What Prof. Roll & Pastuch does

Prof. Roll & Pastuch (legal entity: Roll & Pastuch GmbH) is a German management consulting firm specializing in pricing, sales, and strategy optimization. Founded by Prof. Dr. Oliver Roll and Kai Pastuch and headquartered in Osnabrück, the firm serves multinational corporations and German Mittelstand clients across 15+ industries — including industrial manufacturing, financial services, retail/consumer goods, software/SaaS, and private equity — through project-based consulting engagements delivered from offices in Berlin, Köln, München, Osnabrück, and Zürich. The firm's customer base exceeds 300 clients across more than 40 countries, with >1,000 completed projects referenced in its marketing materials.

The firm's core technology stack blends consulting methodology with proprietary software assets. Flagship tools include nueprice, a wholly-owned subsidiary's SaaS platform that automates multi-method pricing for large heterogeneous spare-parts and component portfolios with live ERP integration; the R&P Pricing Toolbox, a digital pricing-methodology toolkit; and a CPQ implementation practice. AI/ML capabilities span a KNN-based Peer-Pricing recommendation engine with explainability, predictive churn prevention, demand simulation, and custom AI-driven software development. Productized methodology programs — SALES UP! (100-day sales transformation) and SERVICE UP! (12-week aftersales activation) — convert consulting IP into repeatable deliverables.

Commercially, Prof. Roll & Pastuch operates on professional-services project pricing for consulting engagements and recurring SaaS subscriptions through nueprice; revenue figures are not publicly disclosed. Distribution is partner-led, direct enterprise sales supported by a content-marketing engine (podcast "Top Line Talk", webinars, whitepapers, a regional-banking study covering 1,000+ institutions, and a Pricing-Lexikon). The firm is privately held by its founders with no disclosed institutional investors, has been named a Hidden Champion for Pricing & Vertrieb by Capital magazine for five consecutive years (01/2026) and a Top Consultant by brand eins/Statista for ten consecutive years, and has received >25 industry awards.

Name

Prof. Roll & Pastuch

Legal name

Roll & Pastuch GmbH

Website

https://roll-pastuch.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Prof. Roll & Pastuch is a German management consulting firm specializing in pricing, sales, and strategy optimization for enterprise and mid-market clients across DACH, supported by proprietary SaaS tools including nueprice for spare-parts pricing.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Pricing consulting services
• Sales transformation consulting
• Spare parts pricing software
• Strategy consulting
• Value-based pricing advisory

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Management Consulting Services: Project-based management consulting engagements focused on pricing optimization, sales transformation, and strategy development. Projects are delivered by experienced consultants and partners, with engagement sizes ranging from focused quick wins to comprehensive transformation programs.
2. Software Products (nueprice): SaaS-based spare parts pricing software sold to manufacturing and industrial companies. nueprice provides automated pricing for large product portfolios with live system integration capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Prof. Roll & Pastuch is a management consulting firm that delivers pricing optimization, sales transformation, and strategy consulting services to enterprise and mid-market clients (German Mittelstand). Its core service portfolio covers Pricing Consulting, Sales Consulting, Strategy Consulting, and AI/Data Consulting, complemented by a proprietary SaaS product called nueprice for automated spare parts pricing. Named programs include SALES UP! (100-day sales transformation) and SERVICE UP! (aftersales activation in 12 weeks).

Product overview

Prof. Roll & Pastuch is a management consulting firm specializing in Pricing, Sales, and Strategy. The company offers a portfolio comprising consulting services (Pricing-Beratung, Vertrieb, Strategie, and KI & Data) alongside a proprietary SaaS product called nueprice for spare parts pricing automation. Key methodology programs include SALES UP! (100-day sales transformation) and SERVICE UP! (aftersales activation). Additional offerings include AI-driven Software Development for custom tools, CPQ consulting, and the R&P Pricing Toolbox. The consulting services and software products work together to deliver end-to-end pricing and sales transformation from strategy through implementation.

Differentiator

Problem solved

Functional benefit

Brands

• nueprice: Pricing software product specializing in spare parts pricing (Ersatzteil-Pricing)
• SALES UP!
• SERVICE UP!
• R&P Pricing Toolbox
• Top Line Talk

Products and services

• nueprice SaaS pricing software specializing in spare parts and component pricing for manufacturing and industrial companies. Uses multi-method pricing approaches and live ERP/data system integration to automate pricing for large heterogeneous portfolios (hundreds of thousands of products), with features including fully automatic price calculations, data quality management, and systematic price adjustments.
• Pricing-Beratung (Pricing Consulting) Core consulting service for pricing optimization covering AI in pricing, pricing audit, profit-boost, price strategies, value-based pricing, e-commerce and online pricing, international pricing, spare parts pricing, and condition systems. Delivered to enterprise and mid-market clients across multiple industries.
• Vertrieb (Sales Consulting)
• Strategie (Strategy Consulting)
• KI & Data (AI and Data Consulting)
• SALES UP!
• SERVICE UP!
• Configure-Price-Quote (CPQ)
• AI-driven Software Development

Quantifiable outcome

• Aftersales generates 50-70% of results in mechanical engineering but remains underutilized
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• nuepricecoreTechnology or Integrationnueprice is a subsidiary company of Prof. Roll & Pastuch specializing in spare parts pricing software. The company was founded in 2018 based on pricing methodologies developed by R&P consultants. Lukas Hinrichs serves as CEO of nueprice while also maintaining a role as Senior Project Manager at R&P. nueprice offers automated pricing software for large spare parts and component portfolios with live system integration capabilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PROS: Public B2B pricing and revenue-management software vendor serving industrial and distribution customers. Direct competitor to nueprice in the pricing-software category, with broader functionality and global scale.
• Zilliant: AI-driven pricing and sales-optimization software company serving B2B industrial firms. Competes head-to-head with nueprice on data-driven spare-parts and component pricing for manufacturing customers.
• Pricefx: B2B pricing-software vendor offering configure-price-quote and price-optimization solutions. Most direct software competitor to R&P's nueprice subsidiary, competing for the same industrial/manufacturing pricing automation wallet.
• Vendavo: B2B pricing-software platform focused on industrial and distribution customers, offering price optimization, margin management, and CPQ. Direct nueprice competitor with established enterprise references.
• Simon-Kucher & Partners: Global pure-play pricing and growth strategy consultancy founded in Germany. Direct competitor for the same enterprise pricing/sales engagements that Prof. Roll & Pastuch delivers, and the former employer of multiple R&P leaders including Prof. Roll.

Broad incumbents

• Boston Consulting Group (BCG): Global management consultancy with active pricing, revenue management, and sales transformation practices. Competes for enterprise commercial-transformation deals that overlap with R&P's pricing/sales mandate.
• McKinsey & Company: Global management consultancy with a Pricing practice serving consumer, industrial, and B2B clients. Overlaps with R&P on large-scale pricing transformations but typically embedded in multi-workstream strategic programs.
• Roland Berger: Global strategy consultancy with a significant pricing/commercial-excellence practice (where Prof. Roll built the Pricing Excellence Unit). Competes for enterprise pricing mandates but within a much broader portfolio of strategy work.
• Bain & Company: Global management consultancy with an established pricing practice and extensive commercial-transformation work. Competes for enterprise pricing and sales engagements as part of broader strategy mandates.

Regional players

• Pricing Solutions Ltd: Pure-play pricing consultancy headquartered in Canada serving North American and global clients. Closest consulting-only comparable outside DACH; serves overlapping industries (industrial, consumer goods, financial services) with similar methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/prof-roll-pastuch
• YouTubeyoutube.com/@Prof.RollPastuch
• Facebookfacebook.com/prof.rollpastuch
• LinkedInlinkedin.com/company/prof-roll-pastuch
• Instagraminstagram.com/prof_roll_pastuch

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prof. Roll & Pastuch