Verpacking

What Verpacking does

Verpacking is a German B2B e-commerce retailer of shipping and warehouse packaging supplies, operated by RAPIDPACK GmbH and headquartered in Hoppegarten near Berlin. Founded in 2013, the company sells through verpacking.com to online merchants, fulfillment centers, wholesalers, manufacturers, and other businesses that ship goods, offering a catalog of more than 3,000 SKUs — single- and double-wall corrugated cartons, automatic-bottom and book mailers, bottle cartons, shipping tubes, poly and bubble mailers, adhesive tapes, cushioning materials, and warehouse supplies — backed by 5,000+ pallet storage spaces for next-business-day delivery across Germany and select European countries (Austria, Switzerland, Netherlands, Belgium, France, UK).

The platform is built on a standard e-commerce stack with Doofinder site search, a Karton-Konfigurator for custom FEFCO-style boxes with bespoke dimensions and 1-4 color printing, and a carrier-optimized product matrix pre-sized to DHL, Hermes, DPD, GLS, and Amazon Prime profiles so shippers can avoid oversize surcharges. Verpacking operates a multi-channel GTM: product-led growth through the self-serve storefront (net/gross price toggle, wishlists, comparison lists, account registration) complemented by a sales-led motion with personal consulting via phone, email, and WhatsApp, including field sales for large accounts.

The business model is primarily transactional one-time product sales with volume-based tiered pricing (up to 52% discount) and a secondary recurring-revenue stream from the Premium Customer Program, which adds up to 15% off, a dedicated account manager, and priority processing. Verpacking complements this with private-label verpacking products, custom-printed boxes and branded tape, and a B2B loyalty program. Leadership rests with Geschäftsführer Walter Lichtenberg; the company is privately held with no disclosed external funding.

Name

Verpacking

Legal name

RAPIDPACK GmbH

Website

https://verpacking.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Verpacking is a German B2B e-commerce retailer, operated by RAPIDPACK GmbH, that sells shipping and warehouse packaging supplies — over 3,000 SKUs including cartons, mailers, tape, and cushioning — to online merchants, fulfillment centers, and other businesses shipping across Europe.

Ownership category

akta.pro rank

Product category

Shipping and Packaging Supplies

NAICS

Stationery and Office Supplies Merchant Wholesalers (42412), Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Shipping packaging supplies
• Corrugated cardboard boxes
• Mailers and shipping bags
• Warehouse packaging materials
• Custom printed packaging

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of packaging materials including cartons, shipping bags, cushioning materials, tape, and storage/operational supplies. One-time purchase model with volume-based tiered pricing.
2. Premium Customer Program: Subscription-style premium program offering up to 15% discount, dedicated account manager, and priority processing for B2B customers.
3. Custom/Branded Packaging: Custom-printed packaging with logos for brand shipping, available in small runs with volume pricing. Includes custom box manufacturing through the configurator tool.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Verpacking sells B2B shipping and packaging supplies through its own e-commerce platform at verpacking.com. Its product range covers corrugated cardboard boxes (single-wall, double-wall, automatic-bottom, book, bottle, shipping tubes), shipping bags and mailers, cushioning materials, adhesive tapes, and warehouse supplies, with carrier-tariff-optimized sizes for DHL, Hermes, DPD, GLS, and Amazon. It also offers custom-printed boxes/tape, a Karton-Konfigurator for bespoke dimensions, and a Premium B2B program with volume discounts and dedicated account management.

Product overview

Verpacking is a B2B online packaging supplies retailer offering a comprehensive e-commerce platform for packaging materials. The portfolio centers on cardboard boxes (single-wall and double-wall folding cartons, automatic-bottom cartons, book mailers, bottle cartons, shipping tubes) and shipping bags (bubble mailers, poly mailers, corrugated and paper mailers). Complementary product lines include cushioning materials, adhesive tapes, warehouse supplies, and carrier-specific packaging optimized for DHL, Hermes, DPD, GLS, and Amazon. Customization offerings include printed boxes with logos and the Karton-Konfigurator tool for bespoke dimensions. A Premium B2B program adds tiered discounts and dedicated account management. The company operates as a traditional e-commerce retailer without AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Karton 1 wellig (Single-Wall Cardboard Boxes) Folding cartons made of single-wall corrugated cardboard for light to medium shipments, available in lengths from 150–1200mm, in brown or white, sold in tiered unit quantities.
• Karton 2 wellig (Double-Wall Cardboard Boxes) Sturdy double-wall corrugated folding cartons for heavy shipments, offering enhanced protection for heavier goods.
• Maxibriefkarton (Maxi-Letter Carton) Flat folding cartons designed for DIN formats and economy letter-size mail, suitable for flat shipments.
• Großbriefkarton (Large-Letter Carton) Large-letter cartons for flat shipping in DIN A4, A5, and A6 formats, available in brown and white.
• Automatikkarton (Automatic-Bottom Cartons) Self-locking base cartons that fold open automatically, eliminating the need for tape at the bottom. Available in the VP series (VP 10, VP 20, VP 30, VP 35, VP 40) and Mail-Box system in XS to XL sizes, in brown, white, and yellow.
• Buchverpackung (Book Packaging) Book mailers made of corrugated board with a wrap-around design for secure shipping of books, magazines, and media, including height-adaptive variants and tear-open strips.
• Flaschenkarton (Bottle Carton) Specialized cartons with inserts for the safe shipping of glass bottles and fragile items.
• Versandhülsen (Shipping Tubes) Postal tubes made of corrugated cardboard or solid board for shipping posters, plans, and long items.
• Luftpolstertaschen (Bubble Mailers) Padded envelopes with a bubble-wrap interior for protecting sensitive items during shipping.
• Folienversandtaschen (Poly Mailers) Lightweight plastic shipping bags for non-fragile items, available in opaque/privacy versions.
• Versandtaschen aus Wellpappe (Corrugated Mailers) Flat mailers made of corrugated cardboard that keep documents and flat items rigid and protected.
• Klebeband (Adhesive Tape) Various tape types including paper tape, PP tape, PVC tape, duct tape (Panzertape), masking tape, double-sided tape, and printed warning tape, from brands including tesa, Scotch, and verpacking.
• Polstermaterial (Cushioning Materials) Protective packaging materials including bubble wrap, packing chips, corrugated cardboard, wrapping paper, tissue paper, kraft paper rolls, shredded paper, and cushion paper.
• Versanddienstleister Kartons (Carrier-Specific Boxes) Shipping cartons precisely sized for DHL, Hermes, DPD, GLS, and Amazon Prime size profiles to avoid oversize surcharges.
• Lager & Betriebsbedarf (Warehouse Supplies) Operational supplies including pallet boxes, stretch film, zip-lock bags, delivery note pouches, box cutters, moving boxes, archive boxes, paper bags, and strapping bands.
• Individuelle Kartons mit Logo (Custom Printed Boxes) Custom-printed cardboard boxes with company logo for brand recognition during shipping, available in folding carton, maxi-letter, and large-letter formats with small-run minimums and volume pricing.
• Klebeband mit Logo (Custom Printed Tape) Individually printed adhesive tape featuring a company logo for brand-consistent packaging and shipping.
• Karton-Konfigurator (Cardboard Box Configurator) Custom box configuration service that lets customers specify FEFCO box styles, inner dimensions, quantity, single- or double-wall quality, and 1–4 color printing options for bespoke cartons.
• Premium-Kundenprogramm (Premium Customer Program) Annual B2B loyalty subscription program offering up to 15% discount, a dedicated personal contact, and prioritized order processing for shipping and packaging supplies.
• Mail-BOX System Complete shipping box sub-brand system in five sizes (XS to XL) with insert-lid closure, available in brown, yellow, and white.

Quantifiable outcome

• Up to 52% volume discount on bulk orders
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• DHLcoreTechnology or IntegrationDHL-compatible shipping cartons sized exactly to DHL tariff profiles (Päckchen XS to Paket XXL). Products optimized for DHL shipping cost optimization by avoiding oversize surcharges.
• HermescoreTechnology or IntegrationHermes-sized shipping cartons from Päckchen to XXL matching Hermes tariff dimensions. Optimizes shipping costs for Hermes users.
• DPDcoreTechnology or IntegrationDPD-optimized carton sizes from XS to XL matching DPD profile dimensions. Products sized for DPD shipping efficiency.
• GLScoreTechnology or IntegrationGLS-sized shipping cartons from XS to XL matching GLS size profiles. Optimizes GLS shipping costs.
• AmazoncoreTechnology or IntegrationAmazon Prime-compliant carton sizes for FBA (Fulfillment by Amazon) and self-ship operations. Products meet Amazon packaging requirements.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RAJA Group: Largest European B2B distributor of packaging supplies, headquartered in France with strong DACH and Benelux presence. Directly comparable in product breadth, customer base (SMB shippers, e-commerce, fulfillment), and multi-country distribution model.
• Karton.eu: DACH-focused online B2B retailer of cardboard boxes and shipping packaging with similar product categories, carrier-optimized sizing, and volume pricing. Closest direct competitor in the German online packaging market.
• Packhelp: European B2B custom packaging platform enabling low-MOQ branded boxes with online configurator. Directly comparable in custom box configurator functionality, SMB/D2C target customer, and pan-European fulfillment.
• Europackaging: German B2B online retailer specializing in shipping and warehouse packaging, including cardboard boxes, mailers, and cushioning. Directly comparable in product mix, target customer (e-commerce, fulfillment), and DACH focus.

Broad incumbents

• Staples Deutschland: Large office and workplace supplies retailer operating in Germany, overlapping with Verpacking's office, warehouse, and shipping supply categories. Competes on assortment, contract pricing, and brand recognition rather than specialization.
• Amazon Business: Amazon's B2B procurement platform offering packaging, shipping, and office supplies with Prime-style logistics. Represents the largest competitive threat on price, selection, and delivery speed for SMB packaging buyers.

Regional players

• Boxon: Nordic-headquartered B2B packaging supplier with custom and standard packaging offerings, serving industrial and logistics customers. Comparable in B2B packaging distribution and sustainability positioning, but primarily Nordic rather than DACH.
• Davpack: UK-based B2B packaging supplies retailer with a comparable product range (cardboard boxes, mailers, tape) and online ordering model. Similar in size and customer base, but geographically focused on the UK.
• GastroHero: DACH-based B2B e-commerce retailer for hospitality supplies that has expanded into packaging categories. Comparable in online B2B distribution model, German-language e-commerce platform, and SMB customer base.

Emerging players

• nooea (Stinno): Emerging DACH B2B packaging startup focused on sustainable, plastic-free shipping materials for e-commerce brands. Comparable in target customer and online B2B model, with a narrower sustainability-led product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/verpackingcom-rapidpack-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verpacking