nueprice

What nueprice does

nueprice GmbH is a German vertical-SaaS provider that offers consulting services and software dedicated to pricing spare parts for industrial manufacturers. Founded in 2018 as a wholly-owned subsidiary of Prof. Roll & Pastuch GmbH — a leading German pricing consultancy — nueprice productizes the parent firm's proprietary pricing methodologies into a single integrated platform. The company is headquartered in Osnabrück with a secondary office in Köln and serves mid-sized German manufacturers (Mittelstand), particularly in mechanical and plant engineering, as well as companies with strict audit and compliance requirements for pricing processes.

The platform combines a multi-method pricing engine (mark-up, family pricing, competitive-based, value-based), scenario simulation and optimization, configurable KPI and pricing-analytics dashboards, audit-proof process controls (four-eyes principle with immutable audit trail and granular role-based permissions), AI-assisted price recommendations and data-quality detection, and ERP/shop-system integration with bidirectional master-data synchronization. The software is offered as a cloud SaaS (hosted in ISO 27001-certified German data centers with per-customer physical tenant separation) or as an on-premise Docker deployment for customers requiring full data control. Notable technical differentiators include purpose-built spare-parts specialization, 2-week implementation timelines, and SAML2 SSO support.

Commercially, nueprice generates revenue through annual SaaS subscriptions (license fees paid annually in advance, inclusive of maintenance and support), multi-year on-premise licensing agreements, and professional services billed at day rates for implementation, training, and change requests. The go-to-market is direct enterprise field sales combined with inside sales, with demo requests captured through the company website. No channel partners, resellers, or external institutional investors are referenced; the company is bootstrapped through its parent consultancy. Pricing is quote-based with no publicly disclosed tiers, and the company cites experience from over 100 pricing projects, with documented customer outcomes of 2–5% average price uplift, sub-6-month payback, and over 5x cumulative five-year ROI.

Name

nueprice

Legal name

nueprice GmbH

Website

https://nueprice.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

nueprice GmbH is a German vertical-SaaS provider of pricing management software for spare parts, serving mid-sized industrial manufacturers in the DACH region. The platform combines multi-method pricing, scenario simulation, AI-assisted recommendations, audit-proof workflows, and ERP integration, offered as cloud or on-premise deployment.

Ownership category

akta.pro rank

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Cloud): Annual subscription model for cloud-hosted software. License fees are due annually in advance (Lizenzgebühren sind jährlich im Voraus fällig). Includes Pflege- und Supportleistungen (maintenance and support services) during contract term.
2. On-Premise Licensing: On-premise Docker container deployment option available. Separate agreement for software installed on customer hardware. Customers maintain full control over data.
3. Professional Services: Implementation services, training, and change request services billed at day rates. Reimbursement for travel costs at agreed amounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

nueprice is a SaaS pricing management platform built specifically for spare parts pricing in manufacturing companies. The software enables systematic management of entire spare parts portfolios through configurable pricing methods (mark-up, family, competitive, value-based), scenario simulation, pricing analytics, AI-powered price recommendations, audit-proof approval workflows, and integration with ERP and shop systems. It is deployed either as cloud-hosted SaaS in German ISO 27001 data centers or as an on-premise Docker installation.

Product overview

nueprice is a unified SaaS pricing management platform for spare parts, offered as a single integrated product rather than separate modules. The platform combines Price Management (mark-up, family pricing, competitive approaches), Simulation & Optimization (scenario planning, strategic target definition), Pricing Analytics & Reporting (KPI dashboards, data quality insights), Audit-Proof Processes (four-eyes principle, audit trail), AI-Powered Pricing (automated recommendations, data classification), and System Integration (ERP and shop connections). nueprice is a product of Prof. Roll & Pastuch GmbH and can be deployed as cloud or on-premise.

Differentiator

Problem solved

Functional benefit

Products and services

• nueprice SaaS Pricing Platform Unified SaaS pricing management platform for spare parts, offered as a single integrated product. Combines price management (mark-up, family, competitive approaches), simulation and optimization, pricing analytics and reporting, audit-proof processes with four-eyes principle and audit trail, AI-powered price recommendations, and ERP/shop system integration. Deployed as cloud-hosted SaaS in German ISO 27001 data centers or as on-premise Docker installation. Targets mid-sized and enterprise manufacturers with complex spare parts portfolios.
• Implementation and Professional Services

Quantifiable outcome

• 2–5% average price effect through optimized spare parts pricing
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wiser Solutions: Adjacent competitor: competitive pricing intelligence and pricing optimization platform for brands and manufacturers, partial overlap in pricing-analytics capability.
• insightsoftware (Logi Symphony): Emerging player: ERP-centric pricing, rebate, and analytics tools (including acquired pricing specialists) increasingly overlap with mid-market manufacturing pricing use cases addressed by nueprice.

Direct peers

• Competera: Direct competitor: pricing platform for retail and manufacturing with AI-based price optimization; comparable SaaS pricing-software positioning to nueprice.
• Pricefx: Direct competitor: B2B pricing optimization SaaS platform serving manufacturers and distributors, similar subscription model and pricing-software product positioning as nueprice.
• Zilliant: Direct competitor: B2B pricing and sales optimization SaaS with strong manufacturing/industrial installed base; comparable AI-driven pricing guidance.
• Vendavo: Direct competitor: established B2B price management and optimization SaaS for industrial/B2B manufacturers, overlapping product surface with nueprice.
• PROS Holdings: Direct competitor: AI-powered pricing and revenue optimization SaaS serving B2B manufacturers and distributors with comparable dynamic pricing capabilities.

Others

• Prof. Roll & Pastuch: Parent consulting firm and methodology source: German pricing/sales/marketing consultancy whose proprietary methods underpin nueprice's product, providing complementary advisory revenue.

Broad incumbents

• Salesforce: Broad incumbent: Revenue Cloud / Salesforce CPQ offers pricing and quoting capabilities as part of broader CRM/ERP ecosystem; competes indirectly at the platform level.
• SAP: Broad incumbent: enterprise ERP/vendor with embedded pricing/CPQ functionality that overlaps with nueprice for German manufacturers already running SAP landscapes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nueprice