Terra Property
Terra Property Group is a privately held Los Angeles real estate firm that acquires, renovates, develops, and manages value-add multifamily rental properties in Southern California, primarily serving USC students and young professionals through a ~67–69 unit owned portfolio and an in-house property management sub-brand called Live Terra.
- Company typePrivate
- Founded2001
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Terra Property does
Terra Property Group is a privately held, fully integrated real estate investment, development, and property management company headquartered in Los Angeles, California. The firm specializes in acquiring, renovating, repositioning, and operating value-add multifamily residential properties in high-barrier-to-entry Southern California submarkets, with a portfolio concentrated in the USC-adjacent neighborhoods of Los Angeles — including assets at 710 W 27th Street (16 units), 1282 W 29th Street (8 units), 2616 Ellendale Place (2 newly constructed townhomes), 2827 Orchard Avenue (12 units), and 2831 Ellendale Place (29 studios) — totaling approximately 67–69 rental units across studios, one-bedrooms, and multi-bedroom townhomes.
The company's primary customer base is USC students and young professionals seeking off-campus housing, with a secondary segment of real estate investors in LA multifamily assets. Go-to-market is direct-to-consumer: prospects find listings on the terrapropertygroup.com website, contact the company by phone or email, and convert via in-person or virtual tours. Tenant operations are supported by an AppFolio-powered resident portal branded under the Live Terra affiliate, with select properties featuring Amazon package lockers and Matterport virtual tours.
The business model combines recurring monthly rental income from the owned portfolio with one-time value creation through acquisition, renovation, and potential sale of repositioned assets. Property management is delivered through the in-house Live Terra sub-brand rather than outsourced, supporting operational integration. Pricing is not publicly disclosed but follows monthly subscription-style residential leases with standardized $75/month parking fees and partially included utilities. No proprietary technology platform, AI/ML capabilities, or third-party listing/broker channels are referenced in the source data.
Terra Property firmographics
Firmographics- Name
- Terra Property
- Legal name
- Terra Property Group
- Website
- https://terrapropertygroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Terra Property Group is a privately held Los Angeles real estate firm that acquires, renovates, develops, and manages value-add multifamily rental properties in Southern California, primarily serving USC students and young professionals through a ~67–69 unit owned portfolio and an in-house property management sub-brand called Live Terra.
- Ownership category
- akta.pro rank
Terra Property industry classification
Industry- Product category
- Multifamily Real Estate Management
- NAICS
- Residential Property Managers (531311), Lessors of Real Estate (5311)
- SIC
- Lessors Of Real Property, Nec (6519), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where Terra Property is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Terra Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Rental Income: The company generates primary revenue through rental income from its portfolio of multifamily properties. Properties are leased to tenants on standard residential lease terms, with rents collected monthly. Revenue is recurring in nature, derived from existing income-producing properties as well as value-add properties that have been renovated and repositioned.
- Property Sale / Exit: The company creates value through identification, acquisition, renovation, and repositioning of undervalued multifamily properties, with the goal of maximizing profitability for investors. Properties may be sold after value creation, generating capital gains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Studio units near USC |
| Subscription | Monthly | 1-bedroom apartments near USC |
| Subscription | Monthly | 2-3 bedroom apartments and townhomes near USC |
| Subscription | Monthly | 1-bedroom apartments and 4-bedroom townhomes near USC |
| Subscription | Monthly | 3-bedroom, 3-bathroom townhomes near USC |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Terra Property product offering
Product offeringCore offering
Terra Property Group is a fully integrated real estate company that directly acquires, renovates, manages, and leases value-add multifamily rental properties in Los Angeles County. It operates a portfolio of approximately 67 units across five properties concentrated near USC, leasing studios, one-bedroom apartments, and multi-bedroom townhomes to students and young professionals, while also sourcing, repositioning, and selling or holding distressed assets for investor returns.
Product overview
Terra Property Group is a fully integrated real estate investment and development company operating as a unified platform. The core business focuses on identifying, acquiring, renovating, and managing value-add multifamily properties in high-barrier-to-entry Southern California markets. The company is structured around two main product lines: (1) investment and development services for acquiring and repositioning distressed or underperforming properties, and (2) property management through its Live Terra affiliate subsidiary, which handles day-to-day operations, tenant relations, and accounting. The company maintains a portfolio of seven individual rental properties totaling 69 units, primarily serving the USC student housing market in Los Angeles, including studio, one-bedroom, and multi-bedroom townhome configurations.
Differentiator
Problem solved
Functional benefit
Brands
- Live Terra: An affiliate entity referenced for property management services of value-add multifamily investments
Products and services
- 710 W 27th Street Apartments 16-unit renovated 1-bedroom, 1-bathroom apartment complex located near the University of Southern California, offering units ranging from 507 to 571 square feet with assigned parking available for $75 per month. Designed for USC students and young professionals seeking off-campus housing.
- 1282 W 29th Street Apartments and Townhomes 8-unit apartment complex near USC offering 2-bedroom/2-bathroom units (approximately 727 sq ft), 3-bedroom/2-bathroom units (750–765 sq ft), and 3-bedroom/2-bathroom townhomes (approximately 1,194 sq ft), with one assigned parking space per unit available for $75 per month.
- 2616 Ellendale Place Townhomes 2-unit newly constructed 3-bedroom, 3-bathroom townhome complex near USC, each unit approximately 1,294 square feet with an enclosed 2-car garage, private balconies, and outdoor patio space; water is included and prospective tenants can take Matterport virtual tours.
- 2827 Orchard Ave Apartments and Townhomes 12-unit luxury property near USC offering 1-bedroom apartments (580–589 sq ft) with water, gas, and trash included, and 4-bedroom townhomes (924–1,024 sq ft) with gas and trash included. Assigned parking is available for $75 per month, and the building includes Amazon Package Lockers.
- 2831 Ellendale Place Studios 29-unit renovated studio apartment complex near USC with units ranging from 218 to 312 square feet, featuring defined kitchen areas. Water and trash are included, parking is available for $75 per month, and the building provides Amazon Package Lockers.
- Live Terra Property Management Services Property management service offered through an affiliate entity (Live Terra) that handles day-to-day operational management, tenant relations, marketing, and accounting for Terra Property Group's value-add multifamily investments, using the AppFolio resident portal as the tenant-facing operations system.
- Value-Add Multifamily Investment and Development Services Investment and development offering that identifies, underwrites, acquires, and repositions undervalued or distressed multifamily properties in Los Angeles County submarkets for real estate investors, targeting 2–16 unit existing income-producing or value-add properties and development lots greater than 7,500 SF with R3/R4 zoning in neighborhoods such as Beverly Grove, Beverly Hills, Brentwood, Carthay Circle, Culver City, Mar Vista, Mid-Wilshire, Palms, Playa Vista, Sawtelle, Sherman Oaks, USC, UCLA, and Westwood.
Companies that use Terra Property
Customer profileSegments2 records
Ideal customer profiles2 records
Terra Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Terra Property partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Terra Property competitors and assessment
Company assessmentBroad incumbents
- Essex Property Trust: West coast multifamily REIT owning and operating 60,000+ apartments concentrated in coastal California. Comparable to Terra through overlapping LA geography and apartment focus, though vastly larger and publicly traded.
- Greystar Real Estate Partners: Largest multifamily property manager and developer in the U.S., with significant student housing exposure. Comparable to Terra's combined ownership and property management services, though operating at institutional scale.
- Equity Residential: Large multifamily REIT focused on urban and high-density coastal apartment markets, including Los Angeles. Comparable business model in overlapping geography at much greater scale and public-market scale.
- AvalonBay Communities: National multifamily REIT developing, redeveloping, acquiring, and managing apartment communities in supply-constrained coastal markets, comparable in product type though operating at far greater scale.
Direct peers
- The Scion Group: National student housing owner and operator focused on off-campus housing near major universities, directly comparable to Terra's USC-anchored student housing business model.
- Campus Apartments: Student housing owner-operator with third-party management services serving universities and investors, comparable to Terra's combination of owned student housing and Live Terra property management operations.
- Decron Properties: Los Angeles-based multifamily owner-operator focused on value-add acquisitions in Southern California, directly comparable to Terra's integrated investment, renovation, and management model in the same metro.
- Pierce Education Properties: Student housing developer and operator serving major university markets, comparable to Terra's USC-anchored student housing focus and integrated development-to-management capabilities.
- Standard Communities: California-based multifamily investment and management firm executing value-add strategies on apartment communities in supply-constrained West Coast markets, mirroring Terra's infill, high-barrier-to-entry approach.
- G.H. Palmer Associates: Privately held Los Angeles multifamily developer and owner-operator with deep experience in urban infill apartments, comparable to Terra's LA-centric, integrated investment-to-management platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Terra Property social profiles
Digital presenceTerra Property compliance and trust
Trust signalCompliance1 record
Terra Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terra Property leadership team
Management profileNumber of profiles
Terra Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terra Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terra Property
What does Terra Property do?
Terra Property Group is a fully integrated real estate company that directly acquires, renovates, manages, and leases value-add multifamily rental properties in Los Angeles County. It operates a portfolio of approximately 67 units across five properties concentrated near USC, leasing studios, one-bedroom apartments, and multi-bedroom townhomes to students and young professionals, while also sourcing, repositioning, and selling or holding distressed assets for investor returns.
Is Terra Property a public or private company?
Terra Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Terra Property founded?
Terra Property was founded in 2001. It employs 101 to 250 people.
Where is Terra Property based?
Terra Property is headquartered in Los Angeles, United States, in the North America region.
How does Terra Property make money?
Two revenue lines are on record. Rental Income is the primary driver. The others are property Sale / Exit.
Who are Terra Property's main competitors?
Broad incumbents on record are Essex Property Trust, Greystar Real Estate Partners, Equity Residential and AvalonBay Communities. Direct peers are The Scion Group, Campus Apartments, Decron Properties, Pierce Education Properties, Standard Communities and G.H. Palmer Associates.
Does Terra Property have an API?
No public API is recorded for Terra Property.
What industry is Terra Property in?
Terra Property's product category is Multifamily Real Estate Management. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 531311 and its SIC code is 6519.