MyRoute-app
MyRoute-app is a Netherlands-based route planning and navigation platform serving motorcyclists and scenic drivers, offering a web planner, iOS/Android apps, and a multi-device route export connector for Garmin, TomTom, BMW, and Harley-Davidson GPS units, monetized via Silver and Gold subscriptions and supported by a global RouteXpert community.
- Company typePrivate
- Founded2006
- HeadquartersZoetermeer, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What MyRoute-app does
MyRoute-app (legal entity MyRouteApp B.V.) is a Netherlands-based private company, founded in 2006 and headquartered in Zoetermeer, that operates a route planning and navigation platform targeted primarily at motorcyclists and scenic/recreational drivers. The product portfolio centers on the MRA Routeplanner web application (built on HERE Maps), iOS and Android mobile apps with Android Auto and Apple CarPlay support, and the MRA Connector — proprietary Windows/macOS software that exports routes to Garmin Zumo, TomTom Rider, BMW Navigator, and Harley-Davidson BoomBox navigation devices. A community of RouteXpert contributors (with Senior and Master tiers) creates and verifies routes, forming the core of a verified route library covering 60+ countries; this library is the principal user-acquisition engine.
The company operates a freemium subscription model with two tiers: MRA Routeplanner Silver (€19.95/year or €3.95/month) and Gold (€49/year or €6.95/month), with device export and advanced planning features gated to Gold. The go-to-market is product-led growth via the website, app stores, and a multilingual community forum (24k+ topics, 50k+ posts), with no sales-led motion. Distribution is global but skewed to Europe, with traffic signals indicating meaningful user engagement in the Netherlands (577,050 visitors, 113,467 downloads), Germany (298,067 visitors, 79,692 downloads), and the UK (137,234 visitors), alongside long-tail presence across North America, Asia, Oceania, and Africa. The company is independently owned with no disclosed institutional investors, funding rounds, or executive team beyond founder Michel van Hagen, and operates with a headcount of 1–10.
MyRoute-app firmographics
Firmographics- Name
- MyRoute-app
- Legal name
- MyRouteApp B.V.
- Website
- https://myrouteapp.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyRoute-app is a Netherlands-based route planning and navigation platform serving motorcyclists and scenic drivers, offering a web planner, iOS/Android apps, and a multi-device route export connector for Garmin, TomTom, BMW, and Harley-Davidson GPS units, monetized via Silver and Gold subscriptions and supported by a global RouteXpert community.
- Ownership category
- akta.pro rank
MyRoute-app industry classification
Industry- Product category
- Route Planning & Navigation Software
- NAICS
- Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
- akta.pro secondary industry
- Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)
Keywords
Where MyRoute-app is headquartered
LocationHeadquarters
- HQ city
- Zoetermeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
MyRoute-app business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription - Silver Tier: Entry-level subscription offering basic route planning and export functionality. Billed monthly at €3.95 or annually at €19.95. Provides access to route library and standard export features.
- Subscription - Gold Tier: Premium subscription with full access to all features including advanced route planning, priority export, and exclusive collections. Billed monthly at €6.95 or annually at €49. Required for certain advanced actions like exporting to devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MRA Routeplanner Silver - Entry subscription tier |
| Subscription | Annual | MRA Routeplanner Silver - Annual billing |
| Subscription | Monthly | MRA Routeplanner Gold - Premium subscription tier |
| Subscription | Annual | MRA Routeplanner Gold - Annual billing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
MyRoute-app product offering
Product offeringCore offering
MyRoute-app provides a web-based and mobile route planning platform (MRA Routeplanner) that lets users create, browse, and share a community-verified library of scenic and touring routes. Users can export routes to navigation devices (Garmin, TomTom, BMW Navigator, Harley-Davidson BoomBox) via the proprietary MRA Connector desktop software. The platform is offered on a freemium SaaS basis with two paid subscription tiers (Silver and Gold).
Product overview
MyRoute-app is a route planning and navigation platform consisting of a web-based MRA Routeplanner (using HERE Maps) and mobile apps for iOS and Android. The platform offers two subscription tiers: Silver (€19.95/year) and Gold (€49/year). Users can create routes, browse a verified library of routes organized by country/region, and export routes to various navigation devices using the MRA Connector software. The ecosystem includes a community forum and support helpdesk. The platform specializes in routes for motorcycles and recreational vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- MRA Routeplanner: Web-based route planning tool for creating and managing routes
- RouteXperts
Products and services
- MRA Routeplanner (Web Platform) Web-based route planning platform built on HERE Maps where users create, customize, and browse routes with waypoints and trackpoints, manage personal archives, and access the community route library.
- MyRoute-app Mobile App (iOS & Android) Native mobile navigation application for iOS and Android supporting turn-by-turn navigation, tracklog recording, waypoint management, and integration with Apple CarPlay and Android Auto for in-vehicle use.
- MRA Connector (Desktop Software) Desktop software utility for Windows and macOS that enables route export from MyRoute-app to physical GPS devices including Garmin (Zumo series), TomTom Rider, BMW Navigator, and Harley-Davidson BoomBox systems.
Companies that use MyRoute-app
Customer profileSegments3 records
Ideal customer profiles1 record
MyRoute-app technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
MyRoute-app partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GarmincoreDeep integration allowing MyRoute-app users to export routes directly to Garmin GPS devices including Zumo series (550, 595, 660, 396), and other Garmin navigation units. Comprehensive video tutorials and support documentation provided.
- TomTomcoreExport compatibility with TomTom Rider devices (Rider 3, Rider 400, and newer models) and MyDrive connectivity for various TomTom navigation units.
- BMW (ConnectedRide)coreBMW Navigator integration enabling route export to BMW motorcycle navigation systems. Support for BMW Car and Connected App functionality.
- Harley-Davidson (BoomBox)coreRoute export support for Harley-Davidson BoomBox, BoomBox GT, and BoomBox Skyline-OS infotainment systems on Harley-Davidson motorcycles.
- HERE MapcoreBase map provider for route planning functionality throughout the platform.
- RouteXperts CommunitycoreNetwork of verified route creators who contribute and maintain the route library. RouteXperts hold titles (RouteXpert, Senior RouteXpert, Master RouteXpert) based on contribution quality and quantity.
Scale indicators58 records
Recent moves6 records
Expansion highlights4 records
MyRoute-app competitors and assessment
Company assessmentBroad incumbents
- TomTom: TomTom is a global navigation incumbent with its own route planning (MyDrive) and dedicated Rider motorcycle devices. It is both an integration partner for MyRoute-app and a broad competitor in route planning and turn-by-turn navigation.
- Garmin (BaseCamp / Connect): Garmin operates the dominant GPS hardware ecosystem for motorcycling (Zumo) and offers its own route planning tools (BaseCamp). It is both a critical integration partner and an incumbent whose first-party planning tools are a competitive alternative to MyRoute-app.
- Waze: Waze is a large-scale community-driven navigation app. While focused on driving rather than scenic/motorcycle routing, it competes for general consumer navigation mindshare and free routing use cases adjacent to MyRoute-app's tourist driver segment.
Emerging players
- Komoot: Komoot is a route planning platform popular for hiking and cycling, with community-contributed highlights and turn-by-turn navigation. It overlaps with MyRoute-app on routing, community content, and turn-by-turn navigation for outdoor enthusiasts, but its primary segments differ.
Direct peers
- Rever: Rever is a motorcycle-specific route planning and ride-tracking app with a community-curated library of verified rides. It targets the same primary segment as MyRoute-app (motorcyclists) and competes head-to-head on verified route content and tracklog features.
- Scenic: Scenic is a scenic driving and motorcycle route planning app that curates routes for twisty and scenic roads. It targets an overlapping use case with MyRoute-app's RouteXpert-verified scenic routes and competes for the same recreational rider audience.
- Kurviger: Kurviger is a web and mobile route planner purpose-built for motorcyclists, with curvy road preferences and GPX export. It directly competes with MyRoute-app for the same core user (motorcyclists planning scenic rides) and offers overlapping device export functionality.
- Ride with GPS: Ride with GPS offers route planning, navigation, and a community route library originally for cycling but extended to motorcycling. It overlaps with MyRoute-app on device export (Garmin/cycling GPS units) and on community-verified routes.
- Calimoto: Calimoto is a route planning app specialized for motorcyclists with curvy road preferences and community-shared routes. It directly competes with MyRoute-app on motorcycle-specific routing and is a meaningful niche peer in the European market.
Others
- HERE Technologies: HERE is the base mapping provider powering MyRoute-app's planning layer. As an infrastructure/enabler it is a critical upstream supplier rather than a direct competitor, but its broader location platform competes with the routing layer conceptually.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MyRoute-app social profiles
Digital presenceMyRoute-app compliance and trust
Trust signalCompliance2 records
MyRoute-app financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyRoute-app leadership team
Management profileNumber of profiles
Profiles1 record
MyRoute-app funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyRoute-app M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyRoute-app
What does MyRoute-app do?
MyRoute-app provides a web-based and mobile route planning platform (MRA Routeplanner) that lets users create, browse, and share a community-verified library of scenic and touring routes. Users can export routes to navigation devices (Garmin, TomTom, BMW Navigator, Harley-Davidson BoomBox) via the proprietary MRA Connector desktop software. The platform is offered on a freemium SaaS basis with two paid subscription tiers (Silver and Gold).
Is MyRoute-app a public or private company?
MyRoute-app is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyRoute-app founded?
MyRoute-app was founded in 2006. It employs 1 to 10 people.
Where is MyRoute-app based?
MyRoute-app is headquartered in Zoetermeer, Netherlands, in the Europe region.
How does MyRoute-app make money?
Two revenue lines are on record. Subscription - Silver Tier is the primary driver. The others are subscription - Gold Tier.
Who are MyRoute-app's main competitors?
Broad incumbents on record are TomTom, Garmin (BaseCamp / Connect) and Waze. Komoot is listed as an emerging player. Direct peers are Rever, Scenic, Kurviger, Ride with GPS and Calimoto. HERE Technologies is listed as an others.
Does MyRoute-app have an API?
No public API is recorded for MyRoute-app.
What industry is MyRoute-app in?
MyRoute-app's product category is Route Planning & Navigation Software. Its primary akta.pro industry code is BPAMANAA, Consumer Navigation & Turn-by-Turn Apps, with a secondary code of THADALAA, Multimodal Trip Planning, Routing & Journey Orchestration Platforms. Its NAICS code is 54151.