-employer solutions are available through Connexion's carrier offerings.
- Washington Dental ServiceminorWashington Dental Service dental insurance is available through Connexion.
- CHNW (Individual)minorCommunity Health Network of Washington individual plans are available through Connexion.
- Providence, Swedish, Pacific Medical Center ClinicscoreThese Pacific Northwest healthcare provider organizations partner with Connexion's sister company American Senior Resources to provide Medicare education and enrollment assistance to their patients. ASR conducts virtual workshops and one-on-one consultations for clinic patients at no cost.
- Overlake ClinicscoreOverlake Clinics partners with American Senior Resources (Connexion company) to offer no-cost Medicare education and enrollment assistance to clinic patients through workshops and consultations.
- Healthcare Provider Organizations (Medicare Alliance)coreConnexion Advantage is a Medicare Advocate Program offering patient-facing Medicare enrollment solutions to healthcare organizations. Services include on-site consultation, enrollment, physician referral, dedicated toll-free lines, and co-branded marketing support to help providers achieve Medicare enrollment goals.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Connexion Insurance Solutions competitors and assessment
Company assessmentBroad incumbents
- Marsh McLennan (Marsh & Mercer): Marsh is one of the world's largest insurance brokerages, serving large and mid-market employers with a full suite of benefits, risk, and consulting offerings. Sets the competitive ceiling for benefits distribution scale.
- USI Insurance Services: USI is a top-10 U.S. insurance brokerage serving mid-market and larger employers across commercial and personal lines. Overlaps in group benefits distribution but at a far larger national scale and scope.
- OneDigital: OneDigital is a large national benefits-focused insurance brokerage and consulting firm, including a Pacific Northwest presence. Comparable employer-benefits distribution but with a much broader consulting and wealth-management suite.
Direct peers
- Crump Life Insurance Services: Crump is one of the largest U.S. wholesale insurance distributors (life, annuities, health, disability). Connexion is a smaller-scale but similarly structured GA/IMO distributing group benefits through independent producers.
- Insurance Brokerage of America (IBA): IBA is a general agency and brokerage serving small and mid-sized employer groups with health, dental, life, and disability products through independent producers — a closely analogous GA operating model to Connexion.
- The Partners Group: The Partners Group is a Pacific Northwest-based insurance and financial services brokerage focusing on group benefits and retirement planning for mid-market employers — a clear regional peer in WA/OR with similar employer benefits distribution model.
- NSI Insurance Group: NSI is a national general agency/insurance brokerage focused on small and mid-sized employer benefits with proprietary quoting and producer technology. A directly comparable scale-and-model peer to Connexion.
- Word & Brown Companies: Word & Brown is a large general agency distributing group health, dental, vision, and ancillary benefits across multiple states. Like Connexion it operates a producer network and OneApp / QuotePad-style quoting platforms — the most directly comparable GA business model.
- Warner Pacific Insurance Services: Warner Pacific is a West Coast-focused general agency and benefits brokerage with a similar small-to-mid employer group focus, multi-carrier portfolio, and tech-enabled producer portal. Highly comparable in scale and customer segment.
Emerging players
- GoHealth Insurance: GoHealth is a leading health insurance marketplace focused on Medicare and individual ACA distribution. Its Medicare-centric, technology-led model parallels Connexion's ASR channel as an emerging digital alternative in the same end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Connexion Insurance Solutions social profiles
Digital presenceConnexion Insurance Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connexion Insurance Solutions leadership team
Management profileNumber of profiles
Profiles6 records
Connexion Insurance Solutions subsidiaries and ownership
Company hierarchySubsidiaries3 records
Connexion Insurance Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connexion Insurance Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connexion Insurance Solutions
What does Connexion Insurance Solutions do?
Connexion Insurance Solutions is a Pacific Northwest insurance general agency that distributes group medical, dental, vision, life, disability, and ancillary insurance products from 20+ carriers through a network of over 1,000 licensed producers. The company operates OnePlatform, a quoting and enrollment system, and supports producers with carrier appointments, training, and back-office workflow tools. Through its sister company American Senior Resources (ASR), Connexion also delivers Medicare and individual/family plan education, enrollment assistance, and healthcare-provider-partnered Medicare outreach in Washington and Alaska.
Is Connexion Insurance Solutions a public or private company?
Connexion Insurance Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Connexion Insurance Solutions founded?
Connexion Insurance Solutions was founded in 1989. It employs 11 to 50 people.
Where is Connexion Insurance Solutions based?
Connexion Insurance Solutions is headquartered in Seattle, United States, in the North America region.
How does Connexion Insurance Solutions make money?
One revenue line is on record: insurance Commissions.
Who are Connexion Insurance Solutions's main competitors?
Broad incumbents on record are Marsh McLennan (Marsh & Mercer), USI Insurance Services and OneDigital. Direct peers are Crump Life Insurance Services, Insurance Brokerage of America (IBA), The Partners Group, NSI Insurance Group, Word & Brown Companies and Warner Pacific Insurance Services. GoHealth Insurance is listed as an emerging player.
Does Connexion Insurance Solutions have an API?
No public API is recorded for Connexion Insurance Solutions.
What industry is Connexion Insurance Solutions in?
Connexion Insurance Solutions's product category is Insurance Brokerage and General Agency Services. Its primary akta.pro industry code is FSAIAFAE, Large Group Health Insurance (Mid-Market & National Accounts), with a secondary code of FSAIAGAL, Medicare Member Engagement & Care Management (Utilization, Case/Disease Mgmt). Its NAICS code is 52421 and its SIC code is 6411.