What itpilot ApS does

itpilot ApS is a privately held Danish software development and consulting firm headquartered in Viborg with a second office in Aarhus. Founded in 2008 and operating with 20+ employees, the company delivers custom software, web and webshop development, app development, system integrations, hosting, and ongoing support to primarily Danish SMBs, mid-market enterprises, and public-sector clients. Its core technology stack spans .NET (NHibernate, Entity), Laravel/PHP (MVC), Angular, Ionic, and React Native on the application side, and a wide CMS and e-commerce platform portfolio including WordPress, Joomla, Umbraco, Magento/Adobe Commerce, WooCommerce, Shopify, and PrestaShop. itpilot is a certified Odoo partner delivering ERP implementation, customizations, and industry-specific configurations, and a certified Pimcore Solution Partner covering PIM, DAM, MDM, and DXP implementations.

The company's product portfolio includes proprietary assets — Odoopilot, an Odoo-based accounting solution formally approved by the Danish Business Authority (FOB No.: fob913960), and PIMpilot, a cloud-based integration synchronizing PIM systems with WooCommerce — alongside a broad Odoo integration catalog spanning payments (Stripe, Flatpay, Frisbii), e-invoicing (Sproom), communications (WhatsApp, Outlook, Google Workspace), and ChatGPT-based text generation. The firm holds ISAE 3402 and ISAE 3000 assurance reports, an uncommon credential for a sub-50-person agency, supporting its push into regulated enterprise and public-sector contracts.

itpilot's revenue model is primarily professional services (custom software development, web development, ERP and PIM consulting, system integration) augmented by recurring revenue from support agreements, webmaster services, security and update subscriptions, and hosting. Pricing is quote-based and not publicly disclosed. The go-to-market is direct, relationship-led field sales emphasizing a professional project process from needs clarification through development to ongoing support. In February 2026, Jannik Gajan joined the ownership group, and a dedicated Odoo sales contact line is now in market, suggesting a platformization push under new ownership.

Name

itpilot ApS

Legal name

itpilot ApS

Website

https://itpilot.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

itpilot ApS is a Danish software development and consulting firm that delivers custom software, web/webshop development, Odoo ERP and Pimcore PIM implementations, system integrations, and hosting to Danish SMBs, mid-market firms, and public-sector clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Viborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software solutions tailored to client needs including web applications, customer portals, integrations, configurators, data warehouses, and apps
2. Web Development Services: Website, webshop, and app development services using various CMS and e-commerce platforms
3. Ongoing Support & Maintenance: Support agreements, webmaster support, security and update subscriptions for ongoing client engagement
4. ERP Implementation & Consulting: Odoo ERP implementation, customization, and integration services as a certified Odoo partner

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

itpilot ApS is a Danish software development and consulting firm that designs, builds, and supports custom websites, webshops, mobile apps, business systems, and Odoo/Pimcore ERP implementations for SMB and mid-market clients. Revenue is generated primarily through professional services projects, platform implementation engagements, and recurring support, hosting, and security subscriptions. Proprietary offerings include the PIMpilot PIM-to-webshop integration and the Odoopilot certified Danish accounting solution.

Product overview

itpilot ApS is a Danish web agency and software development firm offering a broad portfolio of digital solutions. The company provides website and webshop development across multiple CMS and e-commerce platforms (WordPress, Joomla, Umbraco, Magento/Adobe Commerce, WooCommerce, Shopify, PrestaShop), custom software development using frameworks (.NET, PHP, Laravel, React, Angular, Ionic), and app development (native, hybrid, web apps). As a certified Odoo partner, itpilot offers Odoo ERP implementation with modular apps for finance, sales, supply chain, HR, and marketing, plus Odoo integrations with payment gateways, e-invoicing, and banking systems. itpilot also provides Pimcore (PIM, DAM, MDM) and their proprietary PIMpilot integration solution. Additional services include data warehouse & BI, secure hosting, and professional support. The offering is structured as a services-plus-platforms model rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Brands

• Odoopilot: Odoo-based accounting and business management solution that has been approved by the Danish Business Authority (FOB No.: fob913960).
• PIMpilot

Products and services

• Website Development Services

Quantifiable outcome

• Custom software provides better long-term ROI despite higher initial investment

Named customers24 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• OdoocoreTechnology or IntegrationCertified Odoo partner with expertise in implementing, customizing, and supporting Odoo ERP solutions. Offers Odoopilot, a certified accounting solution approved by the Danish Business Authority (FOB No.: fob913960).
• PimcorecoreTechnology or IntegrationCertified Pimcore Solution Partner with technical expertise and strategic understanding of Pimcore PIM, DAM, MDM, and DXP platforms for data management and digital experience design.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Siteimprove A/S: Danish-founded SaaS company focused on website quality, SEO, and digital governance — overlapping with itpilot's web-development and SEO-optimisation work from a product angle rather than services, with the same Nordic mid-market and enterprise customer base.

Direct peers

• Trifork A/S: Danish software development and consulting firm with a strong open-source technology focus (including Odoo-related and PIM/data-platform work), serving enterprise and mid-market clients across the Nordics in the same custom-software and integration space as itpilot.
• Knowit AB: Knowit is a Nordic digital and IT consultancy with web, e-commerce, app, and integration practices serving mid-market and enterprise clients across Scandinavia — comparable in service mix, customer size, and multi-technology platform delivery.
• Netcompany A/S: Denmark-headquartered IT services and digital consultancy that designs, develops, and implements custom software, web platforms, and ERP-style systems for public and private-sector clients — directly overlapping itpilot's custom software, web, and ERP delivery model.
• IIH Nordic: IIH Nordic is a Nordic digital agency delivering e-commerce, web, and custom platform development (covering Magento, WooCommerce and other stacks) for similar mid-market and enterprise clients — comparable on technology breadth, customer size, and project-type mix.
• Adapt (Netlight): Adapt is a Nordic digital development and design agency building custom web platforms, e-commerce, and integrations for mid-market and enterprise brands, directly comparable to itpilot's web/webshop and custom-software offering.
• Pentia A/S: Pentia is a Danish IT consultancy focused on web, app, and integration development using open-source platforms (including Odoo), serving Nordic mid-market and enterprise customers — a close peer given shared customer profile and technology stack.

Broad incumbents

• KMD A/S: KMD is one of the largest Danish IT services and software vendors, deeply embedded in Danish municipal and public-sector IT — competing for the same municipal and mid-market custom-development and integration RFPs that itpilot targets.
• EG A/S: EG is a major Nordic vertical-software and IT services provider with strong presence in Denmark across ERP, e-commerce, and integrations — a broad incumbent that overlaps with itpilot's ERP/Odoo and integration delivery on larger deals.
• Visma AS: Visma is a large Nordic software group supplying accounting, ERP, e-commerce, and business-management software alongside implementation services — competing with itpilot's Odoo ERP practice for the same Danish SMB and mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about itpilot ApS