De Vloer
De Vloer is a Belgian advertising agency operating under the BBDO Worldwide network as DVLR, providing campaign management, brand activation, communication, and marketing services to clients in Belgium through Brussels and Antwerp offices.
- Company typePrivate
- Founded2013
- HeadquartersAntwerp, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What De Vloer does
De Vloer is a Belgian advertising agency founded in 2013 and headquartered in Brussels, with a secondary office in Antwerp. The firm operates under the BBDO Worldwide network and was consolidated under the BBDO Belgium umbrella alongside the local teams of DDB, Darwin, and BBDO, doing business as DVLR. Its service offering centers on campaign management, brand activation, communication, and marketing services delivered to clients in Belgium.
De Vloer's core proposition is the blending of BBDO's global network expertise with locally developed creative talent, positioning itself as a hybrid that mixes and matches multi-discipline agency capabilities under a single structure. Go-to-market is direct client engagement through project-based campaigns and ongoing creative partnerships, with primary contact routed through BBDO Belgium's CEO (Maarten Vanthemsche) or general information email. No public pricing, product packaging, or named accounts are disclosed.
The business model is a traditional professional services / agency retainer and project-fee structure, consistent with mid-sized Belgian creative shops. Revenue mechanics, client count, and contract values are not publicly disclosed, and there is no evidence of technology platforms, proprietary tools, or AI-driven service lines. Ownership rests with BBDO Worldwide as the strategic parent, with De Vloer functioning as an operating unit within the Belgium cluster.
De Vloer firmographics
Firmographics- Name
- De Vloer
- Legal name
- De Vloer
- Website
- https://opdevloer.be
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Vloer is a Belgian advertising agency operating under the BBDO Worldwide network as DVLR, providing campaign management, brand activation, communication, and marketing services to clients in Belgium through Brussels and Antwerp offices.
- Ownership category
- akta.pro rank
De Vloer industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where De Vloer is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
De Vloer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
De Vloer product offering
Product offeringCore offering
De Vloer is an advertising firm offering campaign management, brand activation, communication, and marketing services. Operating as part of the BBDO Worldwide network in Belgium, the agency combines global network expertise with local creative talent, integrating the teams of DDB, DVLR, Darwin and BBDO under one roof to deliver integrated advertising services to clients.
Product overview
No specific product or service information for De Vloer was found in the provided source data. The source content is from BBDO Belgium's About page, which references DVLR (De Vloer) as one of the local agencies brought together under the BBDO Belgium umbrella alongside DDB, Darwin, and BBDO, but does not detail De Vloer's individual product or service offerings.
Differentiator
Problem solved
Functional benefit
Companies that use De Vloer
Customer profileIdeal customer profiles1 record
De Vloer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Vloer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BBDO WorldwidecoreDe Vloer operates as part of the BBDO Worldwide network, having brought together local teams of DDB, DVLR, Darwin and BBDO under one unified structure. The agency leverages the global BBDO network's resources and expertise while maintaining local Belgian market presence.
Recent moves3 records
Expansion highlights2 records
De Vloer competitors and assessment
Company assessmentDirect peers
- DDB Belgium: Merged into the BBDO Belgium group that also includes De Vloer, DDB, and Darwin. Operates the same network-plus-local-talent model in the Belgian market targeting the same client base.
- FamousGrey: Belgian creative agency and part of the Grey global network. Competes directly with De Vloer for Belgian creative and campaign mandates, with a similar network-plus-local-creative positioning.
- Duval Guillaume: Long-standing creative-led Belgian agency and part of the global Havas network. Competes for Belgian clients seeking creative differentiation with the option of international network support.
- Mortierbrigade: Acclaimed independent Belgian creative agency known for award-winning work. Competes with De Vloer for the Belgian creative clients seeking a strong local creative voice without a global network layer.
- TBWA Belgium: Global network agency competing head-to-head in Belgium for the same multinational and local clients. Operates with the same network-plus-local-talent positioning that De Vloer uses via BBDO.
- BBDO Belgium: Direct sibling entity under which De Vloer (DVLR) was consolidated alongside DDB and Darwin. Operates the same combined BBDO Belgium offering to clients in Belgium and serves as the primary public-facing brand for the group.
Broad incumbents
- Leo Burnett Belgium: Publicis-owned creative network operating in Belgium. Competes with De Vloer for advertising mandates with a global network backbone and deep Belgian creative bench.
- Havas Belgium: Global holding-company network with a Belgian presence offering advertising, media, and communications services. Competes with De Vloer for Belgian ad budgets and offers a similarly broad capability set under one roof.
- Ogilvy Belgium: WPP-owned network agency in Belgium providing advertising, brand, and customer experience services. Competes for the same Belgium-based multinational clients and offers global network resources comparable to De Vloer's BBDO affiliation.
- Publicis Groupe Belgium: Global holding-company presence in Belgium offering advertising, media, digital, and PR services across multiple brands. Competes with De Vloer for Belgian ad budget and offers a bundled alternative to single-agency relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
De Vloer social profiles
Digital presenceDe Vloer financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Vloer leadership team
Management profileNumber of profiles
Profiles1 record
De Vloer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Vloer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Vloer
What does De Vloer do?
De Vloer is an advertising firm offering campaign management, brand activation, communication, and marketing services. Operating as part of the BBDO Worldwide network in Belgium, the agency combines global network expertise with local creative talent, integrating the teams of DDB, DVLR, Darwin and BBDO under one roof to deliver integrated advertising services to clients.
Is De Vloer a public or private company?
De Vloer is a private company. It is classified as corporate owned and is currently operating.
When was De Vloer founded?
De Vloer was founded in 2013. It employs 11 to 50 people.
Where is De Vloer based?
De Vloer is headquartered in Antwerp, Belgium, in the Europe region.
Who are De Vloer's main competitors?
Direct peers on record are DDB Belgium, FamousGrey, Duval Guillaume, Mortierbrigade, TBWA Belgium and BBDO Belgium. Broad incumbents are Leo Burnett Belgium, Havas Belgium, Ogilvy Belgium and Publicis Groupe Belgium.
Does De Vloer have an API?
No public API is recorded for De Vloer.
What industry is De Vloer in?
De Vloer's product category is Advertising Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.