Carbay

Name

Carbay

Legal name

ООО «Регистратор доменов»

Website

https://carbay.ru

Company type

Private

Founded year

2005

Operating status

Closed

Headcount range

1–10 employees

Short description

Carbay was a Moscow-based online platform that enabled auto-dealers to market vehicles on social networks; founded in 2013 with 1–10 employees and a single $200K funding round, its domain has since expired and the business appears defunct.

Ownership category

akta.pro rank

Product category

Automotive Marketing Software

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Social Commerce Advertising & Shoppable Ads Platforms (CRAFANAK)

Keywords

• Automotive marketing platform
• Auto dealer software
• Social media marketing
• Vehicle listing platform
• Dealer digital advertising

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Core offering

Carbay operated an online platform that allowed auto-dealers to market and list their automobiles on social networks. The platform was designed to extend dealer automotive inventory to buyer audiences via social channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbay online auto-dealer marketing platform Online platform allowing auto-dealers to market and promote their automobile inventory on social networks, designed to help dealers extend the reach of vehicle listings to consumer audiences online.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Emerging players

• vAuto: Cox Automotive inventory and pricing tool for dealers; adjacent comparable to Carbay as dealer-marketing/inventory tooling, though more focused on pricing than social media distribution.
• LeadHub: Digital marketing agency specializing in auto-dealer paid search, social, and SEO; comparable to Carbay as a specialized marketing service provider for auto dealers, though operating primarily in the US.

Direct peers

• Dealer.com: Cox Automotive subsidiary providing digital marketing websites, SEO/SEM, and social advertising specifically for auto dealers; highly comparable in product scope to Carbay's described offering, though at enterprise scale.
• CarGurus: Public auto marketplace that invests heavily in dealer-facing marketing tools, lead generation, and digital merchandising; comparable to Carbay in the dealer-marketing-tooling dimension, though at much larger scale and primarily in North America/UK.
• DealerSocket: Auto-dealer CRM and marketing platform (now part of Cox Automotive); comparable to Carbay as a dealer-focused marketing technology vendor.
• Cars.com: US-based auto marketplace offering dealer marketing solutions including listings, digital advertising, and lead management — directly analogous to Carbay's described dealer social-marketing positioning.

Broad incumbents

• Avito: Dominant Russian horizontal classifieds marketplace with a large automotive vertical; comparable to Carbay because both serve auto-dealer marketing and listing needs in Russia, though Avito operates at vastly greater scale and as a horizontal rather than dealer-specific platform.
• Drom.ru: Large Russian automotive classifieds and community platform serving dealers and private sellers; comparable to Carbay as a destination for auto-dealer listings and dealer marketing, particularly in Russian regions.
• Auto.ru: Major Russian automotive marketplace owned by Yandex; directly comparable in that it provides auto dealers a marketing and listing surface, and competes for the same dealer marketing budget that Carbay targets.

Regional players

• Cobalt (cobaltgroup.net): Vendor providing dealer marketing websites and digital advertising in the UK/EMEA; comparable to Carbay's niche of dealer social-media marketing and web presence management.

Market position

Customer concentration

• Xx.com/carbay_ru
• LinkedInlinkedin.com/company/carbay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carbay